Thoughtworks Technology podcast

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Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters

1
180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1] 22:07

منذ 23 يومًا22:07

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What if your podcast wasn’t just content, but a powerful marketing tool? Today’s episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I’m sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer. This is part 1 of our series on Turning Your Podcast into an Evergreen Marketing Machine. Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find it Quickly: Creating week to week with no plan (2:21) Not aligning your content with your goals (3:36) Not creating an intentional funnel (5:49) Aligning your podcast with your services and offers (8:30) Be strategic in your repurposing (9:13) Making your podcast live within your automations (10:43) Your podcast isn’t your product, it’s your sales tool (12:39) From content creator to strategic marketer (13:30) You don’t need more content, you need a smarter strategy (18:02) Mentioned In This Episode: The Podcast Growth Program: gaffincreative.com/growth Mic Check Society: gaffincreative.com/mcs Instagram: instagram.com/hayleegaffin Review the Transcript: https://share.descript.com/view/sylxz54avbW Hosted on Acast. See acast.com/privacy for more information.…

Thoughtworks Technology Podcast

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The Thoughtworks podcast plunges deep into the latest tech topics that have captured our imagination. Join our panel of senior technologists to explore the most important trends in tech today, get frontline insights into our work developing cutting-edge tech and hear more about how today’s tech megatrends will impact you.

220 حلقات

#User Experience #Software Development #Business #Technology #Thoughtworks #Tech #Careers

Thoughtworks Technology Podcast

719 subscribers

updated منذ 7 أيام

منزل السلاسل•Feed

220 حلقات

#User Experience #Software Development #Business #Technology #Thoughtworks #Tech #Careers

كل الحلقات

Thoughtworks Technology Podcast

1
Context engineering: Tackling legacy systems with generative AI 40:41

منذ 7 أيام40:41

40:41

Generative AI can be incredibly powerful when it comes to legacy modernization. Not only can it help us better understand a large, aging codebase, it can even help us reverse engineer a legacy system when we don't have access to the complete source code. Doing it, though, requires a specific approach that's being described as 'context engineering'. This is something we've been exploring a lot in recent months at Thoughtworks. On this episode of the Technology Podcast, Thoughtworks' lead for AI-enabled software engineering, Birgitta Böckeler, and tech principal Chandirasekar Thiagarajan join hosts Ken Mugrage and Neal Ford to discuss how it works. They explain the process, the tools and what the work is teaching them about both generative AI and legacy modernization. Read Birgitta's blog post on reverse engineering with AI: https://www.thoughtworks.com/insights/blog/generative-ai/blackbox-reverse-engineering-ai-rebuild-application-without-accessing-code…

Thoughtworks Technology Podcast

1
Navigating AI opportunities at MYOB 57:23

منذ 21 يومًا57:23

57:23

How should businesses go about actually navigating AI? It's one thing to strategize and generate new ideas, but what needs to be done to put it into practice in a way that's effective and commercially impactful? In this episode of the Technology Podcast, new host Nigel Dalton is joined by his Thoughtworks colleague May Xu — Head of Tech for Thoughtworks APAC — and Simon Noonan, CTO at Australian business software company MYOB. Thoughtworks has been working closely with MYOB for a number of years now; May and Simon explain how they collaborate and offer their perspectives on everything from leadership to architecture in a world where AI has become imperative. Learn more about Thoughtworks' partnership with MYOB: https://www.thoughtworks.com/clients/myob…

Thoughtworks Technology Podcast

1
Caring about documentation in the LLM era (w/ Heidi Waterhouse) 39:19

منذ 5 weeks39:19

39:19

In an age of vibe coding and LLMs, do we really need to care about documentation? Do we need to spend time and energy producing it — time when we could just be shipping code? Of course we do; particularly if we want to communicate and share software with other humans. To discuss documentation in 2025, Technology Podcast host Lilly Ryan is joined by Heidi Waterhouse, a very special guest with an esteemed and varied career in technical communcation. In this episode, Lilly and Heidi tackle the challenges of documentation in a world increasingly infused with AI-generated code and text, explore whether prompt engineering is really just technical writing in disguise and examine the difficulties of writing for highly specific audiences. They also cover Heidi's Progressive Delivery, an upcoming book about bridging the gap between software delivery and business value. It's due to be released in the latter part of 2025 and written alongside James Governor, Kim Harrison and Adam Zimman. Find out more about Heidi Waterhouse by visiting her website: https://heidiwaterhouse.com/ Learn more about Progressive Delivery : https://itrevolution.com/product/progressive-delivery/…

Thoughtworks Technology Podcast

1
Why the tech industry needs Expert Generalists (w/ Martin Fowler) 43:21

منذ 7 weeks43:21

43:21

The technology industry has embraced specialisms — not just in different fields or job roles, like web development or security, but even in terms of particular platforms or stacks. But are we losing something as every tech professional is forced to push themselves into increasingly smaller niches? Martin Fowler and Unmesh Joshi think so. They've been thinking a lot about the importance of what they call "Expert Generalists" — professionals who "can dissect unfamiliar challenges, spot first-principles patterns and make confident design decisions with the assurance of a specialist." In this episode of the Technology Podcast, Martin and Unmesh join hosts Prem Chandrasekaran and Lilly Ryan to discuss how they came to identify the importance of expert generalists and why it was important to not just talk about the issue, but to explicitly name it. They also explore how they believe the industry can cultivate and encourage expert generalists, despite an entrenched tendency to overlook their value. Read Martin and Unmesh's article, written with Gitanjali Venkatraman: https://martinfowler.com/articles/expert-generalist…

Thoughtworks Technology Podcast

1
The three new fallacies of distributed computing 46:56

منذ 9 weeks46:56

46:56

Back in 1994, Peter Deutsch and his colleagues at Sun Microsystems identified what they described as the "eight fallacies of distributed computing" — flawed assumptions that often get made when teams move from monolithic to distributed software architectures. In recent years, software architecture experts and regular writing partners Neal Ford and Mark Richards have identified a further three new fallacies of distributed computing: versioning is easy ; compensating updates always work ; and observability is optional . In this episode of the Technology Podcast, Neal and Mark join host Prem Chandrasekaran to talk through these three new fallacies, before digging deeper into other important issues in software architecture, including modular monoliths and governing architectural characteristics. Listen for a fresh perspective on software architecture and to explore key ideas shaping the discipline in 2025. Learn more about the second edition of Neal and Mark's Fundamentals of Software Architecture : https://www.oreilly.com/library/view/fundamentals-of-software/9781098175504/…

Thoughtworks Technology Podcast

1
MCP and SRE: Why the future of IT operations is agent-driven 28:33

منذ 11 weeks28:33

28:33

What if your AI agents could think more like IT operations staff — and less like tools? In this episode, we catch up with Zichuan Xiong, to explore the Model Context Protocol (MCP) — a powerful new way to give AI agents deeper awareness of the tools, information and history they need to work effectively in the operations space. Unlike traditional APIs that just trigger functions, MCP adds a semantic layer of context that helps AI understand what to do, why it matters and how to do it better. Whether you’re deep in site reliability engineering (SRE) or just curious about the next leap in AIOps, this episode unpacks how MCP could be the missing layer between today’s tools and tomorrow’s autonomous systems. If you want to find out more, check out this piece by Zichuan at al, https://www.thoughtworks.com/insights/blog/machine-learning-and-ai/mcp-critical-ai-driven-sre…

Thoughtworks Technology Podcast

1
Unpacking Google I/O 2025 29:51

منذ 13 weeks29:51

29:51

Google I/O 2025 took place in May. It's always a great opportunity to find out how Google is trying to shape the industry agenda, but this year the predominance of Gemini meant the event was a chance to get a better look at how Google will play its hand in the AI market in the months to come. To dissect the headlines from this year's Google I/O and explore what we can learn about Google's strategic focus — and how the company is thinking about AI — host Ken Mugrage is joined by Andy Yates on the Technology Podcast. As Head of Ecosystems Development at Thoughtworks, Andy plays an important role in helping the organization and its clients undertstand, analyze and engage with the major platforms and vendors. This edition of Google I/O, he explains, was significant and particularly useful for helping us understand how the world is going to be consuming AI products and services as the technology becomes more and more embedded in the mainstream. Read more of Andy's perspective on Google I/O 2025 on the Thoughtworks blog: https://www.thoughtworks.com/insights/blog/technology-strategy/google-io-2025-key-takeaways…

Thoughtworks Technology Podcast

1
Accelerating mainframe modernization using generative AI 38:28

منذ 15 weeks38:28

38:28

Mainframe modernization is hard : there's a huge amount of complexity that needs to be understood before it can be effectively addressed. Generative AI, however, can be a particularly powerful tool for understanding mainframe legacy codebases, something we've been exploring with Mechanical Orchard while working together on its Imogen modernization platform. In this episode of the Technology Podcast, hosts Ken Mugrage and Alexey Boas are joined by Thoughtworks CTO Rachel Laycock and Mechanical Orchard CEO and Founder Rob Mee to discuss the partnership between the two organizations. They discuss how the collaboration began, the challenges of leveraging generative AI tools for such risky projects and what the wider implications are for AI in software engineering. Listen for a fresh perspective on both legacy modernization and generative AI. Learn more about Thoughtworks' partnership with Mechanical Orchard: https://www.thoughtworks.com/about-us/partnerships/technology/mechanical-orchard Read more about our work on mainframe modernization: https://www.thoughtworks.com/insights/blog/rewriting-the-outcomes--how-thoughtworks-and-mechanical-orchard-…

Thoughtworks Technology Podcast

1
Exploring the fundamentals of software engineering 27:51

منذ 17 weeks27:51

27:51

You might think you know software engineering, but what are the really fundamental elements? What are the concepts, ideas and practices that are completely essential? What makes software engineering what it is? Thoughtworker Nate Schutta and Dan Vega are attempting to address those questions in their upcoming book with O'Reilly, The Fundamentals of Software Engineering. Covering topics ranging from reading code through to the importance of learning to learn, it promises to offer a fresh insight into the skills and knowledge needed to be a successful software engineer. In this episode of the Thoughtworks Technology Podcast, Nate and Dan join hosts Neal Ford and Ken Mugrage to discuss the book and to dive into what really are the fundamental elements of software engineering. Listen for a fresh perspective on the discipline and a deep dive that shows it's about far more than just writing code. Learn more about The Fundamentals of Software Engineering : https://www.oreilly.com/library/view/fundamentals-of-software/9781098143220/…

Thoughtworks Technology Podcast

1
Themes in Technology Radar Vol.32 38:41

منذ 19 weeks38:41

38:41

Thoughtworks Technology Radar Vol.32 was published at the start of April 2025. Featuring 105 blips, it offered a timely snapshot of what's interesting and important in the industry. Through the process of putting it together, we also identify a collection of key themes that speak to the things that shaped our conversations. This time, there were four: supervised agents in coding assistants, evolving observability, the R in RAG and taming the data frontier. We think they point to some of the key challenges and issues that industry as a whole is currently grappling with. To dig deeper and explore what they tell us about software in 2025, regular host Neal Ford takes the guest seat alongside Birgitta Böckeler to talk to Lilly Ryan and Prem Chandrasekaran. They explain how the themes are identified and discuss their wider implications. Read the latest volume of the Thoughtworks Technology Radar: https://www.thoughtworks.com/radar…

Thoughtworks Technology Podcast

1
We need to talk about vibe coding 36:53

منذ 21 weeks36:53

36:53

The term 'vibe coding' — which first appeared in a post on X by Andrej Karpathy in early February 2025 — has set the software development world abuzz: everyone seems to have their own take on what it is, how it's done and whether it's a bold new chapter in the history of programming or an insult to anyone that's ever written a line of code. Clearly, then, we need to talk about vibe coding — and that's precisely what we do on this episode of the Technology Podcast. Featuring Thoughtworkers Birgitta Böckeler (AI for Software Delivery Lead) and Lilly Ryan (Cybersecurity Principal), who join hosts Neal Ford and Prem Chandrasekaran, we dive into the different understandings and applications of the concept, and discuss what happens when a meme collides with reality.…

Thoughtworks Technology Podcast

1
Infrastructure as code in 2025 29:07

منذ 23 weeks29:07

29:07

Nearly ten years after the first edition of Infrastructure as Code was published by O'Reilly, Kief Morris is publishing a third edition of the book. But why a new edition now? What's changed in technology and business over the last decade? Quite a lot, as it happens. To talk about what's new — both in the infrastructure world and in the book itself — Kief Morris joins host Ken Mugrage on the Technology Podcast. They discuss each edition and what's new in this one, and dive into the infrastructure challenges and issues that need to be tackled in 2025, from tooling and deployment to maintenance and infrastructure evolution. Learn more about Infrastructure as Code, Third Edition: https://www.thoughtworks.com/en-gb/insights/books/infrastructure-as-code-3rd-ed…

Thoughtworks Technology Podcast

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How fitness functions can help us govern and measure AI 42:01

منذ 25 weeks42:01

42:01

AI is inherently dynamic: that's true in terms of the field itself, and at a much lower level too — models are trained on new data and algorithms adapt and change to new circumstances and information. That's part of its power and what makes it so exciting, but from a business and organizational perspective, that can make governance and measurement exceptionally difficult. How can we know that our AI is optimized for the right thing? How can we be sure it's oriented towards what we want it to be? This is where the concept of fitness functions can help. Broadly speaking, fitness functions are ways of measuring the extent to which a given solution is fulfilling its goals — so, in the context of AI, they can help teams ensure that AI systems are serving their intended purpose. In this episode of the Technology Podcast, Rebecca Parsons and Neal Ford — authors (alongside Pat Kua and Pramod Sadalage) of Building Evolutionary Architectures, the book which brought fitness functions into the software architecture space — join host Ken Mugrage to explore how the fitness function concept can help us better manage the dynamism of AI and, in doing so, overcome the challenge of bringing such systems into production. Learn more about Building Evolutionary Architectures: https://www.thoughtworks.com/insights/books/building-evolutionaryarchitectures-second-edition…

Thoughtworks Technology Podcast

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Architecture as code 43:28

منذ 27 weeks43:28

43:28

How can we better define and clarify architectures to ensure consistency and control? If, as Neal Ford and Mark Richards discussed on a recent episode of the Technology Podcast , software architecture intersects with many different facets of software development and delivery, what can we do to better manage architectures in a way that is adaptable and dynamic? Neal and Mark return to the guest seats to speak again to host Prem Chandrasekaran about fitness functions and architecture as code, and explain why rethinking our approach to software architecture can help ensure greater alignment with organizational needs and objectives.…

Thoughtworks Technology Podcast

1
Decoding DeepSeek 33:00

منذ 29 weeks33:00

33:00

The release of DeepSeek's AI models at the end of January 2025 sent shockwaves around the world. The weeks that followed have been rife with hype and rumor, ranging from suggestions that DeepSeek has completely upended the tech industry to claims the efficiency gains ostensibly unlocked by DeepSeek are exagerrated. So, what's the reality? And what does it all really mean for the tech industry? In this episode of the Technology Podcast, two of Thoughtworks' AI leaders — Prasanna Pendse (Global Director of AI Strategy) and Shayan Mohanty (Head of AI Research) — join hosts Prem Chandrasekaran and Ken Mugrage to provide a much-needed clear and sober perspective on DeepSeek. They dig into some of the technical details and discuss how the DeepSeek team was able to optimize the limited hardware at their disposal, and think through what the implications might be for the industry in the months to come. Read Prasanna's take on DeepSeek on the Thoughtworks blog: https://www.thoughtworks.com/insights/blog/generative-ai/demystifying-deepseek…

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Thoughtworks Technology Podcast

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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