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You‘re a Voice Actor. You‘re an Entrepreneur. You‘re a VOpreneur! The Everyday VOpreneur Podcast is your Guide Through the Business of Voice Over. Each new episode presents actionable, practical advice designed to help you grow your voice over business through more confident and effective marketing and business tips from the pros in their respective fields. Having great skill in the recording booth isn‘t enough anymore. You also need to think and operate like a business owner. Among the task ...
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show series
 
UGC (User Generated Content) is, for many voice actors, a misunderstood concept and also a potentially missed revenue stream for their business. In this episode I speak with Kelley and Cam Buttrick, both of whom are running thriving UGC businesses and are more than willing to share the ins and outs of this opportunity. To make it even more interest…
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What would you like to put on your Wish List for Santa Claus? Maybe a new microphone? A new interface? Some other voice over studio upgrade? George the Tech has plenty of ideas for you if you're trying to decide what you'd like to ask for this holiday season. He offers up suggestions for mics, interfaces, software and plugins, and he even had one s…
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One of the big reasons why voice actors don't use social media is because of criticism from total strangers. Someone either shares something, or drops a comment, and you immediately second guess everything you're doing on social media, or assume you're doing it all wrong. We're giving too much power to these total strangers. In this episode, I talk…
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Success is in the follow-up. This is something you've probably heard me say a thousand times. But now, thanks to Nimble, I've got a new way to automate those follow-ups making them even easier to do, and all but guaranteeing they actually get sent. Using a new feature called Sequences, automating your follow-up strategy is going to change the way y…
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Odds are, if you're working as a voice actor, you've got at least one dream you're working towards in the industry. Maybe it's landing a specific client. Booking a certain type of job. Or finding success in a particular genre of the industry. For Sarah Kramer, the goal has been the same for years. She wanted to work in animation and more specifical…
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Making a decision to pursue a career in voice acting means also making a decision to start a small business and pursue a life of entrepreneurship. If you're going to run a business, you need think like a business owner. That's what the entire concept of VOpreneur is all about. Voice Actor + Entrepreneur = VOpreneur Danielle Famble has built a name …
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Can A.I. and Human voice actors work together? Is there a path forward where they coexist in the space? I guess only time will truly answer that question, but for now, we can look at what's happening in the real world. The vast majority of VO is still human. Yay! Some VO is being taken over by A.I. Boo! But what if there's a new form of VO being cr…
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There are many different ways to approach a career in voice over and in this episode, Kay Bess and Marc Scott discuss that and more. Kay and Marc came at voice over from two different places and in two different ways and both were able to find success. Together they talk about the evolution of the industry, how to stay relevant over time, how entre…
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Improv is a fascinating technique in the performance world that some people love, many people fear, and, I suspect, many simply don't fully understand. I admit, myself, that I feel into a combination of the fear and lack of understanding category. Until this interview with Rebecca Haugh. Rebecca is a gifted voice actor and coach who teaches voice a…
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Ah yes... the conversational voice over read. Or is that, the conversational NON ANNOUNCER voice over read? Either way, we see the direction in pretty much every single audition that comes into our studios. Doesn't seem to matter what genre. It's what every casting director, agent, producer and creative director on planet earth is looking for. So h…
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This journey of a VOpreneur® is not an easy one. It can be incredibly fun, rewarding. But if you aren't comfortable thinking and operating like a business owner, it can also be challenging and stressful. Jessica Mathison has owned many businesses in the past, and she's mastered the art of the pivot when circumstances and situations have changed. Sh…
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How would you like to create social media content that consistently went viral? Content that would build you a massive audience and following? Content that would generate voice over opportunities for you? Content that would open the door to alternative income streams as well? That's exactly what Tawny Platis has done. She's build a YouTube channel …
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In an effort to be less annoying, what if you're costing your voice over business thousands of dollars in potential lost revenue? Even worse... what if your narratives are all wrong and you're costing yourself that lost revenue for no good reason at all? Voice Actors who fail to follow-up are voice actors who are missing out on new clients and new …
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Looking for a way to stay front and center with voice over clients and prospects that doesn't involve sending emails, making phone calls or posting on social media (though those things still matter too!)? Branded swag can be a really effective marketing tool when you choose the right swag. In this episode, Marc Scott dives into several important co…
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Have you ever wondered how to figure out if your social media content is actually working? What are the metrics that you need to be paying attention to? Of those metrics, how do you even determine if your numbers are good or not? In this episode, Marc Scott breaks down a few considerations for tracking your social media strategy including defining …
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If you're a voice actor who doesn't love marketing, you're in good company. The vast majority of VO's would rather do just about anything else other than market themselves. Don't believe me, meet Caryn Clark. A voice actor who spent years fighting against the idea of self-marketing... until one day she didn't. The result? She started growing her bu…
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A voice over conference dedicated to the business side of voice over? Yes please! In this episode, Marc Scott speaks with VOcation Conference founders Carin Gilfry and Jamie Muffett all about the business side of voice over. Among the subjects discussed... some of the challenging aspects of running a business and tips for doing it better, the curre…
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When I decided I wanted to redo this VOpreneur logo this year, there was one thing I was certain of. I was working with a human. With the previous logo, I used an online design service and it was ok. But this time, I really wanted / needed to work through the process with a human. That's when I found Katie Sinkowski online. Working with her on the …
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Most people, particularly most voice actors, don't get overly excited when you mention something like data analysis. We've got quite enough to do already to run our businesses as VOpreneurs. However, there's a lot of information that can be gleaned from data. Data that can help us make better informed decisions. Data that can help us figure out whe…
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Donna Vincent Roa, a certified prompt engineer, discusses the application of AI in the voice over industry. She shares her experience using AI tools to enhance her voice over business and emphasizes the importance of embracing AI to stay competitive. Donna provides examples of how she uses AI for brainstorming, creating social media content, and ge…
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Are you ready to find out just how wide-ranging of a genre medical narration is? Debbie Irwin joins the show to talk about her transition from Wall Street (she has thoughts on $TSLA) to voice over and the rise of medical narration as a huge and lucrative genre. She breaks down all the sub-genres that fall under the medical narration genre, gives ti…
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If your marketing strategy in has been to write generic messages and blitz them to as many leads as possible, your world is about to get blown up! Coaches are still teaching voice actors this method for growing their businesses. It's never worked great, and it's about to become even less effective courtesy of new AI tools that will change the game.…
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Booking national commercials and landing an A List agent in her first year. Growing her business with a true entrepreneurial mindset and approach. A perspective on eLearning from someone who's been on the creation and development side. Carrie Olsen shares ALL the things in this incredibly insightful interview which really could be considered a coac…
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Few things cause voice actors more stress and anxiety than their marketing. What if I send the wrong message? What if I reach out to the wrong person? What if I annoy them? Get out your iPad and Apple Pencil, friend. In this interview we're going to pull back the curtain on voice over marketing by speaking to a talent who works both sides. He's a s…
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Maybe Online Casting sites don't hate you after all? We may hate the algorithms and the business practices and the Terms of Use on some of these sites, but what if that's not the real reason you're not booking and finding success with these platforms? Brad Hyland is a very successful voice actor, and online casting is one of the places he's booking…
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Online casting sites have been taking advantage of voice actors for years. How do we respond? By continuing to fork over membership fees. These same casting sites are only getting worse in their practices. Part of me feels like they're just testing the boundaries. "How much can we get away with before the voice actors catch on and take action?" Wel…
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Marc Scott discusses five important changes that have occurred on LinkedIn in 2024. He highlights the new 'People You May Know' feature on the profile page, the limitation on personal notes for free users, the introduction of AI capabilities for premium users, the changes to hashtags, and the impact of posting external links. He also mentions a bon…
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Mandi Kaye joins Marc Scott to discuss AI Image Generation and how voice actors can use it in their marketing efforts. Mandi shares her experience and insights on using various AI tools for image generation, including Dall-E, Ideogram and Leonardo. They discuss the evolution of AI technology, the benefits and limitations of different tools, and the…
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In this conversation, Marc Scott interviews Anne Ganguzza, an award-winning demo producer and voiceover coach. They talk about the trend of authentic and conversational voice over reads, using the example of the popular Poppi Superbowl commercial. Anne emphasizes the importance of channeling authenticity and creating a story in voice over performan…
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In this conversation, Marc Scott chats with the V123 Pros, Katherine Tole and Natasha Marchewka. They address issues such as the relationship between voice actors and online casting platforms, the importance of understanding the Voice123 algorithm, and the effectiveness of upgrading membership tiers. They also discuss the role of audition Likes in …
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Sometimes it's good to get out of the voice over booth and actually meet people... face to face... in real life!! Haeley Porter has been making in-person networking a bigger part of her overall marketing strategy for a while now and it's really paying off in multiple ways. In this episode she shares some networking wins, experiences with her local …
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Imagine my surprise when I showed up to watch The Famous Online Casting Panel at VO Atlanta recently and found Jay O'Connor, the Interim CEO of Voices.com sitting on stage preparing to take questions. The panel did NOT disappoint. Thank you, J. Michael Collins for organizing it, and the Anna Collins for making it a part of the VO Atlanta lineup. A …
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When you earn your living with your voice, it only makes sense that you should do everything possible to protect it. But many voice actors aren't doing enough, if anything. Shana Pennington-Baird suffered a vocal injury early in her career, and to ensure it never happened again, she's become "religious" about both warming up and warming down. It's …
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Why aren't Sports Promos accessible to female voice actors when the statistics show sizeable female audiences? (44% NFL / 47% MLB / 37% NHL / 37% MLS) That's the question Christy Harst is asking, and it's the mission she's taken on for herself. She says females can't kick down the door to this genre because right now, the door doesn't even exist. C…
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The voice over business is just that... a business. Yes, you need to act. You need to be in the booth. You need to know how to edit. You need your demos and coaching and studio. But you also need to know how to run a small business. That's the VOpreneur side of the deal! In this episode, I welcome Tom Dheere (aka the VO Strategist) to talk all thin…
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When you're starting your voice over journey, there's a lot of information to process and a lot of very important decisions to make. What should I coach with? Who produces quality demos? What equipment should I buy? What classes are worth it? What does it even look like to set up a small business? And the list goes on and on and on and on. Another …
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Like them or not, contracts are part of the voice over business, especially when you think and work like a VOpreneur. It's in your best interests to know how to read them and be willing to respond to them when you see things you don't understand or don't like. Voice Actor Lynn Norris, and her sister, Attorney Karen White, have come together to crea…
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At the beginning of 2020, Jennifer Clark was a stay-at-home mom with a dream to do voice over. A week before the pandemic hit, she booked her first paid voice over job. Things moved quickly from there. More jobs. Big clients. Respected brands. Award nominations. Along the way, one particular practice has been important to Jennifer, and it's the mai…
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For many voice actors, the dream and goal is to turn a part-time passion into a full-time career. That can be a challenge when you've only got limited time to devote to your voice over business though. For Bryson Carr, the solution was outsourcing. With a limited number of hours to give to voice over because of a day job, outsourcing aspects of his…
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A.I. isn't coming to the voice over industry. It's already here. The challenge for voice actors now is, how will we engage and respond as a community and industry. One of the organizations speaking on our behalf is NAVA (National Association of Voice Actors). They are deeply engrained in numerous conversations including with SAG/Aftra and various l…
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Social media can be a very powerful marketing tool for voice actors. Imagine having access to global audiences for the grand price of... free! Not a bad deal, if you ask me. With the start of the new year, I'm keeping an eye on new trends for social media in 2024. Things that could have an impact in how the platforms are used and how to we, as voic…
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As we head into the new year, and look to accomplish an entirely new list of goals, it's important to pay attention to where the industry is going, and what actions are the ones moving the needle. That includes in your self marketing efforts. Some strategies work better than others. Some tactics are more effective than others. In this episode, I sh…
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When it comes to A.I. and the voice over industry, there's a lot of fear. A lot of speculation. A lot of uncertainty. A lot of doubt. But there seems to be less hard data. Less actual information. Less real stories to back up all the fear, uncertainty and doubt. A.I. is here, whether we like it or not. It's going to be better as well. But that does…
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The 12 Voice Over Gifts of Christmas (#12VOGifts) is the most wonderful voice over contest of the year. In this episode, I share the story of how the contest came to be and how it's grown over the years to where we are today... with over $19,000 in prizes to giveaway! Learn more about this years contest, who has donated prizes, and most importantly…
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When I reached out to Sean Pratt, my goal was discuss audiobooks. A genre of voice over that I know nothing about and an entirely intimidated by. I expected to learn a few things, and uncover some helpful nuggets for podcast listeners who are in the space. What I got instead, was a virtual acting master class that can be applied across basically an…
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With Black Friday / Cyber Monday right around the corner, perhaps you're going to be looking for some great deals on some new equipment to upgrade your studio. Or, maybe you'd like to add some new studio equipment to your Wish List for Santa? In this episode, Jordan Reynolds offers up plenty of new gear for your consideration and he does it across …
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Telephony is an often overlooked genre of voice over. Ok, so maybe it's not as fun or glamorous as video games or promo or animation. But it can actually be very lucrative. A nice foundational genre for your business to have consistent income landing in your bank account while you're pursuing some of those other genres. Mention the the words teleph…
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Are you planning on traveling this holiday season, but still want to be able to do voice over recording? George the Tech joins me on the show to discuss all things travel recording and voice over. You'll get some very practical tips for making the entire road recording experience easier. From unplugging the refrigerator, to booking rooms away from …
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Every audition spec we see asks for genuine and authentic reads. But how do we get there? First, it may involve some tears! Dave Walsh is one of the most respected and admired coaches in the voice over industry. He has a gift for peering into the souls of voice actors, and helping us get past all "stuff" to be able to find our TrueTell®. When we ge…
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Animation is a genre most voice actors dream about being a part of one day. Right alongside that would be character work in general, whether that comes in the form of animation, gaming or even children's eLeaarning. Many voice actors assume this work is only available to talent living in LA, and only accessible to those with elite representation. C…
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