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المحتوى المقدم من Jonathan Gandolf. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jonathan Gandolf أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Content Cocktail Hour
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المحتوى المقدم من Jonathan Gandolf. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jonathan Gandolf أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus' CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let's raise a glass!
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353 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2856875
المحتوى المقدم من Jonathan Gandolf. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jonathan Gandolf أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus' CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let's raise a glass!
…
continue reading
353 حلقات
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The Content Cocktail Hour

1 Why Fit Matters More Than Fame In Influencer Marketing with Vivien Garnès, Upfluence 23:06
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“Favor fit over fame for influencer marketing success,” says Vivien Garnès , co-CEO at Upfluence In this episode of The Content Cocktail Hour, Vivien Garnès, co-founder and co-CEO of Upfluence, joins Jonathan Gandolf to unpack influencer marketing in the B2B and B2B2C space. Vivien shares why aligning your influencer’s audience with your brand matters more than follower counts, how influencer marketing has matured beyond vanity metrics to focus on real business impact, and why brands should give influencers creative freedom to unlock authentic engagement. She also opens up about her entrepreneurial journey launching Upfluence, how the co-CEO model works for her company, and an unpopular marketing opinion that changed their approach to ad spend. In this episode, you’ll learn: Why fit matters more than fame when choosing influencers How to measure influencer marketing success beyond impressions and likes The benefits and challenges of sharing creative control with influencers Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Vivien on LinkedIn: https://www.linkedin.com/in/vgarnes/?locale=en_US Explore Upfluence: https://www.upfluence.com/ Timestamps: (00:00) Intro (00:06) Two schools of thought on B2B influencer marketing (06:20) Favoring fit over fame in influencer partnerships (09:00) Balancing editorial control and influencer freedom (12:15) Tracking meaningful ROI in influencer marketing (14:30) Vivien’s entrepreneurial beginnings and launching Upfluence (18:00) How the co-CEO model works for Upfluence (19:50) Branded ad campaigns and marketing assumptions…
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The Content Cocktail Hour

1 Why Focus Is the Real Growth Hack with Jason Hubbard, DemandMagic 22:41
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“Focus beats frenzy every time,” says Jason Hubbard , founder & CEO of DemandMagic In this episode of The Content Cocktail Hour, Jason Hubbard, founder & CEO of DemandMagic, joins Jonathan Gandolf to explore the evolving world of growth marketing for B2B SaaS companies. Jason shares why narrowing your target market is critical to scaling from series A to B, how AI is transforming go-to-market strategies when applied thoughtfully, and why entrepreneurs need more grit than glamour. He also opens up about his journey as a serial founder and offers practical advice on using AI not as a gimmick but as a problem-solving tool. In this episode, you’ll learn: Why tight focus is vital for early-stage startup success How to approach AI as a tool for solving specific business problems The realities and mindset needed to thrive as a serial entrepreneur Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Jason on LinkedIn: https://www.linkedin.com/in/hubbardjason/ Explore DemandMagic: https://demandmagic.ai/ Timestamps: (00:00) Intro (03:00) Jason’s growth marketing origins and bootstrapped startup mindset (04:30) The rise of services as software and AI’s role (08:20) Why focus beats chasing a wide TAM (11:10) Using AI to solve real business problems, not just for show (14:30) Feeding go-to-market data into AI for actionable insights (16:00) Personal uses of AI and digital nomad lifestyle plans (17:30) The entrepreneurial mindset: why most won’t do it twice…
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The Content Cocktail Hour

1 How to Sell More Without Dumbing It Down with Zach Messler, Messaging Strategist 34:38
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“You don’t need to dumb down your message—you need to lift it up,” says Zach Messler , messaging strategist In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Zach Messler to unpack what clarity actually means in product marketing, and why so many companies get it wrong. Zach shares the three deceptively simple questions every founder and marketer should be able to answer: “What is it? What does it do? Why does it matter?” He further discusses how to translate product complexity into compelling messaging, and why features don’t matter unless they’re tied to a deeper narrative. Zach also explains how to test your message in the wild, how to avoid the “everything, everywhere, all at once” trap, and the unlikely branding power of a Friday bourbon toast. In this episode, you’ll learn: Why product marketing starts with positioning, and not performance tactics How to talk about your product without actually talking about your product What message clarity really means Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Zach on LinkedIn: https://www.linkedin.com/in/zachmessler/ Get Zach’s workbook: https://www.clarityrules.com Check out Zach’s newsletter: https://boomshockalocka.kit.com/e247950337 Explore zachmessler.com: https://zachmessler.com/ Timestamps: (00:00) Intro (02:18) The bourbon journey begins (05:37) The art of sipping whiskey (07:35) Bourbon collections and their value (13:24) The shift to messaging (14:49) The essence of product marketing (16:40) Defining your product (17:25) The importance of clarity in messaging (17:38) Understanding the power of messaging (18:08) The importance of positioning statements (20:17) Balancing product and problem messaging (25:24) Testing and refining your message (28:45) Connecting features to value (30:28) Creating a messaging guide…
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The Content Cocktail Hour

1 What Great SEO Looks Like Today with JH Scherck, Growth Plays 24:02
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“Bold moves get bold results,” says JH Scherck , founder & CEO of Growth Plays In this episode of The Content Cocktail Hour, JH Scherck, founder & CEO of Growth Plays, joins Jonathan Gandolf to break down what it really takes to win with content in today’s fragmented, AI-driven search landscape. JH unpacks why traditional SEO still matters—but only if it’s tied to real pipeline—and shares his candid take on how most companies are playing it too safe. From AI-powered discovery to the value of earned media and coined frameworks, he offers a clear-eyed perspective on what’s changing (and what’s not) in B2B content strategy. If you’re tired of surface-level tactics and ready to create content that actually drives results, this one’s for you. In this episode, you’ll learn: Why SEO still works—if you focus on pipeline How AI is reshaping search behavior and discovery Why bold, creative risks outperform safe plays in marketing Resources: Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with JH Scherck on LinkedIn: https://www.linkedin.com/in/jhtscherck/ Connect with JH Scherck on X: https://x.com/jhtscherck Visit Growth Plays: https://growthplays.com/ Timestamps: (00:00) Intro (01:09) Meet JH Scherck and Growth Plays (02:18) Drinking Dominus and California wine habits (03:06) Is SEO dead? Why it’s evolving, not obsolete (05:18) Fragmented search, new discovery behaviors (06:47) Search as an introduction, not the whole journey (07:44) Differentiation and finding your point of leverage (08:51) Why pipeline matters more than traffic (10:38) Content’s role in qualified lead generation (12:58) How AI and GEO are influencing visibility (14:56) What earns citations in generative engines (15:27) Coining phrases over chasing keywords (16:51) Why no one has GEO figured out—yet (18:36) Personalization, prompts, and user context in AI (20:11) JH’s unpopular opinion: Play it safe, stay stuck (21:29) Career-defining content risks that paid off (22:41) Playing it safe won’t get you promoted (23:16) How to connect with JH and Growth Plays…
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The Content Cocktail Hour

1 Creating Content People Would Pay For with David Ebner, Content Workshop 26:26
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“Our content should be worth someone’s time—and money,” says David Ebner , founder & CEO of Content Workshop In this episode of The Content Cocktail Hour, David J. Ebner, founder & CEO of Content Workshop, returns to chat with Jonathan Gandolf about the evolving expectations for content in a post-AI world. David shares why content should meet a new “threshold of value”—so good people would willingly pay for it—and explains how this mindset influences everything from newsletters to long-form assets. He also unpacks the tension between automation and authenticity, why “moral marketing” matters, and how brands can embrace SEO and backlinks even in a zero-click search environment. If you’re feeling stuck on the AI content hamster wheel, this episode offers a compelling case for slowing down and zigging when everyone else is zagging. In this episode, you’ll learn: How to create content that earns attention and trust Why brands should rethink the ROI of SEO and backlinks How to frame content creation as a moral decision, not just a metric Resources: Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with David Ebner on LinkedIn: https://www.linkedin.com/in/davidjebner Visit Content Workshop: https://contentworkshop.com Timestamps: (00:00) Intro (01:06) David’s background and the origin of Content Workshop (03:27) Ube mocktails and scaling back on drinking (04:01) Why content should be worth paying for (06:13) Valuing time and attention in the age of AI (08:21) The ROI of high-value content (09:57) Content libraries as recurring revenue assets (11:21) Real examples of premium content from David’s team (12:03) Give away the secret sauce (13:54) Standing out with quality, not just quantity (15:55) Why marketers must create with morality in mind (17:22) Who does your content help—and hurt? (20:54) David’s unpopular opinion: SEO still matters (22:24) Why backlinks are more important than ever (24:10) What generative engines reveal about good SEO (25:20) How to connect with David and Content Workshop…
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The Content Cocktail Hour

1 How to Make Podcasting Actually Work with Rachel Downey, Share Your Genius 25:21
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“In the age of AI, the only differentiator is how you get your people to scale,” says Rachel Downey , founder and CEO of Share Your Genius In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Rachel Downey, founder and CEO of Share Your Genius, to explore what it really takes to build a high-impact podcast or content feed in today’s B2B world. Rachel breaks down the difference between launching a “show” and building a “feed,” why downloads don’t tell the whole story, and how marketers should be thinking about ROI in human-first content strategies. She also shares how companies can start small, get scrappy, and make smarter content investments—without sacrificing authenticity. In this episode, you’ll learn: Why a podcast might not be the best place to start—and what to do instead How to differentiate between metrics of performance and metrics of success What “people-first” content actually looks like and how to scale it effectively Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachelelstsdowney/ Explore Share Your Genius: https://www.shareyourgenius.com Timestamps: (00:00) Intro (01:26) The evolution of podcasting (02:24) Personal journey in podcasting (04:38) Show vs. feed (06:29) Measuring success in podcasting (14:08) Building a business case for podcasts (17:21) The role of AI in content creation (21:42) Why LinkedIn works better without a plan…
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The Content Cocktail Hour

1 When Influencer Marketing Belongs in B2B with Brianna Doe, Verbatim 23:58
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“I don’t think B2B is as boring as people say it is. I think people are just bored in general,” says Brianna Doe , founder and CEO of Verbatim . In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Brianna Doe, founder and CEO of Verbatim, to unpack how B2B brands can show up with the same creative energy as B2C—without chasing trends or bloating their budgets. Brianna shares why influencer marketing deserves a real seat at the B2B table, what a minimum viable pilot program actually looks like, and how building a network on LinkedIn helped her go all-in on her own agency with zero outbound. She also dives into how internal influencers (yes, even your CEO) can drive brand affinity more authentically than any corporate page. In this episode, you’ll learn: How to test influencer marketing in B2B—without a 6-figure budget Why internal creators are your brand’s most underutilized asset What it takes to confidently build a business and brand from scratch Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Brianna on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Explore Verbatim: https://www.verbatim.com Timestamps: (00:00) Intro (01:07) Brianna's background and current work (01:52) From old fashioneds to margaritas (03:06) Journey into influencer marketing (04:42) Influencer marketing strategies for B2B (12:28) Tools and resources for influencer marketing (13:21) Internal influencers and company culture (16:48) The journey to Verbatim…
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The Content Cocktail Hour

1 Why Social Media Needs to Be About Relationships with Mike Allton, Agorapulse 26:09
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“Building strong relationships takes time, and that’s what many B2B marketers miss,” says Mike Allton , Chief Storyteller at Agorapulse In this episode of The Content Cocktail Hour, Mike Allton, Chief Storyteller at Agorapulse, joins Jonathan Gandolf to discuss the evolution of social media marketing and why relationships, not quick sales, are the foundation of B2B success. Mike shares his journey from influencer ambassador to storyteller at Agorapulse, his thoughts on how brands can empower employees to share their story, and why relationship-building in social media cannot be automated by AI. He also discusses the challenges of AI-generated content, the importance of brand consistency, and why LinkedIn connection requests shouldn’t always lead to a sales pitch. In this episode, you’ll learn: How to empower employees to authentically represent your brand Why building relationships on social media requires patience and time How to balance automation with personal connection in B2B marketing Resources: Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Mike Allton on LinkedIn: https://www.linkedin.com/in/mikeallton/ Connect with Mike Allton through The AI Hat: https://theaihat.com/connect/ Explore The AI Hat: https://theaihat.com/ Explore Agorapulse: https://www.agorapulse.com/ Timestamps: (00:00) Intro (01:31) Mike Allton’s journey and role at Agorapulse (04:03) The importance of empowering employees to share brand stories (07:02) The shift from corporate to human voices in social media (11:06) Navigating AI’s influence on social media content (12:30) How AI is both a tool and a challenge for content creation (13:04) The dangers of LinkedIn pitch slaps (14:30) Balancing automation and personal connection in outreach (19:17) The evolution of social media marketing in B2B (22:19) The future of relationship-building in digital marketing…
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The Content Cocktail Hour

1 Distribution vs. Differentiation: How Startups Can Nail Product Marketing with Jonathan Pipek 23:43
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“Positioning and messaging might be perfect, but without distribution, it doesn’t mean anything,” says Jonathan Pipek , founder and CEO of Blue Manta Consulting In this episode of The Content Cocktail Hour, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Jonathan Gandolf to unpack the often-misunderstood world of product marketing—and why distribution, not differentiation, is the real battleground for startups. Jonathan shares why startups should consider fractional product marketing support before making their first full-time hire, what’s broken about personalization at scale, and why webinars feel increasingly outdated in today’s crowded B2B environment. He also dives into the critical role of language, community, and actionable content in building trust with modern buyers. In this episode, you’ll learn: When startups should hire product marketing and when they shouldn’t Why AI personalization at scale often backfires How distribution has overtaken positioning as the real growth challenge Resources: Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Jonathan Pipek on LinkedIn: https://www.linkedin.com/in/jonathanpipek/ Explore Blue Manta Consulting: https://www.bluemantaconsulting.com/ Timestamps: (00:00) Intro (01:31) Jonathan Pipek’s background and approach to startups (04:03) Defining product marketing at early-stage companies (07:02) When to hire product marketing full-time vs fractional (11:06) What’s not working: AI personalization at scale (12:30) Why ads are delivering diminishing returns (13:04) The distribution problem no one talks about (14:30) How product marketing and content marketing should collaborate (19:17) Why webinars feel outdated in 2025 (22:19) Why actionable content beats thought leadership today…
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The Content Cocktail Hour

1 Redefining Revenue Marketing with Tim Rath, YOYABA 23:32
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“I think AI is not the future. Human-led content is the future. Authentic stories are the future,” says Tim Rath , co-founder and CEO of YOYABA In this episode of The Content Cocktail Hour, Tim Rath, co-founder and CEO of YOYABA, joins Jonathan to discuss the rise of revenue marketing—and why it’s much more than a buzzword. From co-founding an agency with his dad to working with powerhouse brands like HubSpot and Personio, Tim shares what it really takes to scale smartly in today’s B2B environment. He also explains why marketing teams need to think beyond MQLs and focus on what actually drives revenue, retention, and growth. In this episode, you’ll learn: How revenue marketing shifts focus from lead gen to business outcomes The importance of product-market fit and message-market fit The underrated power of personal branding in a noisy AI-driven world Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Tim on LinkedIn: https://www.linkedin.com/in/timrathofficial/ Explore YOYABA: https://www.yoyaba.com/ Timestamps: (00:00) Intro (03:52) The concept of revenue marketing (07:22) Aligning marketing and sales for success (12:20) The role of brand marketing (13:37) Keys to rapid business growth (17:01) Founding a business with family (18:32) Building a marketing career from scratch (19:58) AI is not the future…
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The Content Cocktail Hour

1 When ABM Works and When It Doesn’t with Mason Cosby, Scrappy ABM 30:34
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“Don’t ask for the meeting. People aren’t dumb. Your job is to help them do theirs better,” says Mason Cosby , CEO and co-founder of Scrappy ABM In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Mason Cosby, CEO and co-founder of Scrappy ABM, to break down what account-based marketing really looks like without six-figure software. Mason shares how his team generated $3M in revenue in 18 months using little more than a podcast and LinkedIn—and why most companies get ABM wrong by focusing on tools instead of strategy. He also outlines the criteria for who should and shouldn’t be running ABM, and how aligning with finance, sales, and customer success is the real game-changer. In this episode, you’ll learn: Why tooling isn’t what makes or breaks your ABM program—and what actually does How to build a content-led ABM engine using what you already have The critical signals that mean your company is (or isn’t) ready for ABM Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Mason on LinkedIn: https://www.linkedin.com/in/masoncosby/ Explore Scrappy ABM: https://scrappyabm.com Timestamps: (00:00) Intro (01:20) Marketing insights (01:49) The essence of Scrappy ABM (04:01) Building effective ABM programs (16:28) The role of content in ABM programs (16:56) Starting with what you have (19:23) Mapping content to buyer journeys (26:43) Don’t ask for the meeting…
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The Content Cocktail Hour

1 Why Businesses Must Prioritize Digital Experience with Christian Burne, Oshyn 18:12
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“You can’t expect customers to come back if they’re not getting a good experience,” says Christian Burne , CTO of Oshyn In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Christian Burne, CTO of Oshyn, to explore the world of digital trust and its critical role in creating exceptional website experiences. From performance and accessibility to security, Christian explains how companies can build trust with their users by focusing on these three key pillars. Christian shares insights from Oshyn’s Digital Trust Index, which measures how well websites perform across these areas, and discusses why companies with the best security scores aren’t always excelling in other areas. He also explores the implications of headless websites, sharing when they make sense and when they might not be the right fit for every business. The conversation touches on how small adjustments can make a big difference in customer experience and why prioritizing digital hygiene is more important than ever. In this episode, you’ll learn: Why security alone isn’t enough for a great website experience How the Digital Trust Index helps brands measure their online performance When to choose headless websites—and when to reconsider Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianburne/ Explore Oshyn: https://www.oshyn.com/ Check out the Oshyn Digital Trust Index: https://lp.oshyn.com/o/oshyn-digital-trust-index-report/ Analyze your site’s performance using Oshyn’s AI-Enabled Reliability Report: https://www.oshyn.com/reliability-report?utm_source=chatgpt.com Timestamps: (00:00) Intro (01:12) Christian’s role at Oshyn and the Digital Trust Index (03:00) The importance of performance, accessibility, and security (06:10) When headless websites make sense (09:30) Key findings from the Digital Trust Index report (12:20) Measuring what matters in web performance (15:00) The role of AI in web experiences (17:00) What companies often overlook in their websites…
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The Content Cocktail Hour

1 The Evolution of Social Media and Marketing with Emeric Ernoult, Agorapulse 22:35
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“The easiest and most reliable way to get amazing talent is to work with your network and your employees’ networks,” says Emeric Ernoult , co-founder and CEO of Agorapulse In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Emeric Ernoult, co-founder and CEO of Agorapulse, to explore the power of leveraging social media and networks to build a successful business. Emeric shares how his journey as a SaaS entrepreneur has led him to discover the critical role that social media plays in attracting top talent, driving brand awareness, and generating quality leads. From Agorapulse’s early product-led growth to its transformation into a marketing and sales-led company, Emeric discusses how the company shifted its approach and why leveraging your employees and their networks is key to achieving greater success. He also shares his unique take on why branding is just as important as lead generation and how the right social media strategies can yield impressive results. In this episode, you’ll learn: How to effectively leverage your employees’ networks to hire top talent Why social media isn’t just about posting content, but about creating genuine connections The balance between branding and lead generation in B2B marketing Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Emeric on LinkedIn: https://www.linkedin.com/in/ernoult/ Explore Agorapulse: https://www.agorapulse.com/ Timestamps: (00:00) Intro (01:10) Emeric’s background and entrepreneurial journey (03:00) The evolution from product-led to marketing and sales-led at Agorapulse (06:45) The importance of leveraging your employees’ networks for growth (10:20) Balancing branding with lead generation (13:30) Measuring social media success and ROI (17:10) The future of social media marketing in B2B (21:00) Key lessons learned from failures and successes in business…
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The Content Cocktail Hour

1 From Sommelier to Sales Strategy with Haley Moore, Acquire 21:37
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“People relate to people, not tasting notes,” says Haley Moore , founder of Acquire In this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes Haley Moore, founder of Acquire, to explore the intersection of hospitality and B2B marketing. From her Michelin-star sommelier roots to reimagining virtual and in-person events for top brands, Haley shares how human connection—not decks or tasting notes—is the key to unforgettable customer experiences. She shares her belief that the best events aren’t necessarily the biggest or most expensive—they’re the most personal. Haley breaks down why surprise-and-delight isn’t just a hospitality trick, but a scalable B2B strategy, and why the smallest gestures often make the biggest impressions. In this episode, you’ll learn: How Acquire brings Michelin-level hospitality to virtual and in-person B2B events Why personalization at scale beats templated “event in a box” strategies The power of follow-up: what happens after the event matters most Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Haley on LinkedIn: https://www.linkedin.com/in/haley-moore-9606711a6/ Explore Acquire: https://acquire-wine.com Timestamps: (00:00) Intro (01:15) Haley's journey in the restaurant business (02:01) The birth of Acquire during the pandemic (02:25) The evolution of virtual events (03:13) The magic of wine and storytelling (05:33) Jonathan's background and insights (08:52) The power of hospitality in business (15:44) Learnings about founding and scaling a business (18:50) How salespeople are missing what actually matters…
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The Content Cocktail Hour

1 Video-First Strategy and Mindshare Marketing with Drew Brucker, Goldcast 28:59
28:59
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احب28:59
“Video is a tool for democratizing creative storytelling,” shares Drew Brucker, Director of Brand & Content at Goldcast In this episode of The Content Cocktail Hour, Drew Brucker, Head of Brand and Content at Goldcast, shares how B2B marketing has evolved in a video-first world, and why companies can no longer afford to avoid using video as a key content strategy. Drew discusses Goldcast’s shift from being an event platform to a comprehensive B2B video content solution, and how AI is playing a huge role in making video production more accessible and scalable for marketers. He explores the power of video for building mindshare, the importance of creating memorable content, and why marketers need to adapt to the growing trend of video-first strategies. In this episode, you’ll learn: Why video-first content strategies are the future of B2B marketing How to leverage AI to make video production more efficient The shift from transactional marketing to relationship-building with mindshare Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Drew on LinkedIn: https://www.linkedin.com/in/drewbrucker/ Explore Goldcast: https://goldcast.io Explore Content Lab: https://www.goldcast.io/contentlab Timestamps: (00:00) Intro (01:33) Drew’s journey and Goldcast’s evolution (03:00) The role of AI in content creation (06:00) Shifting to a video-first content strategy (10:00) Building mindshare with video (14:20) Why marketers need to rethink ROI (17:00) The impact of video on brand awareness (20:00) Tips for successfully integrating video in B2B marketing…
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