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Uncle Ron is known in the insurance agency world as an expert in SEO. It's how he has built his business. He will dispense this knowledge in regular bite sized chunks to help you grow your local or niche business through content creation and technology.
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Harnessing the Power of Stories to Boost Your Business
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Today, Uncle Ron shares insightful tips on leveraging multitasking tools for your marketing strategies.Discover how to take a compelling story or idea and deploy it across various channels, creating a sustainable stream of leads and customers.He emphasizes the importance of asking the right questions, utilizing relevant news stories, and finding yo…
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Multiply Your Impact: Transforming a Single Story into Multiple Content Formats
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Get comfortable and join me today as we delve into the fascinating world of organic digital marketing and how you can grow your business using your authentic story.In this episode, we'll explore the concept of multitasking—not by splitting your attention, but by leveraging your content across various platforms to reach more people.We'll talk about …
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How a Single Story Can Transform Your Business
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Today we're diving into the concept of what a single story can do for your business. In the episode, Uncle Ron discusses the genius of Alton Brown's kitchen philosophy and how it parallels with Ryan Levesque's permaculture practices on his Vermont farm.But what truly stands out today is the power of storytelling. Uncle Ron explains how stories can …
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How Permaculture Principles Enhance Your Content Creation and Marketing
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Today, we're exploring a fascinating concept of how the principles of permaculture can be applied to content creation and marketing.We'll discuss leveraging multitasking in your content creation process to maximize reach and efficiency.Drawing inspiration from sustainable farming, we'll uncover how tools like Descript can help you create, recycle, …
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Maximizing Content Creation: Transition from Unitaskers to Multitaskers
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Today, we're diving into the intriguing topic of Unistaskers vs. Multitaskers, inspired by the brilliant Alton Brown from the Food Network.We'll explore how you can grow your business using multitasking principles in your content creation to build a sustainable farm of leads, prospects, and customers.Last week, we discussed the various currencies o…
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Defining Success - Engage Customers by Tapping into Their Definitions
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In today's episode, Uncle Ron walks us through applying the four currencies of success—time, family, social effect, and relationships—to understand and attract your ideal customers effectively.Drawing from real-life experiences and practical exercises, Uncle Ron shares powerful tips on how tapping into what people truly value can transform your mar…
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Defining Success - Crafting a Balanced Life Beyond Money
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Today we're diving into the topic of defining success for yourself.Forget the traditional notions of success solely tied to financial gain. In this episode, we'll explore how to gauge success through four key 'currencies': time, family, social effect, and relationships.You’ll learn a practical exercise that can help you break down what truly matter…
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Defining Success - Four Currencies That Matter More Than Money
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Today we're diving into a thought-provoking discussion on the true Currencies Of Success. While many of us equate success solely with monetary wealth, I challenge you to look deeper.Inspired by a recent conversation with my friend and executive coach James Hilliard, we're exploring four key components that truly define success: time, family, social…
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In today's episode, we delve into the heart of what success truly means—because your success is uniquely defined by you.Uncle Ron shares a profound conversation he recently had with executive coach James Hilliard about redefining success in the entrepreneurial world. Whether it's building a large business empire or simply having the freedom to enjo…
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Defining Success - Success Is Not a Straight Line
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Today we kick off the week with a captivating discussion on the true essence of defining success.Grab a chair, pour yourself some coffee or cold brew, and join me as we delve into the reality that success isn't a straight line.Reflecting on a recent conversation with my friend James, we'll explore how defining and achieving success is a unique jour…
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Artificial vs Authentic - Crafting Authenticity
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Today we're diving into a crucial topic in the era of digital marketing: How to make your authentic voice stand out amidst the flood of AI-generated content.Sit back, relax, and grab your favorite brew as we unpack the challenges and strategies for maintaining authenticity in an increasingly artificial online world.Join me as I share insights, tips…
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Artificial vs Authentic - Understanding Real Information
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Today we're diving deep into distinguishing authentic content from artificial noise.As AI tools like ChatGPT and Claude flood the market, the internet is saturated with content, making it harder for genuine voices to stand out.Join us as we explore why trust, authenticity, and integrity are paramount in today's digital age and how you can leverage …
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Artificial vs Authentic - Balancing Technology and Authenticity
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With AI tools flooding the web with an avalanche of content, it’s more important than ever to stand out authentically.Today, we'll explore how to carve out your unique voice, maintain authentic connections with your audience, and efficiently leverage technology and AI without losing what makes you truly you.Plus, we'll touch on the delicate balance…
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Artificial vs Authentic - Building Genuine Connections
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In a world increasingly dominated by AI-generated content, it's crucial to understand the difference between what's artificial and what's genuinely authentic.I'll be sharing my personal tips, tricks, and cheat codes to help you grow your business by creating real connections with your audience. From reliving my most memorable Christmas ever, to dis…
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Artificial vs Authentic - What Is Real In This Era Of AI Generated Content
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In this episode, Uncle Ron kicks off the new year by discussing the crucial topic of authenticity in the age of AI-generated content.He shares insights on the growing avalanche of AI-created media and how it has led to a consumer pushback, making it more important than ever to ensure your content is genuinely you.Uncle Ron emphasizes the importance…
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Holiday Interactions: Identifying and Reaching Your Dream Audience
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In today's episode, we'll explore how the dynamics of family gatherings can offer valuable lessons for your business.Drawing from my own experiences at family Christmases, I'll share tips on identifying your dream customers, simplifying your approach, and avoiding those interactions that just aren't worth your time—much like we sometimes do with ce…
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Transforming Old Treasures into Marketing Miracles
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Today, we're diving into the art of breathing new life into old treasures. Ever wondered how the vinyl records from the seventies and eighties, with their rich and authentic tones, can teach us about revamping our own marketing strategies? Join me as I share personal stories from family Christmas traditions, revealing how revisiting and recycling p…
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How Special Holiday Foods Can Inspire Effective Offers
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Today, we're diving into some savory marketing insights. As we sit together, I'll share lessons and reveal how you can make your business the "special food" people crave, even if it takes time, work, and resources.From prime rib to pecan pie, and even high-end Italian food, learn how to position your offerings to resonate deeply with your audience.…
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How Holiday Staples Can Inspire Your Marketing Strategy
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In today's episode, Uncle Ron invites you to pull up a chair and join him as he delves into the importance of old staples in both family traditions and your business strategy.He shares insights from his own holiday experiences, likening time-honored customs—like Christmas Eve services—to the recurring needs your business fulfills for its customers.…
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What Christmas Punch and Dip Teach About Marketing
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Welcome back to Uncle Ron's Porch! I'm Uncle Ron, and we're diving into another week of engaging conversations about growing your business through organic digital marketing.In today's episode, we'll reflect on the holiday season and uncover key marketing lessons from simple family traditions. Join me as I share a personal story about how "the punch…
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14,600 Pieces Of Content Or Real Connection: Your Voice Matters
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In today's episode Uncle Ron dives into the importance of standing out in the ever-changing landscape of digital marketing as we look ahead to 2025.As organic search results diminish and AI-generated content floods the internet, Uncle Ron emphasizes the power of your unique voice. He shares personal anecdotes and practical advice on how to connect …
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Overcoming the AI Overload: Finding Your Unique Marketing Voice
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As we approach the end of 2024, it's time to think unconventionally about your marketing strategy for 2025. In today's episode, we'll explore the importance of authenticity in a world increasingly dominated by AI-generated content and how to cultivate a unique voice that resonates with your audience.I'll share tips on leveraging AI for research whi…
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The Volume Problem: Why Being Authentic Matters Most
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In today's episode, Uncle Ron tackles "The Volume Problem" in organic marketing. With over 8 million people in the Dallas Fort Worth area and a sea of sameness growing every day, how do you make your business stand out? Tune in as Uncle Ron discusses the pitfalls of high-volume content creation through AI and why authenticity and targeted content a…
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Beating Competitors through Authentic Marketing
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In this episode, I'm sharing my tips, tricks, and cheat codes on how to stand out in a crowded marketplace like Dallas Fort Worth. We’ll explore the exciting, and sometimes tricky, landscape of using artificial intelligence tools for content marketing, and why authentic, personalized content makes all the difference in connecting with your audience…
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Building Real Connections in Business for 2025
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In today's episode, Uncle Ron dives into the art of growing your business through organic marketing methods. Drawing from his own experiences and the wisdom of marketing expert Ryan Levesque, Uncle Ron highlights the importance of making genuine, human connections in a world overloaded with digital noise.As we look ahead to 2025, he emphasizes unco…
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Turn Your Hobbies into Business Opportunities
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Uncle Ron takes us beyond the usual SEO talk and explores the power of clubs and organizations in networking and business growth. Whether you're into bowling, cycling, fly fishing, or car shows, Uncle Ron explains how joining and actively participating in these clubs can help build meaningful connections, foster community engagement, and even creat…
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Boosting Business: Tactical Marketing Drops and Drop-ins
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Today, we're diving deep into the world of old school marketing techniques with a focus on drop ins and marketing drops for business-to-business transactions. Despite the digital age, traditional methods like door knocking and cold calling are still powerful tools to boost your business when used strategically.I'll share personal stories, practical…
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Timeless Strategies: Direct Mail Done Right
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In today's episode, Uncle Ron dives into a classic yet highly effective marketing strategy: direct mail. Amidst the noise of crowded online spaces, direct mail offers a unique opportunity to capture attention and build lasting relationships with your audience.Uncle Ron takes us through the strategic steps necessary to make direct mail work for your…
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New School Blueprint for Trade Show Success
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Uncle Ron dives deep into the dynamic world of trade shows and how they can be a game-changer for your business. Listen in as he shares his tried-and-true strategies for making the most out of these in-person events, from stepping out from behind the table to engaging attendees with irresistible giveaways and interactive games. Whether you're a sea…
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From Tailgates to Trade Shows: Uncle Ron’s In-Person Marketing Insights
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In today's episode, join Uncle Ron as he shares invaluable insights on how to grow your business through in-person events. Drawing from his extensive experience running Sprocket Expert Optimizations and Insurance for Texans, Uncle Ron discusses the power of building relationships and fostering community outside the digital realm.Learn how engaging …
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Finger Principle: Make Them Remember You
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In today's episode, Uncle Ron delves into the final piece of his unique marketing strategy: the Finger Principle. He emphasizes the importance of being memorable in a world with rapidly shrinking attention spans.Using real-life examples, such as GEICO's funny commercials and beloved campaigns from Dr. Pepper, he explains how humor and emotion can m…
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Finger Principle: Giving Your Marketing Message a Name
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Today we're diving deep into the powerful world of organic digital marketing methods that can help you skyrocket your business. In this episode, we'll explore the "finger principle," specifically focusing on how giving your message a memorable name can set you apart from the competition. Whether you're targeting a general market or a specific niche…
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Finger Principle: Numbers Kill Need in Business Growth
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In today's episode, we're continuing our acrostic week with the "Finger Principle," a simple framework to help you take action and implement the tips, tricks, and cheat codes I share. We'll be exploring the letter "N": Numbers Kill Need.I'll share insights from my early days in sales and explain how you can overcome the desperation of needing every…
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Finger Principle: Why Ideal Is the Enemy of Good
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In this episode, we continue our series on the "Finger Principle," focusing on how striving for perfection can be the enemy of progress. I'll share why it's crucial to overcome the fear of imperfection and take actionable steps to refine your message and offer.We'll delve into the importance of being the first mover in your niche and why imperfect …
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Finger Principle: First Mover Message Advantage
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This week, we're delving into what I like to call the "Finger Principle." Across five episodes, I'll break down this acronym-packed framework designed to help you overcome the paralysis that often strikes when embarking on digital marketing journeys. Today's episode kicks off with the "F" in Finger: the First Mover Message.I'll explain the power of…
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Thanksgiving Week Myth-Busting: Variety in Content
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In today's episode, we're diving into the world of organic digital marketing and why relying on a single form of content just won't cut it anymore. Uncle Ron, broadcasting from the heart of Texas, shares his invaluable tips and tricks on how to diversify your content across multiple platforms to reach a wider audience and convert more leads. From w…
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Thanksgiving Week Myth-Busting: Staying On Top
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Today we're diving into the realities of staying at the top once you've made it there in the competitive world of SEO. Grab your coffee or cold brew, settle into a comfy chair, and join me as I share my tried-and-true organic digital marketing methods.We’ll discuss the constant effort required to maintain top rankings, the challenges of evolving se…
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Thanksgiving Week Myth-Busting: Competing with Big Companies
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In this episode, we’re busting the myth that small businesses can't compete with the big corporations in the SEO arena. Drawing from my own experience, I’ll show you why it’s possible to outsell and outshine those billion-dollar giants by focusing on local-specific strategies and long-tail keywords.You’ll learn how understanding and addressing your…
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Thanksgiving Week Myth-Busting: SEO Rankings Take Time
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Today we're diving into the world of search engine optimization (SEO) to debunk a major myth: Can you really rank number one on Google in just a few days? With Thanksgiving around the corner, we're keeping things light but insightful. I'll break down why quick SEO ranking claims are often misleading, especially for local or competitive businesses, …
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Transform Your Content Strategy with Video
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In today's episode, we're diving deep into the world of organic digital marketing with a focus on the powerhouse that is video content. Uncle Ron shares his expert tips and strategies on how to plan and create compelling video content that can significantly boost your business. Whether it's leveraging YouTube as an alternative search engine, using …
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Benefits of Becoming a Local Knowledge Expert
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Today, Uncle Ron invites you to grab a seat as he delves into the incredible benefits of becoming a knowledge site. Join Uncle Ron as he shares his expert tips and tricks on how to leverage organic digital marketing methods to grow your business. Discover how you can recycle and repurpose your content to build a robust knowledge hub that positions …
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How Customer Conversations Spark Content Creation
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As the landscape of organic search and social media continually evolves, Uncle Ron emphasizes the importance of focusing on long-tail search phrases, specific questions your customers are asking, and leveraging in-person interactions to create high-impact content.He also discusses the significance of using real-world conversations to shape your con…
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How AI Search Engines Are Transforming Local Business Marketing
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Today we are diving deep into the ever-evolving world of digital marketing. In this episode, Uncle Ron shares his invaluable tips and strategies for content planning amidst the rise of AI search tools. Discover how artificial intelligence is reshaping organic marketing, particularly in the realm of search engine optimization, and why long tail sear…
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Maximizing Your Content Reach in the Age of AI and SEO Changes
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Grab your favorite beverage and settle in as we dive into how content creation is rapidly changing. Following up on last week’s recycled episodes, we'll discuss the evolving landscape of SEO influenced by AI tools and chatbots. From Google's use of AI overviews to OpenAI's new search engine, these innovations are shifting how we approach content ma…
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The Porch Greatest Hits - The Power of Recycling Content on Social Media
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Today we're diving into the world of social media and the importance of recycling content. We'll explore the short lifespan of content on platforms like Twitter, Facebook, and LinkedIn, and how you can leverage this to your advantage. I'll also reveal a tool that can automate the process of republishing content on your social media channels, genera…
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The Porch Greatest Hits - From Spoken Word to Written Content
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We'll explore one particular technique: converting written blogs into videos or transforming videos into blog posts. Not only will this create fresh content, but it will also give you an SEO boost. We'll also discuss how leveraging platforms like YouTube and social media can expand your reach.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~…
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The Porch Greatest Hits - The Art of Reusing Seasonal Content
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Uncle Ron shares his tips, tricks, and cheat codes for maximizing your time and effectiveness in communicating with your audience by recycling content. He admits to making a mistake in the past by avoiding seasonal content, missing out on connecting with specific portions of his audience. Uncle Ron emphasizes the importance of embracing seasonal co…
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The Porch Greatest Hits - Update Your Content for a Boost in Subject Matter Authority
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Search engine optimization may seem like an enigma, but fear not! We're here to demystify it and provide you with all the tips, tricks, and cheat codes you need to take your online presence to the next level. In this episode, we'll explore the power of Google's algorithm and how it rewards businesses that recycle and update their existing content. …
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Porch Greatest Hits - The Power Of Recycling
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Taking a page from the past this week and recycling episodes about how to recycle your content.Today, we're going to take it even further. We'll be exploring the concept of recycling content and how it can significantly boost your efficiency and effectiveness. Stay tuned as we discuss using the same concepts and stories in slightly different ways, …
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Building Your First Website: Where I Would Start
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In today's episode, we're diving into what it takes to kickstart a website from scratch using organic digital marketing methods. Uncle Ron shares invaluable insights on the importance of choosing a content format that you're most comfortable with—be it written, video, or podcast content—and the necessity of consistent and relentless content creatio…
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