My Swedish Område podcast

Player FM - Internet Radio Done Right

40 subscribers

تمت الإضافة منذ قبل eight عام

المحتوى المقدم من My Swedish Område and Study In Sweden. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة My Swedish Område and Study In Sweden أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

منذ 9 أيام27:29

التشغيل لاحقا

قوائم

إعجاب

احب

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

My Swedish Område

منزل السلاسل•Feed

A new revamp of the old podcast format sees Emma in Uppsala/Stockholm and Sanjay in Malmö meeting students, immigrants to Sweden and born and raised Swedes to discuss their favourite neighbourhoods in Sweden. What makes a neighbourhood in Sweden? What different types of neighbourhoods are there, and how do they vary depending on where you are in the country? Brought to you by Study In Sweden and the Swedish Institute. Visit studyinsweden.se for information on studies and life in Sweden.

11 حلقات

#Society #Study In Sweden #Swedish Område

My Swedish Område

40 subscribers

updated منذ 6 أعوام

منزل السلاسل•Feed

11 حلقات

#Society #Study In Sweden #Swedish Område

كل الحلقات

1
Episode Four - Housing hints, tips and experiences 46:03

منذ 6 years46:03

46:03

In this episode, Emma and Sanjay talk about their experiences of living in student dorms and apartments, Emma, Katharina and Lauren provide their hints and tips for ways to look for housing, whether that's in student accommodation or not. This podcast covers the specifics of housing situations in: Stockholm, Uppsala, Malmö, Gothenburg and Jönköping! Show notes - links out! Accommodation for students broadly in Sweden - hints and tips: https://studyinsweden.se/life-in-sweden/accommodation/ Stockholm University Housing Association - https://www.sssb.se/en/ Tips from Göteborg/Gothenburg University on student housing - https://utbildning.gu.se/education/studenthousing/internationalstudent/student-housing-companies Uppsala University Housing - https://www.uu.se/en/about-uu/join-us/accommodation/ Lund University Housing - https://www.lunduniversity.lu.se/student-life/housing/lu-accommodation Linköping University Housing - https://liu.se/en/article/accommodation Umeå University Housing - https://www.umu.se/en/education/accommodation/student-housing/ Malmö University Housing - https://mau.se/en/after-admission/housing/ And if you have any further questions for us, write us a comment on Facebook (https://www.facebook.com/studyinsweden/), and be sure to check out the blog and Instagram: http://blogs.studyinsweden.se/ https://www.instagram.com/studyinsweden/…

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My Swedish Område: Episode 3 - Flogsta 43:45

منذ 6 years43:45

43:45

In Episode 3 of My Swedish Område, Emma takes you to the neighbourhood of Flogsta, located west of the city of Uppsala. Here is a reading list of some things mentioned in the episode: https://www.uu.se/en/about-uu/traditions/flogsta-scream/ https://www.vice.com/sv/article/bn5ap5/no-the-flogsta-scream-isnt-a-thing-all-over-sweden…

1
My Swedish Område: Episode Two - Klippan 26:14

منذ 6 years26:14

26:14

In this second epsiode of My Swedish Område, Sanjay and Emma talk about the small Swedish town of Klippan in Southern Sweden.

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My Swedish Område: Episode One - Södermalm 38:06

منذ 6 years38:06

38:06

In this first episode of the newly formed podcast format, Emma and Sanjay discuss the new setup for the podcast. Over the course of the year, Emma and Sanjay will travel to different parts of Sweden to see how different types of people find communities and home in their neighbourhoods in Sweden. In this episode, Emma focuses on the neighbourhoods of Mariatorget, Hornstull and Sofia on the island of Södermalm in Stockholm. Though this episode has run into a few technical difficulties, hopefully it will give you a flavour of how different types of people come and study, live and settle in Sweden.…

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.