Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
Future Proof hosts industry leaders racing to future proof their businesses, and seize opportunities created by AI and automation. Created by Basis Set Ventures, a venture capital fund investing in early-stage technology companies that fundamentally transform the way people work. We believe artificial intelligence delivers core value by improving productivity for all parts of the economy; from factories to offices. Music by John Mannes Jr. Art by Vuo Design.
Future Proof hosts industry leaders racing to future proof their businesses, and seize opportunities created by AI and automation. Created by Basis Set Ventures, a venture capital fund investing in early-stage technology companies that fundamentally transform the way people work. We believe artificial intelligence delivers core value by improving productivity for all parts of the economy; from factories to offices. Music by John Mannes Jr. Art by Vuo Design.
The commerce ecosystem is massive, so massive that the sector can sustain entire infrastructure unicorns building nothing but tools and services enabling commerce businesses. In this conversation between Catherine Stewart, Board Partner at Basis Set and fmr COO of Shippo, and BSV investor John Mannes, we discuss the new APIs, customs automation and cross-border fulfillment and payments infrastructure that will support more streamlined, but globally capable supply chains.…
It's clear that offering convenience at-scale means serving large and incredibly diverse arrays of populations. And while it's true that many innovations in convenience, like delivery, started in dense urban centers. Founders would benefit from considering the challenges that companies like 7 Eleven face on a daily basis, getting fresh food to the far corners of America. And tech has a huge role to play in that. In this conversation between Josh Stramiello, responsible for leading an internal effort to partner with startups transforming food and logistics, and BSV investor John Mannes, we discuss how founders can leverage technology to build convenience solutions that scale to every consumer.…
The proposed $2 trillion dollar U.S. infrastructure package will create major incentives for the adoption of climate technology and offer startups many pathways to secure growth funding. In this conversation between Mona Sheth, Senior Director of Federal Government Relations for Schneider Electric, two policy experts from DC-based government affairs firm Lot 16 and BSV investor John Mannes, we discuss how founders can navigate billions in new non-dilutive funding opportunities for climate tech startups.…
In this conversation with Paul Hanna, Head of Procurement at a 150 person manufacturing company, we discuss how the next generation of hardware design tools in manufacturing will be even more tightly connected to the purchasing process, with greater intelligence — increasing collaboration between engineering and procurement teams.…
While Covid-19 has pushed technology deeper into the deskless workforce, it’s also elucidating shortcomings of existing tools not optimized for the unique challenges of specific industries and regions of the world. In this conversation between Kris Kemeny, Managing Director of the venture arm for Tekfen, one of Turkey’s largest industrial conglomerates, and BSV investor John Mannes, we discuss how founders can build for the global deskless workforce while localizing solutions for customers.…
While most industries have had enough to manage with Covid-19, the oil and gas sector has had to manage the pandemic, along with a fierce price war between Russia and Saudi Arabia and broader existential questions about its identity in the face of the energy transition. In this conversation between Iain Cooper, a nearly 30 year veteran of multinational oil field services company Schlumberger and current CEO of drone gas emissions inspection startup SeekOps, and BSV investor John Mannes, we discuss how each facet of the oil & gas industry has been impacted by Covid-19 and unpack the impact of these macro shocks on technology adoption.…
73% of companies surveyed in a new report, identify as having encountered major issues in their supply chains as a result of Covid-19. The disruption has been so significant, that major brands are reconsidering once sacred supply chain doctrine. Companies are considering moving operations out of China, holding more inventory in stock and collaborating with competitors to source. In this conversation between David Shillingford, the chairman of Resilience360, a supply chain risk software company jointly owned by DHL and Columbia Capital, and BSV investor John Mannes, we discuss a new report quantifying the impact of Covid-19 on global supply chains and discuss the implications for the tech ecosystem.…
The history of American agriculture is a story of technology improving the efficiency of production. But the volatile global economy of the last decade is showing the industry that efficiency is not everything. Changing consumer taste coupled with increasing pressures of commoditization are forcing farmers to embrace technology as a lever for much needed differentiation. In this conversation between Matt Nicoletti, the Head of Business Development and Venture Investing at Penny Newman, one of the largest grain distributors in the western United States, and BSV investor John Mannes, we discuss how the agriculture sector is being affected by Covid-19 and the important role technology will play in keeping farms afloat as industry consolidation accelerates amidst a growing economic recession.…
The 2008 financial crisis catalyzed the most ambitious real estate technology startups ever founded. Airbnb changed the way homeowners conceptualize home value, Opendoor simplified real estate transactions in a way the industry never thought possible and Compass redefined the role technology plays in agent workflows. As we wade deeper into the Covid-19 crisis, we’ll see similar attempts at differentiated businesses models and novel financial products that help homeowners extract greater value, more conveniently, out of their largest assets. In this conversation between Sheila Vashee, the VP of Growth and Marketing at OpenDoor, a real estate unicorn simplifying the process of buying and selling homes, and BSV investor John Mannes, we discuss how the real estate industry is being affected by Covid-19 and the important role technology will play in keeping transactions happening and keeping people in their homes coming out of the crisis.…
Factories that used to make tee shirts are now making PPE. Products we used to be able to ship to ourselves same day are now on back order for weeks. Much of this is the result of supply chains buckling under the weight of Covid-19. As the dust settles, enterprises will have the opportunity to go back to the drawing board for the first time in years to rebuild supply chains from the ground up. The result will be more robust and modular global production and sourcing. In this conversation with Marc Dragon, Managing Director of Reefknot Investments, and BSV investor John Mannes, we discuss the valuable data enterprises need to vet new suppliers while ensuring products can get to consumers as fast as possible. Reefknot is a venture firm backed by Singaporian sovereign wealth fund, Temasek and global logistics company Kuehne + Nagel.…
Covid-19 is disrupting global flows of goods and people at an unprecedented scale. During the War on Terror, the government invested in technology to keep borders open and trade flowing. Our current pandemic requires a similar investment in a new generation of data infrastructure. If we can stitch together the right data, we can put an end to conversations about closing borders or subjecting large numbers of people and goods to draconian one-size-fits all quarantines and travel bans. In this conversation between Ari Schuler, the creator and former head of U.S. Customs and Border Protection’s Innovation Team (INVNT) and VP of Emerging Markets at Daon and BSV investor John Mannes, we discuss how customs and trade are are being affected by Covid-19 and the important role new data streams will play in helping CBP respond to future pandemics.…
Trucking is one of the most essential industries in the global economy — food, masks and pharmaceuticals are of little value if we can’t get them to those who need them. As Covid19 continues to spread, millions of aging truck drivers remain on the road — ensuring critical goods can get from point A to point B. Moving forward, new technologies will shift the burden of work away from the field, allowing trucking companies to do more with less. In this conversation with Jeff McCaig, owner of North America’s third largest dry bulk and tanker company, Trimac Transportation, Trevor Adey VP of Digital at Trimac, and BSV investor John Mannes, we discuss how the trucking industry is responding to the pandemic and the role technology has to play in keeping drivers safe and deliveries on schedule.…
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