أفضل بودكاسات Instagram Ads (2024)

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Tired of Talking to the Same Followers? Try This Simple Instagram Ads Strategy 20:21

2d ago20:21

20:21

"Instagram followers are just a vanity metric" - sound familiar? In this episode, I'm challenging that common advice and showing you why thoughtful follower growth could be the missing piece in your business strategy! Here's what we're diving into this week: Why focusing solely on engagement (and ignoring follower growth) could be holding your busi…

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#87 - KI für Social Ads richtig nutzen mit Tobias Turk 32:37

17d ago32:37

32:37

Darum geht's in dieser Folge: Special Guest: Tobias Turk Die Bedeutung von KI in für Social Ads und Performance Marketing Wie unterstützt KI deine Social Ads? Welche KI Tools sind für verschiedene Bereiche sinnvoll? ChatGPT, Runway & Co. und vieles mehr... Registrierungslink für das Webinar: https://adslab-gmbh.webinargeek.com/social-ads-ki AI Perf…

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#88 - 3 Methoden zur Zielgruppen-Activation für Sales, Drops und Launches! 25:35

9d ago25:35

25:35

Darum geht's in dieser Folge: Wie du deine Zielgruppe heiß auf einen Sale oder Launch machst Wie wichtig eine Community ist Welche alternativen es zu Lead Generierung gibt Wie du das meiste aus einem Sale heraus holst. Warum Q4 und Black Friday schon Anfang des Jahres starten Werde Teil unseres Social Media Ads Clubs Tausche dich mit Social Media M…

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How To Actually Get Your Instagram Posts Seen By Your Followers (for just £3/day) 21:14

10d ago21:14

21:14

Ready to get your Instagram posts seen by the followers who actually need to see them? In this episode, I'm showing you exactly how to reach 80% of your followers (instead of the usual 20%) using strategic £3/day ads. Here's what we're covering: Why hoping your important posts will "get seen" isn't a strategy (and the simple £3/day fix that changes…

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The Reality of Launching a brand new Mastermind & Minimind (at the same time!) 32:27

17d ago32:27

32:27

Fancy a peek behind the curtain of a £60K launch that looked slightly unhinged (!) but wasn't nearly as spontaneous as it looked? Pour yourself a cuppa, because in this episode I'm sharing the full, unfiltered story of how I launched both a mastermind AND a minimind program (yes, at the same time - my team thought I'd lost the plot!) Here's what I'…

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#86 - Sind Carousels die neuen Reels? So funktioniert's! 28:33

23d ago28:33

28:33

Darum geht's in dieser Folge: Die Rückkehr von Carousel Posts und aktuelle Instagram Entwicklungen Neue Updates von Adam Mosseri (Instagram CEO) Vorteile von Carousel Posts So nutzt du Carousel Posts optimal für dich Gary Vaynerchuk’s Strategie und vieles mehr... Werde Teil unseres Social Media Ads Clubs Tausche dich mit Social Media Marketern aus …

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As a service business, WTF should I be doing for Black Friday? 23:46

1M ago23:46

23:46

Feeling confused about Black Friday? Wondering if you should jump on the bandwagon or sit this one out? Or maybe Small Business Saturday is a better option? And if you do an offer, should you use ads to promote it?! Don't worry, I've got you covered. Pour yourself a cuppa and let's dive into the world of Black Friday for service-based businesses. H…

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Why successful January's are made in Q4 (and exactly what I would be doing to get ready) 21:57

1M ago21:57

21:57

Ready to kick off 2025 with a bang that'll have your ideal clients queueing up faster than for the Boxing Day sales? Well, pop the kettle on and grab your favourite biscuits, because in this episode, Sophie shares what SHE would do if she was planning a sell out January launch as well how she helps her clients do exactly that. Here's what we're div…

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#85 – 10 Fehler, die deine Anzeigen Performance versauen 35:37

1M ago35:37

35:37

Darum geht's in dieser Folge: Traffic vs. Conversion Kampagnen – Was ist der Performance Killer? Offenes Targeting oder lieber Zielgruppen definieren? Das kann schief gehen bei deinen Anzeigenplatzierungen und vieles mehr … Werde Teil unseres Social Media Ads Clubs Tausche dich mit Social Media Marketern aus und erhalte Zugriff auf exklusive Inhalt…

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#84 – 3 unfassbare Copywriting Hacks für deine Ads 29:03

1M ago29:03

29:03

Darum geht's in dieser Folge: 3 genial einfache Hacks, die deine Marketing Texte deutlich erfolgreicher macht Wie Du das ultimative Ziel deiner Zielgruppe identifizierst und ansprechen kannst Wie Du aus einem Thema unendlich viele Post-Ideen generieren und testen kannst Werde Teil unseres Social Media Ads Clubs Tausche dich mit Social Media Markete…

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Building a Small, Effective Team So Your Business Doesn't Stop When You Do 22:40

1M ago22:40

22:40

There's a point in your business where you realise that if you want to truly be able to step away without everything grinding to a halt, you need to get some support. But deciding who you need in a team, what exactly they are going to help you with and how it can truly help and not just add more to your plate isn't always a smooth journey! Pour you…

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#83 - Was du 2024 über's Zielgruppen-Targeting wissen musst 35:52

2M ago35:52

35:52

Darum geht's in dieser Folge: - Die 3 Arten von Zielgruppeneinstellungen - Wie du Zielgruppen im Werbeanzeigenmanager richtig einsetzt - Was Advantage+ Audience bedeutet - Was die aktuellen Best Practices beim Zielgruppen-Targeting sind Werde Teil unseres Social Media Ads Clubs Tausche dich mit Social Media Marketern aus und erhalte Zugriff auf exk…

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The CEO's Tech Stack: Essential Systems for a Thriving, Hands-Off Business 27:42

2M ago27:42

27:42

Having a shed load of systems isn't going to magically run your business for you, but investing in the RIGHT systems and using them alongside a brilliant team is a GAME CHANGER. In this episode, I share: The three key ingredients for a robust business system: operational, client delivery, and business growth My journey from systems magpie to stream…

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Creating a podcast that resonates with your audience AND supports your business goals 14:32

2M ago14:32

14:32

Love the idea of a podcast but not sure if it's really where you should be spending your time? In this episode, Sophie shares her journey of starting and growing a podcast. She's also sharing what she's learnt about creating a podcast that resonates with your audience AND supports your business goals. Here's what we're covering today: The key reaso…

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How to make it Inevitable that 2025 will be a 6 figure year 20:10

2M ago20:10

20:10

Imagine going into 2025 already knowing you were going to hit your revenue goal. It was all locked in... secure. This is what I help my clients do and what I have created for myself, and in this episode I'm going to share how you can too. Here's what we're covering: Creating a Superfan System that grows your list AND builds an audience who are exci…

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#82 - Diese Instagram Updates musst du kennen 30:07

2M ago30:07

30:07

Darum geht's in dieser Folge: Es gibt neue Instagram Updates Profile Grid: Mehr Platz für kreatives Design mit dem neuen 4:5 Format. Music Update: Direkte Verbindung zu Spotify und die Möglichkeit, mehrere Songs zu deinen Reels hinzuzufügen. Map Feature: Sieh, wo sich deine Freunde aufhalten und entdecke neue Orte durch Locations Tagging. Broadcast…

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From Memberships to High-Ticket: Unlocking Revenue in Your Current Business Model 24:16

2M ago24:16

24:16

Ready to scale but can't imagine fitting in any more work or clients right now? In this episode, we're diving into three common business models and how you can boost your revenue without creating anything new. Here's what we're sipping on today: The membership model: How to make it work (even if you're not a "membership person"!) Multiple course of…

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Client Question: How can I increase the number of people who actually download the lead magnet and open my emails? 7:27

2M ago7:27

7:27

In a group coaching call last week we had a great discussion about what happens when your ads seem to be going well, but hardly any of the new leads are actually clicking on the lead magnet or opening your emails. I wanted to share the 3 things we talked about and how you can solve this issue too: Why great ad performance doesn't always equal engag…

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The Stackable Revenue Strategy: Secure £10K+ months, 6 Months Ahead 21:59

2M ago21:59

21:59

When you're scaling your business it can be really easy to get stuck in what I call 'the messy middle'. In this episode, I'm spilling the tea on how I transformed my approach to growth and found a way to build a business that truly aligns with my values and lifestyle. Grab your cuppa and let's dive in! Here's what we're sipping on today: Why hittin…

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Exactly How I Generated 57 Sales in Just 42 Days (Without Burning Out) 15:19

3M ago15:19

15:19

If you're anything like me, you know it's possible to boost your sales without burning out - but figuring out how to do it for your specific business can be a head-scratcher. Well, pop the kettle on and grab a biscuit, because I'm about to break down exactly how I generated 57 sales in just 42 days, all while working 3-day weeks and actually enjoyi…

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#81 - Top 4 Meta Ads Updates Q3 2024 37:55

3M ago37:55

37:55

Darum geht's in dieser Folge: Meta Ads Updates 2024: Was sich für Lead-Kampagnen ändert So nutzt du Gutscheincodes in Meta Lead-Formularen Interaktive Slider: Mehr Engagement für deine Lead-Kampagnen Conversion-Orte optimieren: Was Meta jetzt ermöglicht Comeback des Funnels: Tofu Mofu Bofu in Meta-Ads und vieles mehr... Werde Teil unseres Social Me…

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Beyond £10K Months: Crafting Seasonal Success Metrics for Your Business 27:37

3M ago27:37

27:37

I had a moment last week where I got REALLY irritated of the cookie-cutter definitions of business success plastered all over social media - and I'm actually not even just talking about '£10k months', it's way bigger than that. So in this episode, I'm ditching the one-size-fits-all approach and diving into what success really means for me and YOU! …

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#80 - Meta, TikTok oder LinkedIn? Wo sollte ich werben? 33:56

3M ago33:56

33:56

Darum geht's in dieser Folge: • Die beste Plattform für Social Media Ads• Meta vs. TikTok: Welche Plattform liefert die besten Ergebnisse?• LinkedIn-Ads: Lohnt sich der hohe Preis?• Kleine Budgets, große Wirkung: So geht’s• Erfolgreiches Targeting für Social Media Werbung Werde Teil unseres Social Media Ads Clubs Tausche dich mit Social Media Marke…

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Stop Wasting Your Ad Budget: How to choose the Right Facebook Campaign Objective 10:20

3M ago10:20

10:20

If you've ever felt confused, or like you're playing Pin the Tail on the Donkey when it comes to choosing your Facebook ad objectives - you're not alone! In this episode, we're demystifying campaign objectives once and for all! Here's what I'm spilling the tea on: The three crucial questions you MUST ask before setting up any ad campaign (and why t…

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An honest reflection and practical strategies on juggling motherhood and business 19:51

3M ago19:51

19:51

If you've ever felt like you're trying to spin plates while riding a unicycle when it comes to balancing motherhood and business - I can empathise! In this episode, I'm spilling the tea on how I (attempt to) run a thriving business while raising two daughters (and dealing with the occasional broken arm!). Here's what I'm dishing up: The game-changi…

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Are your Meta ads really working? 5 Metrics That Actually Matter 15:05

3M ago15:05

15:05

Are you pouring money into Facebook ads and wondering if they're actually doing anything for your business? In this episode, we're diving deep into the world of ad metrics and the difference between what you see on the dashboard, an the actual business impact! Here's what we're unpacking: The 5 key metrics in your Facebook ads dashboard you should …

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#79 - Social Media Content der verkauft 38:47

3M ago38:47

38:47

Darum geht's in dieser Folge: Welchen enormen Fehler Unternehmen beim Social Selling begehen Grundlagen für erfolgreiches Content Marketing 3 Best-Practices für Content, der verkauft Werde Teil unseres Social Media Ads Clubs Tausche dich mit Social Media Marketern aus und erhalte Zugriff auf exklusive Inhalte 👉🏼 Tritt FOR FREE unserer Community bei…

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Mastering the Art of Low-Cost Offers That Convert 15:40

3M ago15:40

15:40

Are you ready to sprinkle some magic on your business with a low-cost offer that your audience will gobble up faster than the last biscuit in the tin? In this episode, we're diving into the delicious world of low-cost offers that pack a serious punch! Here's what I'm sharing: What exactly is a 'low-cost' offer (and why £7, £9, and £27 are your new …

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A Sale a Day: Why I'm Aiming for 42 Sales in 42 Days (And You Can Too!) 10:10

3M ago10:10

10:10

Are you feeling the summer slump in your business? Worried about keeping those sales flowing while you're busy juggling work and family time? In this episode, I'm sharing my cheeky little challenge that's keeping me focused (and my bank account happy) during the school holidays. Here's what we're chatting about today: - The accidental holiday sales…

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#78 - Die 05 wichtigsten Instagram Metriken für Social Media Manager 37:07

3M ago37:07

37:07

In dieser Folge geht es um: PPURA- Best Practice Case: Content-Game von 1x auf 7x pro Woche geboostet! Notion-Liebe: Alles an einem Ort – Ideen, Bilder, Metriken! IG Update: Views sind die neue IG Metrik, Follower kommen danach. Real Talk: Gute Posts bringen Follower, aber es geht um mehr! Pro-Tipp: Content recyceln und ständig optimieren – That’s …

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3 Things My Most Successful Clients Have In Common (and it's not the size of their ad budget) 22:14

3M ago22:14

22:14

In this episode, we're diving into the three key strategies that my most successful clients share – and spoiler alert, it's not about having the biggest ad budget! Here's what we're roaring about today: 🦁 Knowing Your Client's Journey: Discover why understanding how your clients actually buy from you is a game-changer for your marketing strategy. 🦁…

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#77 - Wieviel Ad Budget brauche ich? - Skool Community FAQ 43:04

4M ago43:04

43:04

In dieser Folge geht es um: Wir beantworten die meistgestellte Frage aus der SMAC Gruppe Insider Tipps zum Ad Budget Gibt es ein Mindestbudget? Budget Spend bei Conversion Kampagnen, Lead Gen etc. Ergebnisse und Learnings durch Testing Tagesbudget oder Laufzeitbudget? CBO und vieles mehr… Werde Teil unseres Social Media Ads Clubs Tausche dich mit S…

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3 Steps to Conquer Facebook & Instagram Ad Anxiety 15:16

4M ago15:16

15:16

Is the mere thought of Facebook and Instagram ads making you break out in a cold sweat? You're not alone! As the number one concern I hear from brilliant business owners like you, ad anxiety is real. But guess what? We're tackling it head-on today! In this episode, we're breaking down: The 3 most common ad nightmares (and why they're more common th…

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Birthday Flash Sale Debrief: £3000 in 48 Hours (And What I'd Do Differently) 16:58

4M ago16:58

16:58

Fancy a behind-the-scenes peek at my recent birthday flash sale? Pop the kettle on and settle in, because I'm sharing all the juicy details of how I generated over £3000 in just 48 hours - without adding an additional work to my (already quite full!) plate! In this episode, we'll cover: My year-long journey to creating a truly scalable offer (spoil…

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How much should I be spending on my Facebook & Instagram ads? 12:11

4M ago12:11

12:11

Work out your ideal ad budget and maximize ROI with this strategic approach! Are you puzzling over your Facebook ad spend? You're not alone! In this episode, I'm tackling the budget question that would make me a millionaire if I had a pound for every time I heard it. Let's unravel the ad spending mystery together! Here's what you'll discover: Why t…

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#75 - Wie Social Media Events rockt: Insider-Tipps von Sebastian Giemsch 27:45

4M ago27:45

27:45

Hast du dich jemals gefragt, wie Musiker und Performance-Marketing zusammenpassen? Unser neuester Gast, Sebastian Giemsch, Performance Marketing Manager bei adslab und Musiker, teilt seine spannende Reise von der Apotheke über die Musik zur Marketingwelt. In dieser Folge geht es um: Wie man Zahlen für den Erfolg nutzt – sowohl als Band als auch bei…

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Baking the Perfect Facebook Ad: 3 Key Ingredients for Ad Campaign Success 16:45

4M ago16:45

16:45

Transform your ad strategy from Pinterest fail to showstopper with this simple recipe Are you feeling like you're trying to bake a Facebook ad cake without a recipe? In this episode, I'm sharing the three key ingredients that will turn your ad strategy from a soggy bottom to a star baker worthy creation! Here's what we're whisking up: The perfect c…

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Mastering Meta Ad Audiences: Your Guide to Targeting Success 18:17

4M ago18:17

18:17

Discover How to Create Powerful Custom and Interest-Based Audiences for Your Facebook and Instagram Ads Struggling to get your Meta ads in front of the right eyes? You're not alone, lovely! In this episode, we're diving deep into the nitty-gritty of creating effective ad audiences in Meta Ads Manager. Here's what you'll discover: The two-phase appr…

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#74 - Lead Qualität verbessern: Mehr Umsatz durch bessere Leads 37:13

4M ago37:13

37:13

Darum geht's in dieser Folge: Warum viele Leads nicht immer mehr Umsatz bedeuten Lead-Generierung und die Bedeutung von Lead-Qualität Beispiele und Tipps für effektive Lead-Magneten Wie man mit gezielten Creatives die richtigen Leads anspricht Zusammenarbeit von Marketing und Sales zur Verbesserung der Lead-Qualität und vieles mehr... Willkommen in…

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Mastering Masterclass Ads: 5 Steps to Filling Your September Masterclass with Ease using Facebook Ads 33:39

4M ago33:39

33:39

Discover how to create a sold-out masterclass using Meta ads and the Superfan System for maximum conversions Lovely listeners, are you ready to transform your September launch into a Taylor Swift-level event? Let's dive into my proven 5-step approach to creating a masterclass that not only fills seats but also seamlessly leads to sales! Here's what…

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From Stranger to Superfan: How to Optimize Your Instagram for New Followers 11:56

4M ago11:56

11:56

Discover Proven Instagram Strategies to Attract, Engage, and Convert New Followers into Loyal Superfans Is your Instagram profile giving new followers the cold shoulder? Time to roll out the red carpet! In this quick-fire episode of Lionhearted CEO, I'm sharing a game-changing strategy to transform your Instagram grid from 'meh' to magnetic for new…

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The CEO Shift: My Journey from Business Bottleneck to Lionhearted CEO 35:28

4M ago35:28

35:28

Discover How to Break Free from Being Your Own Growth Ceiling and Scale Your Service Business with Sustainable Strategies Do you find yourself: Constantly juggling client work, barely finding time to breathe? Saying 'yes' to projects even when you're already swamped? Struggling to hand over tasks because 'no one does it quite like you'? Dreaming of…

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#73 - Mehr Follower auf Instagram: Tipps und Tricks 34:26

4M ago34:26

34:26

Darum geht's in dieser Folge: Wie generiere ich organisch Follower? Sollen Unternehmen und Brands Follower kaufen? Die Relevanz der Followerzahl auf Instagram Der neue Instagram Algorithmus Welche Instagram Metrik ist die wichtigste? Welche Social Media Ziele sollten Unternehmen haben? Content Strategie - wie poste ich täglich? und vieles mehr... W…

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Client Cure, Ep5: The Funnel Fallacy: The art of balancing automation with creating connection 14:38

4M ago14:38

14:38

Is the idea of an automated funnel tempting but you're wondering if it's REALLY all it's cracked up to be? You're not alone! In this final episode of The Client Cure mini series, we're busting the myth of the 'set it and forget it' funnel and revealing how to create a client journey that's both scalable and deeply rooted in connection. Here's what …

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Client Cure, Ep4: Craft Your Irresistible Offer Stack: The Golden Thread Strategy 15:00

4M ago15:00

15:00

Are your offers more of a jumbled jigsaw than a clear path to success? Time to weave a golden thread (and I'll show you how!). In this episode of The Client Cure, we're diving into the art of creating an offer stack so irresistible, your clients can't help but take the next step. Whether you have multiple offers or just one signature service, you'l…

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Client Cure, Ep3: Escape the Warm Audience Trap with Organic Content Strategies for Meta Ads Success 10:45

4M ago10:45

10:45

Are you stuck in a content creation loop, speaking only to those who already know and love you? This "warm audience trap" could be sabotaging your Meta ads and stunting your business growth. In the 3rd episode of The Client Cure mini series, we're tackling the content strategy mistakes that keep you invisible to potential dream clients and showing …

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The Client Cure, Ep 2: Designing an Irresistible Lead Magnet for Facebook Ads that actually Attracts Your Ideal Clients 12:16

5M ago12:16

12:16

Ever created a lead magnet you thought was pure gold, only for totally random people to sign up? Don't worry, lovely - you're about to discover the Goldilocks secret to lead magnets that are juuust right! In this episode of The Client Cure, we're diving into the art of creating lead magnets that make your Meta ads irresistible. You'll learn: Why yo…

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The Client Cure - Ep 1. Simplify Your Meta Ads Strategy with The Superfan System 10:02

5M ago10:02

10:02

Are you ready to supercharge your business with ads that actually get you clients? Whether you're an ads newbie, you've had a go before with mixed results or you're running ads but are ready for even better results, I'm here to tell you that outrageously good results are within your reach. To celebrate the new series of Lionhearted CEO, this is the…

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#72 - Meta Gen AI und die Zukunft der Ads 26:15

5M ago26:15

26:15

Darum geht's in dieser Folge: AI Tools von Meta für Advertising Bild- und Text-Generierung Möglichkeiten von Meta Gen AI bei der Erstellung von Ads Welche Bild-Generierungsoptionen sind möglich? Für wen ist Meta Gen AI sinnvoll? Optimiertere Ads mit Meta Gen AI und vieles mehr... Willkommen in unserer SMAC-Community! Sei kostenloser Member unseres …

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#71 - Von 0 auf 500.000+ Follower "Der Poppi Drink Case" 34:25

5M ago34:25

34:25

Darum geht's in dieser Folge: Wie @drinkpoppi viral ging und in kürzester Zeit 500.000+ Follower gewinnen konnte Die Social Media Strategie von Poppi So funktioniert Community Building Influencer Marketing als einer der Main Reach Driver Was Brands sich von Poppi abgucken können und vieles mehr... Willkommen in unserer SMAC-Community! Sei kostenlos…

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