Digital Journeys – A Podcast Series From VMware podcast

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تمت الإضافة منذ قبل six عام

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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

منذ يومين27:29

التشغيل لاحقا

قوائم

إعجاب

احب

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Digital Journeys – A Podcast Series from VMware

منزل السلاسل•Feed

Digital-first has replaced digital transformation as the imperative for organizations to align technology investments with business goals. It is crucial for every business to respond quickly and adapt, and to become more resilient, more flexible and more prepared to drive recovery and growth in the face of inevitable future challenges. This is what VMware call being Future Ready. Provocative, compelling and above all, useful conversation from VMware. Get the very latest insights from leading industry experts, influential VMware executives, customers and partners, with actionable guidance on how you can drive IT change in your business and be Future Ready.

41 حلقات

#Tech #Tech News #VMware #Digital #Digital Transformation #Modernisation #Digital Workspace #Security #Vmware Cloud #Business Continuity #Computer #Network #Cloud IT #Remote Work #Podcast SDWAN #Hybrid Clouds #Multi-cloud

Digital Journeys – A Podcast Series from VMware

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updated منذ 4 أعوام

منزل السلاسل•Feed

41 حلقات

كل الحلقات

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Episode 7: Why do Digital Transformation projects fail? 22:59

منذ 4 years22:59

22:59

Change Agents - A dynamic digital event for future-ready executives. Register Now! https://accountbased.co.uk/vmware/changeagents/ 13th January 2021, 9.15am-10.30am GMT

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Episode 6: Structuring the best cloud approach 22:36

منذ 4 years22:36

22:36

Change Agents - A dynamic digital event for future-ready executives. Register Now! https://accountbased.co.uk/vmware/changeagents/ 13th January 2021, 9.15am-10.30am GMT

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Episode 5: New models for remote working. 35:10

منذ 4 years35:10

35:10

Change Agents - A dynamic digital event for future-ready executives. Register Now! https://accountbased.co.uk/vmware/changeagents/ 13th January 2021, 9.15am-10.30am GMT

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Episode 4: Applications driving digital transformation 23:29

منذ 4 years23:29

23:29

Change Agents - A dynamic digital event for future-ready executives. Register Now! https://accountbased.co.uk/vmware/changeagents/ 13th January 2021, 9.15am-10.30am GMT

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Episode 3: Winning in the market. 23:17

منذ 5 years23:17

23:17

Change Agents - A dynamic digital event for future-ready executives. Register Now! https://accountbased.co.uk/vmware/changeagents/ 13th January 2021, 9.15am-10.30am GMT

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Episode 2: Moving beyond crisis 19:48

منذ 5 years19:48

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Change Agents - A dynamic digital event for future-ready executives. Register Now! https://accountbased.co.uk/vmware/changeagents/ 13th January 2021, 9.15am-10.30am GMT

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Are you 'Future Ready?' 24:25

منذ 5 years24:25

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Change Agents - A dynamic digital event for future-ready executives. Register Now! https://accountbased.co.uk/vmware/changeagents/ 13th January 2021, 9.15am-10.30am GMT Listen to Episode One of the new Digital Journeys podcast ‘Future Ready’ series. How do we respond to protect our customers, employees and business? How do we adapt, evolve and change? How do we accelerate our return to growth? How do we harden ourselves against future crises? The podcast explores how organisations can respond quickly to a crisis, adapt to a new reality, accelerate innovation and be Future Ready.…

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Embracing and Enabling a Remote-First Culture 20:12

منذ 5 years20:12

20:12

Key Considerations for Supporting Work-at-Home Business Continuity here. Three Benefits of Building an Intentional Remote-First Work Strategy here.

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Building New Ways of Working for All 17:08

منذ 5 years17:08

17:08

Key Considerations for Supporting Work-at-Home Business Continuity here. Three Benefits of Building an Intentional Remote-First Work Strategy here. This podcast is powered by ZenCast.fm

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Successful Onboarding and Offboarding, an imperative for remote working 24:03

منذ 5 years24:03

24:03

Key Considerations for Supporting Work-at-Home Business Continuitu here. Three Benefits of Building an Intentional Remote-First Work Strategy here.

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Remote Working: The New Normal? 19:52

منذ 5 years19:52

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Key Considerations for Supporting Work-at-Home Business Continuitu here. Three Benefits of Building an Intentional Remote-First Work Strategy here. Join us each week to hear actionable industry insights and perspectives from a leading Cloud and Digital Transformation company.

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The New Cybersecurity Part 2 16:00

منذ 5 years16:00

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This is the second part of our Digital Journeys Cybersecurity Special. Continuing the conversation with Ian Jenkins and Garry Owen, Tom Corn, VMware’s global Senior Vice-President for Security Products talks about the influence of Cloud on cybersecurity; how despite all of its recent activity, VMware is only at the beginning of its move into the security space; and of course, the inside track on the recent $2.1 billion addition of Carbon Black into the VMware family.…

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The intelligent enterprise and how to balance end-user experience and security using insightful analytics 25:35

منذ 5 years25:35

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In the last of three Digital Journeys ‘Workplace Transformation’ special podcasts from VMware, Dell Technologies and IDC, Angela Salmeron, Dee Churry and Spencer Pitts look at how to address the apparent paradox involved in balancing end-user security with higher levels of security using insightful analytics, and how this is influencing the emergence of a new ‘Intelligent Enterprise’.…

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The New Cybersecurity Part 1 21:07

منذ 5 years21:07

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This week’s Digital Journeys podcast is the first in a two-part Cybersecurity Special. In the first half of a conversation with Ian Jenkins and Garry Owen, Tom Corn, VMware’s global Senior Vice-President for Security Products talks about VMware’s unique approach to cybersecurity, and how we got there because of an offer he couldn’t refuse from Pat Gelsinger.…

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Benefits and challenges in adopting a people-centric work culture 24:10

منذ 5 years24:10

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In the second of three Digital Journeys ‘Workplace Transformation’ special podcasts from VMware, Dell Technologies and IDC, Angela Salmeron, Dee Churry and Spencer Pitts consider the benefits and challenges that come from adopting a ‘people-centric’ end-user computing infrastructure, and what this actually means when it comes to implementing a digital workspace.…

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