المحتوى المقدم من Roger Byron. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Roger Byron أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Beyond The Racing Line - Formula 1 Podcast explicit
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 1419557
المحتوى المقدم من Roger Byron. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Roger Byron أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Beyond The Racing Line is a Formula 1 podcast by fans for fans about all things F1. We cover all sorts of aspects of Formula 1 Racing from weekend reviews to news and rumours getting around the F1 racing world.
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291 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 1419557
المحتوى المقدم من Roger Byron. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Roger Byron أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Beyond The Racing Line is a Formula 1 podcast by fans for fans about all things F1. We cover all sorts of aspects of Formula 1 Racing from weekend reviews to news and rumours getting around the F1 racing world.
…
continue reading
291 حلقات
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Beyond The Racing Line - Formula 1 Podcast
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Season launch is here. Join us for a casual look at the O2 event and livery launches for season 2025.
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Beyond The Racing Line - Formula 1 Podcast
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With the dust finally settling on the 2024 season, the boys are back with their end of season review. In this huge two-part episode, they look at all the drivers who took part in 2024, announce the 2024 Driver of the year and duds of the year, they ask some big questions and take a sneak peek at some new and the season 2025.…
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Beyond The Racing Line - Formula 1 Podcast
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With the dust finally settling on the 2024 season, the boys are back with their end of season review. In this huge two-part episode, they look at all the drivers who took part in 2024, announce the 2024 Driver of the year and duds of the year, they ask some big questions and take a sneak peek at some new and the season 2025.…
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Beyond The Racing Line - Formula 1 Podcast
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Fan Frenzy is the Ep where the fans take control of the conversation.
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Beyond The Racing Line - Formula 1 Podcast
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1 A New Era - The Abu Dhabi GP Review 1:25:13
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Droughts are made to be broken. After tears in the wilderness two of the giants of the sport battled it out for the constructors and team Papya came out on top. The weekend saw us say goodbye (for now) to the likes of Bottas, Zhou, KMag amd Colapinto while other swapped team colours as a new ear waits to dawn. Who was the big winner and big loser or just plain unlucky in the market moves? It was penalty city once again, a sprinkling of strikes, and fans again left confused, surely its time to get this right over the off season. And Lewis is slow, or so he says, you gotta ask, have Ferrari made the right decision? All that plus much much more on this week's episode.…
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Beyond The Racing Line - Formula 1 Podcast
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Fan Frenzy is the episode where the fan take control of the conversation.
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Beyond The Racing Line - Formula 1 Podcast
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1 Better Late Than Never - The Qatari GP Review 1:04:17
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Normal service has resumed, Max wins, 80pts to Norris, and the race that was half on, never was. Where are Zhou? We'll tell you where, pointsville. Stake takes the cake and after an absolute nothing year do not leave empty handed. Ten second stop go for Lando, an 11% lift for a .9 of a second was enough to save Max, but was Landos penalty fair? And Lewis is slow, or so he says, you gotta ask, have Ferrari made the right decision? All the plus much much more on this week's episode of BTRL.…
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Beyond The Racing Line - Formula 1 Podcast
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Beyond The Racing Line - Formula 1 Podcast
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1 Russell Rolls Vegas - The Las Vegas GP Review 58:40
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It's the final triple header of the season and when all eyes are on the battle between the top contenders, Russell comes from nowhere in the cold Nevada night. But the big story was Max's 4 WDC.
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Beyond The Racing Line - Formula 1 Podcast
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1 Fan Frenzy - 2024 Brazilian GP Edition 22:26
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Fan Frenzy is the episode where the fans take control of the conversation.
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Beyond The Racing Line - Formula 1 Podcast
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1 Game, Set, Match - The Brazilian GP Review 1:19:40
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It's all but over. A statement made, a drive for the ages and Max now has 1 hand on the title. Fumbles galore, as Mclaren and Norris had it all in their laps, but couldn't get it done. Was it ever as on as we thought or a bridge too far. Alpine, the feel-good moment of the year, a joyous post-race, a podium worthy of a movie and two drivers who kept it clean when other couldn't. And the stewards. They divided fans all weekend. Is it time for a full-time role? We think yes, do you agree? All the plus much much more on this week's episode of BTRL.…
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Beyond The Racing Line - Formula 1 Podcast
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1 Push and Shove - The Mexican GP Review 1:07:08
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2 of 3 in the Merica' triple header and boy oh boy were the elbows out. A Sainz win was one to savour as Norris too a big chunk of points to close the title race again. What a load of bull! Fans and driver were left seething after Redbull got their elbows out, first Max, then Perez. A revised FIA interpretation and with a total of 20sec in penalties saw Max finish mid pack of the top 10. But is this the racing we want or did Rebull overstep the mark. Last week Lawson was the toast of the town but the boys showed his mean streak. A meeting with Horner and a slap on the wrist had many asking, was this the right call? And don't sleep on the boys in red. Second in constructors, they have the pace, the drivers and nothing to lose. Could Mclaren drop the ball in both title fights and go home empty handed? All the plus much much more on this week's episode of BTRL.…
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Beyond The Racing Line - Formula 1 Podcast
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1 The Rise of the Rookies - The US GP Review 1:03:43
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Welcome back, well of sorts, we had a month off and we have returned with a belter of a weekend as we said yeeehaw to Austin Texas. The healing process for Ricciardo fans has passed and Lawson has put to bed an doubts for now, a last to 9th drive silenced any haters for the time being. Max took the bull by the horns and drove a solid weekend. Was that a side ways look to Mclaren and Lando that said, hey, you won't catch me? And Ferrari secure a 1/2. Don't sleep on the boys in red. If this season has taught us anything it's that anything can happen. All the plus much much more on this week's episode of BTRL.…
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Beyond The Racing Line - Formula 1 Podcast
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1 Fan Frenzy - 2024 Singapore GP Edition 22:47
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Fan Frenzy, the pod where the fans conrol the conversation.
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Beyond The Racing Line - Formula 1 Podcast
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1 Hold Your Breath - The Singapore GP Review 1:01:28
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Norris swings the tide in Singapore but with the deficit to Max only 1 point less than it was in Miami, is he running out of time? Six to go, we have been hearing for weeks that the title fight us on, but, for how much longer. A mega save from Verstappen salvaged P2 and for the remaining rounds thats all he needs. Is there time for Norris to get the job done? Time to watch your language. A community service slap for Verstappen had everyone scratching their heads, but what part does the broadcasting play? Too harsh or is it time to mop up the expletives? And a farewell or just goodbye for now. RB pulled no punches behind the scenes as Ricciardo left Singapore in tears, has the Honey Badger become collateral damage in a political power struggle, or is time really up? All the plus much much more on this week's episode of BTRL.…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.