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How can you become a game changer? Michael Mogill, Founder and CEO of Crisp Video, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status ...
 
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"I eventually spent more than a million dollars on hacking my own biology." - Dave Asprey How can fasting improve mental energy and clarity? Why does exercising with less fuel actually give you the best ROI? How did Bulletproof take Silicon Valley, Wall Street, and Hollywood by storm? Why should every leader focus on clearing their mental programmi…
 
"If you constantly cheat on time, there is a massive price that you will pay." - Jay Papasan Is multitasking a lie? What's the difference between a to-do list and a success list? Are willpower-based actions wasting your energy? What is the ONE BIG QUESTION whose answer will unlock your productivity? From Artist to Entrepreneur Jay Papasan is an exe…
 
Game changing attorneys are a rare breed, but we've been fortunate enough to hear insights from a number of incredible law firm owners right here on this podcast. This year we've pulled back the curtain on these market leaders — from how they think to how they lead to the decisions that got them to where they are today. They've shared their incredi…
 
"You’ve got to definitely check your ego at the door — and you have to know when to hold them and know when to fold them." - Reza Torkzadeh Why do experience-led law firms have a competitive advantage? How did TorkLaw solve its toxic company culture? Why is data going to define the leading firms of the future? How did Reza Torkzadeh create a cuttin…
 
"To all the legal folks out there: the bar is higher for you guys now. There's more expected of you." - Judy Smith How did Judy Smith's career inspire the hit TV show Scandal? What does the new crisis management playbook look like? How did the Monica Lewinsky case shape Judy Smith's career? Why doesn't anyone care about sex scandals anymore? How sh…
 
"Great marketing won’t fix a bad business. Great marketing will only accelerate the demise of a bad business." - Ryan Deiss How did Ryan Deiss go from being $250K in debt to digital marketing master? Why isn't creating an amazing product or service enough? Why doesn't Ryan Deiss care about your conversion rates? How can your firm get an edge when y…
 
2020 is going to go down in history as a year of challenge and adversity, and the legal industry is no different. But when the going gets tough, the legal legends get their heads in the game and come out swinging. In this special LIVE episode, we gathered together five market-dominating industry powerhouses to share first-hand accounts of how they …
 
"You have to do things that other people aren't willing to do. When you go in that ring, you have to tell yourself: I may lose this fight, but not because I wasn't in condition." - George Foreman III How did years of training — and winning — hone George Foreman III's business clout? What does entrepreneurship have in common with stepping into the b…
 
"There are fingerprints right back to those companies who made the chemicals knowing that they would be in our environment, knowing they would stay in our blood." - Robert Bilott What really happened in the DuPont chemical case? Where did Robert Bilott gain the diligence and endurance to withstand a 20 year fight? Why are chemical companies still n…
 
"Go ahead and get as many Fs as you want, but you better have some As. Because nobody needs well-rounded. We need exceptional." - Seth Godin What is the “infinite game,” and why has Seth Godin spent his life playing it? Why does repeated failure set us up for success? What is the toxic scarcity mindset, and how can society escape it? How can a non-…
 
"The reason it was so important for me to pull that off is because that weekend you could hate my guts and you still had to take your hat off to me." - Grant Cardone How did Grant Cardone get Steve Harvey and Snoop Dogg in one place on Super Bowl weekend? Why is cash flow — and not cash — king? How can you 10X your life to experience stratospheric …
 
"After 40 years of advertising, the ads that lawyers are making still suck." - Morris Bart Is legal advertising about best practices, or does Morris Bart have a sixth sense? Do you really need to spend millions to get leads from TV ads? How did Morris Bart write the genius “One Call, That's All” slogan? What one aspect of his firm will Morris Bart …
 
"Our ads are probably seen 1 to 3 million times a day. That's how many people I get to be in front of." - Billy Gene Shaw How did Billy Gene become one of digital marketing's most prominent voices? Why does Billy say speed trumps quality when it comes to content? Which marketing hacks will get more eyeballs on your law firm's ads? Why do entertaini…
 
"Zoom out on a person and look at their life over a decade — it's obvious they're not the same person." - Ben Hardy What does Dr. Hardy mean when he asserts our personalities are not permanent? How can reassessing your past change the course of your future? What are “forcing functions,” and how can they turbo-charge achieving your goals? How can yo…
 
"This is a very risky business, but at the end of the day, you've got to bet on yourself." - Jay Kelley Why does this attorney actively seek out complex cases and tough trials? How did a visiting acting professor inspire Jay to study law? What does creating a lasting law firm legacy look like, especially when it’s not your name on the wall? How can…
 
"The sooner you start giving your employees skin in the game, the sooner you'll be able to afford everything else you want to do." - Sherry Stewart Deutschmann Why should CEOs let their employees look through the company finances? How did Sherry Stewart Deutschmann build one of the world's fastest-growing companies? Why should every leader have lun…
 
"Radical candor doesn't mean you'll never have to fire anyone. It just means that they won't be surprised when you fire them." - Kim Scott Why should every CEO get their whole company to critique them? What radical candor did Sheryl Sandberg drop on Kim Scott after a presentation at Google? Why do leaders need to get comfortable with challenging di…
 
"You keep your edge. You keep your cool. But you go at it like a steely-eyed, barrel-chested killer." - John Berry Why do veterans make the best trial attorneys? How did John Berry grow his father's niche law firm to even greater heights? Why is ego the downfall of true personal growth in leadership? How do you create the ultimate brand affinity in…
 
"The future of law is a consolidation, and I think people ought to prepare for that." - Andrew Finkelstein How do law, business, tech, and consumer advocacy go hand in hand? Can you detect toxic company culture before going into business with a firm? Why are the busiest people oftentimes the worst procrastinators? Are client surveys really still re…
 
"The people through the door change the world, change their lives, and change the lives of others but they get bloodied in the process." - Michael Brody-Waite Why do great leaders live like drug addicts? What are the four “masks” holding back every individual, leader, and organization? Why did Michael Brody-Waite put his mom-turned-employee on a pe…
 
"The cool thing about finding a way to manage through difficult times is that when times are good, it's like you've been training with weights on." - Will Ahmed How can tracking your own body's data unlock your peak performance? How does stress manifest differently in entrepreneurs and elite athletes? Does blocking blue light really help you get be…
 
"You just can't step back and stop trying cases. There's no substitute for that" - John Gomez How did Gomez go from a small boutique firm to over a billion dollars in verdicts? What can trial attorneys learn from world-class athletes? How can supercharged perseverance help to overcome hardships? What did Gomez do to go above and beyond in the Ameri…
 
“Brand is what people think of you when you're out of the room." - Harlan Schillinger Why was Harlan so insistent on monitoring his clients’ calls before agreeing to work with them? How can smaller law firms compete with the incumbent "fat cats"? Why won't this legal marketing veteran ever truly retire? How can brand and communication take you from…
 
"If you don't have systems that you can execute on consistently, you don't actually have a business — you have an expensive hobby." - Joey Coleman How can law firm owners compete with the likes of Amazon and Netflix in terms of client experience? Why does every client automatically feel buyer's remorse (and what can you do about it)? What don't you…
 
"So just because business has gone down, you're going to cry? You figure out how to reinvent yourself. Life's about adapting." - Glen Lerner How did Glen Lerner go from fresh-faced new graduate to running one of the largest plaintiff firms in America? Why ISN'T the client always right? What does Glen really think about the controversy surrounding h…
 
"The phrase 'fail fast' is complete bullshit. The goal is to learn faster. You only fail if you stop trying." - JT McCormick How did JT McCormick use unimaginable darkness to shine a light on his true potential? Why is maintaining perspective a game changer in entrepreneurship? How can failure become a character-building force for good? Why is grat…
 
"I didn't go to Harvard. I didn't have major venture capital backing. Our ability to be creative became our superpower." - Josh Linkner How can you prevent life from getting in the way of your creativity? Do you have to change the world to be called an innovator? Is there really a systematic approach to creativity? How can attorneys create somethin…
 
"The punitive damages are like a volume control on a stereo. The higher you dial it, the louder it will be." - Mark Lanier Why exactly does sharp storytelling make the most dangerous adversary in trial? How does it feel to win a $4.69 billion dollar verdict? What does it really mean to 'know thyself' inside and outside the courtroom? How did Mark L…
 
"One Friday morning, three o'clock in the morning, I got a call that my office was on fire..." - Mike Morse How can you fireproof your firm to withstand any type of heat? Why is Mike Morse's mom more famous than he is? How did Mike become the Cherry Garcia of legal marketing? In what way is waiting tables like trying a case? Getting Fired Was The B…
 
"Any of those 400 people that were in that room will remember the screaming match between me and the folks up on that stage." - Mike Papantonio What did Mike say to shock a room full of mass tort attorneys? Why should young lawyers pick up the phone and call their heroes? How did Mike Papantonio and John Morgan end up being roommates? Why does Netf…
 
We all know them: titans in their fields, dominators of their markets, household names in their communities. What are their secrets? How did they build their empires? How did they rise to the top — and stay there? And how can YOU do the same for your law firm? Simple. JUST ASK THEM. In this special LIVE episode, we put your questions to our guests,…
 
"I think being an entrepreneur is a psychological disorder with all the love and respect. I mean, we are crazy." - Gino Wickman How can you know if you're a born entrepreneur — or if you’re not cut out for it? What are the REAL reasons so many new businesses fail? Why is strengthening your weaknesses a waste of time? Are successful people genetical…
 
"At about three o'clock in the morning, I decided that I was going to be a truck accident lawyer." - Joe Fried Why would an attorney turn down a surefire career to gamble on an unexplored niche? How does giving away your expertise to your competitors make you a better lawyer? Why is fear the best motivator, and how can you use it to your advantage?…
 
"I wouldn't change an hour of it. It was an absolute two-year adrenaline rush." - Mark O'Mara How does it feel to be the most famous defense attorney in America? How did Mark balance the challenging Zimmerman defense with the intense media scrutiny of the highest-profile case in the country? What's the problem with today's juvenile justice system? …
 
"People complain as if their standards are high and lead as if their standards are low, and you can't have both." - Cy Wakeman How much time are you wasting on drama and emotional waste in the workplace? Why are employee engagement surveys a waste of time? How do you know if a team member is a good candidate for change? And when should you cut your…
 
"I like the idea of lawyers not even touching the technology because — let's be honest — they're the ones that f*** it up." -Anthony Johnson How does a data-driven attorney approach marketing, hiring, and “the human element” of running a law firm? Why should firms share their data with their rivals? Can you be both a great business owner and a grea…
 
"The secret to gaining the upper hand and a negotiation is giving the other side the illusion of control.” -Chris Voss How can FBI hostage negotiation techniques level-up your leadership? Why are emotional intelligence and tactical empathy the sharpest tools? What is the 'Oprah rule' and why should you live your life by it? Hostage Negotiations: Fr…
 
"I can't imagine someone else being the most recognizable person or the number one law firm in Alabama. Not on my watch." -Alexander Shunnarah How did a personal injury lawyer become the best-known face in all of Alabama? What can football coach Nick Saban teach us about law firm leadership? And why does Alexander Shunnarah play the legal marketing…
 
"We don't get what we want. We get what we're committed to." - Hal Elrod Why should businesses practice acceptance in the wake of crises like the coronavirus? How does taking responsibility for our inner world enable us to be more competitive? Which two seemingly obvious concepts are the secrets behind all successful industry leaders? Personal And …
 
"We are dealing with something that we haven't seen in our lifetime, but we're going to get through this" - Dr. Jason Valadao What is COVID-19, and how worried do we really need to be? Could the United States have responded differently to the coronavirus? How can law firm leaders leverage this unique challenge? Why does poor sleep hygiene elicit ou…
 
"I don't think anybody could wipe me out. I don't think anyone works harder than me." - John Morgan. How do our experiences in our formative years affect law firm leadership style? Why should you give something for free without expecting returns? Exactly how much money should a law firm be investing in marketing and advertising in 2020? What does t…
 
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