Rockstar CMO FM podcast

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Squid Game: The Official Podcast

1
Keys and Knives - S3 Ep 1 26:28

منذ 28 يومًا26:28

التشغيل لاحقا

قوائم

إعجاب

احب

26:28

Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…

Rockstar CMO FM

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In this 5-star rated weekly marketing podcast, host 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.

310 حلقات

#Business #Marketing #Rockstar CMO #Content Marketing #Sales #CMO #Marketing Strategies #Personal #Robert Rose #Interviews #Digital Marketing

Rockstar CMO FM

updated منذ يومين

منزل السلاسل•Feed

310 حلقات

#Business #Marketing #Rockstar CMO #Content Marketing #Sales #CMO #Marketing Strategies #Personal #Robert Rose #Interviews #Digital Marketing

كل الحلقات

1
The Rockstar CMO Studio: 5 F'in' Things That Simon Learned over a Beer 42:39

منذ يومين42:39

42:39

This week, Jeff continues his vacation, so our host, Ian Truscott, is joined by Simon Daniels, a marketing and revenue operations expert and former Forrester analyst, as well as a returning guest of the show. In this episode, they dig into a LinkedIn post that Simon shared, referring to him catching up on some reading on campaign modelling over a beer. Dubbed "5 things that Simon learned over a beer that we suspect he already knew", the chaps discuss: The definition of a campaign Comments on the Forrester campaign model How to practically apply these models Measuring campaigns How campaigns fit into an overarching GTM motion As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Simon Daniels on LinkedIn Mentioned this week: Simon's LinkedIn post that inspired this chat Copper Ale | Session Cask Ale from Dorset | Palmers Brewery How smarter campaign modeling and automation drive real marketing ROI - Caroline Hodson The Marketing Operations Strategist - Steal my campaign hierarchy guide - Sara McNamara Build an integrated, aligned marketing campaign strategy - Forrester What's Broken in GTM and How to Fix It - Podcast Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Stienski & Mass Media - We'll be right back You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
The Rose & Rockstar: What are you teaching AI? 12:15

منذ 6 أيام12:15

12:15

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. However, this week, we have a slightly different episode as Robert couldn’t make our regular virtual bar recording, so to get our Robert Rose fix, we share something he recorded for the Content Marketing Institute and his Rose-Colored Glasses blog, titled “Old Content, New Risk: What’s AI Learning About Your Brand?” We hope you enjoy this last-minute change. Robert will be back in the bar next week, and if you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Full post: Old Content, New Risk: What's AI Learning About Your Brand? Rose Colored Glasses - Robert Rose on the Content Marketing Institute Ian’s firm - Velocity B Robert’s firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…

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The Rockstar CMO Studio: Budget Research Hits 38:20

منذ 9 أيام38:20

38:20

This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, return to the topic of budget benchmarking, sharing six hits from six industry reports. Yes, SIX, completely ignoring the editorial policy of 5 f’in’ things. The six highlights they discuss: Marketing budgets are in decline (or are they?) Comparing apples with apples Expectations management Martech is down, paid media up Data & analytics is marketing’s biggest challenge The mandatory mention of AI As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Gartner: Marketing Budgets: How Much Should Your Team Spend in 2024 | Gartner The CMO Survey: Spring 2025 - The CMO Survey with Deloitte, Duke Fuqua School of Business, AMA Insight Partners: Insight's SaaS Marketing Spend Benchmarks Norwest: B2B Sales & Marketing Benchmark Report LinkedIn - 2024 - The B2B Marketing Organization of Tomorrow (page 29 discusses budget) Forrester blog post referring to their 2025 budget planning guide. European Leaders: Align Budget Planning To Accelerate Performance In 2025 Jeff’s firm - Cleantech Insiders Ian’s new firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Stienski & Mass Media - We'll be right back Cyndi Lauper - Money Changes Everything (1983) You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
The Rose & Rockstar: The Marketing Bar Tab 19:04

منذ 12 يومًا19:04

19:04

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, the chaps discuss the complexities of marketing budgets, the importance of setting pragmatic marketing strategies, and the concept of lean marketing teams. They explore various budgeting methods, the challenges of aligning marketing goals with financial realities, and the need for marketing to be viewed as a strategic investment rather than a cost center, the perceptions of marketing within organizations, and the implications of these views on budget allocation and strategic decision-making. Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Ian’s new advisory firm - Velocity B Robert’s podcast - This Old Marketing Robert’s newsletter - Lens on Substack Robert’s firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
The Rockstar CMO Studio: Cathy’s Orchestrated Content 29:59

منذ 23 يومًا29:59

29:59

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and Ian and Cathy dive into content operations and orchestration. Is it more inside baseball wordy word bullshit, a technology platform or something that organizations really care about? Some talking points from their conversation: Understanding content operations and orchestration The role of technology in content operations Content strategy and audience engagement Overcoming resistance to change in content operations Generative AI and its impact on content operations and orchestration As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Cathy McKnight on LinkedIn Mentioned this week: Seventh Bear Velocity B CMS Connect 25 - Boye & Company Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

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The Rose and Rockstar: Educating the LLMs 27:28

منذ 27 يومًا27:28

27:28

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, on Ian’s mind is whether we should be educating LLMs with our content, and Robert suggests that there might be lessons to be learned from Google’s rise two decades ago. They discuss: How our content gets served, aggregated, and we don’t pick the experience What is the purpose and value of educating LLMs with our content? Will users click through? Is it an impression? Will the content consumer behavior change? Is there a first mover advantage? Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Ian’s new advisory firm - Velocity B Robert’s podcast - This Old Marketing Robert’s newsletter - Lens on Substack Robert’s firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Rockstar CMO Studio: Budget Benchmarking 36:48

منذ 4 weeks36:48

36:48

This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, dive into budget benchmarks as Ian picks Jeff's brain about his experience doing this for enterprise clients at Forrester. They discuss Jeff’s 5 tips: Why is benchmarking important? Don’t confuse a peer set with your competitive landscape Comparing apples with apples - STARS model Understand what the benchmark considers to be marketing budget Determine the timeframe to align with benchmarks and goals As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: The CMO Survey Jeff’s firm - Cleantech Insiders Ian’s new firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Stienski & Mass Media - We'll be right back Cee Lo Green - Forget You (2010) You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

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The Rose & Rockstar: The From Line 26:37

منذ 5 weeks26:37

26:37

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, on Ian’s mind is is the importance of individual credibility vs brands in content marketing and what this means for B2B. Should we worry about creating thought leaders, and they leave? They discuss: AI is influencing how we perceive content authenticity. The 'from line' in emails is more important than the subject line. B2B brands need to invest in promoting their employees as thought leaders. Social media is shifting from brand-centric to individual-centric content. Trust is being built more around individuals than brands. Navigating employee influence requires trust and motivation. Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Ian’s new advisory firm - Velocity B Ann Handley’s LinkedIn Post Someone asked me: "What's the point of a writer in the age of AI content?" Robert’s podcast - This Old Marketing Robert’s newsletter - Lens on Substack Robert’s firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Rockstar CMO Studio: What say you Simon? 40:09

منذ 5 weeks40:09

40:09

This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, are joined by a previous guest, friend of the show and former Forrester Analyst, Simon Daniels, now sharing his revenue and marketing operations expertise as an independent consultant with Percassity Associates. Recently, Simon has attended the 6Sense Inspire event in London and in keeping with the editorial policy of the show, Simon shares 5 F’in’ key takeaways from the event, and it’s not all about intent data, as the chaps discuss: Adoption of buying groups and ditching the MQL Gating content Throwing AI at everything Revenue as a marketing metric Brand and demand generation As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Simon Daniels on LinkedIn Mentioned this week: Simon's LinkedIn post that got this party started What's Broken in GTM and How To Fix It Podcast 6sense Inspire UK 2025 Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Stienski & Mass Media - We'll be right back Brown Eyed Girls Sixth Sense Video on LinkedIn You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

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The Rose & Rockstar: AI is Fiiiiiine 25:28

منذ 6 weeks25:28

25:28

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Mary Meeker, who some describe as the queen of the internet, has published a 340-page report called Trends – Artificial Intelligence, that Robert has some thoughts on, so that’s this week’s topic, discussed over a cocktail blended especially for Father's Day tomorrow. They discuss: The challenge of reporting on AI, as while the report is excellent, some points feel dated due to the fast pace of AI development. AI should be viewed as a tool rather than a replacement for human workers. People describe themselves as AI-enhanced, but no one ever said they are “spreadsheet-enhanced”. There's skepticism about AI's capabilities compared to human intelligence and the need for diverse human input. AI is “free puppies”, not “free beer”; it’s not saving as much human work as has been predicted. Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Trends – Artificial Intelligence (AI) - Mary Meeker / Bond Robert’s newsletter - Lens on Substack Robert’s firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…

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The Rockstar CMO Studio: 5 F'in' Event Tips 37:36

منذ 6 weeks37:36

37:36

This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, discuss event planning. Inspired by a recently published report from Forester that shared that, for the second consecutive year, budgets are flat or down for two-thirds of event teams. In this episode, they discuss: Make each event part of an existing campaign Defining the event goals Determine who can deliver your audience Considering the audience spread across events Planning and execution cross functional collaboration As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Events Are Under Pressure — Six Findings From Forrester’s Q1 2025 State Of B2B Events Survey Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Stienski & Mass Media - We'll be right back P!nk - Get The Party Started (Official Video) You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

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The Rockstar CMO Solo: Creating ART with Content Marketing 39:46

منذ 7 weeks39:46

39:46

As it’s Saturday, you may be expecting our host Ian Truscott to be sipping a cocktail and picking the brains of Robert Rose in the Rose & Rockstar, our virtual bar. However, an overrunning appointment means Robert didn’t make it to the bar, so Ian goes solo. For this last-minute solo, Ian picks a topic he recently shared in a webinar for Marketing Profs - “The ART of Content Marketing” - where he shares the role content marketing plays in creating Awareness, Revenue, and Trust. The main points Ian makes this week: Marketing should focus on creating ART, not just content. Content marketing targets the 'dark funnel' of potential buyers. Building brand trust is crucial for long-term marketing success. Content should be useful and address the needs of the audience. Content should be launched and marketed like a product. Regular audits of content strategy are necessary for effectiveness. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Mentioned this week: Content Marketing Friday Forum Webinar - The ART of Content Marketing A Deep Dive Into The Dark Funnel | 6sense B2B go-to-market benchmarks | Dreamdata Tuesday 2¢: Everybody is FOFU Fighting – Ian Truscott The Greatest Sales Deck I’ve Ever Seen | by Andy Raskin | Mission.org | Medium Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Stienski & Mass Media - We'll be right back You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

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The Rockstar CMO Studio: Cathy on Acquisitions 35:44

منذ 7 weeks35:44

35:44

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. Inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions. Some talking points from this week: Salesforce's acquisition of Informatica aims to enhance Salesforce's data management and AI capabilities, but the company has a mixed track record. The need to understand the different motivations for an acquisition and what has driven the transactions. Some examples of good Martech acquisitions, and what makes a good acquisition for both the team, financially, and the clients. Some things to look out for if you are on either side of the acquisition, working for the acquirer or the company being acquired Customers must be aware of and delve into the details of the plans, and engage with other people in the ecosystem. The importance of a great story that ties together the acquisition, positioning it internally and in the market. As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Cathy McKnight on LinkedIn Mentioned this week: Seventh Bear Salesforce acquires Informatica for $8 billion | TechCrunch Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

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The Rose & Rockstar: Uncommon Value 22:20

منذ 8 weeks22:20

22:20

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a fancy cocktail with a fancy name, Ian and Robert discuss the importance of being distinct yet remaining relevant, the challenges of standing out in a crowded market, and the concept of 'uncommon value' as a competitive advantage. The critical concept of being distinct. Avoiding confusion about your place in the category. The impact of AI and the importance of brand recall. Creating “uncommon value” to differentiate. How this idea impacts your storytelling. Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Robert’s article - Old Differentiation Rules Are Broken—Now What? Robert’s newsletter - Lens on Substack Robert’s firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…

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The Rockstar CMO Studio: Being the Voice of the Market 39:09

منذ 8 weeks39:09

39:09

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss a new role for the CMO, being the voice of the market, not just of marketing. In this episode, they discuss: CMOs should shift from being just marketers to market analysts. Understanding internal stakeholders' needs Build credibility by creating relevant internal content Leveraging external networks enhances the CMO's credibility. How this all helps the CMO to be a strategic partner As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Ian's articles on CMSWire Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Stienski & Mass Media - We'll be right back Pope - Prince You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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The Rose & Rockstar: Epissedomology 27:55

منذ 9 weeks27:55

27:55

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him to the term epistemology as they discuss Robert’s recent post for The Content Marketing Institute - Gen AI Isn't Marketing's Best Intern — It's Something More Topics in the bar today: Generative AI can enhance the creative process rather than just speed it up. The output of AI is less important than the thought process it encourages. AI is trained to agree, so we must prompt it to challenge our ideas. Epistemology helps us understand why we believe what we believe. Critical thinking is essential when using AI in creative processes. Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Robert’s article - Gen AI Isn't Marketing's Best Intern — It's Something More Robert’s podcast - This Old Marketing Robert’s firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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The Rockstar CMO Studio: The Post Sale CMO 35:03

منذ 9 weeks35:03

35:03

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss the role of the CMO and marketing post-sale, in reducing churn, increasing customer lifetime value, and loyalty in a B2B SaaS environment where there is reduced friction to switch. In this episode, they discuss: Customer loyalty in the experience economy Five CMO considerations for customer loyalty Managing the brand gap Nurturing customer relationships Formalizing customer advocacy programs As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Customer Loyalty in the Experience Economy — the CMO's Perspective Get Your Buyers AMPED with our Customer Journey Back to Brand - Blog post Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Stienski & Mass Media - We'll be right back Coming Back Again - Kings of Leon You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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The Rose & Rockstar: Short Measures and Podcast Lessons 25:12

منذ 10 weeks25:12

25:12

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, following a discussion about alcohol measures in Scotland, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today. Some of the things they discussed: Building an audience before launching a podcast Video offers better discoverability than audio alone The intimacy of audio creates a strong connection with listeners Marketing a podcast requires effort beyond just creating content Discoverability is essential for growing a podcast audience Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Robert’s podcast - This Old Marketing Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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Rockstar CMO Studio: The Soft Stuff is the Hard Stuff 39:35

منذ 10 weeks39:35

39:35

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark revisit a topic they discussed 3 years ago in episode 118 - the hard stuff of getting the soft stuff right when implementing marketing technology. They cover five things to consider: #1 Identify business needs #2 Develop new processes. #3 Develop new skills #4 Manage change #5 Measure success. As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Episode 118: The Hard Soft Stuff of Martech, Melissa Moody, CMO of Gated and Asking Why Over a Cocktail Episode Forrester Blog Post - The Top Five Soft Spots in Managing Martech Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Stienski & Mass Media - We'll be right back Devo - Soft Things - on Spotify You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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The Rose & Rockstar: Controversy and Connection 22:50

منذ 11 weeks22:50

22:50

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a classic tipple, Ian and Robert step into the minefield of controversial content. How edgy and different should we be? Based on a recent article Robert published on the Content Marketing Institute’s blog - Surprise! Your Most Controversial Content Might Be Your Weakest” The main points from the bar this week: People are becoming numb to controversial content Applying the MAYA principle to content strategy Brands must believe in the positions they take Brands need to earn their place in the conversations Content strategy should include both familiar and surprising elements Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Thompson Bros at Dornoch Distillery Surprise! Your Most Controversial Content Might Be Your Weakest The Four-Letter Code to Selling Just About Anything - Derick Thompson Robert’s podcast - This Old Marketing Robert’s regular series on Content Marketing Institute Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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The Rockstar CMO Studio: Cathy’s Take on 90 Days 42:11

منذ 11 weeks42:11

42:11

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott gets her take on a marketing leader's first 90 days. Some talking points from this week: Cathy is a fan of the first 30/60/90 day plans - but also day 1 and week 1 The first 30 days are about listening and building trust The importance of a comms plan Where measurement, data, and analysis fit in Employee engagement as part of marketing amplification Focus on leveraging team strengths rather than just fixing weaknesses Common mistakes when moving too quickly AI’s role in all of this As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Cathy McKnight on LinkedIn Mentioned this week: Seventh Bear Cathy and Robert’s fortnightly video thingy - Bear in Mind Content Marketing Friday Forum - May 9 Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

1
The Rose & Rockstar: Gartner’s Digital Detox Prediction 22:42

منذ 12 weeks22:42

22:42

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week Ian and Robert discuss a prediction from Gartner that we will need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing. The main points from the bar this week: Digital detoxing could be a thing, especially as trust and authenticity are reduced This will have an impact on marketing strategies and the budget Print media is gaining value as an alternative messaging channel The rise of gated communities that marketers will need to earn their way into Identity-based content consumption and personalization Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week The Gartner Top Marketing Predictions for 2025 (webinar) Robert’s podcast - This Old Marketing Robert’s regular series on Content Marketing Institute Seventh Bear Ian’s Marketing Profs Webinar Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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The Rockstar CMO Studio: First 90 Days in The Machine 36:26

منذ 12 weeks36:26

36:26

This week, Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of the 5 F’in’ Marketing Fundamentals - The Campaign. The Machine, roughly equates to Marketing Operations a role that Jeff knows well, having created several marketing operations teams before going on to advise enterprises through his work at Sirius Decisions and Forrester. In this episode, Ian and Jeff step through the five cylinders of the machine and what the new CMO needs to pay attention to in those first few months: Data Technology Analytics Processs People As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals Get Your Buyers AMPED with our Customer Journey - Rockstar CMO Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Stienski & Mass Media - We'll be right back Man Machine - Robbie Williams Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

1
The Rose & Rockstar: Slowing Down the Vibe 26:15

منذ 13 weeks26:15

26:15

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing. The main points from the bar this week: The idea of vibe marketing Speed in marketing often correlates with quantity, not quality Slowing down marketing advocates for thoughtful and strategic approaches. Checkboxes and agile marketing methodologies can lead to a loss of creativity Marketing should prioritize thoughtful processes over rapid execution The integration of AI should enhance creativity, not replace it Successful marketing often comes from iterative processes, not just quick wins Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Slow-Motion Marketing is the Antidote to Vibe Marketing Robert’s podcast - This Old Marketing Robert’s regular series on Content Marketing Institute Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

1
The Rockstar CMO Studio: First 90 Days of the Campaign 34:29

منذ 13 weeks34:29

34:29

This week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the fourth of their 5 F’in’ Marketing Fundamentals - The Campaign. The first three fundamentals are primary inputs to when and how you communicate to your customers and prospects, and this fundamental is where the rubber hits the road as you use that insight and content to engage with relevant, customer-centric campaigns. Clearly, in the first 90 days, this is primarily about listening and understanding what is working, and Ian and Jeff outline five steps to this process: Focus on a customer need Determine business goals Create the campaign team Align the tactic mix to the buyers’ journey Determining ROI (budget and outcomes) As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals Get Your Buyers AMPED with our Customer Journey - Rockstar CMO Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Stienski & Mass Media - We'll be right back The War on Drugs - Under The Pressure (Official Video) You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

1
The Rose & Rockstar: The Google Does Not Abide 23:54

منذ 14 weeks23:54

23:54

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Robert feels that the dude does not abide, inspiring his cocktail choice, and he and Ian discuss the AI-dominated Google search experience and how this impacts our content marketing. The main points from the bar this week: AI is changing the way search engines operate, impacting content creators Search results are cluttered with AI-generated content and ads Content creators are frustrated with the decline in organic search traffic The future of search may involve more AI integration and fewer traditional interfaces Content must be structured for both AI and human consumption. Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Robert’s Breakfast Club inspired cartoon about tariffs on Bluesky Article on Bloomberg - Google AI Search Shift Leaves Website Makers Feeling ‘Betrayed’ Robert’s podcast - This Old Marketing Robert’s regular series on Content Marketing Institute Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

1
The Rockstar CMO Studio: First 90 Days of the Story 31:59

منذ 14 weeks31:59

31:59

This week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Story, which is developing a content marketing strategy. The five steps they discuss this week Know why you are creating a content strategy Doing the knowledge Being useful Understanding why you Launch it like a product As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals Get Your Buyers AMPED with our Customer Journey - Rockstar CMO Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Stienski & Mass Media - We'll be right back One Direction - Story of My Life You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

1
The Rose & Rockstar: It’s Called Marketing 23:15

منذ 15 weeks23:15

23:15

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Robert reaches for a classic cocktail that is appropriate for this week’s topic as he and Ian discuss the marketing classics as an antidote to today’s apparent obsession with reinventing marketing. The main points from the bar this week: The classic principles of marketing are still relevant today Siloed marketing teams can lead to conflicting goals and messages Attribution in marketing is often misrepresented; contribution is key The best practices in marketing are already established; we just need to apply them better Measurement unification across marketing teams Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Our friend Tim Walters Seventh Bear Robert’s regular series on Content Marketing Institute Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

1
The Rockstar CMO Studio: Going Nuts for a Masterplan 35:56

منذ 15 weeks35:56

35:56

This week, Ian and Jeff continue to discuss a CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Masterplan, plus a bonus conversation about nuts. Some talking points from this week: Aligning marketing with business objectives and defining measurable goals and OKRs Assessing dependencies and evaluating the tech stack Balancing short-term wins with long-term strategy Adapting your master plan As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals Why aren't peanuts, pecans, and almonds real nuts? Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: We’ll be right back by Stienski & Mass Media on YouTube Diana Brown & Barrie K Sharpe - The Masterplan You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

1
The Rose & Rockstar: Artificially Intelligent 22:43

منذ 16 weeks22:43

22:43

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Robert has a fabulous cocktail for the Californian sunshine, and him and Ian discuss a LinkedIn post by author, keynote speaker, and business transformation consultant Tom Goodwin that starts with the line “The less you know about something, the better the AI solution seems to be” and they dive into the topic of AI skills and the absurd idea of AI business transformation goals. They discuss: Generative AI requires subject matter expertise to be effective. Hiring for AI skills Using AI as a research assistant not as a replacement for knowledge The role of creativity versus efficiency in AI applications. What does AI business transformation mean? The mistakes AI can make Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week The LinkedIn post where Tom Goodwin discusses this topic Post by Christopher Penn referring to people using AI in slides Insights on Seventh Bear , including their video podcast thingy Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…

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