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المحتوى المقدم من Matt Dixon. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Matt Dixon أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Footsteps of the fallen
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2806298
المحتوى المقدم من Matt Dixon. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Matt Dixon أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
A journey through the Great War
…
continue reading
176 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2806298
المحتوى المقدم من Matt Dixon. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Matt Dixon أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
A journey through the Great War
…
continue reading
176 حلقات
كل الحلقات
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Footsteps of the fallen

Send us a text Welcome to the first episode of Season 8! Today, we travel to the forgotten front and the village of Bois Grenier. The fields in this sleepy corner of agricultural France contain dozens of German bunkers and blockhouses from the time of World War I. The sector was a nursery sector - a relatively quiet location where new battalions could learn the regimes of trench warfare. The peace was shattered on the afternoon of the 25th September 1915 when a diversionary attack for the Battle of Loos had disastrous effects for the men of the 2nd Rifle Brigade and the Royal Berkshires. We walk the fields and hear about the infamous "Dicky's Dash", the tragic end to the life of a Canadian flying ace, listen to stories of murder most foul and unbelievable gallantry, as well as boomerangs and the mystery and unknown fate of Clifford the monkey. Support the podcast: https://www.buymeacoffee.com/footstepsblog https://footstepsofthefallen.com/gallery/…
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Footsteps of the fallen

1 Faithful unto death - the story of the Chinese Labour Corps 59:45
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Send us a text Welcome to the final episode of Season 7! In today's episode, we look at the little-studied role played by the Chinese Labour Corps during the Great War. Over 90,000 Chinese labourers served in France and Belgium, engaged in manual labour and the dangerous work of clearing munitions and bodies from the battlefields. Who were these men, and how did they end up so far from home? The podcast will be back for Season 8 on Sunday July 6th 2025. Supoort the podcast: https://www.buymeacoffee.com/footstepsblog https://footstepsofthefallen.com/gallery/…
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Footsteps of the fallen

1 In the shadow of the Springboks - Delville Wood to Courcelette 1:08:04
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Send us a text Welcome to the penultimate episode of Season 7! Today we are on the Somme and walk the battlefield from Delville Wood to Courcelette via High Wood and Martinpuich. We begin we looking at "The Turning Point" a remarkable but little-known narrative of the Somme battle written by the eccentric Harold Perry-Robinson. We visit Delville Wood cemetery and memorial and hear the history of the site, as well visiting the only remaining tree from the Great War. We walk to High Wood - "Ghastly by day, ghostly by night, the rottenest place on the Somme" and discover some of the memorials around this great killing ground. We then head to Martinpuich and conclude at Adanac Cemetery in Courcelette. Support the podcast: https://www.buymeacoffee.com/footstepsblog https://footstepsofthefallen.com/gallery/…
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Footsteps of the fallen

Send us a text Welcome to the latest episode! Today, we walk the canal at Cuinchy, one of the forgotten battlefields of the Great War. Cuinchy was the site of the infamous brickstacks and the scene of bitter fighting throughout the entire war. We walk the battlefield to discover the military history of what happened here, and hear the personal stories of the dead as we visit some of the nearby cemeteries. Support the podcast: https://www.buymeacoffee.com/footstepsblog https://www.patreon.com/footstepsofthefallen…
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Footsteps of the fallen

Send us a text Welcome to this latest episode in which we walk the battlefield of Fromelles. On the evening of the 19th July 1916, men of the newly arrived Australian 5th Division were thrown into battle against the heavily fortified village of Fromelles in Artois. In one night, over 5000 men were killed, wounded or missing and the line remained staunchly in German hands. We begin at Pheasant Wood and meander across the battlefield, visiting some key sites and hearing the stories of the men buried in the cemeteries in and around the old front lines. A walking map can be found on the website to allow you to follow the route - please see https://footstepsofthefallen.com/gallery/ My apologies for the sound quality in the final segments of the episode. I don't know what happened with the microphone, but it all went wrong! Support the podcast: https://www.buymeacoffee.com/footstepsblog https://www.patreon.com/footstepsofthefallen…
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Footsteps of the fallen

Send us a text The weather played its part in the Great War, perhaps in more ways than first imagined. The Great War lasted over 1500 days, and over 600 saw rain on the Western Front. The winter of 1914 saw torrential rain and temperatures drop to -10 in France, and the autumn of 1917 in Flanders saw four months' worth of rainfall in just 33 days. London's Met Office offered to help at the outbreak of war, but a terse telegram from GHQ rebuffed this offer. However, the increased use of aircraft and poison gas quickly made senior command understand the importance of meteorology, and the Meteorological Service of the Royal Engineers soon started providing masses of valuable data. Who were these men, and what did they do? In this episode, we look at the work of "Meteor" HQ and their vital role as the war progressed. Support the podcast: https://www.buymeacoffee.com/footstepsblog https://www.patreon.com/footstepsofthefallen…
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Footsteps of the fallen

Send us a text On the 110th anniversary, we travel to France and walk around the battlefield of the first major offensive launched by the British on the Western Front at Neuve Chappelle. Initial successes were tempered by poor decision-making and poor communications between divisional commanders and the offensive ground to a halt in the face of heavy German resistance. Casualties were 11,000 killed, wounded and missing in three days, but no fewer than nine VCs were awarded for the fighting in this area. These quiet farmers' fields hide the secrets of the past, but there is much history to be found if one knows where to look. Support the podcast: https://www.buymeacoffee.com/footstepsblog https://www.patreon.com/footstepsofthefallen…
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Footsteps of the fallen

Send us a text Welcome to this latest episode of the podcast. Today, we walk the battlefield around the area of the Hohenzollern Redoubt, the formidable German strongpoint located on the battlefield at Loos, which was attacked by the 9th Scottish Division on the opening day of the battle of 25th September 1915. Fighting continued until the middle of October when men of the 46th Midland Division tried and failed to retake the redoubt. What happened here, and what can be seen when you walk the battlefields today? Supporting maps and the walking route can be found in the gallery section of the website: https://footstepsofthefallen.com/gallery/ Support the podcast: https://www.patreon.com/footstepsofthefallen https://www.buymeacoffee.com/footstepsblog…
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Footsteps of the fallen

1 Trench Talk - Chris Sams and the Battle of Jutland 1:03:02
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Send us a text Welcome to the first Trench Talk of Season 7! It's a real pleasure to be joined by naval historian and writer Chris Sams as we talk about the Battle of Jutland in 1916. The long-awaited showdown between the Royal Navy and the Kriegsmarine turned into an unexpectedly bad day for the British. We look at what happened that afternoon off the coast of Denmark and talk about other naval matters in this fascinating and wide-ranging conversation. Chris' book on the German navy can be found here . Support the podcast: https://www.patreon.com/footstepsofthefallen https://www.buymeacoffee.com/footstepsblog…
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Footsteps of the fallen

1 "I can't find the damned things!" - Ploegsteert to Le Gheer 1:00:07
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Send us a text Welcome to the first episode of 2025! Today, we head to Belgium and walk a less-trodden route south of Plugstreet Wood towards the hamlet of Le Gheer. From the village of Ploegsteert, we head south and east across the farmer's fields to discover the long-lost history of this part of the battlefield. These seemingly bare fields tell the story of the rank and file of the Allied infantry who fought and died in this so-called quiet sector of the front. There is much to be found if one knows where to look. We meet the famous (latterly very famous) 6th Royal Scots Fusiliers commander, a certain Mr W.S Churchill, hear the sad story of an officer's death through an appalling piece of treachery, discover the unpleasant and dangerous work of "pond duty", and contemplate how McKenna's bridge got its name. Support the podcast: https://www.patreon.com/footstepsofthefallen https://www.buymeacoffee.com/footstepsblog…
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Footsteps of the fallen

1 Out of money and out of luck - life beyond the trenches 1:01:53
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Send us a text Welcome to the final episode of 2024! One of the great misnomers of WW1 is that soldiers spent all their time in the trenches fighting. Fighting battles took up a tiny amount of soldiers' time, so what did soldiers do when not in the line? In this episode, we look at life behind the lines, where soldiers had the opportunity to spend their pay on treats to make soldiering more bearable. Many soldiers indulged in the age-old vices of women and gambling; gambling was technically illegal, but thousands of francs were known to change hands through unscrupulous soldiers using loaded dice to stack odds firmly in their favour. We look at the ubiquitous concert parties, hear about the leave lottery endured by soldiers, and discover why being a competent "anchor-man" was a financially enviable position. We also hear the sad story of Basil Radford, "Gilbert the Filbert", one of Edwardian theatre's greatest dandies who met a terrible end on the battlefields of France. Footsteps of the Fallen will be back in 2025! Support the podcast https://www.patreon.com/footstepsofthefallen https://www.buymeacoffee.com/footstepsblog…
Send us a text A famous saying asserts that an army marches on its stomach, and in this episode, we examine food and drink for men on the front line. The challenge of feeding an army was immense, and the war office employed science to calculate the exact calorific intake needed by a soldier to survive. Feeding the men was one thing; feeding them something palatable was something else. We look at trench rations, from the infamous Army Biscuits to cans of "dog vomit," and see that the culinary life of a soldier in the trenches was not a happy one. Occasionally, however, comfort came in mysterious ways, as men of the Hampshire Regiment found out when the Germans shelled the canal near Cuinchy and provided an unexpected and welcome treat. Alcohol played an essential part in soldiers' lives from all sides, and we discover more about the daily rum ration, "Pinard", and celebratory German beer mugs. We learn the origin of the phrase "to be on the fiddle", and hear about how excessive alcohol consumption caused huge problems for the Germans advancing in March 1918. Support the podcast: https://www.patreon.com/footstepsofthefallen https://www.buymeacoffee.com/footstepsblo g…
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Footsteps of the fallen

Send us a text In the early hours of the 30th July 1915, men of the Rifle Brigade and Kings Royal Rifle Corps were attacked near Hooge by German soldiers using a new and appalling weapon of war - liquid fire. The subsequent counter-attack that afternoon by the British was a military disaster that could have been avoided had the protests of senior commanders in the line been listened to. We examine what happened that day, discover the story of the man who won the first VC for the new armies, and meet the enigmatic and eloquent "Student in Arms." Support the podcast: https://www.patreon.com/footstepsofthefallen https://www.buymeacoffee.com/footstepsblog…
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Footsteps of the fallen

Send us a text Welcome to this latest episode, in which we explore the history behind one of the world's great monuments, the Menin Gate Memorial to the Missing in the Belgian city of Ypres. We hear the history of the Last Post, look at the famous lions and their connection to Australia, hear the stories of some of the dead, and contemplate what makes this an iconic place of remembrance. Support the podcast: https://www.patreon.com/footstepsofthefallen https://www.buymeacoffee.com/footstepsblog…
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Footsteps of the fallen

1 I can't say my prayers on a stolen carpet.. 1:19:58
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Send us a text Welcome to the latest episode! In today's episode, we look at the role played by Army Chaplains during the Great War. Responsible for the spiritual and personal welfare of soldiers, the Chaplain was a source of great comfort for men during the hell of trench warfare. We look at the history of the Army Chaplain Department and discover the massively important role that Chaplains had in the lives of men at war and meet some of them, including the famous Woodbine Willie, "Tubby" Clayton and the Reverend Theodore Hardy, a non-combatant who ended the war with an MC, DSO and finally a VC. Support the podcast: https://www.patreon.com/footstepsofthefallen https://www.buymeacoffee.com/footstepsblog…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.