Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podc ...
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Don't Be a Full-Time Content Creator (438)
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What does it mean to be a full-time content creator? Is that a thing? If it is, it's probably something we don't want...because if we are a full-time creator, we can't be a content entrepreneur. Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is …
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AI is slowly taking over as the search engine of choice for more and more professionals. Are you ready for this? Most are not. The next 12 months are critical to make sure your story is told. Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is jou…
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Did the Content Creator Bubble Burst? (436)
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Lexi Grant brings up a very tough topic: is it more difficult today to become a successful content creator? I think she's right and it is. But maybe there are things we can do now so we don't fall into the failure trap. Read Lexi's LinkedIn post here. Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode…
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How to Create a Multi-Million Dollar Business from Your Book (435)
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A special (longer) episode dedicated to how an author (or content creator) can build a successful content business with a book at the core. In this episode, Joe covers: Finding your sweet spot Tuning into your content tilt Building your base Growing your audience Creating and then diversifying revenue Exit or go big Use code JP100 to save $100 off …
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David Bowie and Getting Uncomfortable with Content (434)
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An important piece of advice from David Bowie gets us talking about if we are really taking enough risks and getting uncomfortable enough with our content to be successful. See David Bowie Discuss This Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can mone…
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Why Billy Joel Started Writing Again (434)
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How did Billy Joel, one of the greatest songwriters in history, come to hate the process of writing? It happens to all of us. But what he did to start loving the process again will surprise you...and it's something that all content creators and writers need to be doing. Today's episode is brought to you by Memberful. Whether your passion is journal…
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Creators Are Failing Because 9 in 10 Make This Mistake (433)
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I had to make one key decision in the early days of my content creator model in order to succeed. It was extremely difficult to make, but that decision led to all my success. Unfortunately, most content creators won't make this change, and that is why they will fail. Today's episode is brought to you by Memberful. Whether your passion is journalism…
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Here's a bonus episode that runs through (in a way) the eight best decisions I've ever made. These include: Set Goals. Create Habits. Get a Roth IRA Get a 529 Account Call Your Boss Hire a Scheduling Manager Spend Time with Your Kids Separately Assign Housework Get a Password Manager Today's episode is brought to you by Memberful. Whether your pass…
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Content Entrepreneurs Are Not Creating Art (431)
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The incredible music executive Rick Rubin says that those who create art should NOT be creating that art for an audience. Art should be created only to satisfy the needs of the creator...and that's what will be best for an audience. This is great...except that content creators aren't creating art. It's commerce. Some entrepreneurs are confused by t…
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Here's a personal story about a day in the life of my content-creator journey. Everything changed that day. It was challenging, but I don't regret it. Hopefully this story will help you in your journey as well. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my per…
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6 Ways to Rethink Your Content Business (429)
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An extended podcast covering six key ways you can take your content business to the next level. These include: Rethinking your exit strategy Taking your content tilt seriously Are you a creator or a media business? The focus on email Your base plus OPC Adding content pillar projects Plus a bonus idea you won't want to miss! Today's episode is broug…
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The ONE Key to Great Content Creation (428)
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If you had just one year to live, how would you change your content creation business? This episode could change your life and career. I hope it does. Links: Tim Minchin's Commencement Speech ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter to…
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2024 Content Predictions [Special Episode] (427)
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A special episode of Content Inc.! I'm bringing in my content marketing colleague Robert Rose to discuss our content, marketing and media predictions for 2024. ------ This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has nev…
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Success in 2024 [Do These Nine Things] (426)
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Let's make 2024 truly incredible (for you and for others) by doing these nine critical activities. 1. Decide On Your Goals I’ve talked many times on this podcast about Warren Buffett’s 25/5 goal-setting strategy. It works. It also gets your priorities straight and helps you FOCUS. 2. Review Your Goals Every Morning Part of my personal success formu…
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Do you know why you are doing all the things you are doing? Most content entrepreneurs don't. Take a few minutes and do this quick exercise. It will change your stars. ------ This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu…
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Four Critical Questions that Drive Your Content Business (424)
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Are you in a content slump? If so, perhaps taking a hard look at these four questions will make the difference. What is your content's purpose? Who is your specific audience? Are you taking your headlines seriously? Is there money to support your content business? ------ This episode is sponsored by Lulu.comBooks are among the top 3 most profitable…
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The TLDR on the OpenAI Soap Opera (423)
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Here's everything you need to know about what happened at OpenAI in less than five minutes. ------ This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier. Create a free account today at Lulu.com to get start…
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Finding the Money to Support Your Content Business (422)
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Sometimes we get into a rut as content entrepreneurs, using the same old ways to monetize content over and over again. Maybe there is a better way. In this episode I give a few examples of unique ways to fund your content business. ------ This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and most utilized tactics to mon…
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Your Content Must Be Different. Here's How. (421)
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The biggest problem right now with new content launches is differentiation (or lack of it). The majority of new (and ongoing) content projects simply aren't different enough to break through all the clutter. Today we talk about two things you can do to change that. ------ This episode is sponsored by Lulu.comBooks are among the top 3 most profitabl…
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Critical Content Productivity Tips (420)
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Last week I listened to a best-selling author give a masterclass on writing and content productivity tips. In this episode I go through the ones that impacted me the most. Show links: 20Books Author Kevin J. Anderson This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and most utilized tactics to monetize content.Turning …
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Should You Change Your Brand Name? (419)
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Sometimes, the name you chose for your content brand just doesn't work. Maybe it did at one point...but now you know the truth...it just doesn't fit. It's holding you back. It's time to make a change. Here's my story about making two big name changes. I think it will help. Also, here's my friend Jay Clouse's story of his name change (with some amaz…
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I just refreshed my entire website and made five important changes. Here they are! One, make it personal. Have the copy come from you, not the third person. Two, lean in to what makes you, well, you. Your differences are a positive. Accentuate that. Three, you should have only one major CTA. The most important is that they start to receive regular …
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John Mulaney vs. Louis CK: Choose Your Content Business Model (417)
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John Mulaney and Louis CK (before all the trouble) have two very different models as content creators. In this episode, Joe breaks down the differences between them and how YOU (the content entrepreneur) need to choose which one you want in order to be truly successful. Show links: John Mulaney on Hot Ones Fereed Zakaria on Prof G This episode is s…
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The No-Click Social Media Strategy (416)
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Website traffic from social media sites has fallen off a click for most media, brand and creator sites. Can we even use social media to help our business anymore? The answer is a big-fat maybe...but only if we adhere to the "no-click" social media strategy. This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and most util…
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The AI Consulting Freeze + 3 Creator Trends (415)
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Joe's fall travel has begun. The good news is that Joe is listening to the trends. In this podcast, JP breaks down four key trends, including the move to in-person events, the AI-spending freeze in consulting, an overall spending indicator (student loans) and more. This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and m…
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