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المحتوى المقدم من 1029 Hot Tomato. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة 1029 Hot Tomato أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


1 #56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 16:31
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What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
Moyra & Big Trev on 1029 Hot Tomato
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2344154
المحتوى المقدم من 1029 Hot Tomato. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة 1029 Hot Tomato أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Moyra & Big Trev have got your backs on that shoddy M1, you won't even mind getting stuck in traffic! The great thing is, even if you miss out on the bumper to bumper drive home, you don't have to miss out on the show! Because we save all the juicy stuff right here! Catch all the best bits from Moyra & Big Trev on 1029 Hot Tomato.
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426 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2344154
المحتوى المقدم من 1029 Hot Tomato. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة 1029 Hot Tomato أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Moyra & Big Trev have got your backs on that shoddy M1, you won't even mind getting stuck in traffic! The great thing is, even if you miss out on the bumper to bumper drive home, you don't have to miss out on the show! Because we save all the juicy stuff right here! Catch all the best bits from Moyra & Big Trev on 1029 Hot Tomato.
…
continue reading
426 حلقات
كل الحلقات
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Moyra & Big Trev on 1029 Hot Tomato

Big Trev finds any chance to talk about playing his Xbox, but there's this one guy who was getting on everybody's nerves while playing as a group, so how do you solve a problem like this as grown adults? You sneakily phase them out! See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

1 Not So Stupid Questions: Vampires, Tickling and Windmills 5:12
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Every week Moyra and Big Trev try to solve the unsolvable, questions that may not have an answer but would still like to have an answer for. Does that make sense? I'm not sure it does, but anyway, have a listen, it's good for a giggle. See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

1 Should We Change The Suburb Name Labrador? 5:20
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It's been touted that the Gold Coast should change the name of one of our best known suburbs, Labrador, to Broadwater. Moyra and Big Trev opened the lines to get an idea of what Gold Coasters were thinking (and naturally took it waaaaay off topic too). See omnystudio.com/listener for privacy information.…
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Moyra & Big Trev on 1029 Hot Tomato

1 Could The Queensland Teacher's Strike Continue? 5:18
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With Queensland Teachers on strike today (Wed, 6th August), could it go on for longer and what do listeners think of the strike and the impact on families? See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

Big Trev has been on holidays, but when he was due back he'd gone missing! Truth is he sounds AWFUL, so Moyra called him. See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

Strap yourselves in and have a bucket on standby as we delve into the best of Moyra and Big Trev's Things That Make You Go BLERRRRRGH that we've called THE BEST OF THE BLERRRRRGHH! See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

With so many Gold Coasters travelling the M1 daily, we had to ask the question of what smashed through the windscreen of your car? See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

It's their gut-wrenching, arm twisting, loin pulling segment dedicated to making Moyra and Big Trev go BLEEERRRRRGHGHGGHGGH... See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

After spotting an article in the paper about a strange fire, Moyra and Big Trev wanted to know what caught fire and how? See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

Big Trev came to work and found a fish head sitting next to his carpark. No body, no fleshy bits, just a head. Naturally the team threw it out to see if anyone had seen anything more random today! See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

1 How Did Moyra and Trev Get From Citizenship Certificates to Thriller? 4:45
4:45
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Sometimes when Moyra and Big Trev open the mics, you honestly have no idea where they'll go! See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

1 These Are Some Of The Best Revenge Stories Ever 6:30
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Moyra and Big Trev opened up the lines to discuss the best revenge stories ever. See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

It's almost illegal to not have a box of cables lying around the house, but Big Trev doesn't have one (GASP!). See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

The passing of a celebrity is always a hard one to process as you feel you know them and that they've been part of your life. So, Moyra and Big Trev wanted to know which ones hit you the hardest. See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

1 What If Someone Gifted You A Million Bucks? 7:35
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What would you do if someone walked up to you today and offered you a million dollars? Would you pay off debts, buy a house or fill up your pool with Dippin' Dots and bounce around in it screaming "I JUST WON A MILLION BUCKS AND FILLED MY POOL WITH DIPPIN' DOTS!" See omnystudio.com/listener for privacy information.…
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Moyra & Big Trev on 1029 Hot Tomato

it's their weekly dedication to people that do dumb things... NUMPTY OF THE WEEK! See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

It's their weekly dedication to everything that's disgusting, or as Moyra and Big Trev say BLERGH! See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

It's their weekly ode to stupid questions but there is zero judgement! See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

Do you have a big box of cables lying around the house because Big Trev doesn't!! See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

School holidays are upon us again, but we want to track back through the holidays of yore and the ones you remember best. See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

There's some things that you own that you just can't throw out and today Moyra and Big Trev dived in to find out what they are. See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

It happens to everyone when you're young, a date with that special someone but it's in a group. However, sometimes things don't quite go to plan... See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

1 Big Trev Came Up With THE Worst Excuse To Skip Work 5:00
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Big Trev missed his shift on Hot Tomato today so Moyra called him to find out why.... See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

1 Sorry, But We'd Never Heard Of The GC Suburb Steiglitz! 5:50
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Big Trev seems to think he's never been to the Gold Coast suburb of Gaven, but when discussing this, the whole team worked out they'd never heard of the suburb of Steiglitz! See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

Those moments where maybe you drop your phone on the ground or you trip and spill your food, Moyra and Big Trev want to know those moments you go NOOOOOOOOOO! See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

Moyra HAD an unwanted pet, a rat. This is her story! See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

1 Did You Lose A Bet And What Did You Have To Do? 4:29
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Karl from the Today show lost a State of Origin bet and had to do a nudie run on live television, so Moyra and Big Trev asked if you've ever lost a bet and what was it? See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

It was Bring Your Dog To Work Day at Hot Tomato Headquarters and you guessed it, a dog did it and someone stepped in it! See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

Moyra and Big Trev chat about those moments where you want to bury your head in the sand when your kid says or does something embarrassing in public. See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

Quite often bad service will be highlighted, but we also need to hold space for good service and share that whenever it happens, so Moyra and Big Trev did! See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

From time to time, Moyra and Big Trev discover new things about each other that shocks the other and so what better time to bring it up than on their show? See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

It happens to every parent. Your little person throws a full-blown, no-holds-barred, meltdown in the middle of somewhere VERY public. Where and how did it happen to you? See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

Big Trev loves his movies and his boys are developing a love for them too, so he's trying to compile a list of movies that his kids MUST see and so he's asking the Gold Coast for help! See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

Moyra and Big Trev opened up the lines for Friday the 13th and were smashed by callers wanting to share their freaky stories, so here's the best of the best! See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

With Jacks Law officially being legislated in Queensland this week, Moyra and Big Trev caught up with Jack's Dad Brett Beasley about what this means to the state and to his family. See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

Moyra and Big Trev ask the question if anyone under a certain age wear watches or do they leave it to their mobile phone? See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

It's a hot topic on the Gold Coast at the moment, should Rainbow Bay Surf Club be replaced with a newer, flashier version or keep the 63 year old club the way it is.. See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

1 Don't Inhale False Eyelashes: Numpty Of The Week 4:19
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It's a warning best served to everyone and anyone who wears false eyelashes, don't attempted to inhale them! See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

School camps are always a memorable experience, but what's the one event you remember from yours? See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

The Gold Coast Community Facebook page never fails to disappoint and this week it presents a story about a Groomzilla! See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

It's long been discussed for the Gold Coast, but is the Cableway something the GC needs and if so, how do we do it in an environmentally friendly way? See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

Moyra and Big Trev give thanks once a week to the dumb parts of the internet that you don't really want to know about, yet you really do. See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

Every week Moyra and Big Trev DARE people to ring up with the stupidest questions they can think of and the team will not judge them for their stupidity! See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

It's those skills from years gone by that are completely useless now, but at one point in time, were incredibly helpful and necessary! See omnystudio.com/listener for privacy information.
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Moyra & Big Trev on 1029 Hot Tomato

Moyra and Big Trev every week share stories that are sent to the good people at the Gold Coast Community Facebook page that won't be posted and this week's is WEIRD! See omnystudio.com/listener for privacy information.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.