Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ruth and Jeff (and a very special guest) talk through four movies about magic: The Illusionist (2006), The Incredible Burt Wonderstone (2013), Now You See Me (2013), and Now You See Me 2 (2016). Did these magical movies cast a spell, or should they be locked in a safe with a defective escape mechanism and cast into the bottom of a lake forever?…
Ruth and Jeff talk about 2001’s fashion-thriller-comedy, Zoolander, starring Ben Stiller and Owen Wilson, and quote their way through most of the movie. Will this be a “cool story, Hansel,” or will the DVD “can’t not die in a freak gasoline fight accident”?
Ruth and Jeff review Michael Bay's 2007 special effects action-drama (with some LaBoeuf wit to season), Transformers , having recently watched it with their kids. Find out on this episode whether this was a good decision, or whether the trailers decepti-conned them into mis-remembering this movie as good. (Oh, that we could blame the trailers...)…
Ruth and Jeff review a Marvel movie that came out before every movie became a Marvel movie: Fantastic Four. No, not the one that came out a few years ago. The other one. Will it be Fantastic? Or is it Doomed?
Jeff and Ruth talk about the 2003 Christopher Guest mockumentary, A Mighty Wind. Will it be a kiss at the end of the rainbow, or will the mighty wind blow it away?
Jeff and Ruth talk about several boxes worth of DVDs they have sitting close enough to the official DVD binder to count, containing Seasons 1-4 of the TV crime procedural, Bones . Will they bury them again back in the binder like any good anthropologist/detective might do, or send them off to the morgue (as in the thrift store)?…
Jeff and Ruth discuss Steven Spielberg’s 1991 flight of fantasy, Hook , starring everybody famous in the 90s. Will it learn how to fly back into the DVD case or be devoured by the crocodile of our recycling pile?
Ruth and Jeff discuss the first season of the Canadian comedy, Slings & Arrows. Set in a fictional Stratford, ON, this Showtime series from the early 2000s starred Paul Gross and several other semi-famous Canadian actors. Find out on this episode of the podcast whether a future where their DVD binder still contains this series is “to be, or not to be”?…
Ruth and Jeff discuss producer and writer Lorne Michaels’s infamous masterpiece, Three Amigos. Will the DVD survive its encounter with the El Guapo of this podcast or will it ride off into the sunset and out of our house in the direction of Value Village? Also stay tuned for the moment where Ruth mistakes Driving Miss Daisy for a much older movie, and Jeff is right about Dan Ackroyd being in it, but wrong about him being in Driving Over Miss Daisy (that was John Ritter).…
Ruth and Jeff discuss civilly (at first) the merits and demerits of Macaulay Macaulay Culkin Culkin’s 1994 library propaganda/fantasy, The Pagemaster. Jeff nerds out on animation stuff and Ruth draws some lines — join us to see if it survives!
Jeff and Ruth discuss the 1974 adaptation of Agatha Christie’s ingenious Poirot mystery, Murder on the Orient Express. We may not be a jury of twelve, but we’re going to use every last one of our “little grey cells” to judge this DVD.
Ruth and Jeff discuss the classic Scottish sci-fi musical, Brigadoon. Will this majestic masterpiece vanish into the mists (i.e., the garbage can), or will it live to be rewatched again — and hopefully sooner than a century from now! (Sorry, lots of Brigadoon-centric references in that write-up!)
Ruth and Jeff discuss the celebrity-stacked and profanity-laced 1985 kid's adventure movie, The Goonies. Is this DVD going to stay in their treasure chest (aka DVD Binder), or does it need to walk the plank?
Ruth and Jeff discuss the special-effects-laden 1998 film, Pleasantville. Will their response be black-and-white, or will they have a more colourful reaction?
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.