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المحتوى المقدم من Lisa Sorensen, East Coast Lisa, and West Coast Lisa. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Lisa Sorensen, East Coast Lisa, and West Coast Lisa أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Yack It Up With Lisa and Lisa explicit
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 1208214
المحتوى المقدم من Lisa Sorensen, East Coast Lisa, and West Coast Lisa. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Lisa Sorensen, East Coast Lisa, and West Coast Lisa أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Two Lisa’s, who have been friends since Kindergarten, have been yacking about life’s hilarity for over 40 years. With one Lisa on the west coast, and one Lisa on the east coast, they are now outspoken 50 somethings who yack on a weekly podcast. So what if they grew up during “The Pinto Era?” The Lisa’s have always found regular life highly entertaining and ABSOLUTELY worth talking about. Their mission is to provide a laugh and ensure you will feel better about yourself by comparison. Tune in and decide, are they a riot or will they start a riot?
…
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150 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 1208214
المحتوى المقدم من Lisa Sorensen, East Coast Lisa, and West Coast Lisa. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Lisa Sorensen, East Coast Lisa, and West Coast Lisa أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Two Lisa’s, who have been friends since Kindergarten, have been yacking about life’s hilarity for over 40 years. With one Lisa on the west coast, and one Lisa on the east coast, they are now outspoken 50 somethings who yack on a weekly podcast. So what if they grew up during “The Pinto Era?” The Lisa’s have always found regular life highly entertaining and ABSOLUTELY worth talking about. Their mission is to provide a laugh and ensure you will feel better about yourself by comparison. Tune in and decide, are they a riot or will they start a riot?
…
continue reading
150 حلقات
كل الحلقات
×In their final episode, the Lisas yack about east coast goat yoga vs west coast goat yoga, a potential job at Burning Man, front thongs and their friendship. Follow us on Facebook at Yack it up with Lisa and Lisa Instagram @theeastcoastlisa @westcoastlisa

1 Episode 149-"Hey, you, get on my mattress" 59:12
59:12
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The Lisas discuss Mick Jagger and his touring request, Westcoast Lisa crushing the Gen Z quiz and vomiting vultures. Find us on Facebook at Yack it up with Lisa and Lisa Instagram @westcoastlisa @theeastcoastlisa
The Lisas talk about people assuming they are mind readers, Woodstock 50 and sexed up hedgehogs. Facebook Yack it up with Lisa and Lisa Instagra @theeastcoastlisa @westcoastlisa
The Lisas talk about the new Netflix binge control contract, multiple heroes & zeroes and a very adept elephant. Follow us on Instagram @westcoastlisa @theeastcoastlisa Facebook Yack it up with Lisa and Lisa
The Lisas gab about frustrating travels, a woman who feels no pain and all year Santas. Facebook Yack it up with Lisa and Lisa Instagram @westcoastlisa @theeastcoastlisa
The LIsas yack about moving Stonehenge into position, a tiled Mars and the creepiest places on earth. Facebook Yack it up with Lisa and Lisa Instagram @westcoastlisa @theeastcoastlisa
The Lisas delve into Swinging Brits, cave dwelling and a slightly robot piece of crap. Facebook Yack it up with Lisa and Lisa Instagram @westcoastlisa @theeastcoastlisa
The Lisas discuss what mot to wear outdoors, the Goop Summit and the 'fatal attraction' killer Carolyn Warmus. Instagram @westcoastlisa @theeastcoastlisa FB Yack it up with Lisa and Lisa
The Lisas yack about the original Planet of the Apes, Instagram honeymoons and the Quiet Zone.
The Lisas gab about a horse-girl, Amazon's new shocker and some VERY fresh clams. FB Yack it up with Lisa and Lisa Instagram @westcoastlisa @theeastcoastlisa
The Lisas talk about Dad jokes, infidelity revenge options and Terrific Tom.
The Lisas gab about the dangers of fly fishing, cyborg baristas and Cabot on the loose. FB Yack it up with Lisa and Lisa Instagram @westcoastlisa @theeastcoastlisa
The Lisas yack about the final episode of Game of Thrones (spoiler alert), what goes on in the back seat of Uber and our biggest hero to date. Facebook Yack it up with Lisa and Lsa Instagram @westcoastlisa @theeastcoastlisa
The Lisas dish about lying down in the movie theater, the world's sexiest accent and craft beer weight loss. Facebook Yack it up with Lisa and Lisa Instagram @westcoastlisa @theeastcoastlisa
The Lisas discuss a moth filled 94th birthday party, undesirable Mother's Day gifts and the newest royal.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.