Guests Denise Foley, VP of eCommerce and DTC - Bollman Hats Company Ian Leslie, CMO - Industry Westبقلم Something Digital

بقلم Something Digital

EPISODE SUMMARY Creating a brand is hard enough - holding true to your ideals is harder still. This panel joins us to talk about "doing things the hard way" and creating brand experiences and products that not only define - but align with - the mission of the brand. Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA. EPISODE NOTES W…

Direct-to-Consumer (D2C) brands are abundant today in a digital-first world. B2B is using the D2C playbook to provide digital capabilities to an increasingly tech-savvy marketplace. B2B buyers prize ease of use and nimble brands can persuade their customers into being more frequent shoppers with storytelling, digital enablement and content creation…

What happens when you start treating failure like success? Innovators in B2B, B2C, Grocery and CRO join us to talk about what it takes to iterate and innovate at a fast pace, while cultivating a culture of empathy, making storytelling the center of your data strategy, and putting proven processes into place while disrupting entire industries. Liste…

Our first live show of 2019 kicks off with a bang - we met live at the Robert Graham store on Abbot Kinney in Venice Beach, CA to talk to three amazing brands - Birdwell Beach Britches, Sole Bicycles, and Karmaloop / Shiek Shoes. Each one has a story of transformation, maturation, and how to engage with customers who have endless choice. Listen now…

Keely Carney knows about second chances herself. When she found herself re-entering the workforce after a life-changing experience in rehabilitation she saw first-hand how hard it can be for people to rebuild their lives and launch a career. She took what she learned from her own story and founded a Non Profit retail brand, Second Chance, which pro…

Jesse Lazarus is no stranger to pushing the limits. As the Chief Process and Innovation Officer for historic textile manufacturer Kravet he has fought to modernize the way businesses transact with the over 109-year-old company. In this episode of Merchant to Merchant we discuss the challenges of choosing where to invest, how to promote and cheerlea…

Building community is no easy task. Creating that community and keeping your authenticity and your voice is even harder - and yet, somehow the three merchants from Atlanta on our panel this month have found a way to create opportunities for telling their stories and spreading their message, through commerce, and creating vibrant communities. From p…

How do you combat the challenges of extreme seasonality in retail? This month we traveled to Seattle to the Filson Flagship store and invited two incredible retailers to a fireside chat to discuss exactly this. They lent their voice to a conversation we’ve been having here at Something Digital for some time - how do you combat the challenges of ext…

13 retail locations and a website are just the beginning for Baked By Melissa. In this podcast we uncover how Baked by Melissa have made their core values part of their product offering, how they gave away over 150,000 cupcakes in a campaign to encourage America to "side with love" -- and how they're making decisions more personal with daily use of…

Brick and Mortar retail is in crisis, digital is thriving. We discuss the ins-and-outs of what makes a successful digital commerce strategy in businesses that depend on wholesale, and how to find success in a vertically-integrated direct-to-consumer brand. A panel of veteran ecommerce managers discuss how to navigate the months ahead and map out th…

Pentair took some risks when creating its new education and commerce site for their B2B audience. The Pentair Aquatic Eco-Systems – World Aquaculture Technology Engineering & Research (PAES W.A.T.E.R.) site combined an innovative customer experience utilizing Google Maps to tour a state-of-the-art fishery, built and managed by Pentair. Guests Sean …

Phillip has an intimate conversation with Jon Azrielant - Director of Marketing of Richline, a Berkshire Hathaway Company - about going global and how jewelry.com has thrived through various changes in the marketplace and consumer demands. Guest Jon Azrielant - Director of Marketing, Richline / jewelry.com…

We got to sit down a few weeks ago with a group of merchants in the NYC-area and the resulting conversation did not disappoint. 3 merchants on Shopify and Magento came to share their stories about digital commerce in front of a live audience at Rothman's New York City, a men's fashion boutique. Guests Megan Petersen - Director of Ecommerce, Jack Ro…

Host Phillip Jackson - Ecommerce Evangelist, Something Digital (@philwinkle, @somethingdigitl) Guests David Cabrera, Senior Manager, Digital Marketing - Garden of Life Liz Wellen, Director of Ecommerce - Island Company Dan Ryan, Senior Developer - Mary Mahoney Emily Pepperman, Director of Ecommerce - Dive Gear Express…

Merchant to merchant is a podcast for merchants, by merchants. We've gathered the best and the brightest from our industry to bring you thoughts, tips, techniques, and actionable advice from the people who know best - retailers, just like you!بقلم Something Digital