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Expanding Local is your essential podcast for strategies, success stories, and expert advice to help local home service businesses grow. Whether you're in pest control, roofing, electrical, or HVAC, learn proven tactics to boost your marketing, attract more clients, and make your phone ring. Join us each week for insights from industry leaders and actionable tips to elevate your business.
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Expanding Local Podcast: Tony Whatley (Mindset, Personal Branding & Scaling Home Service Businesses)
1:01:45
1:01:45
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Join host Will Troup in this exciting Episode #7 of the Expanding Local Podcast as he interviews Tony Whatley—a successful entrepreneur, business coach, and author known for helping business owners unlock their full potential. In this conversation, Tony shares his perspectives on mindset, personal branding, and accountability, offering valuable str…
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Expanding Local Podcast: Andrew Lee Jenkins (Ethical Marketing & SEO for Home Services)
1:00:45
1:00:45
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Join host Will Troup on the Expanding Local Podcast as he interviews Andrew Lee Jenkins, founder of Catalyst RVA Marketing, to explore the ethical challenges faced by home service contractors in the digital marketing world. Andrew shares his experiences with agency pitfalls, reveals best practices for website optimization, and explains how a carefu…
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Expanding Local Podcast: Carson Spitzke (Facebook Retargeting & PR for Home Service Growth)
56:56
56:56
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Join host Will Troup in this episode of the Expanding Local Podcast as he welcomes Carson Spitzke, co-founder of Vision Management, to discuss the latest strategies and trends in Home Service Marketing. Carson reveals how Facebook Ads, retargeting, and effective campaign setup can transform your digital advertising efforts—especially when targeting…
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Expanding Local Podcast: Andrew Napier (Harnessing AI, Video Marketing & Growth in Home Services)
1:22:11
1:22:11
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Join host Will Troup on the Expanding Local Podcast as he chats with Andrew Napier, founder and CEO of Pursuit of Happiness Marketing. Andrew reveals how he transitioned from the automotive industry to running a successful marketing agency that empowers home service businesses through video sales letters, intent-based marketing, and strategic use o…
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Expanding Local Podcast: Lewis Vandervalk (Construction to Marketing for Home-Service Success)
1:19:45
1:19:45
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Join host Will Troup on the Expanding Local Podcast as he interviews Lewis Vandervalk, a marketing pro who transformed his background in construction and mechanical engineering into a thriving career in digital marketing for home-service businesses. In this episode, Lewis explains how hands-on experience in the trades can give you a competitive edg…
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Expanding Local Podcast: Billy "Door Guy" Cline (How to Build a Home-Service Brand & Scale Your Marketing)
2:04:39
2:04:39
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Join host Will Troup, founder of LocalSink, in the second episode of the Expanding Local podcast, as he interviews Billy “Door Guy” Cline, founder of Your New Door, about the mindset shifts and practical strategies needed to grow a small home-service business into a scalable model. In this episode, Billy reveals how he transitioned from competitive…
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Expanding Local Podcast: Jonathan Bannister (How to Win Home-Service in Your Market)
1:34:28
1:34:28
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This is the first full episode of the Expanding Local Podcast. In this episode, Will Troup, the founder of LocalSink and Jonathan Bannister, the founder of Cornerstone Marketing Solutions discuss specific strategies that can make the phone ring for your home-service business. We cover direct mail, Google Business Profiles, ads, and much, much more.…
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Mastering Facebook Ads and Google Local Service Ads for Home Service Businesses (Ft. Keigan Carthy)
20:01
20:01
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In this bonus clip of Expanding Local, I sit down with Keigan Carthy to dive deep into the world of Facebook Ads and Google Local Service Ads (LSAs) for local home service businesses. We discuss proven strategies for crafting compelling ad creatives, the importance of tracking and optimizing leads, and how to maximize the effectiveness of your ad s…
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Navigating the Pitfalls of Digital Marketing for Home Service Businesses (Ft. Ted Budzichowski)
7:34
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In this bonus clip of Expanding Local, we sit down with Ted Budzichowski, the CEO of Wirefox Electric. While Ted is one of the best electricians in Odenton, MD, it wasn't always that way. We sat down to discuss his journey through the challenges of working with digital marketing companies. Ted shares candid stories about past experiences with marke…
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