بقلم Jeremy Snell

It’s a tactic that’s as old as recruitment itself. Engage with a candidate whose role includes managing and leading a team, then flip them into a client. It doesn’t seem that clean any more. Too many recruiters worry about the flip as if it requires a specific moment. It’s not a judo throw. Better to shift your mindset as to the conversation you’re…

Your voice is your most precious tool, it’s your edge. In this episode, we unpack how pitch, pace, tone, timbre, and volume shape the way clients experience your message. You don’t have to compromise who you are to improve your voice control. It’s about sounding intentional. We’ll explore how tiny vocal shifts can build trust, command attention, an…

Most agencies have a CRM. Few see it as the central hub for their business. Too frequently consultants become addicted to job boards and Linkedin to find today’s candidates for today’s jobs. And the CRM becomes a glorified bucket of CVs. If you want to improve your results and increase consistency of placements, take a fresh look at your CRM. I exp…

Relationships are everything in recruitment. It’s the biggest defence for why AI is never going to take our jobs. Yet how often do you review the quality of relationships you have with clients, candidates and prospects? What does good look like? And what will better be? And how do you plan to get there? I share my beliefs around relationships in re…

The clear answer is no. And the answer is yes. Because it’s your perception that drives decisions you make – bottom line is you can prove it is or prove it isn’t. The reality is the phone is still an important part of the fabric of a good sales strategy. A conversation will book a meeting more than an email ever will. Today we see high levels of ca…

The podcast is back and I’m ready to share ideas with those who want to listen. It’s been six months since I last published an episode. A lot has been happening for me and in the recruitment universe. I’ve got a couple of observations from the last six months – namely recruitment has got very good at talking about the importance of business develop…

This episode is full of gold (even if I say so myself). Everyone in recruitment claims “it’s all about relationships” and that getting people to know you, like you and trust you is important. But no one seems to share how to do it. Until now. I share the ten tools that build trust in relationship based sales and the order of ascension. Most are stu…

For almost every recruitment professional and business owner who desires more success there are three common barriers. And I’m going to share and unpack all three to help you get out of your own way and start building the business you want. This is a big episode. Yes, yes it is still 20 minutes in duration – it’s the content that’s big. Because eve…

Running your own recruitment business is tough. It’s hard enough running your own desk in an agency. The market is volatile, there is competition everywhere – for people’s attention and their wallets. Everyone believes they’re good at what they do and that they should be a natural choice for their clients. But it’s not true. Especailly if you ask c…

Firing clients is something we’ve all imagined. Strangely many choose to put up the disfunctional relationships they find themselves in. Scared to push back. Worried about losing a customer. But if they’re a drain of time, energy and resource and aren’t creating profit in enough abundance they’re a liability. I’m sharing a few stories and tactics t…

The big myth in recruitment is the importance of control. Or more accurately, the poor advice as to who should be in control. When you attempt to exercise control over another, it leads to manipulation. And feeling manipulated is not pleasant. It leads to candidates ghosting you and clients following their own path, rather than your advice. Making …

Right now as we enter the final third of the year there are three simple attributes EVERY recruitment professional needs to make sure they harness. The market is turning upwards. Business confidence is returning and there is money to be made. What you do in the next 90 days will ensure you close the year out strong AND position yourself for a rocke…

All is takes is a single idea to make a huge difference to your business. In theory, we’re all one idea away from achieving our goals. An idea, that when worked on with focus and determination could become the catalyst for growth. Joining the 4D Recruitment Method Membership could provide you with all the ideas you need to change your business for …

Time is an issue for many in recruitment. Not enough hours in the day. Too much to do. Yet there are those who seem to be super productive. Highly efficient. What do they do that others don't? I'm going to share with you a few truths about the lies we tell ourselves about time management and how you can become more productive without increasing hou…

Most in recruitment understand the importance of finding the pain - unearthing the problem in their sales process. The clearer we are on the problem, the easier it is to showcase the value of the solution we provide. Unfortunately most clients don't recognise their problems. Because, just like us, they only know what they know. To increase your suc…

Questions are the core to achieving good results. The better your questions the more you can help others to think deeply about what matters to them. The real magic is in your ability to listen and observe. Good listening and observation opportunities are only possible with good questions. In this episode, I share six powerful questions to help you …

When you have customers who you enjoy working with and they spend good money it’s a joy. Not every customer is equal – some can be drains on time and energy for less return. It’s important you know who your best customers are, the ones you can develop into great customers and who you could replace. This episode is all about increasing customer spen…

The elephant in the (meeting) room for recruiters is the simplicity of what they do. When you meet a prospect who boldly claims that “all agencies are…” or “other agencies are willing to do it for less” that there is little to no discussion about what “it” actually is. Whatever you recruit – CEOs on million dollar base or legions of temps to work i…

Training is in high demand in recruitment currently with businesses seeking to upskill their consultants. Much of the focus of this training is sales and BD orientated. Although investment is there for training, it’s the work that happens afterwards which makes the biggest difference in results. As an L&D professional, I’m sharing with you how to g…

Everyone who works in recruitment has an opinion about KPIs. It seems (from the stream on Linkedin) to be a polarising topic. My call on it? A business without KPIs is going to be weaker for it. And just because you’ve worked for a recruitment agency that beasted you with them it doesn’t make them broken. It only means the beasting was. A KPI is a …

For many recruitment agencies there is a need to win more clients. Increase revenue opportunities and become more consistent with selling. The quick response to this for many businesses is to look at training and skills development. Yet this doesn’t always bring the results that you’d hope. There are foundational elements that need to be in place t…

If you’d like to win more new business and cement stronger relationships with existing clients, there’s a proven tactic that works. Any tactic that works does well when it is done... well. And the marketing of High Value Candidates keeps you positioned as being valuable to your audience. When you can pick the right person, build the right list and …

When you work in recruitment, life can feel like a series of jobs that get worked. Some you fill, some you don’t. To increase the number of jobs you successfully fill it helps to see the process as a campaign. To run it as a project. It’s not a vacancy your working on (too transactional) it’s a campaign to deliver the hiring messages to the right p…

Positioning helps others to understand your offering and how you can add value to their business. Many of the prospects (and clients) you encounter will have an assumption as to how you work and what you do based upon interactions working with your competitors. That gives them fluency with your competitors, not you. Recruitment agencies still compe…

Would you like to make more placements each month? Or would you like to win more committed customers who choose you for your service rather than your pricing? There’s plenty of advice in the world about sales and marketing. What you want to pay attention to is your delivery and onboarding. This is the experience your customer will remember. How you…

Recruitment agencies across the globe are seeking the secret sauce to stand out from their competitors. When clients are hiring, most agencies focus on the “finding” of talent. The race to get product (CVs) to the client and to begin the process – to get candidates into interview or started in a contract. And in those agencies the emphasis is on qu…

As obvious as the title is, not everyone recognises this to be their truth. And when your customers (or prospects) treat you like your competitors it becomes more difficult to stand out. Being different is hard (apparently). Most recruitment agencies take the other path and attempt to stand out by being better. When your marketing and sales message…

How we frame in our mind what we do, how we do it and why we choose to do it for our customers is the start of our sales process. If we can’t formulate a coherent presentation to back up “This is how I work” we’re in danger of making assumptions. Assumptions that prospect already knows, that their experience with other recruiters makes them savvy t…

Review and self-reflection are an important part of growing your business. Taking time out of the day to day to look at what has been happening in your business. If we’re not careful, thoughts can often turn to looking at what hasn’t happened, what isn’t working. What about the stuff that is working well?You’ve got to where you are by being able to…

How do you know how good you are at your job? What is your benchmark to create a definition of good? You know what you know. Only with deeper thought do you become aware of what you know you don’t know. And this reflection time is often missing. Take something as simple, yet as sophisticated as job qualification. Or as I prefer to call it – briefin…

What separates the average recruiters from those who are achieving exceptional results? It's all in the corner cutting. Many recruiters want to get from A to Z as quickly as possible, but in doing so, they sacrifice the quality of the steps in between. This leads to incomplete client qualification, missed opportunities with candidates, and a lack o…

In this episode, Jeremy Snell discusses the danger of sticking to old ways of doing business and emphasizes the importance of regularly reviewing and evolving processes. He encourages listeners to challenge their own business practices and consider if they are fit for purpose and producing desired results. Jeremy will share with you four ideas for …

In this episode, Jeremy Snell discusses the development of great recruiters and the attributes that contribute to their success. Great recruiters are not born, but rather developed through self-improvement, coaching, and the right environment. After spending almost two decades working in Learning and Development, Jeremy shares his insights on the f…

In this episode, Jeremy discusses the negative impact of moaning and how it can affect our mindset and productivity. He emphasises the importance of focusing on controllable factors and not getting caught up in excessive moaning. Jeremy provides a practical approach to identify the underlying problems behind our moans and offers strategies to addre…

This week Jeremy explores the different tipping points that recruitment businesses often face when trying to grow. He covers the challenges and strategies associated with each tipping point, from growing from 1 to 2 employees to reaching 120 consultants. The importance of management, leadership, processes, and technology in facilitating growth is e…

In this episode, Jeremy Snell discusses the four biggest contributors to low productivity in recruitment businesses. He refers to these contributors as the Four Horsemen of the Apocalypse: complacency, assumption, procrastination, and blame. Jeremy explains how these entities can negatively impact consultants' productivity and offers strategies to …

In this episode, Jeremy Snell introduces The 4D Recruitment Method, a framework to help business owners scale and grow their recruitment agencies. The method is based on four key stages: Discover Design Develop Deliver Jeremy explains how each stage contributes to creating a differentiated and valuable recruitment service. He emphasizes the importa…