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المحتوى المقدم من Rare Possessions Podcast and Book of Mormon Central. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Rare Possessions Podcast and Book of Mormon Central أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Rare Possessions: From The Archives of Book of Mormon Central
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المحتوى المقدم من Rare Possessions Podcast and Book of Mormon Central. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Rare Possessions Podcast and Book of Mormon Central أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
The Rare Possessions Podcast digs into the Scripture Central Library to find valuable works that focus on the Book of Mormon and other Restoration scripture.
…
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وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2094932
المحتوى المقدم من Rare Possessions Podcast and Book of Mormon Central. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Rare Possessions Podcast and Book of Mormon Central أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
The Rare Possessions Podcast digs into the Scripture Central Library to find valuable works that focus on the Book of Mormon and other Restoration scripture.
…
continue reading
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Rare Possessions: From The Archives of Book of Mormon Central
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To read the article, go here: https://scripturecentral.org/archive/books/book-chapter/the-sermonatthetemple This article presents a fresh perspective on Jesus' Sermon on the Mount by exploring its parallels in the Book of Mormon, specifically in 3 Nephi 11-18, which it calls the "Sermon at the Temple." It suggests that the Sermon is best understood within the context of covenant-making at the temple, addressing an issue that has long challenged biblical scholars—how to interpret the Sermon’s purpose and audience. The Nephite setting offers a new lens, where Jesus' teachings are framed as covenantal instructions, with commandments, promises, and rituals leading to exaltation. The article highlights how this covenantal view enriches the understanding of specific passages and shows that the Sermon lays out conditions for entering God's presence. Furthermore, it notes that some New Testament scholars are beginning to see ritual significance in the Sermon, reinforcing the idea that its core message could relate to sacred covenants. This analysis demonstrates how the Book of Mormon contributes to restoring plain and precious covenants lost over time.…
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Rare Possessions: From The Archives of Book of Mormon Central
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To read this chapter, go here: https://scripturecentral.org/archive/books/book-chapter/thieves-androbbers In ancient Near Eastern law, there was a big difference between a thief and a robber: thieves were locals dealt with by the courts, while robbers were dangerous outsiders handled militarily, often executed on the spot. This distinction is key in the Book of Mormon, explaining why Lehi's sons were called "robbers" by Laban and why the later Gadianton society was such a threat. Interestingly, Joseph Smith’s use of these terms aligns with ancient legal traditions, not the inconsistent usage in the King James Bible, showing a deeper understanding beyond his time.…
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Rare Possessions: From The Archives of Book of Mormon Central
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1 "Thus Saith the Lord": Prophetic Language in Samuel’s Speech 3:56
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To read this chapter, go here: https://scripturecentral.org/archive/books/book-chapter/thus-saiththelordpropheticlanguageinsamuelsspeech Samuel the Lamanite's speeches are packed with powerful prophetic language, giving us a glimpse into how ancient prophets communicated divine warnings. In Helaman 13–15, he uses six key speech forms to declare God’s will: phrases like "Thus saith the Lord" mark direct revelation, while "As the Lord liveth" stresses the certainty of his prophecies. He warns the wicked with "woe oracles" and uses "I say unto you" to announce God’s message with authority. These expressions, found throughout the Book of Mormon, reinforce the weight of his divine mission and the urgency of repentance.…
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Rare Possessions: From The Archives of Book of Mormon Central
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To read the chapter, go here: https://scripturecentral.org/archive/books/book-chapter/the-case-of-an-unobserved-murder In The Case of an Unobserved Murder, John W. Welch uncovers a fascinating legal drama from Helaman 7-9. When Nephi prophesied that Seantum had killed his brother, he not only revealed the crime but predicted the very evidence that would convict him. Despite ancient laws requiring two witnesses, Seantum's spontaneous confession and the physical proof—a bloodstained cloak—were enough to secure his conviction. This case highlights how ancient justice systems navigated unwitnessed crimes and self-incrimination, revealing an intriguing blend of prophecy and law.…
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Rare Possessions: From The Archives of Book of Mormon Central
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1 Purpose of the War Chapters in the Book of Mormon 6:36
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To read the chapter, go here: https://scripturecentral.org/archive/books/book-chapter/purpose-war-chapters-book-mormon The "war chapters" in the Book of Mormon, particularly in the book of Alma, are less about military conflict and more about spiritual warfare and deliverance. They highlight how faith in God and righteousness lead to divine protection, even against overwhelming odds. These accounts serve as a guide for modern readers, illustrating that in times of spiritual or physical conflict, God's strength and guidance are available to those who remain faithful. The emphasis is on the eternal struggle between good and evil and the assurance that righteousness will ultimately prevail.…
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Rare Possessions: From The Archives of Book of Mormon Central
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1 In Honor of William J. Hamblin - "Warfare in the Book of Mormon" 28:25
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Rare Possessions: From The Archives of Book of Mormon Central
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1 "The Purposes for Which the Book of Mormon was Written" by Elder B.H. Roberts 23:07
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Rare Possessions: From The Archives of Book of Mormon Central
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1 "What Do We Know About the Wise Men?" by John A. Tvedtnes 10:50
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Rare Possessions: From The Archives of Book of Mormon Central
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1 "An Interesting Account of Several Remarkable Visions," by Orson Pratt - Part 3 31:23
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This is the third in a three-part series focusing on Orson Pratt's remarkable missionary tract "An Interesting Account of Several Remarkable Visions" published in 1840. This tract included one of the first publications of the First Vision, and later influenced other documents such as the Wentworth Letter. We are joined in this series by guest Dr. Steven C. Harper, the editor-in-chief of BYU Studies Quarterly, who is the foremost authority on the First Vision. He has recently published a book on that subject, entitled "First Vision: Memory and Mormon Origins" through Oxford University Press. It can be found at: https://www.amazon.com/First-Vision-Memory-Mormon-Origins/dp/0199329478 To read the tract, visit the Book of Mormon Central Archive: https://archive.bookofmormoncentral.org/content/interesting-account-several-remarkable-visions-and-late-discovery-ancient-american-records-0…
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Rare Possessions: From The Archives of Book of Mormon Central
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1 "An Interesting Account of Several Remarkable Visions," by Orson Pratt - Part 2 29:34
29:34
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This is the second in a three-part series focusing on Orson Pratt's remarkable missionary tract "An Interesting Account of Several Remarkable Visions" published in 1840. This tract included one of the first publications of the First Vision, and later influenced other documents such as the Wentworth Letter. We are joined in this series by guest Dr. Steven C. Harper, the editor-in-chief of BYU Studies Quarterly, who is the foremost authority on the First Vision. He has recently published a book on that subject, entitled "First Vision: Memory and Mormon Origins" through Oxford University Press. It can be found at: https://www.amazon.com/First-Vision-Memory-Mormon-Origins/dp/0199329478 To read the tract, visit the Book of Mormon Central Archive: https://www.archive.bookofmormoncentral.org/content/interesting-account-several-remarkable-visions-and-late-discovery-ancient-american-records-0…
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Rare Possessions: From The Archives of Book of Mormon Central
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1 "An Interesting Account of Several Remarkable Visions," by Orson Pratt - Part 1 37:41
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This is the first in a three-part series focusing on Orson Pratt's remarkable missionary tract "An Interesting Account of Several Remarkable Visions" published in 1840. This tract included one of the first publications of the First Vision, and later influenced other documents such as the Wentworth Letter. We are joined in this series by guest Dr. Steven C. Harper, the editor-in-chief of BYU Studies Quarterly, who is the foremost authority on the First Vision. He has recently published a book on that subject, entitled "First Vision: Memory and Mormon Origins" through Oxford University Press. It can be found at: https://www.amazon.com/First-Vision-Memory-Mormon-Origins/dp/0199329478 To read the tract, visit the Book of Mormon Central Archive: https://www.archive.bookofmormoncentral.org/content/interesting-account-several-remarkable-visions-and-late-discovery-ancient-american-records-0…
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Rare Possessions: From The Archives of Book of Mormon Central
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1 "The Gospel to the Lamanites" by Rey L. Pratt - Part 5 18:46
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Concluding our series, this is Part 5 of 5 of "The Gospel to the Lamanites" by President Rey L. Pratt. In 1913, Pratt was President of the Mexican Mission during the publication of these articles in the Improvement Era. For a full text of this article, visit the Book of Mormon Central: https://archive.bookofmormoncentral.org/content/gospel-lamanites-parts-xvi-xvii…
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Rare Possessions: From The Archives of Book of Mormon Central
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1 "The Gospel to the Lamanites" by Rey L. Pratt - Part 4 17:44
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Continuing in our series from last week, this is Part 4 of 5 of "The Gospel to the Lamanites" by President Rey L. Pratt. In 1913, Pratt was President of the Mexican Mission during the publication of these articles in the Improvement Era. For a full text of this article, visit the Book of Mormon Central Archives: https://archive.bookofmormoncentral.org/content/gospel-lamanites-parts-xiii-xv…
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Rare Possessions: From The Archives of Book of Mormon Central
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1 "The Gospel to the Lamanites" by Rey L. Pratt - Part 3 17:33
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A continuation from our previous episode, this is Part 3 of 5 of "The Gospel to the Lamanites" by President Rey L. Pratt. In 1913, Pratt was President of the Mexican Mission during the publication of these articles in the Improvement Era. For a full text of this article, visit the Book of Mormon Central Archives: https://archive.bookofmormoncentral.org/content/gospel-lamanites-parts-ix-xii…
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Rare Possessions: From The Archives of Book of Mormon Central
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1 "The Gospel to the Lamanites" by Rey L. Pratt - Part 2 29:55
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A continuation from last week's episode, this is Part 2 of 5 of "The Gospel to the Lamanites" by President Rey L. Pratt. In 1913, Pratt was President of the Mexican Mission during the publication of these articles in the Improvement Era. For the full text of this episode, please visit the Book of Mormon Central Archives: https://archive.bookofmormoncentral.org/content/gospel-lamanites-parts-iii-viii…
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