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المحتوى المقدم من MarketScale. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة MarketScale أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Transportation by MarketScale
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2401385
المحتوى المقدم من MarketScale. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة MarketScale أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to the Transportation podcast, by MarketScale: Your home for everything B2B in the Transportation Industry! Join us for new episodes every week featuring conversations with industry leaders as we explore trends in everything from ground, sea, air and space travel.
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1 حلقة واحدة
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2401385
المحتوى المقدم من MarketScale. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة MarketScale أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to the Transportation podcast, by MarketScale: Your home for everything B2B in the Transportation Industry! Join us for new episodes every week featuring conversations with industry leaders as we explore trends in everything from ground, sea, air and space travel.
…
continue reading
1 حلقة واحدة
كل الحلقات
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1 The Correlation Between New Shipping Standards & Fluids Testing with Jim Paladino of Perceptive Sensors 20:20
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Many businesses, such as oil and gas, have challenges documenting and validating fluids during shipping and transport to the final destination. Because of this, there are opportunities and applications abound for nondestructive fluids testing that can offer quality checks, validation and a digital footprint of results at any step of the supply chain. Jim Paladino, COO & CFO at the Tucson, AZ-based start up Perceptive Sensor Technologies shares his experience with fluids testing and talks about the plethora of applications for such testing. “Knowing what fuel you have going into certain places or just knowing what came off a truck in a logistics viewpoint, that’s very important to people," Paladino said. Paladino also discusses regulations such as IMO2020 and the impact it may have on the maritime industry. By Jan. 1, 2020, all ships will need to use low-sulfur diesel; right now they're allowed to run 3.5 percent sulfur fuel, but moving forward that number dips to .5 percent sulfur fuel. Either that, or ships will have to overhaul their entire exhaust systems with scrubbers. With these industry changes, fluid testing sees a potential for a more ubiquitous role in the transportation industry. For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication. Follow us on social media for the latest updates in B2B! Twitter – @TransportMKSL Facebook – facebook.com/marketscale LinkedIn – linkedin.com/company/marketscale…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.