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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Drifting Ruby Screencasts
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المحتوى المقدم من Dave Kimura. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Dave Kimura أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Every week you will be treated to a new Drifting Ruby episode featuring tips and tricks with Ruby on Rails, the popular web development framework. These screencasts are short and focus on one technique so you can quickly move on to applying it to your own project. The topics are geared toward the intermediate Rails developer, but beginners and experts will get something out of it as well.
…
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31 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 1261019
المحتوى المقدم من Dave Kimura. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Dave Kimura أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Every week you will be treated to a new Drifting Ruby episode featuring tips and tricks with Ruby on Rails, the popular web development framework. These screencasts are short and focus on one technique so you can quickly move on to applying it to your own project. The topics are geared toward the intermediate Rails developer, but beginners and experts will get something out of it as well.
…
continue reading
31 حلقات
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×In this episode, we look at using a Select javascript library and combined with StimulusJS to create dependent select fields.
Easily add Markdown support to your Rails applications with Marksmith. This isn't a drop-in replacement to ActionText, but can be used with text or blob columns. Marksmith integrates easily with ActiveStorage for handling file uploads. In this episode, we'll explore setting up Marksmith and some best practices.…
In this episode, we explore using the scaffold generator and modifying the templates to simplify the creation of consistent, Tailwind CSS-styled views and controllers in a Rails application, saving time when prototyping and building new features.
In this episode, we look at refactoring an existing application where it uses a boolean to determine if a post is published or unpublished. However, this feature has its limitations, so we change the functionality to work off of a datetime column instead.
Time to stop hiring $100k/year developers and hire an intern for $10k/year and pay $100/year for an AI Agent. The intern doesn't even need to understand the code it is generating and just help guide it to the solution. Sadly, this has to be said because people do not watch the content. This is satire.…
In this episode we look at processing background jobs in a way that can conditionally send the work to be processed to different queues. This can be very powerful in situations where you need to process the job in different ways or send requests to different APIs.
In this episode, we'll explore how we can add a "global" music player that will persist across different pages. Our approach will be unobtrusive and implemented in a maintainable way.
In this episode, we look at implementing a temporary loader for turbo frame tags to give a visual of data that is loading.
In this episode, we look at some precautions we can take with our production environment and setup recurring backups for the database.
In this episode, we look at creating an entire infrastructure (proxy, load balancer, app servers, worker servers, database server, and a storage server) on our own hardware use Kamal to provision and deploy our Ruby on Rails application.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.