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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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#697: Building the total experience for customers with AJ Joplin, Forrester 24:10

منذ 14 يومًا24:10

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24:10

Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The MUFC Global Podcast

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One Love – Stretford End – MUFC Following United both home & away! We’re Stretford End season ticket holders and we love to give you our thoughts and views of our great club. Please enjoy our http://www.mufcglobal.co.uk/ website and check out all of our pages to discover match reports, podcasts, photos and much much more.

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The MUFC Global Podcast

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The MUFC Global Podcast

1
Has the storm come and gone? - podcast #421 for MUFC v Villa 15:03

منذ 7 weeks15:03

15:03

Manchester United 2 v Aston Villa 0. Ruben Amorim : “First of all, I want to apologise for this season. I know you are very disappointed with me and with the team,”. “Secondly, I want to say thank you. We are very grateful for your support over the season, which I know was really bad. “It was really hard in many games but now we have to make a choice. Stay stuck in the past, because this season is in the past, it is over. We fight each other, or we stick together and move forward. “Six months ago, in my first three games in charge, with two victories and one draw, I said to you, the storm is coming. Today, after this disastrous season, I want to tell you, the good days are coming. “If there is one club in the world that can overcome any situation, any disaster, it’s our club. It’s Manchester United. “Now I want to say sorry also to my players, sometimes I was not fair, but I try always to be honest with you guys. “Thank you very much, see you next season.” Glazers’ your time is up. Sell up and move on, NOW! GLAZERS OUT!! Enjoy Phil’s podcast Support the show Glazers’ your time is up. Sell up and move on, NOW! GLAZERS OUT!!…

The MUFC Global Podcast

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Dreadful, but tactical beat tactically dreadful – podcast #420 for Spurs v MUFC 26:13

منذ 7 weeks26:13

26:13

Tottenham Hotspur 1 v Manchester United 0. Ruben Amorim : “In this moment, I am not here to defend myself. It’s not my style. I have nothing to show to the fans. In this moment [I need] a little bit of faith. “I am always open. If the board and the fans feel I’m not the right guy, I will go in the next day. But I will not quit again. I am confident in my job. As you see, I will not change anything in the way I do things. “Tonight we need to deal with the pain of losing this match. I think it was clear we were the better team but we managed not to score. The guys tried everything to win the game. In the future we will have time to assess everything. “There are some days when I have said we were really poor. Today was not that day. We were not perfect, we need to improve, but I am always honest with you guys.” Glazers’ your time is up. Sell up and move on, NOW! GLAZERS OUT!! Enjoy Phil’s podcast Support the show Glazers’ your time is up. Sell up and move on, NOW! GLAZERS OUT!!…

The MUFC Global Podcast

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You need to win and we are not winning games – podcast #419 for Chelsea v MUFC 11:59

منذ 8 weeks11:59

11:59

Chelsea 1 v Manchester United 0. Ruben Amorim : “It was the good things we talked about before the game: we had some moments, improving the way we played football, we pressed quite well and had some chances. “We were quite aggressive, we need to be more aggressive. We have good build-up to the last third but then we miss something. But we faced the competition in the right way today, we were competitive. “I won’t talk about the summer. The good news is in the Europa League, we are scoring many goals. We will prepare for the Europa League game. “We have to deal with a lot of things in the summer, but today it was a really good game to prepare for the final. If we put some players out in the feeling of the last game, almost 10 days without playing, it would be a mistake. “It was a good thing for them to play, that they feel they can do it, that we can have possession and can push the opponent. In this club, you need to win and we are not winning games. “It helped me a lot to choose the starting XI for the final. We’ll see.” Glazers’ your time is up. Sell up and move on, NOW! GLAZERS OUT!! Enjoy Phil’s podcast Support the show Glazers’ your time is up. Sell up and move on, NOW! GLAZERS OUT!!…

The MUFC Global Podcast

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Seventeenth Premier League defeat of the season – podcast #418 for MUFC v West Ham 10:56

منذ 9 weeks10:56

10:56

Manchester United 0 v West Ham United 2. Ruben Amorim : “If you look at the goals that we suffer, we can avoid these goals. The lack of energy, of urgency. That is the most dangerous things in this club. You can feel it at the beginning of the game. Between our box and opponent’s box there is a lack of urgency. That is something we have to change in this club. “I am responsible for that. It is frustrating because we are so near the goals. We have such a lack of urgency to protect our goal. This is week by week. We don’t play so well in the Europa League but we have a different sense of urgency. “It’s something we need to work on. It’s inside the pitch and outside the pitch. If we are not able to do, we have to go away and give the space to different people. All of us. “We are going to face a team from Premier League so we are going to struggle. Of course we are going to be more focused, and that is a concern because we have to be focused every game. “For me, it doesn’t matter if we win the Europa League because the problems are much bigger than that.” Glazers’ your time is up. Sell up and move on, NOW! GLAZERS OUT!! Enjoy Phil’s podcast Support the show Glazers’ your time is up. Sell up and move on, NOW! GLAZERS OUT!!…

The MUFC Global Podcast

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Cos United are going to Bilbao – podcast #417 for MUFC v Athletic Club Bilbao 23:58

منذ 9 weeks23:58

23:58

Manchester United 4 v Athletic Club Bilbao 1. Ruben Amorim : “Amad gave us this spark that you need to change games”. “Mason Mount, I am so happy for him, he is such a player. He works really hard. He has quality. I really like Kobbie Mainoo, just 10 minutes on the pitch, but everything he did was really good. Sometimes you are on the bench, but you change the game.” “It is hard to describe what it is like to be a manager in this kind of club. You want to give something to the fans, because we’ve been so disappointing in the Premier League this season. “It is more important to give something to the fans, than to add something as a winner.” “The position of the coaches is quite similar. The context is different, but we are struggling, both of us. So I don’t know what is going to happen. That is the good thing and the bad thing with this team, I never know.” Glazers’ your time is up. Sell up and move on, NOW! GLAZERS OUT!! Enjoy Phil’s podcast Support the show Glazers’ your time is up. Sell up and move on, NOW! GLAZERS OUT!!…

The MUFC Global Podcast

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I think it reflected our season – podcast #416 for Brentford v MUFC 16:01

منذ 10 weeks16:01

16:01

Brentford 4 v Manchester United 3. Ruben Amorim : “I think it reflected our season. We started quite well, controlling the game, not creating big chances but controlling the pace of the game. We suffered a lot with the throw-ins and set-pieces but we already knew that our team would struggle against this team. “We didn’t have the height necessary for this kind of game. They scored twice in this kind of moments, even with De Ligt on the floor. “And then in the second half I felt that we were near the draw and then we suffered a goal and like some other times we disconnected. And then another goal, almost three minutes, five minutes later. And then we pushed forward, tried to score, we scored twice but we didn’t have the time to do better.” “They have to understand this season is really important also to understand that we cannot do this anymore. Of course, we know the context, but this kind of season we need to change that. They need to understand what it is to play for Manchester United. “I think they did really well. They are not playing so much, but then they have to play 90 minutes because we have to change some other players to save them for Thursday. “I think we can help the young kids even more, especially Tyler Fredricson did quite well in the third goal. He needs more help from Amad. So these small things I think we can help them more, but I’m really happy with the performance of the young kids.” “We don’t know what will happen with De Ligt. If we don’t have Luke Shaw available on Thursday we could have a problem and then we don’t have enough defenders for the game. We had to protect some players at half-time, thinking about Thursday. So it was just that, not about thinking about the game.” Glazers’ your time is up. Sell up and move on, NOW! GLAZERS OUT!! Enjoy Phil’s podcast Support the show Glazers’ your time is up. Sell up and move on, NOW! GLAZERS OUT!!…

The MUFC Global Podcast

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The result is really good – podcast #415 for Bilbao v MUFC 21:56

منذ 11 weeks21:56

21:56

Athletic Bilbao 0 v Manchester United 3. Ruben Amorim : “The result is really good. But we have to understand it too – we struggled a lot at the start. The goal and red card changed the game, but that’s a good thing with a little bit of luck. We kept ourselves in the game, and anything can change with the right situation.” “We had the chances to score one more, but this is not done. The same result can happen at Old Trafford, and we need to be prepared. On Maguire’s cross for the first goal: “We all have moments where everything we do in our lives seems wrong, and everything Harry does right now is good for the team.” Glazers’ your time is up. Sell up and move on, NOW! GLAZERS OUT!! Enjoy Phil’s podcast Support the show Glazers’ your time is up. Sell up and move on, NOW! GLAZERS OUT!!…

The MUFC Global Podcast

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I feel that we lost two points today – podcast #414 for Bournemouth v MUFC 12:50

منذ 11 weeks12:50

12:50

AFC Bournemouth 1 v Manchester United 1. Ruben Amorim : “It was a tough game. The start of the game was hard for us, high pressure from the opponent. If you look at our games, it’s always a little bit our fault the way we suffer goals and then everything is so much harder to do. “But if you look at the game, especially the second half and especially with the sending-off, we arranged ways to get inside the box and that is something that we are improving. We created chances, we managed to score one, but I feel that we lost two points today. “The first thing is to focus on ourselves and not on the other teams. The next thing is to be really honest. We are at a different level in this moment, but everything can change. I remember when I started seeing the Premier League, it was the opposite. We need to focus, step-by-step, not trying to think too far ahead. “We have an ultimate goal that is winning the Premier League. I’m not crazy. I know that is not going to be next year, but we are trying to build something and the small things are really important and we did that during this year. We need to improve next year. I know that is important for the fans.” Glazers’ your time is up. Sell up and move on, NOW! GLAZERS OUT!! Enjoy Phil’s podcast Support the show Glazers’ your time is up. Sell up and move on, NOW! GLAZERS OUT!!…

The MUFC Global Podcast

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If you don’t score goals, you don’t win games – podcast #413 for MUFC v Wolves 19:45

منذ 12 weeks19:45

19:45

Manchester United 0 v Wolverhampton Wanderers 1 . Ruben Amorim : “We suffered a goal with their only shot to the goal. They scored a goal and we lose the game. It will be like this, ups and downs and let’s finish the season. “These days are really disappointing. We were better than the opponents but if you don’t score goals, you don’t win games.” On Tyler Fredricson and youngster Harry Amass: “I think they played really well. We need to score goals so that the kids have better memories.” Glazers’ your time is up. Sell up and move on, NOW! GLAZERS OUT!! Enjoy Phil’s podcast Support the show Glazers’ your time is up. Sell up and move on, NOW! GLAZERS OUT!!…

The MUFC Global Podcast

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United always make things very very very hard for themselves – podcast #412 for MUFC v Lyon 25:48

منذ 12 weeks25:48

25:48

Manchester United 4 v Lyon 3 (AET). Amorim : “The sound in the stadium for Kobbie Mainoo and Harry Maguire’s goals was the best sound I have ever [heard]. A lot of people want to keep shirts, I just want to keep that sound. It is the best sound in the world. “I feel for the people that had to leave when it was 4-2 because of the traffic. They will be gutted!” “It is a special moment. We know we are underperforming and deserve all the critics. But we still have time to make something special of this season. We need luck with injuries. It is going to be tough.” “In my career I had one final. I had the semi-final in Turin and the final was also in Turin [semi-final opponents Athletic Club also hosting the Europa League final]. “We lost the final, so let’s change that.” Glazers’ your time is up. Sell up and move on, NOW! GLAZERS OUT!! Enjoy Phil’s podcast Support the show Glazers’ your time is up. Sell up and move on, NOW! GLAZERS OUT!!…

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