أفضل بودكاسات The Ecommerce Maven Podcast (2024)

1
E188 - 5 Ways To Survive An Economic Downturn 36:53

1d ago36:53

36:53

Dive into the latest episode of the eCommerce Maven podcast, where we explore crucial strategies to help your business thrive during an economic downturn. This episode is packed with actionable advice on managing cash flow, optimizing inventory, generating revenue, cutting costs, and adjusting pricing strategies. Whether you're a seasoned business …

1
Unlocking The Potential Of Black Friday A Five Step Plan To Drive Sales 20:07

8M ago20:07

20:07

Are you gearing up for the biggest retail event of the year? If not, then it's time to get your Black Friday game plan sorted. Join me as I share my 5-step process for planning a black friday that's profitable, sustainable and aligns with your brand's values. We'll dive deep into understanding your customers' behaviour, aligning your offers, execut…

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Work Less, Make More and Escape Time Stress with Marie Forleo 22:46

8M ago22:46

22:46

Join us as we delve deep into an enlightening conversation with Marie Forleo, creator of the game-changing Time Genius program. Forged from personal struggles with time management, productivity, and work-life balance, Marie's unique philosophy values time as our most vital resource. Diving into her approach, we explore the insidious cycle of 'never…

1
Master the Money Game: Triumph Over eCommerce Inventory and Finances, featuring Alyssa Lang 46:02

11M ago46:02

46:02

Master the Money Game: learning to triumph over your eCommerce inventory and finances with Alyssa Lang of Magnetic Bookkeeping and Consulting, as well as Workflow Queen. For more details visit the show notes at: www.kristisoomer.com/blogs/ecommercemaven/master-the-money-game-triumph-over-ecommerce-inventory-and-finances-featuring-alyssa-lang…

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Is your Product Priced right? 39:13

11M ago39:13

39:13

Curious if your product is priced too high or too low? In this episode of the Ecommerce maven podcast, I shared tips on how to know if you've priced your product right. Find out what you need to consider when evaluating your pricing strategy. For more details visit the show notes at: https://www.kristisoomer.com/blogs/ecommercemaven/is-your-product…

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The Number 1 Metric to Predict eCommerce Growth 19:32

11M ago19:32

19:32

What does your New Customer Acquisition percentage look like? In this episode, I go through the nuts and bolts of new customer acquisition, repeat rate, why the new customer percentage metric really matters, and some tips on how to track and some make it better. Check out the show notes for all of the resources mentioned: https://www.kristisoomer.c…

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The 10 Apps Your Shopify Store Needs 31:41

12M ago31:41

31:41

Take your Shopify store to the next level! In this episode, we share the top 10 essential apps every Shopify store needs to run smoothly in 2023.Check out the full show notes at: https://www.kristisoomer.com/blogs/ecommercemaven/the-top-10-apps-your-shopify-store-needs-in-2023بقلم Kristi Soomer

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The Anatomy of a Top Converting Product Page for Product-based Brands 32:22

1y ago32:22

32:22

Let’s delve into the core elements of a high-converting product page and reveal the secrets behind creating a customer experience that leads to sales. We break down the anatomy of a winning eCommerce product page and share expert tips to help your online store turn browsers into buyers. For all the links, check out the show notes: https://www.krist…

1
10 Ways to Master Niche Marketing: Captivate Your Target Audience and Boost Your eCommerce Sales 32:52

1y ago32:52

32:52

Discover 10 powerful niche marketing strategies to captivate your target audience and dramatically boost your eCommerce sales.For all the links, visit the show notes: https://www.kristisoomer.com/blogs/ecommercemaven/10-ways-to-master-niche-marketing-captivate-your-target-audience-and-boost-your-ecommerce-salesWant get coached by me? I'm opening up…

1
Master eCommerce Paid Ads: 8 Mistakes to Avoid When Setting Up Facebook Ad Campaigns 34:53

1y ago34:53

34:53

Are you struggling to crack the code on Facebook Ads for your eCommerce business? In this episode, I dive into eCommerce Ad Mastery and we tackle 8 common Facebook campaign challenges. Show notes and links are here: https://www.kristisoomer.com/blogs/ecommercemaven/ecommerce-ad-mastery-tackling-8-facebook-campaign-challenges…

1
5 Ways to use ChatGPT in your eCommerce Business 20:20

1y ago20:20

20:20

What is ChatGPT and how can I use it to level-up my business? On this episode of the eCommerce Maven podcast, I share 5 ways you can use ChatGPT to streamline your workflow, significantly cut down your costs, and potentially even eliminate the need for certain employees. For all the links mentioned, check out the show notes here: https://www.kristi…

1
5 Quick Wins When Sales are Bad 31:57

1y ago31:57

31:57

Feeling like it's a struggle to get sales this year? You're not alone. Although many eCommerce brands finished strong in 2022, this year has been off to a rocky start. On the season premiere, I share an update on where I've been for 10 months and 5 easy quick wins you can try now for a short-term sales boost.Check out the show notes for links here:…

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The Most Underrated Marketing Channel 21:25

2y ago21:25

21:25

Are you afraid of sending emails because you believe you are bugging people? Stop thinking that way, this can be one of the most powerful tools you can use to generate sales and grow your business. In this episode, I’m going to talk about how you can use email marketing effectively to boost your sales. Email is a powerful amplification channel, so …

1
5 Reasons Your Sales Aren't Growing 21:50

2y ago21:50

21:50

Are you feeling overwhelmed because your sales aren’t growing as you expected? In this week's episode, our host, Kristi Soomer is discussing five main reasons why eCommerce sales may not be growing as fast as you would like to. Before going on to talk about seasonality, consumer confidence, geopolitical events, and inflationary pressures, she shows…

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What Works in 2022 for Influencer Marketing in Ecommerce 22:51

2y ago22:51

22:51

With the rise of social media, influencer marketing comes as a big player in how you could reach your target market and promote your product. Gone are the days when influencers are limited only to celebrities and a few dedicated bloggers. It may sound simple but it takes a lot of research, planning, and restrategizing to use influencer marketing fo…

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You need more Website Traffic (and how to get it) 24:49

2y ago24:49

24:49

Getting traffic to your website is essentially getting visitors to your website with the potential of converting to paying customers. Is your strategy getting you enough traffic, and are they converting? In this episode, we will talk about how we could improve your website traffic, understand your metrics and realign your strategy according to your…

1
Stop Shoulding on Your Business and Unlock More Time, Energy and Resources ft. Amy Wong 42:03

2y ago42:03

42:03

In today’s episode, Amy Eliza Wong, the founder of Always On Purpose talks about the distorted effect of ‘shoulding’ oneself and how you could shift your mindset to get things done without the negative ‘shoulding’ effect. Amy is an executive leadership coach, author, speaker, and facilitator working with organizations such as Airbnb, Salesforce, Ro…

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How to Stay Calm in Difficult Situations ft. Megan Hamilton 41:39

2y ago41:39

41:39

Staying calm is being in control of the situation no matter how difficult it might be. When you are less affected by the external conditions, you could significantly change your lifestyle, relationships, jobs, and even your business!Megan Hamilton is a speaking, visibility, and confidence coach for women and nonbinary people. She used her classical…

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Planning for a Leave Without Sacrificing Business Success Ft. Arianna Taboada 28:14

2y ago28:14

28:14

The greatest asset to own is a business that is not dependent on its owner. This allows you to have complete control of your time so you can spend more time with what matters most. We are joined today by Arianna Taboada the founder of The Expecting Entrepreneur, a consulting firm that helps entrepreneurs design parental leave plans that meet their …

1
Search Engine Basics for Building eCommerce Traffic 22:20

2y ago22:20

22:20

Want to grow your business by driving organic traffic to your website, and not have to rely on the unpredictability of paid ads? Welcome to Brave and Boss with Kristi Soomer in this episode we dive into Search Engine Optimization; organic search, backlinks, keywords, and tips you need to know right now to get more traffic to your website. Find link…

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How to create a money management system for your business ft. Aimee LaLiberte 31:20

2y ago31:20

31:20

Money - Some entrepreneurs love to talk about it, most entrepreneurs love to avoid it and all entrepreneurs need to manage it. Welcome to Brave and Boss with Kristi Soomer and in this week's episode, virtual CFO founder, Aimee LaLiberte, talks to us about money mindset, cash, flow, finances, and building a profitable business. Find links, resources…

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How to use Intentional Time Mapping to get more done ft. Jessica Bledsoe 28:06

2+ y ago28:06

28:06

“I love helping people understand that you can be successful and still find time for everything else in your life that matters. Because work should never be the only thing that matters.” - Jessica BledsoeHow do some people find the time to live more and work less, while achieving their goals? Welcome to Brave and Boss with Kristi Soomer and in this…

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How to plan your year for success in 2022 20:50

2+ y ago20:50

20:50

“I feel like a lot of small businesses’ fall down is that they don't spend time planning, they just spend time doing.” - Kristi Soomer Are you setting your year up for success by starting it out with a plan? On this episode of Brave and Boss with Kristi Soomer, we walk through planning in 90-day sprints using the Entrepreneurial Operating System. G…

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How to get your product Manufactured successfully ft. Liz Long 33:35

2+ y ago33:35

33:35

“I think in the beginning, people don't realize how few and far between good factories are. So when you do find someone, go all out, make them feel appreciated.” - Liz LongWelcome to Brave and Boss with Kristi Soomer. Are you an entrepreneur with a genius idea for a new product? A business owner who wants to extend their product line? Or do you jus…

1
Do a Year in Review for your eCommerce Store 18:44

2+ y ago18:44

18:44

“A lot of us are sitting there doing the same thing over and over again, and expecting different results. And the only way we can stop that cycle is by being real with what's actually happened. That takes data, reflection, and time.” - Kristi Soomer Welcome to Brave and Boss with Kristi Soomer. In this episode, I show you how to do a year end revie…

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Creating your celebrity through the Live Content Multiplier ft. Deidre Tshein 46:45

2+ y ago46:45

46:45

“One of the mistakes I would say that I see a lot of people make is actually the way that they create content is very much about, ‘Here's my product, look at my product, look at me.’ And I'm on a little bit of a mission to help people actually connect with their audience, and let them in through storytelling,” - Deidre TsheinWelcome to Brave and Bo…

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How to Stay Protected & Profitable using Intellectual Property and Contracts 41:54

2+ y ago41:54

41:54

“Businesses and entrepreneurs have to value their intellectual property and their protections, as much as they value growth in scaling.” - Francesca WitzburgWelcome to Brave and Boss with Kristi Soomer. In this episode, we speak with Francesca Witzburg, an Intellectual Property Lawyer, on how to protect our businesses. While legal talk may fly over…

1
Black Friday Cyber Weekend eCommerce Wrap up 20:05

2+ y ago20:05

20:05

“Spend some time looking at your sales over last weekend. Pull those days that match up to Black Friday from last year and check out your growth. look at the KPIs that would be most important for this and start to track them because that's where we start to see where the opportunities are in the brand for growth and for performance.” - Kristi Soome…

1
How to Find Your Genius Ft. Kelly Trach 29:32

2+ y ago29:32

29:32

“I really believe that your genius is as unique as your fingerprint. At the end of the day, You are the competitive advantage. And when you weave in your gifts and your red thread and everything you've been through in your life, you are creating not just a product or thing, but you're creating the articulation of your own soul. And that's something…

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How to have Difficult Conversations with Ease ft. Debra Roberts 33:47

2+ y ago33:47

33:47

“Communication shapes our relationships. And if we all knew how to be a little kinder, how to resolve conflicts quickly, and deal with people with whom we disagree in a better way, I think there would be a lot more open communication and less stress all around.” - Debra Roberts\Welcome to Brave and Boss with Kristi Soomer. Communication expert, Deb…

1
How to create a winning product ft. Nicole de Larzac 34:32

2+ y ago34:32

34:32

“I think the biggest hurdle people face when they're launching a product is that they don't know where to start and it seems so overwhelming. So what I typically do is take them through a product development process, and we go step by step through different phases.” - Nicole de Larzac Welcome to Brave and Boss with Kristi Soomer. Nicole de Larzac j…

1
Ecommerce has changed, have you? 16:23

2+ y ago16:23

16:23

“That is the new way of looking at things like now. We have to look at data holistically and look at sales, and that becomes harder to optimize against, to be honest. That's really the challenge that we're facing right now.” - Kristi Soomer Welcome to Brave and Boss with Kristi Soomer. We are kicking off Season 5 with what’s going on with the podca…

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Move Through Self-Doubt and Build Confidence ft. Dr. Brooke Smith 48:08

3y ago48:08

48:08

“In the workplace, when we start to micromanage other people, nobody gets anything done. It’s just another example of how control gets us farther from our desired goals.” - Dr. Brooke SmithWelcome to Brave and Boss! I’m Kristi Soomer. Today’s episode is our season finale! I have Dr. Brooke Smith to discuss entrepreneurs’ biggest challenges and how …

1
Turn Relationships into Revenue ft. Kathleen Cutler 37:00

3y ago37:00

37:00

“What we really focus on is the luxury concierge style of doing business. Really knowing those top 20% of your clients, knowing their tastes and not necessarily automating everything in your business, but having that human touch.” - Kathleen CutlerWelcome to Brave and Boss! I’m Kristi Soomer. On this episode, I welcome Kathleen Cutler to talk about…

1
How to get Work off your Plate while Growing your Biz with Sarah Dawn 44:43

3y ago44:43

44:43

It goes without saying that running a business is CHALLENGING. If you're just starting to grow your business and you’re finding yourself looking for a self-care system, unable to let go of control, wishing there were 50 hours in a day, or Googling possibilities for you to clone yourself, then this episode is a must-listen! Welcome to Brave and Boss…

1
Productivity Tips for Founders 18:24

3y ago18:24

18:24

Is summer procrastination getting to you? Or do you feel like you’re not getting enough done? I'm here to give you my best productivity tips to get stuff done and get them done efficiently! Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, we're talking all about productivity. I’m sharing my favorite prioritizing methods for how you ca…

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How to Create 1 Month of Social Content in 30 Minutes with Allie Martin 38:37

3y ago38:37

38:37

“There are three things that have to happen before anybody will ever purchase from you. Your customers have to know you, they have to like you, and they have to trust you.” - Allie MartinWelcome to Brave and Boss! I’m Kristi Soomer. On this episode, we're talking all about social media with Visibility Expert, Allie Martin. If you’re scared to show …

1
How to Create an Ethical eCommerce Marketplace ft. Alora May 33:09

3y ago33:09

33:09

It’s one thing to go on a usual shopping spree and another to buy at a marketplace that empowers women-owned businesses around the world while contributing to taking care of the environment. That’s what Sam and Lance are all about. Alora May joins us in this episode to talk about the idea of “ethical shopping” and how to grow your business in a wor…

1
How to get Unstuck in your Business 22:01

3y ago22:01

22:01

It’s often said that what gets you to the level you’re at in your business, won’t get you to the next level. If you want to be a $1,000,000 business, thinking like a $100,000 business will not get you there. Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, I’m sharing my best tips for when you're feeling super with your business. At m…

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The Art and Science of Inventory Management 17:08

3y ago17:08

17:08

Here’s an eCommerce nightmare; Having too much inventory of a slow-moving product while being sold out of all your popular items. Inventory can be really, really messy. Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, I'm going to be talking all about inventory and forecasting. How do you ensure that you have the right product in at t…

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5 Easy Ways to Personalize Your Store 19:43

3y ago19:43

19:43

I don’t know about you, but I sometimes find myself browsing through eCommerce stores and thinking, “Wow, this brand looks very similar to that other brand.” On this episode of Brave and Boss we’re covering how to infuse more of you into your online store. It’s so easy for brands to just blur together. We don’t want that. So we're going to be talki…

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How To Setup a Successful Affiliate Marketing Program 27:06

3y ago27:06

27:06

We know affiliate marketing is a tool we should be incorporating into our eCommerce growth strategy, yet it can be so confusing. What software should you use? How much should you pay your affiliates? How do you run an affiliate program? Where do you find affiliates? Today, my guest Rick Magennis and I are going to tackle your questions. Rick Magenn…

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How To Build A Sustainable, Scalable, And Sellable Business 49:27

3y ago49:27

49:27

Welcome back to Brave and Boss the Podcast! If you’ve ever wondered about what it takes to build businesses that are not only successful but scalable and sellable businesses, then this episode is for you. Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated. As a 20-year veteran in mergers & acquisitions, Michelle and her fir…

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The State of Marketing And My Businesses 28:43

3y ago28:43

28:43

As the CEO of two eCommerce businesses, I love hearing what other CEOs are thinking, getting to pick their brains, or learning about new strategies they’re utilizing. Today’s episode is all about what’s going on with me in marketing and eCommerce. Full Show Notes at https://www.kristisoomer.com/blogs/retail/the-state-of-marketing-and-my-businessesD…

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4 Marketing Strategies Other Than Paid Facebook Ads 18:56

3y ago18:56

18:56

Apple’s IOS 14 update is rolling out, impacting many paid ad channels especially Facebook Ads. Today I’m talking about several tactics you should be considering in your marketing strategy. If you want to explore new channels and alternative ways to generate more traffic and revenue for your eCommerce business, keep listening. Full Show Notes at htt…

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8 Habits of Successful eCommerce CEOs 22:36

3y ago22:36

22:36

Being in a physical products based eCommerce business is a whole different animal to other eCommerce businesses. Even though successful entrepreneurs share similar habits that aid in their success, you will need specific habits and tools to thrive in a physical products based eCommerce business. Today I’m sharing my top habits of successful bosses.…

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How The "P" Word Will Hold You Back From Scaling Your Ecommerce Brand 22:19

3y ago22:19

22:19

People get into eCommerce for a variety of reasons; We are building businesses to connect deeper with our purpose, fuel our life goals, and support our lifestyles. The key to building a business that will enable us to be removed from the business and not have it fall apart is having the right systems and processes in place. Today we’re going to tal…

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How to Build a Great eCommerce Brand ft. Matt Edmundson of The Jersey Company 41:41

3y ago41:41

41:41

Are you sure that your product will sell? There’s no worse feeling than realizing that the product you thought is awesome doesn't sell at all. Avoid this feeling by learning a few valuable tips from Matt Edmundson, an eCommerce entrepreneur and coach and founder of several eCommerce businesses such as Jersey Beauty Co, Vegetology, and Lightbulb Age…

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What to do if 2021 is rocky for your business 17:41

3y ago17:41

17:41

Are you a business owner who had a rocky Q1 2021? Well, you’re not alone. In this episode, I will be vulnerable to share with you the struggles I’ve encountered at the start of 2021 and how I’m managing them. I will then discuss a simple yet helpful activity that might also get you over the hump. Here’s a clue: You’ll have to draw a plus sign first…

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How To Quit Your Day Job ft. Jacinta Gandy of Social Circle 37:29

3y ago37:29

37:29

Quitting your day job to follow your passion is no joke. A decision like this can make or break your career and life, either bringing you the freedom that a 9-5 job cannot offer or making you extremely regretful that you left your stable income stream. This last thought might scare you, but you are not alone. That is completely normal! Leaving your…

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