Math & Magic: Stories From The Frontiers Of Marketing With Bob Pittman podcast

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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

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How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

109 حلقات

#Marketing #Business #IHeartRadio

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

201 subscribers

updated منذ 11 يومًا

منزل السلاسل•Feed

109 حلقات

#Marketing #Business #IHeartRadio

كل الحلقات

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Bonus Episode: Business Breakthroughs 16:32

منذ 11 يومًا16:32

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16:32

This bonus episode is all about innovation– that breakthrough that can change individual careers and even entire industries. We’re going back through the Math & Magic archives to hear from top innovators –from Blake Scholl, who is working to revolutionize commercial flights as the CEO of Boom Supersonic, to Gerry Laybourne who changed children’s television forever at Nickelodeon. You’ll also hear how OG influencer Paris Hilton turned the media’s obsession with her life into the first brand of its kind and an enduring career. Plus, Monumental Sports CEO Ted Leonsis shares insight into the future of how sports will be broadcast and followed by fans. See omnystudio.com/listener for privacy information.…

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Jonathan Adashek: “I’m going to do this job like I don’t need it.” 38:23

منذ 18 يومًا38:23

38:23

From the White House, to Edelman, Microsoft, Nissan and IBM, Jonathan Adashek has had a wide-ranging career. His experiences may span from politics, to the business side of PR, to tech, to automotive, but he has developed core beliefs about corporate culture, work ethic, marketing, and communications. Now as IBM’s Senior Vice President of Marketing and Communications, Jonathan joins Bob to share incisive thoughts on what a brand is really made of, adept insight on the current landscape and future of AI, and inspiring advice for building a career. He also speaks fondly about his upbringing in Milwaukee, summers spent at camp, and how he’s passing those meaningful experiences down to his kids. See omnystudio.com/listener for privacy information.…

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The Value of College 15:28

منذ 25 يومًا15:28

15:28

It can take decades to build breakthrough brands and noteworthy careers, and this bonus episode examines an essential building block to getting there – the college years. Goldman Sachs CEO David Solomon didn’t get the training you might expect for a leader in investment banking at his small liberal arts college. United Talent Agency CEO Jeremy Zimmer skipped college altogether, whereas Progressive Insurance CMO Remi Kent was confident about what she wanted to get out of her education. Advertising executive Tim Castree and Host of The Breakfast Club Charlamagne tha God both reflect on their experiences and consider the best options and opportunities for young people today, while Innovation Refunds co-founder and CEO Howard Makler discusses the importance of giving back to those who are still learning. See omnystudio.com/listener for privacy information.…

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Bobby Bones: “Tenacity is a talent.” 37:38

منذ 5 weeks37:38

37:38

Bobby Bones has been called “the most powerful man in country music.” Host of the nationally syndicated country music radio program, The Bobby Bones Show, and the podcast, Bobbycast, millions of Americans consider him a friend. Audio is his bread and butter, but he’s also made a name for himself on TV, as a mentor on American Idol , the host of Breaking Bobby Bones on the National Geographic Channel, and as a winner of Dancing With the Stars . He’s from a small town in Arkansas where his youth was largely defined by poverty and instability. Today, he considers the perspective it gave him one of his biggest strengths. Bobby joins Bob to share insights about ambition and tenacity, the power of country music, and how emotional intelligence is the strongest skill an interviewer can have. See omnystudio.com/listener for privacy information.…

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Ron Howard: “Understand the entertainment value of an idea.” 34:20

منذ 7 weeks34:20

34:20

Ron Howard is an Academy Award, Golden Globe, Emmy, and Grammy award-winning film director. With work spanning from comedies like Splash and Parenthood to critically acclaimed dramas like Apollo 13 , Frost/Nixon and A Beautiful Min d, he is one of the most popular and prolific filmmakers of the last 50 years. His first on-screen appearance was at just 18 months old and he was cast as Opie on The Andy Griffith Show at age five. By the time he was 10, adults on set predicted he would make a great director; but at the time, it was a major challenge to transition from acting to directing feature films. In his conversation with Bob, Ron shares how he leveraged one green light to make that improbable jump, how his feelings about collaboration have changed over his career, and his advice for young people in the entertainment industry today. See omnystudio.com/listener for privacy information.…

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Bonus Episode: Building Corporate Culture 24:48

منذ 8 weeks24:48

24:48

Corporate culture is a big buzzword these days, but for our guests it’s integral to how they do business. Bill Koenigsberg, CEO of Horizon Media, feels personally accountable for his employees, while Progressive Insurance CMO Remi Kent shares how the pandemic made her bring her values to the workplace during her time at 3M. WPP’s Christian Juhl shares how the power of culture was a differentiator in business at Group M, while General Motors’ Norm de Greve shares why as CMO of CVS he allowed for a locally-defined culture that varied across stores. Plus, former CMO of Ford Suzy Deering addresses work-life balance. See omnystudio.com/listener for privacy information.…

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Hugh Howey: “I write for myself.” 35:37

منذ 9 weeks35:37

35:37

Hugh Howey is an international best-selling author whose work has been published in 40 languages. But he’s not just a writer, he’s an entrepreneur in the purest sense. When Hugh self-published a short story, the world demanded more. Soon enough the income from that one story was enough to quit his job to begin work on what became the now-iconic Silo trilogy. Instead of going the traditional route with a publisher, Hugh stuck with his instinct to self-publish, disrupting an entire industry along the way. His conversation with Bob dives into the inspirations and the dollars behind his decision-making. Plus, he talks about turning Silo into the acclaimed AppleTV+ series, how he ended up in a performance of the Nutcracker, and the sailing trip he’s planning to take around the world. See omnystudio.com/listener for privacy information.…

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Norma Kamali: “Be creative, be original, be innovative.” 35:54

منذ 10 weeks35:54

35:54

Fashion designer Norma Kamali has stayed relevant for generations by tapping into culture, creativity, and technology. In the early 60s, she got a degree from the Fashion Institute of Technology but didn’t fit in with the style of the time. She abandoned design to work for an airline instead, giving her access to travel. During frequent trips to London, Norma discovered a fashion revolution that hadn’t hit the States yet. Soon she would be at the forefront of New York’s changing style. With her famous sweats collection, unforgettable sleeping bag coats, and iconic swimwear, she’s been credited with pioneering trends that still reverberate today. Unlike many designers, Norma never sold her brand, retaining control of both the creative and the business. Listen in to Norma’s conversation with Bob to tap into her wisdom– from the importance of disruption to sourcing creativity to innovative and forward-thinking uses of AI. See omnystudio.com/listener for privacy information.…

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Tarang Amin: “Embrace what you think is risky.” 34:34

منذ 11 weeks34:34

34:34

When he was 14, Tarang Amin’s family sold their home and bought a motel. They fixed it up and expanded their business, buying one motel after another. Since those days, Tarang’s gotten an MBA, built an impressive resume at Procter & Gamble, Clorox, and Schiff Nutrition, and currently serves as the Chairman of the Board and CEO of e.l.f. Beauty. Tarang still credits his days at the family motels for his achievements in the business world. Tarang shares stories about the incredible growth he’s built for brands across the board, even after hitting walls or stepping into unexpected roles. Underlying his success are core values and strategies like incentivizing employees with ownership opportunities, constantly learning from mistakes, and creating a culture of teamwork and innovation. See omnystudio.com/listener for privacy information.…

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Damian Maldonado: “You can’t teach motivation.” 32:02

منذ 12 weeks32:02

32:02

A billion dollar business born from a $5,000 line of credit seems hard to believe, but so are a lot of Damian Maldonado’s achievements. The co-founder and CEO of American Financing, one of the major national mortgage companies, started selling candy and Avon products door-to-door when he was just 10 years old to help provide for his family. While he didn’t go to college, he was steadfast in his pursuit of learning and his humble origins taught him the value of bootstrapping and determination. He sits down with Bob to talk about developing his aptitude for marketing at a young age, his approach to company culture, and his advice for up-and-coming entrepreneurs. See omnystudio.com/listener for privacy information.…

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Jewel: “It’s a lot less painful to be honest.” 34:10

منذ 13 weeks34:10

34:10

Jewel–with just that name, you know exactly who she is. With over 30 million albums sold worldwide, four Grammy nominations, and an American Music Award she has all the accomplishments of stardom, but didn’t get there the traditional way. She spent her childhood in Alaska performing in bars with her dad and left home at 15, struggling with homelessness as a young adult. It was performing at a coffee shop that led to a bidding war between four major labels and eventually a hit record. Yet the most surprising part of her career was when, at the peak of her fame, she stepped away from it all. Jewel recounts her journey navigating what she’s learned about mental health, the ebbs and flows of fame, and why she turned down a million dollar advance. Listen in for an insightful conversation about creativity, inspiration, and the importance of living a life in service of others. See omnystudio.com/listener for privacy information.…

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Stéphane Bancel: “The upside was changing humanity forever.” 34:03

منذ 14 weeks34:03

34:03

Moderna’s CEO Stéphane Bancel will go down in history for pioneering the Covid-19 vaccine. He sits down with Bob to recount the story of the pandemic from his perspective, from the moment he knew it would become an international disaster to the decision to throw out Moderna’s playbook and risk everything to help humanity. At the time, Moderna had never sold a product, requiring Stéphane to adapt to a new strategy, scale the business, and sustain seven day work weeks. All of this has set Moderna up for a strong future. In fact, Stéphane believes Moderna’s next decade will be so critical for the healthcare industry that its name will no longer be synonymous with the pandemic. See omnystudio.com/listener for privacy information.…

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Math & Magic Returns March 6th 2:15

منذ 15 weeks2:15

2:15

Join iHeartMedia Chairman and CEO Bob Pittman for a new season of Math & Magic: Stories from the Frontiers of Marketing. How do the most successful minds in marketing, entertainment, business, and even health and science evolve in an ever-changing world? This season, Bob sits down with visionaries across a wide range of industries to hear how they’ve used data, analytics, and creativity to adapt to new technology, lead strong teams, and build successful businesses that will shape our future. See omnystudio.com/listener for privacy information.…

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Bonus Episode: Improbable Career Jumps 20:22

منذ 16 weeks20:22

20:22

Whether it’s a promotion or a pivot, a great pitch or a stroke of luck, behind most successful careers is an improbable jump that unlocks new possibilities. Ryan Seacrest went from small-time broadcast host to breaking big with American Idol . On the other hand, Rob Reilly, the Chief Creative Officer of WPP, shocked his colleagues when he stepped backwards just as his career was about to peak, and IPG’s Jacki Kelley made some moves that surprised even herself. Plus, radio and podcast personality Angela Yee and advertising executive Tim Castree have amazing tales to tell about climbing the ladder and making a name for yourself. See omnystudio.com/listener for privacy information.…

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Bonus Episode: Secrets from the Marketing Masters 20:18

منذ 17 weeks20:18

20:18

Over the years Bob has asked dozens of business titans to share their secrets –what’s inspired them, how they’ve exceeded their career goals, and the important lessons they’ve learned along the way. In this bonus episode, we’re highlighting memorable stories and secrets from marketing masters. AT&T CMO Kellyn Smith Kenny is honest about her takeaways from unsuccessful campaigns and Gwyneth Paltrow talks about the piece of feedback that changed everything for Goop. Entrepreneur and filmmaker Andrew Jarecki reveals that his successful business came out of trying to solve a problem for himself, while Jon Bon Jovi and Bobbi Brown have wise words on the power of authenticity. Finally, Olivier Francois gives us a behind-the-scenes look at an unforgettable Superbowl commercial. See omnystudio.com/listener for privacy information.…

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مشابه لـMath & Magic: Stories from the Frontiers of Marketing with Bob Pittman

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