Marketing O'Clock - Digital Marketing News podcast

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Higgle: The B2B Sales Club

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Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt 36:25

منذ 11 weeks36:25

التشغيل لاحقا

قوائم

إعجاب

احب

36:25

Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…

Marketing O'Clock - Digital Marketing News

منزل السلاسل•Feed

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.

416 حلقات

#Business #Search Engine Journal #Digital Marketing #Tech #SEO #Industries

Marketing O'Clock - Digital Marketing News

67 subscribers

updated منذ يومين

منزل السلاسل•Feed

416 حلقات

#Business #Search Engine Journal #Digital Marketing #Tech #SEO #Industries

كل الحلقات

1
Pay Per Crawl: Cloudflare’s New Sheriff in Bot Town 42:58

منذ يومين42:58

42:58

Cloudflare Introduces Pay Per Crawl & More | Marketing O’Clock Episode 389This week on Marketing O’Clock: Cloudflare rolls out “pay per crawl,” letting creators charge AI crawlers for content access. Also, Google Ads rolls out “AI Max” search match type in Search Term report. Plus, Google’s June 2025 core update begins rolling out.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00Cloudflare is fighting back! - 5:00AI MAX search match type in Search Term Report - 8:27The June 2025 Core Update has begun rolling out - 10:39📰 Main News🛠️ Cool Tool - 11:53🔥 Take of the Week - 12:46⚡ Lightning Round ⚡ Paid - 13:48Organic - 25:34Social - 34:32⚙️ Working hard, or Hardly Working - 36:54🔎 ICYMI - 38:55🧠 Must Read Marketing Article of the Week - 39:23…

1
Study Abroad… Match. New Broad Match Experiments Coming to Google Ads 52:13

منذ 9 أيام52:13

52:13

This week on Marketing O’Clock: Google Ads rolls out simplified broad match testing with in-campaign experiments. Also, a new Conv. value metric combines actual and forecasted performance. Plus, Offerwall officially launches in Ad Manager, letting users unlock content through ads, surveys, or micro-payments.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsNew broad match experiments - 3:15Google Ads has added a new “Conv. value (incl. predicted)” metric - 6:21Google launches offerwall - 9:51🛠️ Cool Tool - 12:00🔥 Take of the Week - 12:34 ⚡ Lightning Round ⚡ Paid - 14:35Organic - 26:26Social - 40:44⚙️ Working hard, or Hardly Working -45:48🔎 ICYMI - 48:17 🧠 Must Read Marketing Article of the Week - 49:12…

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AIring our Grievances with New AIO/AI Mode Search Console Reporting 1:03:46

منذ 16 يومًا1:03:46

1:03:46

This week on Marketing O’Clock: AI Mode Data is finally here, and we’re in (Search) Consolable over the details. Plus, we tell you what you “audio” know about Google’s new Audio overviews and Google introduces target CPC bidding for demand gen campaigns. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle search console is now counting AI mode clicks - 1:17Google Search is testing audio overview - 8:03About Target CPC bidding for Demand Gen - 22:45🛠️ Cool Tool - 26:12🔥 Take of the Week - 27:23⚡ Lightning Round ⚡ Paid - 28:26Organic - 39:23Social - 45:28⚙️ Working hard, or Hardly Working - 49:12🔎 ICYMI - 50:32🧠 Must Read Marketing Article of the Week - 53:41 🎉 Shootin' The Heck - 54:58…

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Pachai on the Future of Search & More Digital Marketing News | Marketing O’Clock Episode 386 50:19

منذ 23 يومًا50:19

50:19

This week on Marketing O’Clock: Microsoft Ads drops new reporting tools and ends PMax’s priority over Standard Shopping. Google now supports loyalty perks in Organization structured data— Merchant Center not needed. Plus, AI Mode hits the main stage with multilingual search, and ads may be next (but classy). Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main NewsMicrosoft advertising released its monthly updates - 1:58 Google adds loyalty programs support to organization-structured data - 3:31 Google AI Mode will be incorporated in Main Search - 5:15 🛠️ Cool Tool - 8:11 🔥 Take of the Week - 9:25 ⚡ Lightning Round ⚡ Paid - 11:20 Organic - 20:40 Social - 38:05 ⚙️ Working hard, or Hardly Working - 44:58 🔎 ICYMI - 46:26 🧠 Must Read Marketing Article of the Week - 47:31…

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Video Killed the Shopping Star? Google Ads is Bringing Video to Search, Shopping, & More 38:19

منذ 30 يومًا38:19

38:19

This week on Marketing O’Clock: Final URLs are turning into QR codes on TV screens. Meanwhile, Google Lens is rolling out to YouTube Shorts with real-time visual search. Also, PMax video ads are expanding to Search, Shopping, Image, and Discover tabs. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News Turn URL into a QR code on TV Screens - 3:20 Google Lens coming to YouTube Shorts - 4:54 Google expands video across Search, Shopping, and image tabs - 6:57 🛠️ Cool Tool - 8:09 🔥 Take of the Week - 8:44 ⚡ Lightning Round ⚡ Paid - 10:48 Organic - 19:21 Social - 27:26 ⚙️ Working hard, or Hardly Working - 31:22 🔎 ICYMI - 35:07 🧠 Must Read Marketing Article of the Week - 36:04…

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Google Ads Puts Demand Gen on the Map. Promoted Pins Have Arrived 49:28

منذ 5 weeks49:28

49:28

Promoted Pin Placements for Demand Gen Campaigns & More Digital Marketing News | Marketing O’Clock Episode 384 This week on Marketing O’Clock: Promoted Pins officially launched on Google Maps through Demand Gen, offering advertisers a new way to boost visibility with location-based placements. Meanwhile, web creators face a harsh reality—there’s no way to opt out of Google using your content for AI features unless you opt out of Google Search altogether. Also, Google clarified how Broad Match works alongside AI Overviews, noting that ads may appear above, below, or within the module—but never in more than one position at a time. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Map Placements have arrived for demand gen campaigns - 1:56 Sundar Pichai Doesn't Think Web Publishing Is Dead - 3:45 Update on how broad match works with AI overviews - 12:39 🛠️ Cool Tool - 16:17 🔥 Take of the Week - 17:15 ⚡ Lightning Round ⚡ Paid - 18:23 Organic - 30:09 Social - 36:29 ⚙️ Working hard, or Hardly Working - 41:46 🔎 ICYMI - 45:26 🧠 Must Read Marketing Article of the Week - 46:12…

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All AIs on Google. Recapping Google Marketing Live & Google I/O Announcements 1:09:42

منذ 6 weeks1:09:42

1:09:42

This week on Marketing O’Clock, we’re un-power-packing all the biggest Announcement from Google I/O and Google Marketing Live. AI Mode is now available to everyone in the US, and ads will be featured. Plus, Gemini is everywhere, PMAX channel reporting is in open beta, and new prospecting controls are coming to demand gen. 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------- Intro - 00:00 📰 Main NewsGML Updates! - 1:34 Google I/O recap - 17:52 Ads in AI Mode and AI Overviews - 24:47 🛠️ Cool Tool - 35:01 🔥 Take of the Week - 36:02 ⚡ Lightning Round ⚡ Paid - 37:50 Organic - 42:42 Social - 54:10 ⚙️ Working hard, or Hardly Working - 55:31 🔎 ICYMI - 56:56 🧠 Must Read Marketing Article of the Week - 59:39 🎉 Shootin' The Heck - 1:02:18…

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CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382 47:38

منذ 7 weeks47:38

47:38

CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382 This week on Marketing O’Clock: Ginny Marvin answered key questions about AI Max, shedding light on its upcoming features and capabilities. Meanwhile, sites are reporting significant drops in click-through rates as AI Overviews take a more prominent role in the SERPS. Also, concerns grow over the accuracy of AI Overviews, which are increasingly mixing factual information with low-quality or spammy content. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main NewsCTR plummets with AI Overviews - 1:51 🛠️ Cool Tool - 8:04 🔥 Take of the Week - 8:36 ⚡ Lightning Round ⚡ Paid - 10:55 Organic - 26:59 Social - 39:04 ⚙️ Working hard, or Hardly Working - 40:35 🔎 ICYMI - 43:03 🧠 Must Read Marketing Article of the Week - 44:39…

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pAId Search Will Never Be the Same. Google Ads Announces AI Max 58:47

منذ 8 weeks58:47

58:47

This week on Marketing O’Clock: AI Max is officially coming soon, introducing new features that could mark the beginning of the end for keywords. ChatGPT offers clarity on how shopping results are pulled in, using user intent, past preferences, and structured data. Plus, the U.S. Department of Justice takes action against Google’s dominance, calling for a breakup of its empire.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main NewsIntroducing AI MAX - 6:57 clarity on how products are pulled in to ChatGPT search - 21:36 U.S. Department of Justice is calling for Google to break up its digital advertising empire - 23:45 🛠️ Cool Tool - 25:47 🔥 Take of the Week - 26:43 ⚡ Lightning Round ⚡ Paid - 31:39 Organic - 42:27 Social - 48:13 ⚙️ Working hard, or Hardly Working - 51:41 🔎 ICYMI - 54:07 🧠 Must Read Marketing Article of the Week - 55:26…

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Channel Reporting For Duty | New Reports Coming to PMAX in Google Ads 49:04

منذ 9 weeks49:04

49:04

New PMAX Reporting & More Digital Marketing News | Marketing O’Clock Episode 380 This week on Marketing O’Clock: Google Ads unveils new Performance Max reports, including channel breakdowns and asset insights. ChatGPT takes a step into eCommerce, introducing shopping features in the chat experience. Plus, Google updates its ad transparency policy, making it clearer who’s actually paying for ads. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsMajor PMAX Reporting Updates on the way! - 1:22Shopping coming to ChatGPT - 6:57🛠️ Cool Tool - 13:55🔥 Take of the Week - 14:45⚡ Lightning Round ⚡ Paid - 16:03Organic - 23:34Social - 34:30⚙️ Working hard, or Hardly Working - 41:20🔎 ICYMI - 44:15🧠 Must Read Marketing Article of the Week - 46:22…

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Ch(Ad) GPT? Internal Docs Hint at Future Advertising 54:45

منذ 10 weeks54:45

54:45

Marketing O'Clock Episode 379This week on Marketing O’Clock, a leaked internal document suggests that OpenAI may be planning to introduce ads to ChatGPT, with a potential rollout by 2026. Plus, Google reports strong Q1 earnings, with search ad spend showing significant growth. Get your early bird SMX tickets!https://events.searchengineland.com/smx-advanced-2025Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsQ1 Updates (Google has released their earnings again) - 4:11ChatGPT Ads? - 8:39🛠️ Cool Tool - 11:25🔥 Take of the Week - 12:12⚡ Lightning Round ⚡ Paid - 13:37Organic - 26:18Social - 34:29Danny Goodwin joins the show - 38:09⚙️ Working hard, or Hardly Working - 50:38🔎 ICYMI - 51:55🧠 Must Read Marketing Article of the Week - 52:42…

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GOogle Directly to Jail | Court Rules in Google’s Ad Tech Monopoly Case 50:49

منذ 11 weeks50:49

50:49

Judge Rules in Google’s Ad Tech Monopoly Case | Marketing O'Clock Episodes 378This week on Marketing O’Clock, a judge rules that Google operates an Ad Tech Monopoly, but we still don’t know whether it will get a “Get Out Of Jail Free” card. Plus, Google puts it’s SERPent-like ways on full display with the latest changes to AI Overview links.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle’s illegal ad tech monopoly harmed the open web - 2:29More of Google Linking back to its own Search Results - 7-56🛠️ Cool Tool - 13:12🔥 Take of the Week - 13:46⚡ Lightning Round ⚡ Paid - 15:29Organic - 29:36Social - 37:42⚙️ Working hard, or Hardly Working - 43:43🔎 ICYMI - 45:52🧠 Must Read Marketing Article of the Week - 47:36…

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BIDing Time Until The Weekly News Show. A Discussion About Google Ads Smart Bidding 43:48

منذ 12 weeks43:48

43:48

Big News! Marketing O’Clock’s weekly news shows are moving to a new day! Check back Monday bright and early for the digital marketing news of the week. Until then, Greg & Shep have a special bonus episode discussion Google Ads’ smart bidding strategies.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock…

منذ 2 years54:11

54:11

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, we’ve never Meta platform trying to make video happen so hard, with new video features coming to Instagram and Facebook. Plus, surprise, surprise, if you are a Twitter creator, you Musk check your stripe account. -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:27 Take of the Week - 14:31 ICYMI - 15:53 LR Paid - 16:31 LR Organic -21:44 LR Social - 33:13 WTH - 40:06 WHOHW - 42:00 Cool Tool - 44:22 MRMAOTW - 45:18 Shootin the Heck - 47:27…

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