المحتوى المقدم من Shannon Hernandez. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Shannon Hernandez أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…
المحتوى المقدم من Shannon Hernandez. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Shannon Hernandez أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to The Podcast Therapist, where podcasting meets powerful marketing strategies to grow your business. I’m Shannon Hernandez, a radio broadcaster turned podcasting expert, and I’m here to help entrepreneurs and solopreneurs use podcasting as a dynamic tool to generate leads, clients, and revenue. With over 24 years of radio experience, I’ve mastered what makes listeners engage, stay loyal, and take action. The same principles that work in traditional radio—crafting great content, running promotions, and building audience trust—are now essential for podcast marketing and digital growth. Here, you’ll discover how to strategically leverage your podcast to stand out, attract the right listeners, and turn them into paying customers. What You’ll Learn in Each Episode: 🎯 Creating Better Content Programs: Learn how to structure episodes that grab attention, keep listeners hooked, and drive them toward your offers. 📈 Podcast SEO for Leads: Apply proven SEO strategies to boost your podcast's discoverability and attract an audience ready to do business with you. 🎙️ Lead Generation with Podcasts: Discover how to use your podcast as a marketing funnel to nurture and convert listeners into clients or customers. 📊 Promotions That Work: Take advantage of radio-style promotions adapted for digital marketing, including CTAs that convert and campaign strategies that bring results. 📣 Building a Strong Podcast Brand: Position your podcast as a trusted voice in your niche, creating an authority that resonates with your ideal audience. 🔊 Audio Excellence: Learn how to achieve radio-quality sound that enhances credibility and keeps your audience listening. 🚀 Content Strategy for Entrepreneurs: Align your podcast topics with your business goals to drive growth and measurable outcomes. 💰 Monetizing Your Podcast Audience: Discover techniques to turn your podcast into a revenue-generating asset that supports your business journey. Why Listen to The Podcast Therapist? Podcasting is more than just hitting record—it's about creating a marketing platform that works for your business. Whether you're an entrepreneur, coach, or small business owner, The Podcast Therapist will show you how to: ✅ Turn your podcast into a lead-generation machine. ✅ Connect with your audience through authentic, engaging content. ✅ Simplify podcast promotion using proven radio and digital marketing strategies. If you’ve struggled to build traction with your podcast or feel like it’s not driving results for your business, this podcast is for you. About Shannon Hernandez I’m Shannon Hernandez—The Shan Man—and I bring over 24 years of radio broadcasting expertise to the podcasting world. I’ve worked with brands like Guy Kawasaki's Remarkable People Podcast and spoken at Podcast Movement, where I’ve shared strategies on advanced podcast monetization and audience engagement. My unique approach combines traditional radio techniques with modern digital marketing to help podcasters and entrepreneurs like you create better shows, attract better leads, and run campaigns that convert listeners into clients.
المحتوى المقدم من Shannon Hernandez. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Shannon Hernandez أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to The Podcast Therapist, where podcasting meets powerful marketing strategies to grow your business. I’m Shannon Hernandez, a radio broadcaster turned podcasting expert, and I’m here to help entrepreneurs and solopreneurs use podcasting as a dynamic tool to generate leads, clients, and revenue. With over 24 years of radio experience, I’ve mastered what makes listeners engage, stay loyal, and take action. The same principles that work in traditional radio—crafting great content, running promotions, and building audience trust—are now essential for podcast marketing and digital growth. Here, you’ll discover how to strategically leverage your podcast to stand out, attract the right listeners, and turn them into paying customers. What You’ll Learn in Each Episode: 🎯 Creating Better Content Programs: Learn how to structure episodes that grab attention, keep listeners hooked, and drive them toward your offers. 📈 Podcast SEO for Leads: Apply proven SEO strategies to boost your podcast's discoverability and attract an audience ready to do business with you. 🎙️ Lead Generation with Podcasts: Discover how to use your podcast as a marketing funnel to nurture and convert listeners into clients or customers. 📊 Promotions That Work: Take advantage of radio-style promotions adapted for digital marketing, including CTAs that convert and campaign strategies that bring results. 📣 Building a Strong Podcast Brand: Position your podcast as a trusted voice in your niche, creating an authority that resonates with your ideal audience. 🔊 Audio Excellence: Learn how to achieve radio-quality sound that enhances credibility and keeps your audience listening. 🚀 Content Strategy for Entrepreneurs: Align your podcast topics with your business goals to drive growth and measurable outcomes. 💰 Monetizing Your Podcast Audience: Discover techniques to turn your podcast into a revenue-generating asset that supports your business journey. Why Listen to The Podcast Therapist? Podcasting is more than just hitting record—it's about creating a marketing platform that works for your business. Whether you're an entrepreneur, coach, or small business owner, The Podcast Therapist will show you how to: ✅ Turn your podcast into a lead-generation machine. ✅ Connect with your audience through authentic, engaging content. ✅ Simplify podcast promotion using proven radio and digital marketing strategies. If you’ve struggled to build traction with your podcast or feel like it’s not driving results for your business, this podcast is for you. About Shannon Hernandez I’m Shannon Hernandez—The Shan Man—and I bring over 24 years of radio broadcasting expertise to the podcasting world. I’ve worked with brands like Guy Kawasaki's Remarkable People Podcast and spoken at Podcast Movement, where I’ve shared strategies on advanced podcast monetization and audience engagement. My unique approach combines traditional radio techniques with modern digital marketing to help podcasters and entrepreneurs like you create better shows, attract better leads, and run campaigns that convert listeners into clients.
Struggling to repurpose podcast content and promote your show effectively? 🤔 Creating a podcast takes time and effort, but if you're only publishing full-length episodes without repurposing them, you're missing out on a huge opportunity to grow your audience. In this episode, I’ll show you how to turn one podcast episode into multiple pieces of content for social media, YouTube Shorts, blog posts, and more—without adding extra stress to your workflow. I’ll also break down the best AI-powered tools, like Descript and TurboScribe, to help you save time, create high-quality content, and drive more listeners to your podcast. Plus, I’ll share automation strategies using Buffer to schedule and streamline your content so you can stay consistent and expand your reach. 🟢 The importance of repurposing content to extend your podcast’s reach 🟢 A deep dive into Descript vs. TurboScribe – which tool is better for repurposing? 🟢 How AI-powered transcription tools can save you hours of work 🟢 Strategies for creating social media content from podcast episodes 🟢 Why automating your workflow is key to consistent podcast promotion 🟢 The power of short-form content (YouTube Shorts, Reels, TikToks) 🟢 How Buffer helps streamline your social media posting Key Topics & Timestamps 00:00 Introduction 02:35 Viewer/Listener email that sparked this topic 04:28 Key difference between Descript vs. Turboscribe 09:29 The Verdict: should you pick one or use both? 11:07 Why podcasters struggle to repurpose content (a review) 13:56 How to repurpose podcast content efficiently 16:43 Use AI to create social media posts 18:16 Plan for repurposing while recording 19:20 Batch and automate your workflow 22:33 Reevaluating your systems and processes 25:14 Questions to think about to adjust your approach 29:21 Final word Connect with Shannon: 🧵 Threads: https ://www .threads .net /@shannonjhernandez 💼 LinkedIn: https ://www .linkedin .com /in /shannonjhernandez1 Resources & Links: ✅ Listen on Apple Podcasts - https ://thepodcasttherapist .com /apple ✅ Listen on Spotify - https ://thepodcasttherapist .com /spotify ✅ Schedule your social media posts on Buffer - https ://www .buffer .com Other Links and Affiliates 🔷 Test out Descript To Make YouTube Shorts - https ://www .thepodcasttherapist .com /getdescript This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners.…
T
The Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs
Want to know how to get your podcast noticed and grow your audience? In this episode, we’re tackling the biggest challenges podcasters face when it comes to promotion and sharing actionable strategies to overcome them. If you’re struggling with podcast marketing, unsure where to focus your efforts, or frustrated with slow growth, you’re not alone. This episode will show you how to simplify your podcast promotion, maximize your reach, and connect with the audience your podcast deserves. Learn how to stop feeling overwhelmed by social media, focus on the platforms that truly matter, and repurpose your content to save time while boosting engagement. Don’t let the hardest part of podcasting—getting noticed—hold you back! What You’ll Learn in This Episode: 🟢 The #1 struggle podcasters face with marketing their show 🟢 Why promoting your podcast feels overwhelming (and how to fix it) 🟢 Mistakes podcasters make when trying to grow their audience 🟢 How to prioritize platforms for better results 🟢 Simple content repurposing strategies to save time and increase reach 🟢 The best tools and techniques to streamline your podcast promotion Timestamps & Key Moments: 00:00 Introduction 00:55 Common struggles podcasters face 02:46 Two important questions to ask yourself about podcast promotion 04:37 Identifying your root cause - Storytime! 08:29 The deeper problems behind your overwhelm 11:01 Additional questions to ask yourself to identify promotion overwhelm 12:11 Solutions for promoting your podcast on social media 29:55 Reevaluating your systems Connect with Shannon: 🧵 Threads: https ://www .threads .net /@shannonjhernandez 💼 LinkedIn: https ://www .linkedin .com /in /shannonjhernandez1 Resources & Links Mentioned in This Episode: ✅ Essential Equipment Guide To Starting a Podcast (FREE): https ://www .thepodcasttherapist .com /quickstart ✅ Sign up for my FREE newsletter, Frequency Amplified: https ://www .thepodcasttherapist .com /newsletter ✅ Listen to my podcast about workflow and objectives here: https ://youtu .be /J_cfeldXppI ?si =jc6aV_sSzb4soevu Other Links and Tools I Recommend: 🔷 TurboScribe - https ://www .turboscribe .com 🔷 Canva - https ://www .canva .com 🔷 Adobe Express - https ://new .express .adobe .com 🔷 Agorapulse - https ://www .agorapulse .com 🔷 Hootsuite - https ://www .hootsuite .com This video contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend tools and services I personally use and trust.…
T
The Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs
Discover how to master podcast marketing with proven strategies that deliver real results, as Shannon dives into two powerful case studies showcasing what works and what doesn’t. Using these detailed examples, Shannon uncovers the mistakes many make when aligning their podcast with their goals and shares actionable strategies to avoid these pitfalls. Whether it’s finding your niche, crafting lead magnets, or building trust with your audience, this episode will equip you with practical insights to transform your podcast into a focused, results-driven business tool. Episode Highlights 🟢 Case Study 1: The challenges of inconsistent topics and misaligned goals in podcasting. 🟢 Case Study 2: The importance of lead magnets and nurturing relationships for long-term growth. 🟢 Why sticking to a niche can transform your podcast’s impact. 🟢 Strategies to build a content funnel that drives results. 🟢 How to turn audience pain points into opportunities for engagement. 🟢 The value of patience and consistency in podcasting success. 🔑 Key Topics Covered 0:00 - Introduction 4:04 - Intro to building podcast marketing strategies 5:04 - Inspirational quote by Jay Baer’s book, Youtility 7:34 - Why you build your own platform and avoid social media shutdowns – The TikTok example 10:56 - Sharing two case studies without a podcast marketing strategy – Case Study 1: The Media Company Without a Strategy 11:55 - 4 company challenges with creating a podcast for business 14:57 - Identifying the missed opportunities 15:57 - Case Study 1 Lessons 16:43 - Case Study 2 Analysis – The Coach Who Avoided Lead Capturing 18:45 - 4 challenges this coach faced 22:58 - Identifying the missed opportunities from Case Study 2 23:22 - Case Study 2 Lessons 28:47 - Key insights for both case studies 31:02 - Actionable strategies for both case studies 41:38 - Closing thoughts 🎧 Listen on Your Favorite Platform: 📺 YouTube Podcasts: https ://www .thepodcasttherapist .com /youtubepodcasts 🎙️ Apple Podcasts: https ://www .thepodcasttherapist .com /apple 🎙️ Spotify: https ://www .thepodcasttherapist .com /spotify Connect with Shannon LinkedIn: 💼 https ://www .linkedin .com /in /shannonjhernandez1 Instagram: 🌟 https ://www .instagram .com /shannonjhernandez Threads: 🧵 https ://www .threads .net /@shannonjhernandez Resources & Links ✅ Quickstart Guide to Podcast Equipment: https ://www .thepodcasttherapist .com /quickstart ✅ Ad-Free Bonus Episode: https ://www .thepodcasttherapist .com /adfree Other Links and Affiliates 🔷 TubeBuddy: https ://www .thepodcasttherapist .com /tubebuddy 🔷 Podcast Launch Checklist: https ://www .thepodcasttherapist .com /plc 🔷 Build a Podcast with Ecamm: https ://www .thepodcasttherapist .com /ecamm This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners.…
T
The Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs
Turning your podcast into a results-driven tool for your business can feel overwhelming without the right strategies in place. Today, we’re diving into the essentials of setting clear podcast objectives that align with your business goals. Discover how to create workflows that maximize efficiency, optimize your content for growth, and deliver real value to your audience. From brainstorming unique ideas to using tools like TubeBuddy and ChatGPT, I’ll guide you through strategies that elevate your podcast’s reach. Plus, I’ll share actionable insights on embedding your podcast for better SEO, crafting lead magnets to grow email lists, and how to approach monetization effectively. Whether you’re just starting or looking to refine your process, this video is packed with tips to help your podcast drive measurable results for your business. Episode Highlights 🟢 How to build a seamless workflow for video and audio podcasting. 🟢 The role of brainstorming and research in crafting compelling content. 🟢 Why defining objectives is critical for podcast growth and success. 🟢 Tools like TubeBuddy and ChatGPT that streamline podcast production. 🟢 Tips for enhancing your podcast audio quality with the Rodecaster Pro 2. 🟢 The importance of embedding podcasts for website SEO. 🟢 Monetization strategies using lead magnets and email lists. Chapters: 0:00 - Introduction 3:33 - What my workflow looks like for YouTube podcasts going to audio 7:35 - Doing your research for your content piece 8:10 - Utilizing ChatGPT for brainstorming topics 8:50 - The value behind TubeBuddy 11:10 - Identifying holes in topics on the search results page on YouTube 13:00 - Outlining your podcast episode 14:15 - Recording the podcast using Notes software and hardware 18:05 - Audio processing for video with Ecamm explaining high-volume, low-competition for TubeBuddy 25:30 - Identifying your podcast objectives 28:02 - Throwing content at the wall to see what sticks 29:48 - Podcast objective analogy 31:04 - Why are your podcasting objectives? 33:05 - What do you need podcasting objectives? 39:25 - Examples of key podcast objectives 45:20 - How objectives drive podcast growth 55:13 - Q&A 58:30 - Noise reduction tips for podcasters 1:03:35 - How to become a better podcast host 1:05:23 - How to create merchandise if you need a small order 1:07:44 - What equipment do you need to switch to video podcasts if you already have the audio equipment? Connect with Shannon: LinkedIn: 💼 https ://www .linkedin .com /in /shannonjhernandez1 Resources & Links: ✅ Essential Equipment Guide To Starting a Podcast - https ://www .thepodcasttherapist .com /quickstart ✅ Support the Ad-Free version of The Podcast Therapist - https ://thepodcasttherapist .com /adfree Other Links and Affiliates: 🔷 TubeBuddy Affiliate Link - https ://www .thepodcasttherapist .com /TubeBuddy 🔷 Create a video podcast with Ecamm - https ://www .thepodcasttherapist .com /ecamm 🔷 Noise Reduction Tool For Descript - https ://www .thepodcasttherapist .com /getdescript 🔷 Build your business and podcast with Kajabi - https ://www .thepodcasttherapist .com /kajabi ⬜ 🔷 Last Week's Episode About YouTube Podcasts - https://podcasts.apple.com/us/podcast/why-your-podcast-needs-to-be-on-youtube-in-2025/id1543661543?i=1000683321217 🔷 Rocketbook - https ://www .thepodcasttherapist .com /rocketbook 🔷 Mastering Podcast Interviews eBook - https ://www .thepodcasttherapist .com /interviews 🔷 Podcast Launch Checklist - https ://www .thepodcasttherapist .com /plc 🔷 Podcasting Payouts Audiobook - Learn all the ways you can monetize your podcast by listening to my audiobook, Podcasting Payouts. 50% Discount for a Limited Time - https ://www .thepodcasttherapist .com /payouts This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners.…
T
The Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs
Are you wondering if YouTube is the future of podcasting? In this episode, discover why your podcast must be on YouTube in 2025. Shannon Hernandez not only dives into the 5 hard truths about YouTube podcasting but also breaks down the key insights shared during YouTube’s exclusive live podcasting event in December 2024. From leveraging SEO-friendly thumbnails to optimizing playlists and monetization strategies like AdSense and channel memberships, this episode provides you with everything you need to succeed. Whether you're just starting out or looking to expand your reach, this guide will show you how to tap into YouTube’s massive potential. 🟢 Why video podcasts are the future 🟢 Overcoming fears of video podcasting 🟢 The importance of SEO for YouTube podcasts 🟢 Native uploads, playlists, and growing your audience 🟢 Monetization tips: AdSense, memberships, and merch Ready to take your podcast to the next level? Subscribe for more episodes like this and leave a comment below with your biggest takeaway! Episode Highlights: 📌 The 5 hard truths about why YouTube is essential for podcasting success 📌 Why audio-only formats limit your reach and monetization potential 📌 How to leverage YouTube playlists, thumbnails, and descriptions for growth 📌 The importance of SEO and transcripts for discoverability on YouTube 📌 Practical strategies for creating engaging video content without breaking the bank 📌 YouTube monetization tips: AdSense, memberships, super chats, and merch 📌 How YouTube’s algorithm can bring your content to new audiences Connect with Shannon: LinkedIn: 💼 https ://www .linkedin .com /in /shannonjhernandez1 Chapters: 0:00 - Introduction 04:25 - Podcasting prediction at Podcast Movement in 2023 by Steve Goldstein 09:32 - 5 Hard Truths About Why Your Podcast Needs to Be On YouTube 23:18 - Breaking down YouTube’s Live Event on Podcasting 25:57 - How YouTube Wants You To Upload Podcasts 28:46 - Growing a Podcast 34:11 - Video Podcasting Thumbnails for YouTube 35:45 - Podcast Monetization 41:23 - Titling and Show Naming for Visibility 46:33 - Visual Strategies for Audio Only Podcasts 57:29 - Should You Do Shorts or Long Form Content? 59:13 - What is the IDEAL Podcast Length? 1:00:26 - Reminder of why doing the work on YouTube for podcast will pay off Resources & Links: 🟢 Listen Ad-Free with Bonus Episodes: https ://www .thepodcasttherapist .com /adfree 🟢 Listen on Apple Podcasts: https ://www .thepodcasttherapist .com /apple 🟢 Listen on Spotify: https ://www .thepodcasttherapist .com /spotify Other Links and Affiliates: 🔷 TubeBuddy - https ://www .thepodcasttherapist .com /tubebuddy 🔷 Ecamm - https ://www .thepodcasttherapist .com /ecamm 🔷 Descript - https ://www .thepodcasttherapist .com /getdescript 🔷 Rocketbook - https ://www .thepodcasttherapist .com /rocketbook 🔷 Master of Change by Brad Stulberg - https://amzn.to/4a6P1xz 🔷 T riton Digital Article This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners.…
T
The Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs
Life has a way of reminding us what’s most important, even when we’re chasing our podcasting dreams. In this heartfelt episode, Shannon Hernandez opens up about balancing personal responsibilities, such as caring for aging parents, with the demands of podcasting. From the value of batching content to his updated stance on YouTube as a podcasting platform, Shannon shares practical insights and personal reflections. Tune in for an honest conversation about finding balance in 2025 while keeping your mental health in check. Episode Highlights 🟢 Balancing podcasting with family responsibilities: A personal story. 🟢 The lifesaving strategy of batching podcast episodes. 🟢 Shannon’s evolving perspective on using YouTube for podcasting. 🟢 Why it’s okay to take a step back from campaigns and content creation. 🟢 Managing mental health as a podcaster during challenging times. 🟢 The mindset shift needed to navigate unexpected life changes. Connect with Shannon Instagram: 🌟 https ://www .instagram .com /shannonjhernandez Threads: 🧵 https ://www .threads .net /shannonjhernandez LinkedIn: 💼 https://www.linkedin.com/in/shannonjhernandez1 YouTube: 📹 https ://www .thepodcasttherapist .com /youtube…
T
The Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs
Today on The Podcast Therapist : Feeling burned out from podcasting? Whether it’s the holiday rush or juggling personal and professional responsibilities, burnout can take a toll on even the most passionate creators. In this episode, I dive into how to manage and avoid podcast burnout, the importance of taking intentional breaks, and how reflection can lead to better content and a stronger connection with your audience. Discover actionable tips to plan breaks, simplify your workflows, and prioritize your physical and mental health. Plus, hear my personal story about hitting a wall with content creation and how embracing authenticity and rest helped me grow as a podcaster. If you’re ready to avoid burnout and build a sustainable podcasting journey, this episode is for you. What You’ll Learn in This Episode 🟢 The reality of burnout during the holidays 🟢 Why taking breaks matters (and how to do it guilt-free) 🟢 How content creation mimics reps vs. rest in physical training 🟢 The importance of physical activity for generating creative ideas 🟢 Tips and techniques to avoid podcast burnout 🟢 Embracing change and focusing on long-term happiness Timestamps for This Episode 0:00 - Introduction 03:35 - Breakdown of today's topics on podcast burnout 03:46 - Burnout during the holidays 06:16 - My personal anecdote on burning out with my own content 10:25 - The importance of taking breaks - No guilt! 11:35 - The ebb and flow of how we consume and publish content 13:35 - A real life perspective on reps vs. resting and rehabilitation as it relates to content creation 18:14 - Example of internet personalities burning out from building content 19:29 - How I've burned out in radio daily and what I do to stay creative 21:00 - Tips on avoiding burnout 26:16 - How physical activity helps you generate content ideas 27:00 - Final Point/Reminder about change 30:20 - Final inspirational quote about your happiness 34:55 - Closing/Thank you Resources and Links 🟢 Essential Podcast Equipment Guide: https ://thepodcasttherapist .com /equipment 🟢 Podcast Launch Checklist: https ://thepodcasttherapist .com /plc 🟢 Mastering Podcast Interviews: https ://thepodcasttherapist .com /interviews Connect with Shannon Instagram : 🌟 https ://www .instagram .com / shannonjhernandez Threads : 🧵 https ://www .threads .net /@shannonjhernandez LinkedIn : 💼 https ://www .linkedin .com /in /shannonjhernandez1 YouTube : 📹 https ://www .youtube .com / shannonhernandez 📡 Follow and Listen to The Podcast Therapist 🎧 YouTube Podcasts : https ://thepodcasttherapist .com /youtubepodcasts 🎧 Apple Podcasts : https ://thepodcasttherapist .com /apple 🎧 Spotify : https ://thepodcasttherapist .com /spotify This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners.…
T
The Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs
Want to grow your podcast and deliver a professional, engaging show in 2025? In this episode, I’m sharing 11 actionable tips to help you improve your podcast content, streamline its flow, and enhance audio quality. If you’re tired of losing listeners with long intros or uneven sound, these strategies will help you polish your podcast, boost engagement, and grow your audience. Drawing on my years as a radio broadcaster, podcaster, and producer, I’ll cover: 🎬 Why short intros matter for keeping listeners hooked. 🧩 How to structure your podcast content for logical and engaging flow. 🎧 How to normalize audio levels for consistent, professional quality. ✨ Why consistent branding and sound effects build trust and professionalism. 🔁 The importance of repeating promotions across multiple episodes. These tips are designed for new and experienced podcasters who want to create high-quality shows that their audience loves and returns to week after week. Key Topics & Timestamps 00:00 – Introduction: Improving your podcast for 2025. 02:20 – Announcements and programming changes 05:19 – Quick and actionable tips for improving your podcast 07:51 – Improving pre-rolls and product promotions 13:36 – Content and structural improvements 20:36 – Branding and consistency improvements 25:34 – Audio quality and content delivery tips 30:09 – Quick recap of the 11 tips. Resources & Links ✅ Free Equipment Guide To Starting A Podcast - https ://thepodcasttherapist .com /quickstart Other Links and Affiliates - Products I Use To Enhance My Podcast: Software 🔷 Ecamm - https ://www .thepodcasttherapist .com /ecamm 🔷 TubeBuddy - https ://www .thepodcasttherapist .com /tubebuddy 🔷 Descript - https ://www .thepodcasttherapist .com /getdescript Hardware 🔷 Rodecaster Pro II - https://www.thepodcasttherapist.com/rodecasterpro2 🔷 Streamdeck - https://thepodcasttherapist.com/streamdeck 🔷 Logitech Brio - https://thepodcasttherapist.com/brio Connect with Shannon 📹 YouTube: https ://www .thepodcasttherapist .com /youtubepodcasts 🧵 Threads: https ://www .threads .net /@shannonjhernandez 🌟 Instagram: https ://www .instagram .com /shannonjhernandez 💼 LinkedIn: https ://www .linkedin .com /in /shannonjhernandez1 This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners.…
T
The Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs
How are listeners finding your podcast? If you’re not getting discovered the way you should, it’s time to explore SEO and inbound marketing strategies tailored for podcasters. In this episode, Shannon shares how to optimize your podcast for search engines, use your website as a central hub for leads, and turn short-form content into powerful tools for discoverability. You’ll learn actionable tips to attract listeners, nurture leads, and drive real results for your business or personal brand. Episode Highlights 🟢 Why SEO strategies are essential for podcast discoverability 🟢 How to optimize podcast titles, descriptions, and show notes for search engines 🟢 Using your website as a lead magnet hub to convert listeners into engaged leads 🟢 Turning impactful podcast moments into short-form content for social media 🟢 The importance of nurturing your audience through email marketing 🟢 Why YouTube Podcasts are a growing platform for podcast discoverability Connect with Shannon Instagram: 🌟 https ://www .instagram .com /shannonjhernandez Threads: 🧵 https ://www .threads .net /@shannonjhernandez YouTube: 📹 https ://thepodcasttherapist .com /youtube LinkedIn: 💼 https ://www .linkedin .com /in /shannonjhernandez1 Resources & Links 🟢 Essential Podcast Equipment Guide: https ://thepodcasttherapist .com /equipment 🟢 Podcast Launch Checklist: https ://thepodcasttherapist .com /plc 🟢 Mastering Podcast Interviews: https ://thepodcasttherapist .com /interviews 🟢 The Decision Hour: https ://thedecisionhours .com 🟢 Solo Site Solutions: https ://solositesolutions .com /tpt 🟢 YouTube Podcasting Event (Dec 12th): https ://podcasts .withyoutube .com /events /podcasting -ama Other Links and Affiliates 🔷 Jay Baer’s Youtility – https ://amzn .to /49wvMwS 🔷 TubeBuddy – https ://www .thepodcasttherapist .com /tubebuddy 🔷 Ecamm – https ://www .thepodcasttherapist .com /ecamm 🔷 Kajabi – https ://www .thepodcasttherapist .com /kajabi 🔷 StreamDeck – https ://www .thepodcasttherapist .com /streamdeck 🔷 Descript – https ://www .thepodcasttherapist .com /descript This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners.…
T
The Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs
In this episode of The Podcast Therapist, Shannon takes a deep dive into the 2024 Podcast Marketing Trends Report and what they mean for creators heading into 2025. He also reflects on his podcast reboot and shares practical tips for critiquing your own show to improve presentation and engagement. Plus, Shannon highlights essential podcast equipment you should snag during the holiday sales to take your setup to the next level. Episode Highlights: 🟢 The 2024 Podcast Marketing Trends Report and insights for 2025. 🟢 Critiquing your podcast: How to identify and fix presentation gaps. 🟢 The importance of SEO and short-form content for podcast discoverability. 🟢 How cross-promotion and partnerships can boost audience growth. 🟢 Monetization strategies: From memberships to affiliate marketing. 🟢 Essential podcast equipment to elevate your production quality. 🟢 Why consistent self-critique and preparation are key to podcast success. Connect with Shannon: Instagram: 🌟 https ://www .instagram .com /shannonjhernandez Threads: 🧵 https ://www .threads .net /@shannonjhernandez LinkedIn: 💼 https ://www .linkedin .com /in /shannonjhernandez1 YouTube: 📹 https ://www .youtube .com /shannonhernandez Resources & Links: ✅ Essential Equipment Guide : https ://thepodcasttherapist .com /quickstart ✅ Podcast Launch Checklist : http ://thepodcasttherapist .com /plc ✅ Mastering Podcast Interviews : http ://thepodcasttherapist .com /interviews ✅ 2024 Podcast Marketing Trends Report : https ://www .quillpodcasting .com /downloads /2024 -marketing -trends -report ✅ Soundboard Studio : https ://soundboardstudio .com/ ✅ Solo Site Solutions : http ://solositesolutions .com /tpt ✅ The Decision Hour : http ://thedecisionhour .com Other Links and Affiliates : 🔷 Ecamm Live : http ://thepodcasttherapist .com /ecamm 🔷 Descript for Podcast Editing : http ://thepodcasttherapist .com /getDescript 🔷 TubeBuddy : http ://thepodcasttherapist .com /tubebuddy 🔷 Stream Deck : http ://thepodcasttherapist .com /streamdeck 🔷 Rocketbook : http ://thepodcasttherapist .com /rocketbook 🔷 Kajabi : https ://www .thepodcasttherapist .com /kajabi Ready to take your podcast to the next level? Tune in to this episode for practical advice on improving your presentation, marketing, and setup. Stay consistent, stay prepared, and elevate your podcast in 2025. *This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners. **The public version of The Podcast Therapist offers a limited selection of chapters and timestamps featuring key highlights. Unlock the full experience with The Podcast Therapist: Playback Pass—including ad-free episodes, early access to content, complete chapters and timestamps, and exclusive bonus materials—by subscribing at thepodcasttherapist .com /adfree . Elevate your podcasting journey with the tools and insights you need to grow and thrive.…
T
The Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs
Have you ever wondered if you can run a podcast all by yourself or if you really need a guest? Struggled with burnout while trying to juggle content creation and life? This episode is all about solutions for those dilemmas. Shannon shares insights from his personal journey of podcasting, what went wrong, and how he rebooted his show with a fresh perspective. Whether you're an entrepreneur, a solopreneur, or a podcaster looking to simplify your process, this episode has golden nuggets for you. Episode Highlights 🟢 Why Shannon took a break from podcasting and lessons learned 🟢 The realities of podcast burnout and how to overcome it 🟢 The Amazon Influencer Program and its role in rebuilding his creative passion 🟢 Simplifying podcast production: Insights into leveraging the Rodecaster Pro II 🟢 Turning your podcast into a business: Proven systems and strategies 🟢 Solo podcasting vs. inviting guests: What works best for you? 🟢 How radio principles can shape better podcasting Connect with Shannon Threads: 🧵 https ://www .threads .net /@shannonjhernandez Instagram: 🌟 https ://www .instagram .com /shannonjhernandez Facebook: 👍 https ://www .facebook .com /theshanmanonline Subscribe on Y ouTube: https://thepodcasttherapist.com/youtube Resources & Links ✅ Essential Equipment Guide to Starting a Podcast - https ://www .thepodcasttherapist .com /quickstart ✅ Podcast Launch Checklist - https ://thepodcasttherapist .com /PLC ✅ Mastering Podcast Interviews - https://thepodcasttherapist.com/interviews Other Links and Affiliates 🔷 YouTube Podcast Event - https ://podcasts .withyoutube .com /events /podcasting -ama 🔷 Rodecaster Pro II - https ://thepodcasttherapist .com /rcp2 🔷 Kajabi - https ://thepodcasttherapist .com /kajabi 🔷 Descript - https ://thepodcasttherapist .com /getdescript 🔷 Solo Site Solutions - https ://www .solositesolutions .com /tpt 🔷 The Decision Hour - https ://www .heroesmediagroup .com /shows /the -decision -hour/ This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners.…
T
The Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs
In today's episode I will be sharing with you an extended version of my YouTube video that I published last week. However, this podcast goes further into my own personal process for podcast production and editing. You may want to take notes in this episode--especially if you want to learn how I edit my podcasts. In this episode, you will learn: How to identify the different styles of podcasting. How different styles affect the amount of time it takes to edit a podcast. How long it really should take to edit a podcast. How to become an active podcaster while recording your episodes. How to use the Effects Rack inside of Adobe Audition Whether or not you should record voice recordings in mono or stereo. ...and much more. I hope you find today's episode useful. Please go back and listen to it again if you didn't catch it the first time. If you have any questions about my editing process, hit me up on the Contact Me section on my website at http://www.thepodcasttherapist.com ==================== Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook. Take notes, save to the cloud, erase notes, reuse notebook. Learn more here: http://www.thepodcasttherapist.com/rocketbook Want to know which equipment I used to create this podcast? Download my Essential Equipment Guide to Starting a Podcast: http://www.thepodcasttherapist.com/quickstart Start editing your podcast in Adobe Audition. Learn more here: http://www.thepodcasttherapist.com/adobe Launching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download. Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)…
T
The Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs
Last week's episode was left on a bit of a cliffhanger when I started asking Jimmie Whisman about sponsorship pros and cons. This week, Jimmie shares insight into the pros and cons of podcast sponsorships and what podcasters need to be aware of. This conversation is a nice setup to the following topics that we discuss: When you should start a Patreon account. What Patreon tier structuring looks like along with the bonus content. Whether cross-pollinating your podcast is as effective as you hear it be. How live podcast opportunities present themselves and what to expect from a live audience. Jimmie's take on sound quality. What podcasters should do when they reach milestones in their podcast. I hope you are able to learn something from Jimmie's experience from creating a successful podcast. Also, there's a bonus episode in my ad-free version over at http://www.thepodcasttherapist.com/adfree . This week's topic: "What To Prepare Before Filing Your Taxes For Your Podcast Business." You can subscribe here. ================ You can reach out to Jimmie and James on the following social media sites: Jimmie Twitter: http://www.twitter.com/whismansucks James Twitter: http://www.twitter.com/jimmypisfunny Crime in Sports Twitter: https://twitter.com/CrimeInSports Small Town Murder Twitter: https://twitter.com/MurderSmall Jimmie Instagram: https://www.instagram.com/whismansucks Small Town Murder Instagram: https://www.instagram.com/smalltownmurder/ Crime in Sports Facebook: https://www.facebook.com/Crimeinsports Small Town Murder Facebook: https://www.facebook.com/smalltownpod ================ Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook. Take notes, save to the cloud, erase notes, reuse notebook. Learn more here: http://www.thepodcasttherapist.com/rocketbook Want to know which equipment I used to create this podcast? Download my Essential Equipment Guide to Starting a Podcast: http://www.thepodcasttherapist.com/quickstart Start editing your podcast in Adobe Audition. Learn more here: http://www.thepodcasttherapist.com/adobe Launching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download. Get started with Second Nature here: http://www.thepodcasttherapist.com/secondnature Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)…
T
The Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs
5 years ago, Jimmie Whisman and James Pietragallo made the decision to create a true crime podcast called Crime in Sports. With a crude setup in an apartment in Phoenix, Arizona, the comedic duo recorded their first podcast with two lapel microphones and a video camera to capture the audio. Once that first episode was complete, they uploaded it and only got 12 total downloads. Disappointed in the downloads, James was ready to call it quits before Jimmie reminded him that it was only one episode and they had to give the podcast some time to grow. Fast-forward 5 years later and the comedic duo now host an additional podcast, Small Town Murder and tour the United States doing live podcast recordings for thousands of adoring fans. How did these two get here? In this episode, Jimmie shares how he and his partner grew their podcast to garner thousands of downloads per week and now are the creators of their own fate and future. What you'll learn from this episode: The early days of building Crime In Sports. How they build content for their podcast. Whether their audience likes longer or shorter podcasts. What it takes to create a successful podcast. How to deal with life's interruptions How he and Jimmie earn their money and and handle sponsorships. Their Patreon tier structure methodology. The impact of pollinating your audience. and much more... You can reach out to Jimmie and James on the following social media sites: Jimmie Twitter: http://www.twitter.com/whismansucks James Twitter: http://www.twitter.com/jimmypisfunny Crime in Sports Twitter: https://twitter.com/CrimeInSports Small Town Murder Twitter: https://twitter.com/MurderSmall Jimmie Instagram: https://www.instagram.com/whismansucks Small Town Murder Instagram: https://www.instagram.com/smalltownmurder/ Crime in Sports Facebook: https://www.facebook.com/Crimeinsports Small Town Murder Facebook: https://www.facebook.com/smalltownpod Get started with Second Nature here: http://www.thepodcasttherapist.com/secondnature Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)…
T
The Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs
Getting more podcast listeners is a HUGE topic for most podcasters. Am I right? But when it comes to getting more podcast listeners, what is the right way to market those podcasts? In today's episode, I want to examine the different types of podcast marketing and help you identify which ones will work best for you. Today's podcast was inspired after I attended a recent Clubhouse room filled with podcast creators who seemed to be caught up in the the throes of knowing which would be the best way to market their podcast to get more listeners. Here's a summary of what you're going to learn in today's episode: UPDATED APPLE PODCASTS NEWS - A change to the "Subscribe" button and how it will impact podcast content creators. How social platforms are also pivoting the language of how people can "subscribe" or "follow" their favorite content creator and its direct relation to benefit the content creator. Google Podcasts is making an update to their app to help podcasters get better recommendations. This impacts the podcast content creator and I talk about what you should do about this change. The identification of the 4 types of podcast marketing: Organic Search Engine Optimization Influencer Marketing Podcast-To-Podcast Marketing Paid Marketing on social media and podcast platforms such as Spotify--what do you need to know? Brand new live streaming app that allows you to distribute your live stream to Facebook Live, YouTube Live, LinkedIn Live and Periscope while allowing viewers to "call in" and take live audio/video calls. If you have questions or comments, feel free to reach out to me via voicemail. Check the links below for more information. ==================== Have a question for me? Leave me a voicemail or send me a message at: http://www.thepodcasttherapist.com/podcast Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook. Take notes, save to the cloud, erase notes, reuse notebook. Learn more here: http://www.thepodcasttherapist.com/rocketbook Want to know which equipment I used to create this podcast? Download my Essential Equipment Guide to Starting a Podcast: http://www.thepodcasttherapist.com/quickstart Start editing your podcast in Adobe Audition. Learn more here: http://www.thepodcasttherapist.com/adobe Launching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download. Get started with Second Nature here: http://www.thepodcasttherapist.com/secondnature Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.