أفضل بودكاسات Podcasts Mainstream (2024)

1
From TV to Twitch: Navigating the Evolving Media Landscape 33:55

4d ago33:55

33:55

The transformation from traditional media to digital streaming has fundamentally shifted how companies connect with consumers across the U.S. and Latin America. With streaming platforms offering direct insights into viewer behavior, media companies are now closer to understanding their audiences—albeit with someunique challenges. Historically, medi…

1
How Diverse Creators Are Evolving from the Margin to Mainstream with Flavio Morales 44:31

1M ago44:31

44:31

The entertainment industry is at an exciting crossroads, with increasing diversity in programming and more creators establishing their own content studios.However, it also presents significant challenges, particularly for producers and creators from underrepresented groups. As the industry has drasticallyshifted over the past few years, with stream…

1
Future-Proofing Brands: The Power of Inclusive Marketing in Music and Media with Robert Vélez 39:36

2M ago39:36

39:36

The way we consume media has completely changed. Today, marketers need to be savvy in their understanding of how different audiences behave and what they areinterested in. One area seeing significant growth is musicand video content, particularly through mobile and connected TV platforms. For brands, leveraging these platforms to engage with underr…

1
From Impact to ROI: Exploring the Link Between DEI and Business Results with Kimberly Ayers Shariff 37:00

2M ago37:00

37:00

McKinsey's fourth report in its series on the business casefor diversity reinforces the idea that companies that invest in diversity, equity, and inclusion (DEI) initiatives are more likely to outperform those that do not. Integrating DEI into the DNA of an organization is not only socially responsible but also a sound business strategy. Companies …

1
AI and the Evolving Market Research Landscape with Dan Comenduley 37:17

3M ago37:17

37:17

The pandemic didn't create new consumer trends butsignificantly accelerated existing ones. The consumer landscape is dynamic, continuously evolving as people change, societies evolve and cultures shift. Consequently, researchers must stay adaptable, embracing new methods and technologies like artificial intelligence (AI). AI enables innovations lik…

1
The Enduring Importance of Inclusive Marketing in a DEI Adverse World with Devoreaux Walton 36:05

3M ago36:05

36:05

Despite gaining significant momentum in 2020 following a surge in social justice awareness, diversity, equity and inclusion (DEI) has faced recent backlash. Yet, inclusive marketing remains essential for businesses seeking long-term success. Inclusive marketing is not just about representation. It is a strategic approach designed to build deep conn…

1
The Cross-Cultural Advantage: Michael Roca on Rethinking Multicultural Marketing with Michael Roca 45:22

4M ago45:22

45:22

In this episode of The New Mainstream podcast, Mario Carrasco and Michael Roca, who currently spearheads the Cross-Cultural Center of Excellence at Omnicom Media Group, delve into the evolving landscape of multicultural marketing and media. Multicultural has shifted from a niche segment to a central focus for many brands and agencies. This change r…

1
How Inclusive Design is Impacting the Future of Work with Ryan Anderson 45:11

4M ago45:11

45:11

Younger generations of workers have fully embraced the "work from anywhere" concept, prompting employers torethink conventional methods. With the rise of remote and hybrid work models, flexible and adaptive workspaces have become more critical than ever. The pandemic accelerated the shift towards more distributed teams, andorganizations are now adj…

1
Marketing in a Multicultural World: From Niche to Core with Glory Alcántara 49:14

5M ago49:14

49:14

Marketing is both an art and a science, shaped by the experiences and perspectives of its practitioners. Initially, multicultural marketing was considered a niche orspecialized area within broader marketing strategies. However, there has been a gradual shift towards integrating multicultural marketing into the coremarketing approach. This shift inv…

1
Multicultural Marketing: Bridging the Gap with Contextual Technology with Tony Gonzalez 41:29

5M ago41:29

41:29

The marketing landscape is evolving, driven by the rapidly changing demographics in the U.S. Today's consumers are culturally diverse, tech-savvy, and vocal about their needs and wants. Among them, to be represented authentically in advertising. For marketers, this requires a change in the paradigm, a move beyond general marketing strategies to emb…

1
Authenticity Matters: Why Market Research Needs Diversity to Connect with Black Consumers with Dawn V. Carr 37:45

6M ago37:45

37:45

Black Americans, comprising about 14% of the U.S. population, wield significant economic influence, with buying power surpassing $1.5 trillion. Their culturalimpact is equally undeniable, shaping everything from music and fashion to cuisine and beyond. Yet, generally, brands fail to invest in the market research needed to truly understand the compl…

1
Revealed: The Critical Role of Brand Strategy in Business Success with Darren Horwitz 39:00

6M ago39:00

39:00

Whether refreshing an existing brand orlaunching a new one, the fundamentals remain the same— understanding the "why" behind your brand is critical to its long-term success. While logos and color palettes are often seen as the face of a brand, they are merelyidentifiers, visual representations of a brand’s ideals. But branding goes deeper than that…

1
Is Market Research Poised for Sustainable Growth in the AI Era? with Michael Nevski 43:35

7M ago43:35

43:35

Effective market research goes beyond understanding trends to identifying opportunities in the market. But many companies struggle to translate data insights intotangible financial gains. This struggle stems from a tendency to diminish the significance of market research instead of acknowledging its profound potential as a revenue generator. Failin…

1
Diverse Teams Can Transform Market Research: Authentic Insights Ahead with Kai Fuentes 47:45

7M ago47:45

47:45

Diversity isn't just about optics. Today’s consumers prioritize authenticity and base their purchase decisions on how brands show up. But authenticity does not start when the products hit the shelf. It must be woven into every stage of the go-to-market strategy, including market research – from panel recruitment and survey design toselecting modera…

1
Bridging Cultures, Elevating Wellness: The Future of Multicultural Marketing with Will Campbell 42:19

8M ago42:19

42:19

Today's consumers are confidently embracing their authentic identities, and forward-thinking brands are following suit. Inclusive beauty giants like Ulta Beauty proudly defy gender norms, while others prominently feature same-sex couples and individuals with disabilities and promote body positivity in their advertising campaigns. On the flip side, …

1
Revolutionizing Sports Fandom: Engaging Young Bilingual Latino Fans with Jesus Chavez 50:05

8M ago50:05

50:05

In the dynamic landscape of sports fandom, one demographic stands out for its potential to reshape the future: young bilingualLatino fans. These individuals bring a unique perspective to sports, craving innovative ways to express their passion for the game. But that passion goes beyond the field to the experience, whether tailgating or engaging wit…

1
Can the Insights Industry See Itself Clearly? with Ali Henriques 31:36

9M ago31:36

31:36

As Women's History Month approaches each year, theremarkable strides women have made in business become increasingly clear. However, despite these advancements, certain industries, such as the insights industry, continue to struggle with leadership inequities and a lack of workforce diversity. While the insights industry prides itself on understand…

1
Suma Wealth: Empowering Financial Inclusion Among Latinos with Insight and Humor with Beatriz Acevedo 41:49

9M ago41:49

41:49

The evolution of financial technology, commonly referred to as 'fintech,' has undergone a remarkable surge in recent years, empowering consumers to conduct their banking activities on their terms from any location. So high is the demand for online financial tools that banks like Bank of America, which started shuttering its drive-through teller lan…

1
Overcoming the Limits of Multicultural Marketing with Javier Farfan 49:53

11M ago49:53

49:53

While diversity and inclusion have recently come under fire in several industries, the expectation consumers set in 2020 for brands to be more inclusive stands. A ThinkNow study revealed that over 45% of consumers are willing to go out of their way to shop at a store they've never frequented if the brand has made a public commitment to D&I. Forty-s…

1
Inclusive Farm Bill Advocacy: Advancing Food Justice for All with Christina Wong 33:51

12M ago33:51

33:51

Soaring interest rates on borrowing and sharp increases infood prices have become harsh realities for many Americans. While there is speculation about inflation easing, the stark reality is that millions of Americans grapple with food insecurity. Many argue that the food system in the U.S. is fundamentally flawed. Despite boasting the world's large…

1
DEI: The Secret to Building High-Performing Inclusive Workplaces with Maria Morukian 36:46

1y ago36:46

36:46

Consumers are demanding more from brands when it comes todiversity, equity and inclusion. They are tired of the social polarization surrounding DEI and how these concepts are exploited to foster division and isolation. They support brands committed to creating a culture of respect and understanding where everyone feels valued, seen and heard in the…

1
How Fintech is Changing the Way Gen Z Manages Money with Lilah Raynor 30:37

1y ago30:37

30:37

Americans are feeling the pinch in their wallets, with fears of a government shutdown looming and prices for everyday goods and services rising. Consumers have been on an economic roller coaster for a few years due to COVID-19, which left millions jobless, and George Floyd's murder, which sparked national protests for social justice. These events h…

1
Embracing Natural Curls: The Rise of the Natural Hair Market with Stephanie LaFlora 32:01

1y ago32:01

32:01

Over 60% of the population has curly hair, but not everyone loves their curly locks. Cultural norms in the U.S. tend to equate attractiveness and professionalism with straightened hair, while natural coils are often stigmatized as too ethnic and unprofessional. There is a hierarchy of hair texture, with straight hair sitting at the apex. Consequent…

1
Ep4 - GPS for the Soul 38:46

1y ago38:46

38:46

In episode 4 - GPS for the Soul, we'll explore: Humanity has entered a new era of great transformation – one that is founded on transparency, beyond that of spiritual awakening, into taking an evolutionary leap into the materialization of our spiritual power. Our perceptual abilities can go way beyond this known dimension into planes of understandi…

1
Ep3 - Old Keys Won’t Open New Doors 34:38

1y ago34:38

34:38

In episode 3 - Old Keys Won't Open New Doors, we'll explore: How a palpable new doorway of alignment and abundance, power, and potency is carrying us gracefully into a deeper resonance with the Divine and I’m inviting you in. But this doorway is a secret one, known to those awakened ones and hidden in the most obvious places – at the core of the ev…

1
Ep2 - The Future’s So Bright Ya’ Gotta Wear Shades! 44:43

1y ago44:43

44:43

In Episode 2 - The Future's So Bright Ya' Gotta Wear Shades, we'll explore: How can we create a luminous future when the world appears so bleak? Why it takes a tremendous amount of optimism and faith to realize that creation is at work on our behalf. Why we’ve got to pay attention through a specific lens of conscious awareness. In order to cultivat…

1
Ep1 - The Promise of A New Beginning 44:47

1y ago44:47

44:47

In episode 1 - The Promise of A New Beginning, we’ll explore: How the forces of transformation are dependent on us. The paradox of this tipping point time. What points us in the direction of an unknown desire for depth. The source of the promise of this new beginning. Mother Earth is calling us to dream a new vision with Her. How can we be stewards…

المدونة الصوتية تستحق الاستماع

Podcasts Mainstream

المدونة الصوتية تستحق الاستماع

1
The New Mainstream Podcast

The New Mainstream Podcast

1
Not Mainstream Podcast with Stuart Douglass

Stuart Douglass

1
Mainstream mavs podcast

Mainstream Mavs Podcast

1
Mystic in the Mainstream Podcast

Hualani

1
From TV to Twitch: Navigating the Evolving Media Landscape 33:55

1
How Diverse Creators Are Evolving from the Margin to Mainstream with Flavio Morales 44:31

1
Future-Proofing Brands: The Power of Inclusive Marketing in Music and Media with Robert Vélez 39:36

1
From Impact to ROI: Exploring the Link Between DEI and Business Results with Kimberly Ayers Shariff 37:00

1
AI and the Evolving Market Research Landscape with Dan Comenduley 37:17

1
The Enduring Importance of Inclusive Marketing in a DEI Adverse World with Devoreaux Walton 36:05

1
The Cross-Cultural Advantage: Michael Roca on Rethinking Multicultural Marketing with Michael Roca 45:22

1
How Inclusive Design is Impacting the Future of Work with Ryan Anderson 45:11

1
Marketing in a Multicultural World: From Niche to Core with Glory Alcántara 49:14

1
Multicultural Marketing: Bridging the Gap with Contextual Technology with Tony Gonzalez 41:29

1
Authenticity Matters: Why Market Research Needs Diversity to Connect with Black Consumers with Dawn V. Carr 37:45

1
Revealed: The Critical Role of Brand Strategy in Business Success with Darren Horwitz 39:00

1
Is Market Research Poised for Sustainable Growth in the AI Era? with Michael Nevski 43:35

1
Diverse Teams Can Transform Market Research: Authentic Insights Ahead with Kai Fuentes 47:45

1
Bridging Cultures, Elevating Wellness: The Future of Multicultural Marketing with Will Campbell 42:19

1
Revolutionizing Sports Fandom: Engaging Young Bilingual Latino Fans with Jesus Chavez 50:05

1
Can the Insights Industry See Itself Clearly? with Ali Henriques 31:36

1
Suma Wealth: Empowering Financial Inclusion Among Latinos with Insight and Humor with Beatriz Acevedo 41:49

1
Overcoming the Limits of Multicultural Marketing with Javier Farfan 49:53

1
Inclusive Farm Bill Advocacy: Advancing Food Justice for All with Christina Wong 33:51

1
DEI: The Secret to Building High-Performing Inclusive Workplaces with Maria Morukian 36:46

1
How Fintech is Changing the Way Gen Z Manages Money with Lilah Raynor 30:37

1
Embracing Natural Curls: The Rise of the Natural Hair Market with Stephanie LaFlora 32:01

1
Ep4 - GPS for the Soul 38:46

1
Ep3 - Old Keys Won’t Open New Doors 34:38

1
Ep2 - The Future’s So Bright Ya’ Gotta Wear Shades! 44:43

1
Ep1 - The Promise of A New Beginning 44:47

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