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Content Inc with Joe Pulizzi

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Content Inc with Joe Pulizzi

Content Marketing Institute(CMI) Podcast Network

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Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podc ...
 
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show series
 
Yep...it's that question again? Does audience size matter? Well yes...and no. Millions of content creators are successful with smaller audiences. You just need to know how to use it. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.…
 
Every content creator wants to be original. Is that even possible? It might not be. Instead, try taking multiple concepts and combining them into something different. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.
 
It was a crazy 2021. The big news was how the major social media platforms showed ultimate control, and then how the crytpo token might be a way out. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.
 
A very special New Year's episode of Content Inc. where I go through seven different strategies on how to build a loyal audience. Specifically, I talk about creating a platform strategy, finding your area of content differentiation, and why less content may mean more results for 2022. ------- See all Content Inc episodes at the Content Inc. podcast…
 
It's that time of year again. Here's an "easy" way to set up goals for 2022 that you can commit to and will change your life for the better. Need a goal-setting process that works? Well, here you go. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.…
 
First, excited to announce our new event - CEX: Creator Economy Expo - at the Arizona Grand Resort in Phoenix, May 2-4, 2022. In addition, we launched our NFT program, CEX Never-Ending Tickets. This week I discuss to issues I'm been working through. First is the problem with the large increase in teenage suicide. Sort of an evil cocktail of social …
 
Announcing the official launch of our Never Ending Tickets with a step-by-step process on how to make it happen for your content creation efforts. I believe, over time, this type of NFT will be a successful business model for content creators and event producers. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by sub…
 
Here's an overview of how I map out my day for my personal training and education process. To be a great content creator, you need a daily plan of what sources you will use to keep pushing yourself, and how you can make time for ongoing training and education. I also discuss our latest training course, Content Entrepreneurship 101, available at htt…
 
Well, we didn’t win the US Constitution…but this is going to be big. If you don’t know what I’m talking about, here are the details. As you know from listening to this podcast, I’ve been covering quite a bit about DAOs and digital property rights for content creators. Most of the DAO (decentralized autonomous organizations) examples I’ve been shari…
 
I first started in content marketing back in 2000 at a business-to-business publishing company. At that time, we were selling clients, for the most part, custom magazines. The goals of the magazine were to build more loyal audiences with repeat purchases or for lead generation programs for prospects. I worked on projects with Autodesk and Agilent t…
 
I've been struggling about where to put community tokens (creator coins or social tokens) in the content creator business model. I think I found the answer. They actually aren't a separate category. I believe you duplicate the fiat model with a secondary token business model. ------- See all Content Inc episodes at the Content Inc. podcast home. Ge…
 
The ability for content entrepreneurs to create their own digital property through NFTs is a game changer. Now is the time to start learning, experimenting and looking differently at how you create content and how you can package that experience for the future. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subsc…
 
NFTs could be the greatest opt-in subscription for content creators since the dawn of email. NFTs could function more like NETs in the future, or Never Ending Tickets. Are we at the dawn of a new business model for content creators or is this fool's gold? ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing…
 
For decades we've had "their" models and "mine" models for content creator business models. Today, because of the blockchain, we can have "our" models. It's all about community and social tokens and there is a big opportunity here for content creators and content entrepreneurs. ------- See all Content Inc episodes at the Content Inc. podcast home. …
 
Apparently we are all doing our "to-do" lists the wrong way. Instead of making a list and crossing off your items, your job is to select only one thing from that list and complete it. Everything else is noise. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new vers…
 
An overview of my keynote from Content Marketing World 2021, where I review 10 amazing opportunities/strategies where content entrepreneurs are out maneuvering content marketers. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book …
 
Most companies look at content competition in the wrong way. In the content world, competition is more like partnership. In the new world, the rising tide lifts all boats. Time to change our approach to competitors. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the ne…
 
Right now, we have to be what's called "risk on." It's too easy to fall into the trap of being comfortable. Want to grow? To succeed? We need to stretch out our arms to push out the sameness. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-…
 
Is a new business model for content entrepreneurs upon us? Well...maybe. It may be that new community-first models are superior to Web2 models of the past. Enter...Web 2.5. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today …
 
In Web 3.0, is it possible to not only generate revenue for yourself through content creation, but for your audience as well? I think this is actually a thing, and maybe we need to begin planning for it. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of…
 
All content entrepreneurs need to start with an MVA, a minimum viable audience, before they launch products or diversify. Here's how to get started. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a …
 
Content creators at big corporations and those creating content for their own businesses need to figure out how to get started with NFTs...and do it quickly. Here's a guide. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today…
 
We cap off our Content Inc. book tour interview series with John Lee Dumas from EOF. How did he build it? What was his content tilt? What's the production cycle? How does he build an audience through guest interviews. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the …
 
John Rockefeller celebrated one day every year over all others, and teaches us why content entrepreneurs need to celebrate this date as well. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content…
 
Trish breaks down the secret to her success on YouTube and how she generates multiple lines of revenue from building an audience through video. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Conte…
 
In our just-released content entrepreneur benchmark study, there are two very concerning statistics that need to change if we are going to move this profession forward. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Co…
 
I sit down with Brian Clark, one of the OGs of content marketing and content entrepreneurship, on how he started and grew his content creation business into millions. In the interview, Brian discusses: - his start in blogging. - the focus on email newsletters and email lists. - revenue strategies including courses, paid content and affiliate progra…
 
So many companies either forget or don't have a why to their content before they choose all the whats. This may be the biggest mistake in content marketing now. Doing an analysis now will save you in the long run. H/T to comedian Michael Jr. for the insight. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscrib…
 
A fascinating interview with Chad Ostrowski, Rae Hughart, and Jeff Gargas of Teach Better, one of the content entrepreneur case studies from Content Inc. Includes the origin story, audience-building techniques, revenue strategies and strategic planning. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing t…
 
Building a loyal audience over time is challenging at best. A much "easier" way is to create your own content category. If you can make this happen, it will be the best marketing initiative you'll ever create in your lifetime. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. O…
 
An in-depth interview with comedian Michael Jr. about his content-driven business, his mission statement, how he focuses on serving an audience, and his keys to content creation success. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selli…
 
So much of what we do as content creators, content entrepreneurs and marketers is based on what people have done in the past. This is not the correct way to think or act. You have an opportunity to start with a tabula rasa, or clean slate, and focus on building value every day instead of interruption. ------- See all Content Inc episodes at the Con…
 
An in-depth interview with Kristen Bor who created one of the leading "van life" destinations. Find out how she started and grew a blog into a content empire. Kristen discusses how she leverages Pinterest and Instagram, how she drives affiliate revenues, and what SEO really means to bloggers. ------- See all Content Inc episodes at the Content Inc.…
 
In this episode, Joe talks about what we can learn from the podcast, Smartless, and their big sale to Amazon. It's all about taking back control. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Con…
 
Anthony has built an audience-first, content-first business over many years. In this interview, find out how he did it, what he did to build a podcast network, and how EMI is driving revenue. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-…
 
Successful people do many things, but I can tell you two things that they definitely DO NOT do (it has to do with smartphones and television). ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Conten…
 
Joe interviews NLW, who produces one of the largest and fastest-growing macro and bitcoin podcasts on the planet. NLW details his process for a daily podcast, how he comes up with content ideas, and his secret to marketing a podcast. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsle…
 
The big technology platforms are wooing content creators with all sorts of goodies. The problem is that content creators may fall for the bait, and then get caught in a trap. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book toda…
 
An in-depth interview with Accidentally Wes Anderson (AWA) founder Wally Koval on how he built the 1.5+ million strong Instagram presence...and how he's driving an entire business model around it. Wally discusses: - How and why he built the Instagram page - How to involve a community in your content creation - Going from Instagram page to multiple …
 
Three major airlines have killed off their in-flight magazines. The sensible move? Probably. The right move? I don't think so. Time to take a new look at old media. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Conten…
 
An interview with the amazing Ann Handley, who built her newsletter to over 50,000 subscribers in just a few short years. She details how she did it, and what's next. Ann covers: - How to think about your persona for your content effort - The best ways to build an audience with a newsletter - Why the welcome email is the most important email - What…
 
Content ideas come from many areas. Most often, you need to plan for it. Here's 10 different strategies and tactics that will keep the content marketing ideas flowing. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Con…
 
The first of a series of interviews with case studies from the Content Inc. book. Michael talks about how he used a content-first model to build a multi-million-dollar business. Michael covers some key topics including: - The future of social media - How to put email at the center of your strategy - Long-form content as a differentiator - The oppor…
 
Ryan Holiday, a follower of Stoicism, believes that people need to ask themselves these three questions every day. We look at each from a content creator/content entrepreneur perspective. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-sell…
 
So often forgotten, but almost always works. If you want to cut through the clutter and position yourself or your company as an expert, original research is the way. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Conte…
 
Most product-first and service-first business models have limited revenue possibilities. With an audience-based, Content Inc. approach, multiple revenue lines and diversification aren't just possible, but probable. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new…
 
Most marketers and content entrepreneurs diversify their content programs too quickly, endangering the program from the start. The fix? We need to start killing some of our channels and focus on being better in fewer places. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Ord…
 
A group is generally greater than the one. Here's an amazing example of multiple creators banding together to develop something amazing, sending their subscriber numbers skyrocketing. And guess what? The big players won't do it. But you will. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.c…
 
David beat Goliath because he played a different game. As content entrepreneurs, we can't fall into the trap of playing the same game as larger businesses. Time to rethink our strategies. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-sell…
 
Content entrepreneurs with large audiences can afford to focus on one revenue source. Joe Rogan can do it. PewDiePie can. So can Tim Urban from Wait But Why. But the creator middle class needs to diversify to survive. If that's you, time to get started. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing t…
 
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