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المحتوى المقدم من Dylan Carlson and Jesus Navarro. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Dylan Carlson and Jesus Navarro أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


1 #56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 16:31
16:31
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب16:31
What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
Misadventures explicit
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2119035
المحتوى المقدم من Dylan Carlson and Jesus Navarro. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Dylan Carlson and Jesus Navarro أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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6 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2119035
المحتوى المقدم من Dylan Carlson and Jesus Navarro. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Dylan Carlson and Jesus Navarro أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
…
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6 حلقات
كل الحلقات
×Chapter 6 was recorded on 6/21/2018 and finds Carlos, Dylan, Cameron and Jesus (who comes in after being verbally berated for a half hour) discussing the adventure of Dylan's bachelor party. In the words of Kyler: Everything was Jesus's fault, we were constantly on the brink of disaster and Jesus had his clothes off more than necessary.…
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Misadventures

Jesus and Dylan are joined by Carlos as they begin the saga of Bluejohn Canyon - the canyon that took so much of their time and energy that it will take several chapters to cover. Find out how three idiots stumbled through more than twenty miles of desert and came out with nothing but a hatred for cows.…
Dylan and Jesus are joined by newcomer to the pod, Tyler. Calling in from Connecticut, Tyler helps discuss one of his first outdoor adventures wherein the entire group nears hypothermia and spends more time than they'd like in a cave full of bats. Photos at: https://imgur.com/a/v0oQI
Dylan and Jesus are joined again by Dave and newcomer to the pod, Jordan. The four of them discuss their adventure in the Red Breaks slot canyon and the Cosmic Ashtray, both within Escalante National Monument. Find out how two fledgling owls nearly got them caught in a raging flash flood. Pictures can be found at: https://imgur.com/a/JLT0F…
Dylan and Jesus are joined by Christine and Dave who together recount their long, cold and bloody romp through the Paradiso slot canyon. Mistakes were made and fingertips were lost. Find Paradiso pictures at: https://imgur.com/a/sSlmT
Chapter 1 of the Misadventures podcast. Jesus and Dylan describe their first near death experience just outside of Zion National Park. Packed with more than enough drinking, swearing and sweating to keep anyone happy.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.