أفضل بودكاسات Sports Machine (2024)

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63 - How to Set Up & Run Profitable Ads on TikTok with Alyssa Ege from Sail Away Media 23:47

7d ago23:47

23:47

In this episode, Jeremy Neisser interviews Alyssa Ege, the founder of Sail Away Media, about running ads on TikTok. They discuss the benefits of advertising on TikTok, the differences between TikTok and other platforms like Facebook, and the various targeting options available on TikTok. They also touch on setting up a TikTok shop, generating leads…

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62 - Acquiring More Leads with Michael Brinkman from Full House Solutions 33:22

14d ago33:22

33:22

In this episode, Jeremy Neisser interviews Michael Brinkman, the Director of Partner Success at Full House Solutions, about lead generation and the use of purchased lists in sports marketing. Michael shares his background in sports sales and marketing, as well as his experience working with Full House Solutions. He explains the products and service…

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61 - 2 Ways to Use AI To Help You Sell More Tickets 8:55

21d ago8:55

8:55

AI is a powerful tool and will continue to help make marketers more efficient and productive. In this episode, I detail two ways teams can use AI today to help them sell more tickets: 1. Write better, targeted copy 2. Data extraction These help teams target their marketing better, making it easier to sell more tickets. Sports Marketing Machine on L…

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60 - What's Working Now on TikTok with Luke Sawhook of the Hudson Valley Renegades 28:36

28d ago28:36

28:36

Luke Sawhook from the Hudson Valley Renegades shares insights on leveraging TikTok for sports marketing. He emphasizes the importance of consistency and authenticity in content creation, highlighting the value of organic growth on TikTok. Luke discusses the role of TikTok in building brand loyalty and reaching a younger demographic. He provides tip…

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59 - How Data-Driven Messaging Drives More Ticket Sales 40:56

1M ago40:56

40:56

In this episode, Jeremy Neisser and Ali Alden discuss how data-driven messaging drives ticket sales. They emphasize the importance of clear copy and messaging in marketing, as well as the power of language in influencing buying decisions. They explore how teams can use data to create targeted copy that resonates with their audience, and the role of…

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58 - Mini-Plan Marketing (Part 2) - In-Season Marketing 13:18

1M ago13:18

13:18

In this episode, I talk about in-season marketing for mini-plans. The only reason that mini-plan holders renew is that they see value in the experience. And they value it by using their tickets. How you provide value are two ways communication and relationships. For single-game buyers, our goal is to turn single-game buyers into multi-game buyers. …

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57 - Mini-Plan Marketing (Part 1) - Off-Season Marketing 13:43

2M ago13:43

13:43

This is part one of the two-part series called Mini-Plan marketing In this episode, I cover marketing tactics and strategies for pre-season marketing of mini-plans In this episode, I break down segmenting audiences for targeting mini-plan sales: Fans who attended 2-5 games = marketing the 3 -6 game plan Fans who attended 6-10 games = marketing the …

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56 - What's Working Now with META Ads with Ralph Burns 42:19

2M ago42:19

42:19

In this episode, I sit down with Ralph Burns, co-host of the popular digital marketing podcast Perpetual Traffic and founder of Tier11 ad agency. Ralph and his team manage over $150 million in ad spend on various networks including TikTok, Meta, and Google. We dive into: 1. What's working now for paid ads - we talk strategy and tactics 2. Data - ho…

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55 - K.I.S.S. Your Way to Improving Your Marketing 6:19

2M ago6:19

6:19

In this episode, I walk you through an exercise I do with every team I work with around specific money-making activities. The framework is called: K.I.S.S. - Keep, Improve, Start, Stop. By going through this framework, you have a clear picture of what you want to work on, what needs to be improved, and things you should stop doing. This is excellen…

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54 - FanSaves Co-Founder Kris McCarthy on How Teams Can Stop Doing Paper Coupons for Sponsors 27:57

2M ago27:57

27:57

In this episode, I sit down with Kris McCarthy, co-founder of FanSaves a digital coupon platform for teams. Most teams have paper coupons that they distribute for sponsors before, during, or after games. Oftentimes these coupons are thrown in the trash, left in cars, and ultimately never used. Summary: Fansaves is a digital platform that offers fan…

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53 - How to Create A 30 Days to Opening Day Marketing Calendar 11:20

2M ago11:20

11:20

In this episode, I walk you through creating a 30 Days to Opening Day Marketing Calendar. This calendar will have ALL of your marketing activities in one spot so that you know exactly what you are doing to promote opening weekend and where you have open opportunities to do more to promote the season. Links: Word Calendars Google Docs Sports Marketi…

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52 - Promotional Giveaway Hot Items & Trends (Interview with Destroyer Promotional Products) 45:12

3M ago45:12

45:12

In this episode, I sit down with Heather & Carie from Destroy Promotional Products (Destroyer.Rocks) to talk all things promotional giveaways at games. We talk: Hot Products Trending Ideas Tried & True Giveaways Season Ticket Gifts Alternate Identity giveaways And more! Connect with Heather (heather@destroyer.rocks) or Carie (carie@destroyer.rocks)…

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51- How to Use Testimonials to Sell More Tickets 10:14

3M ago10:14

10:14

Testimonials are a powerful tool that we have ALL been influenced by. Everywhere we look it is some sort of testimonial or vote of confidence; from the testimonials and star ratings on Amazon to the reviews on Yelp, testimonials are everywhere. Teams can use testimonials to help sell more tickets to their games but asking three questions. The ultim…

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50 - What Troy Murphy (Golden State Warriors) Teaches us About Using Our Data 13:10

3M ago13:10

13:10

In this episode, I dive into the story of Troy Murphy of the Golden State Warriors. Troy Murphy was a 6 foot-11 power forward out of Notre Dame that the Golden State Warriors drafted with their second pick in the first round, 14th overall in the 2001 draft. Troy ranked 5th in the NBA in rebounds for the 2004-05 season and signed a lucrative deal af…

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49 - The Differences Between Boosted Posts & Meta Ads 14:26

4M ago14:26

14:26

In this podcast episode, I dive into the differences between the two, why you should choose one over the other and best practices. Link to the YouTube walk-through video What is a Boosted Post on Facebook: A boosted post is designed to increase the reach and engagement of a regular post on your Facebook page. It's a quick and easy way to get your c…

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48 - Brand Launching 101 with Ryan Foose from Fooser Sports 23:26

4M ago23:26

23:26

In this episode, I sit down with Ryan Foose from Fooser Sports to talk about what a brand is, launching a brand, re-branding, launching an alternate identity, and the process you should take to launch a brand in sports. Links mentioned: Fooser Sports Episode 40 with Jared Orton from the Savannah Bananas Sports Marketing Machine on LinkedIn Sports M…

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47 - Texting Your Fans with Austin Noonan from Vozzi 25:11

4M ago25:11

25:11

In this episode, I sit down with Austin Noonan, the SVP of Partnerships from Vozzi. Vozzi is a sports-only texting platform that teams from all over the United States use to engage with their fan base and sell more tickets and merchandise. We talk about: 1. Why Texting? 2. Best Practices for Getting Started with Texting Your Fans 3. Segmenting & Wh…

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46 - The Pros/Cons To Adding Texting To Your Marketing 14:01

4M ago14:01

14:01

Texting has been around for many years, over the last few Sports teams have added it to their marketing toolbox. In this podcast episode, I dive into the pros/cons of using texting to market to your fans and a few use cases that help you grow your fan base and sell more tickets. Sports Marketing Machine on LinkedIn Sports Marketing Machine on Insta…

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45 - What is Remarketing & How Can You Use It To Sell More Tickets 11:56

5M ago11:56

11:56

In this episode, I unpack the topic of Remarketing. I share what it is, the benefits for teams, and how teams can use it to sell more tickets. What is it: Remarketing, also known as retargeting, is a digital marketing strategy that involves targeting and engaging with fans or potential ticket buyers who have previously interacted with your social m…

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44 - 3 Ways To Collect More Email Addresses From Your Website 14:45

5M ago14:45

14:45

Today I share three ways to collect more email addresses from your website. Email marketing has the highest ROI of all marketing efforts that teams use. Here are the slides that I mentioned. I share a few examples of pop-ups that work: Springfield Lucky Horseshoes Greenville Triumph Richmond Kickers Spokane Velocity Charleston Dirtybirds Splash pag…

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43 - Black Friday/Cyber Monday Marketing Planning 10:29

5M ago10:29

10:29

The holidays are fast approaching and planning your marketing will allow you to maximize your ticket package sales. Here are the three-part process that I have noticed work the best: Deals - have two deals presented not one. There is psychology in providing fans with two choices over having one choice. Each option is a bundle including merchandise …

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42 - Stockton Cargo President Lee Neves Shares Insight to First-Year Success 46:12

5M ago46:12

46:12

I sit down with Lee Neves, founder and President of the Stockton Cargo USL-W team. Lee shares insight into what made his first year so successful including: 1. How he leveraged free TV coverage 2. How he used videos on social media to increase ticket sales 3. Selling out games at a community college I thoroughly enjoyed talking with Lee and this fu…

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41 - Inviting Your Fans Into A Story with Dr. J.J. Peterson 28:57

6M ago28:57

28:57

Today's special guest is Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple Podcast & book. Dr. J.J. Peterson and I dig into: -What is StoryBrand and how can teams use it to sell more tickets -Why is it important to position your fans as the hero? -Creating social media content using story and how it helps you build a better connection w…

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40 - Savannah Bananas President Jared Orton Talks Social Media & Improving the Fan Experience 28:10

6M ago28:10

28:10

In this episode, I sit down with Jared Orton, President of the Savannah Bananas and we dig into: Social Media - What's working now and the perspective teams should have on their social media content creation Building The Brand of Fans First - Back before the Bananas were taking the world by storm, Jared, Jesse Cole, and staff had an unrelenting pur…

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39 - What's Your Focus? 5:12

6M ago5:12

5:12

Just got back from the Summer Ball Summit, a wonderful idea-sharing meeting with numerous teams from Summer Wooden Bat Leagues. The biggest takeaway I took from the Summit was the focus on the fan. Focusing on their experience WITHOUT them opening their wallet. Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call w…

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38 - Case Study: 15% Attendance Increase - How The Stockton Ports Did It 27:06

6M ago27:06

27:06

Case Study: In full disclosure, the Stockton Ports are a client of mine. I started working with Chris Zavaglia in May of 2023. The WINS from the season: 15% increase in total attendance 3 sell-outs most since 2019 $12K increase in online ticket sales Chris and I dig into the following topics: 1. Immediate takeaways from what we started working on i…

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37 - Cold Audiences & Warm Audiences - The Differences For Your Marketing 9:54

7M ago9:54

9:54

In this episode, I dive into the differences between cold audiences and warm audiences and why they matter to your marketing. A cold audience is individuals who have little to no prior interaction or familiarity with your brand. They haven't engaged with your content or shown any interest in your games. Cold audiences generally have lower conversio…

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36 - 3 Metrics for Proof of Performances That Increase The Value of the Partnership 11:37

7M ago11:37

11:37

In this episode of the Sports Marketing Machine Podcast, your host Jeremy Neisser, a seasoned sports marketing executive with over 21 years of experience, shares three game-changing metrics that can make your corporate partnerships shine. Here's a sneak peek of what you'll discover: 1. Metrics Magic: Uncover the secret sauce behind using metrics re…

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35 - Small Budget But Lofty Ticket Sales Goals? Do These 3 Things 12:56

7M ago12:56

12:56

In this episode, Jeremy Neisser shares three cost-effective and actionable marketing strategies to sell more tickets. He emphasizes the importance of targeted marketing rather than spraying and praying. The strategies discussed include retargeting website visitors, using Awarity for digital marketing, capturing more emails on the website, and runni…

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34 - Leveraging Your Brand's Identity with Katie Woods of Wichita Sports Commission 34:16

7M ago34:16

34:16

Katie Woods from the Wichita Sports Commission joins Jeremy Neisser to discuss the marketing strategies for the NBC World Series. They talk about the history of the tournament, the importance of understanding the audience, and the use of influencers and local partnerships to promote the event. They also discuss the challenges of marketing multiple …

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33 - A 5 Minute Hack That Gives Your Group Sales Team 100s of Leads 7:07

7M ago7:07

7:07

In this episode, Jeremy Neisser shares a simple hack that can provide a group sales team with hundreds of leads in just five minutes. The hack involves creating a list of single game buyers, organizing the list by email addresses, and providing the leads to the group sales team. By targeting individuals who have already attended games, the group sa…

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32 - How to Use AOV to Plan Your Marketing 10:14

8M ago10:14

10:14

In this episode, Jeremy Neisser discusses how to use Average Order Value (AOV) to plan marketing strategies for sports teams. AOV helps determine the value of each ticket buyer and optimize marketing efforts. Neisser explains how to set revenue goals and track ticket sales by sources. He also emphasizes the importance of analyzing email revenue and…

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31 - Know Exactly How Much A Ticket Buyer Is Worth Using One Tool 8:19

8M ago8:19

8:19

In this episode, Jeremy Neisser discusses the concept of Average Order Value (AOV) and how it can be used to determine the worth of a ticket buyer. He introduces an AOV calculator on his website and explains how to use it. Jeremy then explores the impact of AOV on budget planning, marketing effectiveness, promotions, and personalized fan experience…

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30 - Using Data: 3 Email Marketing Tips To Sell More Tickets 7:31

8M ago7:31

7:31

In this episode, Jeremy Neisser shares three email marketing optimization tips to help sports teams sell more tickets. He emphasizes the high ROI of email marketing and identifies areas of improvement, specifically open rates and click-through rates. While sports teams generally have higher open rates, their click-through rates can be low. Jeremy p…

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29 - Impressions vs Accounts Reached - What’s the Difference? 5:33

8M ago5:33

5:33

In this episode, Jeremy Neisser explains the differences between accounts reached and impressions on Instagram. He emphasizes the importance of understanding these metrics and how they can be used to improve social media marketing strategies. Takeaways Accounts reached refers to the number of unique accounts that have seen your content, while impre…

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28 - How the Hillsboro Hops Get 4-to-1 ROI Using Awarity 21:53

8M ago21:53

21:53

Casey Sawyer from the Hillsboro Hops shares how they have used Awarity to achieve a 4 to 5 to 1 return on ad spend. They have been working with Awarity since the 2021 season and have found it to be a highly effective digital advertising platform. They upload creative assets, mainly still banner ads, and have a high level of customization in terms o…

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27: Why Impressions Are Important BUT NOT the Only Metric You Should Track 7:51

8M ago7:51

7:51

In this episode, Jeremy Neisser discusses the importance of looking beyond impressions as a key metric in sports marketing. He highlights three other metrics that provide deeper insights into campaign performance: ticket sales, conversion rate, and website traffic. By tracking these metrics, sports marketers can better understand the effectiveness …

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26 - Boosting Ticket Sales: Key Off-Season Marketing Strategies You Can't Afford to Miss 9:41

9M ago9:41

9:41

In this episode, the host discusses three important strategies to boost ticket sales: growing your email list, social media engagement, and using data. These strategies are crucial for sports teams and organizations during the off-season to prepare for the upcoming year. The host emphasizes the value of email marketing, the importance of video cont…

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25 - What The Barbie Movie Teaches Us About Email Collecting 7:36

9M ago7:36

7:36

In this episode, Jeremy discusses how the Barbie movie generated hype and sales through partnerships with various brands. He emphasizes the importance of leveraging other people's email lists and social media followings to grow your own fanbase. Jeremy provides examples of how sports teams can form marketing partnerships with local businesses, nonp…

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24 - 3 Tactics to GROW your LinkedIn without Sounding Salesy 6:46

9M ago6:46

6:46

In this episode, Jeremy Neisser discusses the importance of having a complete LinkedIn page for sports teams or athletics departments. He provides three strategies to grow your LinkedIn page and reach more decision makers: tagging or mentioning companies, inviting employees to follow the page, and posting video content. Jeremy Neisser emphasizes th…

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23 - Unlocking the Power of LinkedIn: Why Sports Teams Need a LinkedIn Page 9:13

9M ago9:13

9:13

In this episode, Jeremy Neisser discusses the power of LinkedIn for sports teams and how it can be used to grow a fan base and sell more tickets. LinkedIn has 900 million users worldwide, with 310 million being monthly active users. Unlike other social networking sites, LinkedIn is designed specifically for business networking. It allows teams to t…

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22 - How to buy Billboards For CHEAP to Promote Your Games 7:59

9M ago7:59

7:59

In this podcast episode, I dig into BlipBillboards.com and how teams can buy deeply discounted digital billboards in their community to promote their games. I also share how digital billboards allow you to be promotion-specific rather than be locked into a long-term deal where you don't have the flexibility to change content frequently. Digital bil…

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21 - The 3 Audiences You Should Have In Your Meta Business Suite 9:33

10M ago9:33

9:33

In this episode, Jeremy Neisser discusses marketing tactics for building audiences within a meta business suite. He focuses on three key audiences: website visitors, single-game buyers, and video viewers. By retargeting website visitors, teams can stay top of mind and increase the chances of conversion. Uploading single-game buyer data allows for t…

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20 - How Talent Acquisition/Recruiting for Sports Teams Has Changed Since Covid 33:19

10M ago33:19

33:19

In this episode, Jeremy Neisser interviews Chad Collins of Legacy Search, a talent acquisition firm specializing in helping sports teams find high-level executives. Chad shares his background in sports and his journey from working in various roles to starting his own company. He discusses the importance of culture, work-life balance, and transparen…

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19 - How Marketing Directors Can Help Ticket & Sponsorship Sales Teams 31:43

10M ago31:43

31:43

In this episode, John Wilson from Ballgame Consulting shares insights on what GMs are looking for from their marketing directors. The conversation covers topics such as the importance of planning and execution in marketing, utilizing all platforms for marketing, tracking ticket sales, supporting sales and sponsorship teams, using social media to ge…

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18 - Beyond the Field: Harnessing College Athletes' Influence to Boost Game Attendance 34:46

10M ago34:46

34:46

In this episode, Jeremy Neisser interviews Tariq Ahmed, an expert on Name, Image, and Likeness (NIL) for college athletes. We dive into: 1. What is NIL & some of the rules related to it 2. What is the best way to connect with local athletes 3. How to craft a pitch that is a win-win for both parties 4. Why social media is the biggest driver for NIL …

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17 - How Often Should You Post on Social Media 14:45

10M ago14:45

14:45

In this episode, the host discusses how often sports teams should be posting on social media. He challenges the recommendation of posting 11 times a day on various channels and highlights the differences between businesses and sports teams. The host suggests creating a social media shot list that reflects the team's story and using analytics to det…

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16 - How Teams Can Get FREE Television Coverage 34:46

10M ago34:46

34:46

In this episode, Jeremy Neisser interviews Alan Sanchez from the People's Media Relations to discuss how sports teams can get free television coverage. Alan shares his background in TV and explains the importance of packaging ideas for the media. He emphasizes the need to offer unique and engaging content to capture the attention of reporters. Alan…

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15 - The Difference Between Views & Viewers on Social Media & Why They BOTH Matter 5:58

11M ago5:58

5:58

In this episode, Jeremy Neisser discusses the difference between views and viewers on social media and why they matter. He explains that views refer to the number of times a video appears on a screen, while viewers are the actual people who watch the video. The importance of views lies in increasing brand awareness and reaching a wider audience, wh…

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14 - 5 Social Media Metrics You Should Pay Attention To 8:54

11M ago8:54

8:54

In this episode, Jeremy Neisser discusses five important social media metrics that sports marketers should pay attention to. These metrics include sales, conversion rate, reach, click-through rate, and engagement rate. Jeremy emphasizes the importance of tracking ticket sales through social media and knowing the conversion rate to understand the …

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