المحتوى المقدم من Aaron Perlut. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Aaron Perlut أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
المحتوى المقدم من Aaron Perlut. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Aaron Perlut أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
From Rock Hall-of-Famers to Grammy winners and emerging artists on the cusp of greatness — The Load Out Music Podcast is hosted by singer/songwriter Aaron Perlut of Atomic Junkshot and features intimate, long-form conversations with music artists.
المحتوى المقدم من Aaron Perlut. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Aaron Perlut أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
From Rock Hall-of-Famers to Grammy winners and emerging artists on the cusp of greatness — The Load Out Music Podcast is hosted by singer/songwriter Aaron Perlut of Atomic Junkshot and features intimate, long-form conversations with music artists.
Jovin Webb was first introduced to America through American Idol in 2020, but the Louisiana-native is much more than a reality show contestant. His gritty vocals and dynamic style promise to make him one of the world’s most exciting new blues and roots artists. His recent debut release album Drifter is a stunning 12-track collection that blends blues, soul, and Southern rock, showcasing his raw, powerful vocals and deeply personal storytelling. As Lionel Richie put it during his time on American Idol , “This is what barbecue sauce sounds like.” Get to know Jovin Webb in our latest episode—and final one of 2024—of the Load Out Music Podcast!…
Dan Auerbach, the Black Keys frontman, had always been a big fan of the late Tony Joe White. The singer-songwriter—some knew him as “The Swamp Fox” had an unmistakably swampy baritone and down-home style. He was best known, of course, for songs like “Poke Salad Annie” and “Rainy Night in Georgia.” Over his career, White’s songs were recorded by the likes of Elvis Presley, Waylon Jennings, Ray Charles and Tina Turner, among others. In 2018, White passed away after suffering a heart attack in Tennessee. Afterward, his son and manager Jody White unearthed boxes of reel-to-reel tapes filled with hundreds of demos that no one had ever heard. It was a treasure trove of classic Tony Joe White material just sitting in storage. So Jody sent an email to Auerbach with one of the tracks, as for years the two had spoken about a collaboration. What has come of that has been a terrific collection of new Tony Joe White music with more to come and Jody White recently joined us on the Load Out Music Podcast to talk about his father, the legacy of the Swamp Fox, and what’s coming next.…
Andrew Browning, a gritty, California-born singer-songwriter whose new album Love is a Beautiful Thing (out 11/22) digs deep into the messy, raw truths of love and human connection. This is a record that stands out for its emotional honesty and layered narratives. The singer-songwriter delves into the complexities of love with a sound that is distinctly Californian—dark, irreverent, and pulsing with raw rock energy. The title track captures the dualities of passion and heartache, offering a personal reckoning, while songs like “ Rock n Roll Cocaine ” and “ Dirty Girl ” channel the gritty, rebellious spirit of California’s rock scene. Tracks like “ San Fernando ” and “ Rose Avenue and Main Street ” paint vivid, evocative pictures of life in the Golden State. This album embraces the imperfections of love—its highs, lows, and everything in between—brought to life with massive production, powerful vocals, and big rock endings that showcase both Browning’s roots and his narrative depth. We cover it all on the latest Load Out music podcast!…
Whether on behalf of Dodge trucks, on the show “Animal Kingdom,” on behalf of Monster Energy, ESPN, in the video game Cyberpunk 2077, or just on the radio—you’ve probably heard The Cold Stares. For the past decade, The Cold Stares have toured the world relentlessly as a duo, blowing away audiences across the US and Europe with a fierce, blistering live show that belied their bare bones, guitar-and-drums setup. Now, the band is embracing a whole new kind of chemistry as they launch their next chapter, adding a third member and channeling the classic power trio sound they grew up on with their explosive new album . We recently sat down with the band’s ridiculously talented frontman, founder, lead singer and guitarist Chris Tapp about the band’s newest album THE SOUTHERN that’s pretty great.…
Best known for the 2004 hit “Life Less Ordinary,” the indie rock band Carbon Leaf has been at it since the early 1990s. That’s when they got their start in Richmond, Virginia, alongside the likes of the Dave Matthews Band, Cracker, GWAR, Fighting Gravity, the Pat McGee Band, and more. The band just released its much-anticipated new album, “Time is the Playground,” Carbon Leaf’s first full-length record in a decade. The album blends nostalgic storytelling with nuanced, folk-infused indie rock, and is a brilliant rumination on time, love and personal growth that features both rediscovered musical fragments and brand new material. We recently caught up with Carbon Leaf founder Barry Privett on The Load Out music podcast to discuss all that is Carbon Leaf.…
If you are a musician and have a stamp of approval from the likes of Stevie Wonder, Annie Lennox and Dave Stewart of the Eurythmics, and blues guitarist Joe Bonamassa—odds are good things are coming your way. Thus is the case of our latest guest on the Load Out Music Podcast: British-born blues rocker Joanne Shaw Taylor, who released her latest album, Heavy Soul, this past June. Taylor’s new record, Heavy Soul , dropped June 7, through Joe Bonamassa’s Journeyman Records. It was produced by Kevin Shirley who is known for his work with the Black Crowes, Journey, and Aerosmith. The album infuses Taylor’s blues origins, blending contemporary soul-pop with traditional blues; and its title track delves into emotional struggles with powerful lyrics and stirring melodies. Ultimately, Taylor’s focused on trying to ensure her sound is fresh album-after album while still maintaining her unique signature style. “When I look back on my catalogue of work, hopefully when I’m 170-years-old,” she noted with a laugh. “I want every album to be different…I want them all to sound like the same artist. Does it sound like me? I’m not going to put out a rockabilly album. And also, how do I keep it fresh for myself?” Enjoy a terrific chat with the amazingly talented Joanne Shaw Taylor on the latest episode of The Load Out Music Podcast.…
Welcome back to the Load Out Music Podcast where we most recently caught up with a much-heralded Americana band from my home state of Virginia. They are widely known for their annual Red Wings Roots Music Festival in the beautiful Shenandoah Valley in the western part of the state and have an ambitious new album out entitled SIDEWAYS. They are The Steel Wheels and we learned they are NOT named after the Rolling Stones album of the same name. We welcomed in Trent Wagler of the band to talk all things Steel Wheels. Enjoy!…
We pick up on episode 11 of season 5 of the Load Out Music Podcast with a unique episode when we welcome in Jake Neuman of Jake Neuman and the Jaybirds, along with producer and former guest Greg Griffith. Greg not only produced the new record by the Jaybirds -- "Little Bitty Town" -- but he also produced the new album by my own band, Atomic Junction. All in the last month or so. So the three of us discuss both albums and the experiences in producing them.…
Jason Bonham’s name is synonymous with rock royalty. It started, of course, with his father—the late Led Zeppelin drummer John Bonham, who is considered one of the most transformative rock drummers in rock ‘n’ roll history. But Jason is no lesser emulation of his father. He’s a Grammy winner who has carved a different, yet highly influential path for himself, playing legendary shows with the living members of Zeppelin, touring with Sammy Hagar, leading his own band—Bonham—and playing with Foreigner and UFO among others. He has a smoking hot new album on which he yet again distinguishes his playing—just out with the super group Black Country Communion (BCC). He helped found BCC in 2010 with blues-rock icon Joe Bonamassa, the legendary Glen Hughes and Derek Sherinan, and the band’s exceptional music continues to shine some 14 years later. We speak to Jason on the latest episode of The Load Out Music Podcast and discuss his remarkable career and life—especially his turn in the legendary Steel Dragon next to Mark Wahlberg—and everything in between.…
He may not be the tallest musician going, but John Oates casts a immensely large shadow in music. One part of the most successful duo in music history—Daryl Hall & John Oates—he co-wrote a number of the band’s legendary catalogue including "Sara Smile," "She’s Gone,” "Out of Touch,” "You Make My Dreams,” "I Can’t Go for That," "Maneater” and more. In 2014, he was inducted into the Songwriters Hall of Fame, and in 2014, into the Rock and Roll Hall of Fame. But at 76, Oates is taking stock in his life, reflecting on the love he shares with his wife and their son, with his father who is 100, and those who are truly important to him. “I wanted to make sure that things were clean and tight as I move forward in my life,” Oates said on the most recent episode of The Load Out Music Podcast. Without question, he’s moving on—leaving his immensely successful business and artistic partnership with Hall behind, working to sell his stake in the duo’s catalogue, touring with a new band and performing songs that have deeper meaning in his life. Oates is simply going forward and disconnecting from things that have held him up. He lays it all on the table in a great conversation on the Load Out. Enjoy!…
Coreen Sheehan knows how to sing. It’s how she’s toured all over the world fronting powerhouse rock ‘n’ roll bands and why Sheehan’s been employed by Grammy winners and helped countless singers prepare to compete in both U.S. and international versions of shows like NBC’s The Voice and American Idol. In fact, the vocal technique curricula she developed is used by the Musician’s Institute Hollywood, in music schools across Japan like the Osaka School of Music and the Fukuoka School of Music, in the Taipei School of Music in Taiwan, and why Sheen has two instructional books with Hal Leonard Publications. “That is a footprint of my work,” Sheehan told me on the most recent episode of the Load Out Music Podcast . “And because I’m so meticulous in making sure that a vocalist is absolutely prepared…mentally and physically.” Sheehan has worked with a who’s who vocalists while receiving honors like the Vocal Instructor of the Year Award in 2008 and Curricular Appreciation Award 2014 from Musician’s Institute Hollywood. She was also nominated for the Grammy’s Music Educator Award in both 2013 and 2014, and recognized by the Recording Academy and Grammy Foundation for her excellence. “Some of the artists are out touring 18 months of the year and they just can’t have a bad day,” she said adamantly. “I don’t care if you’re signed or not. I’ll only work with musicians, vocalists that are really serious about wanting to upgrade their voice…because that’s what you have to do. To be a professional you have to be consistent.” So let’s get into the science of singing. Enjoy the latest Load Out Music Podcast with vocal coach extraordinaire Coreen Sheehan.…
Acclaimed international jazz artist Jose James has a composure about him that one might compare to James Bond. The Minneapolis native claims he was one of the least talented artists in his music circles growing up, yet he ultimately attended The New School for Jazz and Contemporary Music. His first album, The Dreamer , debuted in 2008. Since then, he’s gone on to play at the Kennedy Center, The Hollywood Bowl, Ancienne Belgique, Jazz at Lincoln Center, the Melbourne Symphony and has recorded 11 more records including his latest which dropped April 5—the stunning album 1978 , named for the year of his birth. Along the way, he’s picked up honor after honor in establishing himself as an extraordinary jazz singer/songwriter—but one built for the hip-hop generation. Pitchfork called him, “one of the suavest vocal improvisers on the scene,” and it’s been said his arrangements and approach are “in deep conversation with funk, R&B, and hip-hop.” Despite oozing cool, he’s not really all about himself. You quickly understand that James lives for the collaboration and building art that he loves with others. “I really grew up with this idea that you make music with a band, with other people,” he told me recently on The Load Out Music Podcast. He grew up feeling the diverse vibes of bands ranging from the Ohio Players and Peter, Paul and Mary found in his mother’s record collection; the funky global beats of his multi-instrumentalist father’s band, Ipso Facto ; the western church music of his Catholic school and diverse artists such as Nirvana, 10,000 Maniacs, De la Soul, A Tribe Called Quest and Grammy-winner Bobby McFerrin who was the creative chair of the Saint Paul Chamber Orchestra for a time in the early 1990s. When he was 17, James attended a McFerrin concert with the noted jazz pianist Chick Corea. It was then that he was hooked on the idea that a career in music was inevitable—but he still was surprised that others saw it as well. “Wow,” James said. “People see something in me that I might not see. I didn’t really go to college. I didn’t want to do the traditional route. I was like, I can have a coffee shop job and pay my rent and see what happens. This is where my spirit is taking me.” Despite a love for jazz, early on James understood that jazz could be limiting and wanted to explore the boundaries of the genre. “There is a strong jazz radio, but it’s pretty strict about what they play,” he said, noting that listeners essentially find smooth or classic jazz on radio, but the parameters are narrow. Thus, he approaches each record with the understanding that he must keep certain singles within the ditches, producing them to be radio friendly, while stretching boundaries on other tracks with dance, pop and hip-hop beats. “I think it’s more frustrating that jazz, in general, is not more popular in America,” he muses, despite his voice not elevating to indicate any semblance of anger. “You go to Tokyo, go to any shopping mall, restaurant, they are playing jazz.” As James’ star has risen, he’s realized two principal realities about his chosen career: That money and power still drive the industry and that he would be little without the graciousness of other artists. “It’s not just about talent, James said. “It’s about who’s pushing you and how much money.” This became apparent to him when he released a single independently in 2012 to little fanfare. However, the same single was included on his first album for the vaunted Blue Note label and it became a sensational hit, landing him appearances on David Letterman’s and Conan O’Brien’s late-night shows. James credits his success to mentors who have given him their time including legendary jazz pianist McCoy Tyner (who worked with John Coltrane), singer Anita Baker, composer Christian McBride, band leader Chico Hamilton and even former late-night host Jay Leno. “There’s so much generosity going around,” he said. “You have to take the wins.” As for 1978 , James said that it is, “The first time I’ve really gotten personal in a concrete way. I’m going to reveal more about myself and where I’m from.” He points to the racial politics of Minnesota and efforts to bring to bear a range of influences including Prince, Michael Jackson and even Bob Dylan. “I call it party and politics because, to me, that’s what the 70s kind of resonates with. People knew how to party. They could throw down. But they were also famous for taking a stand.” Thus, the first half of the album is what he calls “party,” while the second half focuses on “politics,” including pieces written in the memories of George Floyd and Trayvon Martin. “I don’t really worry about it,” James said of injecting politics into his art. “I’ve definitely gotten some of that—the shut up and sing kind of vibe. If it’s important to you, I think you’ve got to talk about it. If people don’t like it, that’s kind of fine.” It’s important to Jose James indeed. Enjoy a tremendous episode of The Load Out Music Podcast with the acclaimed jazz maestro.…
Earnestness. Authenticity. These are the things Nashville-based guitarist Tobin Dale relates to when he considers his chosen craft as a guitarist and playing the music he loves. A true student of rock‘n’roll guitar, Dale has been at it since discovering the Beatles and subsequently picking up the guitar around age 12, growing up in Orlando. In music circles, he’s become known as a go-to sideman for touring and sessions when artists are seeking the much-admired weave sound of guitars made popular by the likes of Keith Richards and Ronnie Wood of the Rolling Stones and heard in the sounds of bands like The Faces, Humble Pie, the Black Crowes, Dan Baird projects and more. He first began life as a working musician in Los Angeles after following the cross-country voyage taken by one of his heroes, Tom Petty, who went from central Florida to LA. In California, he first joined the band the Nasty Souls, playing his first live show at the famed Roxy on Sunset at age 21. It was there that the likes of Bob Marley, Aretha Franklin, John Lennon, Bruce Springsteen, Linda Ronstadt, Patti Smith, Prince and more had played prior. Alcohol and drugs, of course, were ever-present in the LA music scene. In particular, booze became a particular vice when playing with Caldwell Jack & the Six Pack during a residency at the Kibitz Room. Dale had a wakeup call during an East Coast tour that helped Dale find sobriety. He ultimately moved to Nashville with the love of his life and began finding bigger opportunities through encounters with the likes of Alejandro Escovedo, through producer Julian Raymond at Big Machine Records, touring with Brock Ganyea and ultimately hooking up with the legendary Ray Wylie Hubbard. Dale’s relationship with Hubbard started during his time playing on tour with Ganyea, who was opening shows for Hubbard. The iconic Texas songwriter approached Dale after a few performances and asked him to come up on stage to join him on the song “You Got to Move.” Dale asked Hubbard if he wanted, “the Fred McDowell or the Rolling Stones version.” A kinship was formed and the bond has only solidified since. It didn’t hurt, of course, that Dale quickly found chemistry with Hubbard’s son and bandmate Lucas—the two weaving their guitars seamlessly—and Dale continues playing with Hubbard’s band today, such as his recent gigs on the Sirius XM Outlaw Country Cruise (where Dale also played with Andrew Leahey and the Homestead) and at Red Rocks in Colorado. It would seem, at just age 34, Dale is only getting started. He has a big summer ahead, touring with Tuk Smith & the Restless Hearts, picking up gigs here and there in Nashville and across the U.S. But with every consideration, Dale seemingly comes back to his fundamental tenants—particularly, authenticity. We discuss all of this and more on a terrific edition of The Load Out Music podcast with guitarist Tobin Dale. Enjoy!…
Like any other art form, rap music or hip-hop has a defined, ever-evolving legacy. There are names etched in the walls of the greats industry founders ranging from Curtis Blow to Grandmaster Flash, LL Cool J to Run DMC, the Beastie Boys, Will Smith, Doug E. Fresh, the Fat Boys and Queen Latifah. As the genre evolved, rap developed more of an edge, telling painful stories of street life from performers like N.W.A., Ice-T, Public Enemy, Tupac Shakur, and the Notorious B.I.G. Rappers Jay Z, Dr. Dre and Snoop Dogg took rap to new heights of popularity, giving hip-hop a seat at the mainstream table. And others like Lauryn Hill, 50 Cent, Kendrick Lamar, Lil’ Wayne, Eminem, Travis Scott, Nicki Minaj, Drake, DMX, J. Cole and others have kept rap going strong and made it a viable and highly profitable music style. But rap is incomplete without the group that coined the phrase “hip-hop” in their groundbreaking anthem “Rapper’s Delight”—the Sugarhill Gang. Indeed, any conversation about rap—which in 2023, celebrated 50 years as an art form—is incomplete without the Sugarhill Gang. Formed in 1979, it started outside an Englewood, New Jersey, pizza shop when singer and music executive Sylvia Robinson asked Henry “Big Bank Hank” Jackson—who would croon as he made pizza inside—to sing for she and her husband Joe in their car parked outside. Jackson was ultimately joined by Guy "Master Gee" O'Brien and the two of them went to the Robinson home along with Michael "Wonder Mike" Wright. The three young me thought they were auditioning against one another, but in the end, were assembled into a music act that would go on to become one of the first rap groups ever—the Sugarhill Gang—holding a legendary place in popular music history. We sit down with the Sugarhill Gang including Master Gee, Wonder Mike, Hendogg and DJ T-Dynasty for the latest episode of the Load Out Music Podcast.…
Some guests need no introduction, especially when they've been a founding member of one of the most lendary rock bands in history, Traffic. But if you need more, Dave Mason has it. He's penned well over 100 songs, has three gold records, worked with the late Jimi Hendrix, The Rolling Stones, Paul McCartnery, George Harrison, Eric, Clapton, Rita Coolidge and the list goes on. The self-described "country boy" from England who now lives in Nevada is about the hit the road again--because he wouldn't feel comfortable anywhere else--and has a new memoir and fresh blues album out this summer. We welcome the Rock and Roll Hall of Fame inductee to The Load Out Music Podcast for a great kickoff to Season 5!…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.