Wizard's Roundtable | Marketing Secrets From Wizard Of Ads podcast

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تمت الإضافة منذ قبل five أعوام

المحتوى المقدم من Johnny Molson. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Johnny Molson أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters

1
180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1] 22:07

منذ 18 يومًا22:07

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22:07

What if your podcast wasn’t just content, but a powerful marketing tool? Today’s episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I’m sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer. This is part 1 of our series on Turning Your Podcast into an Evergreen Marketing Machine. Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find it Quickly: Creating week to week with no plan (2:21) Not aligning your content with your goals (3:36) Not creating an intentional funnel (5:49) Aligning your podcast with your services and offers (8:30) Be strategic in your repurposing (9:13) Making your podcast live within your automations (10:43) Your podcast isn’t your product, it’s your sales tool (12:39) From content creator to strategic marketer (13:30) You don’t need more content, you need a smarter strategy (18:02) Mentioned In This Episode: The Podcast Growth Program: gaffincreative.com/growth Mic Check Society: gaffincreative.com/mcs Instagram: instagram.com/hayleegaffin Review the Transcript: https://share.descript.com/view/sylxz54avbW Hosted on Acast. See acast.com/privacy for more information.…

Wizard's Roundtable | Marketing Secrets from Wizard of Ads

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If you could sit at a table with marketing mavens for 20 minutes or so, would you do it? Every two weeks Johnny Molson shares methods and ideas with the other marketers from Wizard of Ads. We believe your business should be famous in your hometown, and each episode talks about how to do that neato thing. You're listening to the audio version of the popular YouTube series found here: https://www.youtube.com/playlist?list=PLZfdNaM54FSQK362gM5KO_-yBIq_r3Qi1

24 حلقات

#MBA #Entrepreneur #Business #Marketing #Johnny Molson

Wizard's Roundtable | Marketing Secrets from Wizard of Ads

updated منذ 4 أعوام

منزل السلاسل•Feed

24 حلقات

#MBA #Entrepreneur #Business #Marketing #Johnny Molson

كل الحلقات

1
Are Your Ads Missing Hope? 16:06

منذ 4 years16:06

16:06

Business book publisher Ray Bard says all bestselling books share 4 traits: 1: A Big Idea 2: Nuts and Bolts 3: Entertainment 4: Hope These 4 elements are applicable to your advertising, also. Nuts and Bolts seems to be the one that most people get right away. A Big Idea often shows up. But, conspicuously missing are Entertainment and Hope . In this episode of The Wizard’s Roundtable, Chris Maddock and I recap our recent Martinis and Marketing class at Wizard Academy where we spent a good deal of time talking about Hope .…

1
How to Spot and Eliminate Digital Ad Fraud 21:31

منذ 5 years21:31

21:31

There’s a kind of fraud that comes from lack of transparency from Google and Facebook, a kind of fraud that comes from criminals stealing ad dollars from businesses, and a kind of fraud that could be happening because your digital manager isn’t paying attention. It all adds up to a lot of loss for businesses. In this episode of The Wizard’s Roundtable, we look at the different kinds of mismanagement that can plague your advertising efforts. In this episode: Johnny Molson Dave Young Luis Castañeda Full transcript: https://molsonpartners.com/how-to-spot-and-eliminate-digital-ad-fraud/…

1
The Growth Plan for HVAC Companies Stuck Between $3-5M (and your biz, too) 26:29

منذ 5 years26:29

26:29

As an HVAC company grows, it often slams into a ceiling someplace between $3-5 million. In this episode, we discuss the ways we’ve helped stuck companies break through that barrier. Even if you’re not in the HAVC industry, you’ll find valuable information that will help your small business stand out, be the one people like the most, and think of first. In today’s episode: Johnny Molson Ryan Chute Gary Bernier Kyle Caldwell…

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A Love Letter to Radio (and businesses that advertise anywhere) | ((Rebroadcast)) 32:31

منذ 5 years32:31

32:31

While the Wizard's Roundtable was being used for holiday dinners, we thought we would replay one of the most popular videos of 2020. This conversation with Ryan Patrick, Tim Miles, and Johnny Molson is one-part instruction manual for media providers and one-part checklist for businesses. For businesses , it’s important to understand the kinds of questions you should be getting from your media provider. If they’re not asking these questions, find somebody who will ask you these questions (or find a new media provider). SUPER SECRET NEWS: If you enjoy what you hear here...get ready for a revolutionary event in February for radio…

1
How to Get (and keep) Attention with Orlando Wood 22:45

منذ 5 years22:45

22:45

Heard in the show: Lemon, by Orlando Wood: https://www.amazon.com/Lemon-advertis... Addressing the Crisis in Creativity https://youtu.be/XUXYRf5O5T4 Achtung! https://youtu.be/6RU0WzFkhJg System 1 Group: https://www.system1group.com IPA: https://www.ipa.co.uk

1
Magical Ad Writing for Everything From Piccolos to Recruitment | Wizard's Roundtable 39:02

منذ 5 years39:02

39:02

You have to: 1: Not sound like everybody else 2: Get into somebody's imagination and mess around. In this episode: Asia Gregg (asia@wizardofads.com Peter Nevland (peternevland@wizardofads.com) Johnny Molson (johnnymolson@wizardofads.com) Plus an offer at the end for free consulting (!?!) Full transcript available at molsonpartners.com…

1
What to Know About SEO 20:14

منذ 5 years20:14

20:14

Feel like you’re swimming in internet acronyms? Search Engine Optimization, or SEO, is the foundation of how you get found online. It’s also a tar pit of details that can get so overwhelming you wonder if it’s even worth it. On today’s Wizard’s Roundtable, Vi Wickam and Gary Bernier join me to help you understand the very basic of the basics of SEO. Don’t know where to start? Start here. Full transcript of this video can be found here…

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Why Your Business Should Have a Podcast 22:44

منذ 5 years22:44

22:44

In this episode of the Wizard's Roundtable, Bryan Eisenberg and Ryan Patrick talk about the untapped advantages your business could leverage by having a podcast. It's surprisingly easy to do, and if you can have a 10-minute phone call, you can have a podcast. More about Ryan Patrick: www.timmilesandco.com More about Bryan Eisenberg: www.bryaneisenberg.com MASH Matters: www.mashmatters.com Recording software: www.audacityteam.org or www.apple.com/mac/garageband/ Options to record interviews: www.zoom.us www.zencaster.com www.skype.com…

1
How Company Culture Improves Your Marketing 15:45

منذ 5 years15:45

15:45

Nothing can bring down a company faster than a broken culture. There’s no amount of advertising that can fix a company that’s damaged from the inside. The culture you create should instruct the advertising you do, and your advertising should mirror the culture in your company. This ensures your customers will experience the same thing you’ve told them in your advertising. Wizard of Ads partner Mike Slover joins this episode of The Wizard’s Roundtable with Mike Whitmire from Schneider’s One Hour Heat & Air…

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How to Have an Effective Brainstorming Meeting 20:56

منذ 5 years20:56

20:56

“Brainstorming” is more than just “throwin’ ideas around.” It’s a method developed by Alex Osborn (the “O” in BBDO), and Dr. Sidney Parnes in the middle of the last century. The Osborn/Parnes method is the foundation of nearly every professionally facilitated idea-generation meeting in the past 70 years. My guest today on the Wizard’s Roundtable is Dr. Robert Alan Black. He’s a consultant and author who has traveled the world helping businesses build a more creative culture. (Dr. Black's website: www.cre8ng.com) You’ll learn what brainstorming is, and is not, along with ways to put together more effective meetings. “Every human being is born with the capacity to think creatively,” according to Dr. Black. “…but every culture, religion, organization and school wants conformity.” If you feel your business might be creatively stuck, I hope this video will be useful. Johnny Molson…

1
Is Lifetime Customer Value Still Important? 20:12

منذ 5 years20:12

20:12

For many businesses, the answer is "yes." But, maybe not yours. In this episode, we'll discuss the considerations in calculating lifetime customer value, how you can maximize it, and how to be sure you don't go broke waiting for that customer to come back. In this episode: Johnny Molson (johnnymolson@wizardofads.com) Chuck McKay (chuckmckay@wizardofads.com) Dave Young (daveyoung@wizardofads.com) www.wizardofads.org…

1
Use a Screenwriter's Secret Trick to Make Memorable Ads 21:19

منذ 5 years21:19

21:19

In this episode, Peter Nevland and Johnny discuss Character Diamonds. This is a technique created by David Freeman, advisor to several dozens of hit TV shows and movies and creator of the Beyond Structure class. (www.beyondstructure.com) Deploying these same tactics in your advertising will not only make your commercials more memorable, you'll create a bond with your customer. Contact: johnnymolson@wizardofads.com peternevland@wizardofads.com wizardofads.org…

1
A Love-letter to Radio Sales People from Three Ex Production Directors 32:41

منذ 5 years32:41

32:41

In this video, Ryan Patrick, Tim Miles, and Johnny Molson make the case for media companies to have an in-house advocate for the advertiser. We'll help salespeople collect better information to make better ads to make your clients more successful...(and, by extension, you too!)

منذ 5 years17:56

17:56

Wizard of Ads Partners Johnny Molson, Peter Nevland, and Matthew Burns talking about the 4 things that should be in every ad, today's media habits, and what your customers need to hear from you now. In this episode: Johnny Molson (johnnymolson@wizardofads.com) Peter Nevland (peternevland@wizardofads.com) Matthew Burns (matthewburns@wizardofads.com) www.wizardofads.org www.molsonpartners.com…

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