CIM Marketing podcast

Player FM - Internet Radio Done Right

21 subscribers

تمت الإضافة منذ قبل five أعوام

المحتوى المقدم من CIM Marketing Podcast and CIM | The Chartered Institute of Marketing. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة CIM Marketing Podcast and CIM | The Chartered Institute of Marketing أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

All About Change

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Eli Beer & United Hatzalah: Saving Lives in 90 seconds or Less 30:20

منذ 16 يومًا30:20

التشغيل لاحقا

قوائم

إعجاب

احب

30:20

Eli Beer is a pioneer, social entrepreneur, President and Founder of United Hatzalah of Israel. In thirty years, the organization has grown to more than 6,500 volunteers who unite together to provide immediate, life-saving care to anyone in need - regardless of race or religion. This community EMS force network treats over 730,000 incidents per year, in Israel, as they wait for ambulances and medical attention. Eli’s vision is to bring this life-saving model across the world. In 2015, Beer expanded internationally with the establishment of branches in South America and other countries, including “United Rescue” in Jersey City, USA, where the response time was reduced to just two minutes and thirty-five seconds. Episode Chapters (0:00) intro (1:04) Hatzalah’s reputation for speed (4:48) Hatzalah’s volunteer EMTs and ambucycles (5:50) Entrepreneurism at Hatzalah (8:09) Chutzpah (14:15) Hatzalah’s recruitment (18:31) Volunteers from all walks of life (22:51) Having COVID changed Eli’s perspective (26:00) operating around the world amid antisemitism (28:06) goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

CIM Marketing Podcast

منزل السلاسل•Feed

The CIM Marketing Podcast delivers the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. This podcast is your essential resource for staying ahead of the curve. Subscribe now for your dose of marketing intelligence.

106 حلقات

#Business #CIM | The Chartered Institute of Marketing #Digital Marketing #Strategy #Marketing #CIM Marketing #Marketing Strategies #Advertising #News #Social Media Strategies

CIM Marketing Podcast

21 subscribers

updated منذ 27 يومًا

منزل السلاسل•Feed

106 حلقات

#Business #CIM | The Chartered Institute of Marketing #Digital Marketing #Strategy #Marketing #CIM Marketing #Marketing Strategies #Advertising #News #Social Media Strategies

كل الحلقات

1
Episode 106: Catalyst preview: Marketing’s professionalism problem 43:27

منذ 27 يومًا43:27

43:27

Tune in for a sneak peek at the latest edition of Catalyst magazine , a deep dive into marketing's professionalism problem and more... In our latest episode, join host Ben Walker as he delves into crucial research on professional standards in marketing. He's joined by Morag Cuddeford-Jones, editor of Catalyst , alongside roundtable participants Hayley Knight, group head of marketing and business development at MEC Consulting and Philip Ricketts, wholesale commercial director at Royal Mail. Discover key insights from the recent CIM study, originally featured in our "Big Conversation," and learn actionable strategies for marketers to elevate the profession's reputation. Plus, get a sneak peek at the exclusive content in the latest issue of Catalyst where we cover everything from navigating cookie compliance to the intricacies of pharmaceutical marketing. Don't miss our inspiring profile on Simon Gunning, CEO of CALM, whose remarkable career journey from music management and BBC executive roles to leading a digital ad agency – highlights the power of partnerships and creativity in driving cultural change. This podcast will: Preview the new issue of Catalyst magazine Explore why marketing is facing a professionalism crisis Show why innovation in marketing is a risky business…

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Episode 105: World Book Day special 37:32

منذ 10 weeks37:32

37:32

Tune in to the CIM Marketing Podcast this World Book Day for an exclusive insider’s look at writing and publishing a best-selling marketing book. Host Ben Walker speaks with renowned marketing authors, PR Smith, and Bob Sheard, to take a look at the journey from initial concept to authoring a finished manuscript. Tune in to discover their insights on crafting compelling content and navigating the publishing process. Plus, our guests reveal their transformative "must-read" marketing books – essential reading for developing strategic thinking and gaining a competitive edge. This podcast will: Show how great ideas can become great marketing books Reveal marketing authors’ tips for writing your own book Highlight recommended reads from expert marketing writers…

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Episode 104: WFH, RTO and talent trends 35:25

منذ 12 weeks35:25

35:25

This podcast will: Ask whether the return-to-office trend is a short-term blip Show how to identify new talent inside your own company Explore how marketing roles are evolving amid the AI revolution

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Episode 103: How AI can supercharge your 2025 37:10

منذ 15 weeks37:10

37:10

AI is transforming marketing, streamlining tasks, and unlocking creativity. In Episode 103 of our podcast, IBM’s Emma Flinter and Jay Trestain discuss how AI can save time and money while shaping the future of marketing. Plus, find out why young marketers are driving AI adoption. This podcast will: • Show how AI can eliminate mundane tasks and save time and money • Explore how AI adoption can unleash marketers’ creativity • Reveal why young marketers are driving AI change in marketing This episode features: Emma Flinter, Marketing Transformation Lead, UK & Ireland, IBM Jay Trestain, Global Lead for the Intelligent Content Supply Chain & Marketing Transformation, IBM…

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Episode 102: How to gain customers’ trust 33:42

منذ 22 weeks33:42

33:42

This podcast will: • Explore the factors that foster trust with your customers • Show why brands use Christmas to gain trust throughout the year • Reveal the trade secrets of building brand loyalty in your company Featuring Alicia Skubick, chief customer officer, Trustpilot.

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Episode 101: The new secrets of LinkedIn success 35:04

منذ 26 weeks35:04

35:04

The new secrets of LinkedIn success This podcast will: Reveal the secrets of LinkedIn’s new algorithm Explore why debate and diversity are key to success Show how to avoid killer blandness in corporate posts

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Episode 100: TV isn’t going anywhere – it’s going everywhere 50:32

منذ 31 weeks50:32

50:32

100th Birthday Special: ITV special guest star This podcast will: Explore how consumer habits in TV viewing are changing Show how ITV has evolved its commercial strategy in a disrupted market Reveal how marketers can leverage TV in their marketing activities

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Episode 99: Charity, social marketing and change 38:47

منذ 36 weeks38:47

38:47

International Day of Charity special This podcast will: Explore how citizenship is eclipsing consumerism in marketing Show how marketers can engage the public as active partners Reveal the three principles of participatory organisations

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Episode 98: Hot holiday reads 39:22

منذ 42 weeks39:22

39:22

CIM summer book club This podcast will: • Explore three great books for marketers to read on holiday • Show how marketers can gain insights and ideas from summer reading • Discuss the psychology of marketing and advertising

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Episode 97: The truth about AI 36:58

منذ 44 weeks36:58

36:58

Responsible marketing in an AI age This podcast will: • Reveal the features and flaws of AI tools • Explore the risks and pitfalls of AI and how to overcome them • Ask how AI will change the roles of marketers *This show was recorded before the UK General Election

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Episode 96: Social – not just a pretty Sales 36:46

منذ 46 weeks36:46

36:46

Social media in marketing: 20 years on This podcast will: Reveal why the corporate world struggles to grasp social Explore how to educate the c-suite in successful social strategy Show why authenticity is core to great social content

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Episode 95: Snapchat special – brand partnerships for a sporting summer 29:41

منذ 48 weeks29:41

29:41

What makes a great brand partnership? This podcast will: • Reveal the secrets to creating a grand sports brand partnership • Explore the tools that deliver interaction and enhance the fan experience • Outline the challenges of sports partnerships and how to overcome them

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Episode 94: Driving digital with the personal touch 34:19

منذ 50 weeks34:19

34:19

The secrets of digitising human This podcast will: • Disclose the key tips to marketing a traditional business through digital • Explore why retaining personality and humanity is key to great marketing • Reveal how to scoop a CIM Global Marketing Excellence Award

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Episode 93: How to become a young leader 32:57

منذ 52 weeks32:57

32:57

The secrets of starting out This podcast will: • Reveal the key tips to getting a great start in marketing • Show why marketing courses and qualifications can boost your career • Demonstrate how to overcome the challenges of becoming a marketing leader If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.…

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Episode 92: Zero heroes 34:19

منذ 1 year34:19

34:19

How advertising can make sustainability happen This podcast will: • Show why advertising has an inspirational role in reaching Net Zero • Reveal why sustainability must be fused with consumer aspiration • Demonstrate how sustainable behaviours can be normalised in advertising If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.…

CIM Marketing Podcast

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Episode 91: AI – threat or promise? 30:23

منذ 1 year30:23

30:23

Fear, fakes, and futurism in artificial intelligence This podcast will: • Show how marketers can use AI to enhance their work • Reveal how to achieve authenticity with artificial output • Explore the ethics of using AI in marketing If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.…

CIM Marketing Podcast

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Episode 90: Marketing the election - What marketers can bring to politics 34:24

منذ 1 year34:24

34:24

This podcast will: • Reveal why marketing skills can be invaluable in politics • Show how to avoid the communication pitfalls in an election campaign • Demonstrate the importance of a strong brand in the political arena If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.…

CIM Marketing Podcast

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Episode 89: Deep dive into sustainable marketing 30:23

منذ 1 year30:23

30:23

In the first episode of the CIM Marketing Podcast of 2024, we dive into sustainable marketing with CIM course director, Gemma Butler. Gemma delivers expert insight into the current state of sustainable marketing, exploring which organisations are making a difference and analysing the influence of marketing on the sustainability landscape. Listen now to get an understanding of your impact. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.…

CIM Marketing Podcast

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Episode 88: Confidence, competence and credibility: The value of Chartered status 30:45

منذ 1 year30:45

30:45

Are you looking to chart a fresh course for 2024? Chartered status not only demonstrates to others that you are at the top of your game, but it can help you gain confidence in your own capabilities. In our final episode of 2023, join Chartered marketer, Joanne Herman, as she shares her own experiences of becoming Chartered, and the many ways this accolade has changed her career, and life, for the better. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.…

CIM Marketing Podcast

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Episode 87: How to have a squiggly career 33:39

منذ 1 year33:39

33:39

Career paths can sometimes feel like a confusing, confuddling mess. But that’s okay! It’s time to let go of the career ladder and define your own ambition. In this episode, join founder of Amazing If and author of The Squiggly Career, Sarah Ellis, as she reveals the secrets to having a successful squiggly career, and shares her top tips for moving forwards by moving in your own way. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.…

CIM Marketing Podcast

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Episode 86: Using LinkedIn to unlock the creative potential of B2B 34:27

منذ 1 year34:27

34:27

Are you currently using LinkedIn to humanise your brand? If not, you could be missing out on the opportunity to forge emotional connections with your audience. In this episode, join Tunji Akintokun, head of enterprise solutions, UK and Ireland at LinkedIn, to discuss the untapped creative opportunity in B2B and the top issues currently plaguing CMOs’ minds. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.…

CIM Marketing Podcast

1
Episode 85: Formula E and the race towards a more sustainable sporting future 33:47

منذ 2 years33:47

33:47

How can global sporting organisations drive a more sustainable future? In this electrifying episode, join Henry Chilcott, CMO at Formula E, as he explains how innovative brand values can attract and retain customers, and shares how to crack a crowded market while being sustainable and committed to reaching net zero. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.…

CIM Marketing Podcast

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Episode 84: The positive impact of advertising with Good Loop 28:46

منذ 2 years28:46

28:46

What's the ROI of doing good? In our latest episode, we invite Amy Williams, CEO of Good Loop to discuss the secrets to delivering social and environmental benefits while also making money. Listen for an inspiring conversation about turning ideas into reality, and how strong storytelling is the key to success. Press play now for not just a good, but a great listen! If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.…

CIM Marketing Podcast

1
Episode 83: What makes a great marketing leader? 33:26

منذ 2 years33:26

33:26

What kind of leader do you want to follow? In this episode, we are joined by Jasper Martens, CMO of PensionBee, to talk about the skills and attributes that make a marketing leader great. Listen for tips on how to be a leader that empowers and inspires teams, and the benefits this will have for your business as a whole. What are you waiting for? Hit that play button! If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.…

CIM Marketing Podcast

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Episode 82: How to start your own marketing agency 33:41

منذ 2 years33:41

33:41

In the first episode of the CIM Marketing Podcast series five, we are joined by Ellie Murphy, founder of Flourish Marketing and Chair of the CIM Scotland Board. Ellie delivers useful advice on how to make your marketing agency dreams come true, and explores the challenges that come with starting your own business. What are you waiting for? Hit that play button! If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.…

CIM Marketing Podcast

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Episode 81: The evolution of technology and its impact on marketing 1:01:34

منذ 2 years1:01:34

1:01:34

In this season finale, recorded live in front of an audience, join Ryan Miles, director of international integrated marketing at Microsoft, and Vincent Sider, CEO of Getinference and CIM course director, as they discuss AI and how it will impact the marketing industry. Listen for plenty of practical takeaways and exclusive insights into the world of technology, and hear how AI is set to increase innovation and productivity – when used and prompted correctly. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.…

CIM Marketing Podcast

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Episode 80: Catalyst, creativity and Chat GPT 34:53

منذ 2 years34:53

34:53

In this episode, join editor of Catalyst, Morag Cuddeford-Jones, and founder of Insiders Studio, Josh Clarricoats as they delve into some of the key themes from the new edition of the magazine. Tune in for interesting discussion around how to foster creativity and embrace boredom, and the opportunities and threats of delivering creative using AI. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.…

CIM Marketing Podcast

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Episode 79: A social media marketing masterclass 34:55

منذ 2 years34:55

34:55

In this episode, join CIM course director, Julie Atherton, and founder of Rough Water Media, Henry Purchase, as they discuss how to set up and maintain a successful social media account for you or your business. Listen for tips and tricks on when and where to post, how to target the right audience, and how to handle negative feedback and comments. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.…

CIM Marketing Podcast

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Episode 78: Understanding consumer behaviour with neuroscience 32:33

منذ 2 years32:33

32:33

In this episode, join CIM course director Katie Hart as she dives inside the human brain to show how neuroscientific techniques can forecast consumer behaviour. Listen to learn how our human, sometimes irrational behaviour impacts marketing, and the challenges of installing neuromarketing in your organisation. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.…

CIM Marketing Podcast

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Episode 77: Using effective reactive marketing for your brand 31:16

منذ 2 years31:16

31:16

In this episode, discover how strong reactive marketing can deliver high-value impact for your brand. With CIM’s digital marketing executive, Jonny Tuddenham, and course director, Gavin Llewellyn, listen to learn how to ready your organisation to react quickly to important events while minimising the risks that come with reactive marketing. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.…

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