أفضل بودكاسات Iab Uk (2024)

1
EURO 2024: Tapping into football fandom 24:32

3d ago24:32

24:32

On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by Ginnie Dobson, VP of Commercial and Operations at Footballco, John Cole, Head of Global Client & Agency Solutions at LiveScore, and Alex Brown, Head of Sport & Entertainment, at EssenceMediacom UK, to discuss the upcoming EURO 2024 tournament. They get into how …

1
Digital Adspend 2023 in focus, with IAB UK’s Elizabeth Lane 15:44

10d ago15:44

15:44

To coincide with today’s launch of Digital Adspend 2023, James is joined by Elizabeth Lane, IAB UK’s Head of Insight and Measurement, to unpick the key takeaways to remember. They get into the double-digit growth of the market in the context of the wider economic backdrop, what’s driving spend trends and the addition of a brand-new channel to the r…

1
Spotlight on sustainability, with GroupM’s Dave Sandham 21:40

16d ago21:40

21:40

This week’s episode sees James sit down with GroupM’s Senior Director for Supply Operations, Dave Sandham, and the IAB’s Director of Transformation, Sophia Haynes, to chat about the IAB’s newly launched Environmental Sustainability FAQs. What’s the rationale, who’s involved and how are the FAQs being used day-to-day by businesses like GroupM? It’s …

1
The rise of content creators, LIVE from The Last Thursday Club 27:33

1M ago27:33

27:33

Creator marketing has exploded in recent years, but does it have a long-term future or is it just experiencing a moment? How does creator marketing differ from who we know as traditional 'influencers'? And how can brands authentically incorporate this marketing channel into their media plans? In this special live episode recorded at March's Last Th…

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A new era for podcasting, with Bauer Media Group’s Lucie Cave 23:22

1M ago23:22

23:22

Join James as he chats with Lucie Cave, Chief Creative Officer of Podcasts and Commercial Content at Bauer Media Group. Lucie is a podcast host, presenter and former editor of Heat magazine, but now leads the creative campaigns between Bauer’s famous audio and publishing brands and commercial partners. In this conversation, they get into Bauer’s ra…

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The evolution of omnichannel marketing 24:45

2M ago24:45

24:45

On this week’s episode, our CMO James Chandler is joined by Blis’ Amy Fox, The Media Leader’s Ella Sagar and MiQ’s Stephen Emsall for a look at how omnichannel marketing has evolved in recent years to adapt to the changing needs of consumers. Their conversation ranges from the shift in media buying and measurement, from a siloed approach to a more …

1
Leadership Summit 2024 special 24:59

2M ago24:59

24:59

IAB UK's annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together leaders from across the world of digital advertising to discuss shared challenges, debate the big issues and help build a better future for the industry. While we were there, we took the opportunity to speak to some of the 150+ delegates for The IA…

1
An interview with Sky News’ Sophy Ridge, live from Leadership Summit 2024 10:26

2M ago10:26

10:26

Recorded live at Sopwell House in St Albans, Sky News' Political Correspondent Sophy Ridge joins the IAB's Charlotte Robinson for a sit-down chat ahead of her speech at Leadership Summit 2024. Sophy discusses the major themes that could shape a UK General Election campaign in 2024, where she gets her news from and the political moments she's keepin…

1
International Women’s Day 2024 LIVE from The Last Thursday Club 27:04

2M ago27:04

27:04

To coincide with International Women's Day, Friday 8 March, Emily Roberts is joined live at IAB HQ by VIOOH's International Business Development Manager, Patricia Tarson, the Responsible Marketing Agency's CEO & Founder, Hannah Mirza and The Trade Desk's Lead Associate Account Director, Nadia Sultana. Their conversation, recorded in front of a live…

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Making disability inclusive advertising the default, with Ellen Hammett & Sonali Rai 23:59

2M ago23:59

23:59

On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by journalist & copywriter, Ellen Hammett, and Broadcast & Audio Description Manager at the Royal National Institute of Blind People, Sonali Rai. Their conversation digs into a recent article Ellen wrote for Marketing Week about disability inclusive marketing, cove…

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The AR Advantage, with Make My Day's Will Scougal 22:41

2M ago22:41

22:41

Join James as he chats with Will Scougal, Founder & Managing Director of Make My Day, the first augmented performance marketing agency. Explore the world of AR and its game-changing role in brand communication, learn the origins of Make My Day, and discover Will's highlights from the IAB's first AR roundtable. Learn more about Make My Day at: https…

1
The Joy of Digital, with IAB UK's Joy and Tom Stevens 19:41

3M ago19:41

19:41

It’s an IAB UK double-act this week on the podcast as James chats with our Chief Digital Cheerleader, Joy and Director of Marketing, Tom Stevens, about rediscovering the joy of digital. Discover the story behind the campaign’s inception, the creative magic that brought it to life, and Joy’s eclectic career path so far. *Spoiler* she may or may not …

1
Post-cookie readiness, with Jamie Toward 27:33

3M ago27:33

27:33

With Google finally phasing out third-party cookies this year, it's a great time to speak to an organisation that has been working on their solution for several years already. This week, James speaks to Teads’ Head of Data for the UK & Netherlands, Jamie Toward, about the Teads Media Barometer, the big calendar events in 2024, the level of prepared…

1
Top trends to watch for in 2024 LIVE from The Last Thursday Club 48:05

3M ago48:05

48:05

To coincide with the latest instalment of IAB Compass, our report to help the industry navigate the future of digital advertising, IAB UK's CEO, Jon Mew, is joined live at IAB HQ by Mindshare's Head of Futures and Innovation, Sophie Harding; Carat Global's Head of Media Futures, Dan Calladine; and OMG UK's Head of Futures, Phil Rowley. Their conver…

1
The Crux, Episode 3: Closing the female leadership gap 38:44

5M ago38:44

38:44

Welcome back to The Crux - a three part podcast series in partnership with Google, taking on the big questions marketers should be asking themselves. In this third and final episode, James speaks to WACL President Nishma Patel Robb about closing the female leadership gap. The conversation is a fascinating journey through the evolution of women in a…

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The Crux, Episode 2: Unlocking the privacy and trust opportunity 33:43

5M ago33:43

33:43

Welcome back to The Crux, an IAB UK Podcast mini-series in partnership with Google. Over three special episodes, the IAB's James Chandler takes on the issues at the heart of marketing’s future with a range of industry experts to get to The Crux – the questions marketers should be asking themselves. In Episode 2, we're asking 'How can you build trus…

1
The Crux, Episode 1: The viewing habits reshaping connection 32:36

5M ago32:36

32:36

Welcome to The Crux, a new IAB UK Podcast mini-series in partnership with Google. Over the next three episodes, the IAB's James Chandler takes on the issues at the heart of marketing’s future with a range of industry experts to get to The Crux – the questions marketers should be asking themselves. In Episode 1, we're asking 'What results do you wan…

1
Policy Special: all the latest on policy & regulatory affairs in digital advertising 19:09

6M ago19:09

19:09

With one of the more surprising government reshuffles seeing David Cameron make an unexpected return to front-line politics and with an election looming next year, James sits down with the IAB's Head of Policy & Regulatory Affairs, Christie Dennehy-Neil, to explore where all the uncertainty leaves digital advertising and to unpack the various regul…

1
The Future of Work, with Christine Armstrong 24:54

6M ago24:54

24:54

Christine Armstrong is an expert and vlogger on the future of work. A regular on the stage at IAB UK Leadership Summit - and always an audience favourite - we wanted to bring her energy, humour and insight to a much wider IAB audience and so invited her to be a guest on the podcast, and she doesn't disappoint. In this chat with James, Christine sha…

1
The Year of Retail Media 38:56

6M ago38:56

38:56

Hot on the heels of our new event, Retail Media Upfronts, we are joined by Jill Orr, Criteo’s Managing Director for Enterprise in EMEA and Lee Roberts, Media Sales Director at Tesco Media & Insight Platform giving us the inside scoop on the opportunities this growing channel presents for advertisers Hosted on Acast. See acast.com/privacy for more i…

1
Realising the potential of Programmatic DOOH, LIVE from The Last Thursday Club 35:38

6M ago35:38

35:38

DOOH accelerated during the pandemic, but its full benefits are only now truly being understood. The UK has been seen to lag behind Europe in untapping the true potential of programmatic DOOH, but are we now finally ahead of the curve? A big questions, and fortunately our member experts have answers... In this special LIVE episode recorded at Octob…

1
15 years of Absolute Radio, with Paul Sylvester 30:02

7M ago30:02

30:02

As Absolute Radio celebrates 15 years on air, Content Director Paul Sylvester looks back on a decade and a half of the growth, brand extensions and long-standing commercial partnerships that have defined one of the UK's most popular radio stations. Chatting to James Chandler fresh off the back of a month of 15th birthday celebrations, Paul discusse…

1
ME-EOs, retaining female talent & reshaping work culture, with Nicola Kemp 40:41

7M ago40:41

40:41

In an extended episode of The IAB UK Podcast, Nicola Kemp joins James for a fascinating conversation about the business advantages of embracing flexible working, retaining and helping women to thrive in the ad industry, and the stereotype that having children kills career ambitions. Nicola - who is Editorial Director of Creativebrief and a member o…

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The power of emotion in advertising, with DAIVID's Ian Forrester 35:55

7M ago35:55

35:55

With the average person being exposed to hundreds of advertising messages every day, how do you insert your brand into the "highlights reel" of a consumer's day? In this episode, Ian Forrester, founder of DAIVID, tells James Chandler that the key to being noticed, remembered and liked is all about emotion. DAIVID is one of the industry’s leading vo…

1
Sport, Fandom and the Anatomy of Hype, with Amazon Ads 19:22

8M ago19:22

19:22

Kicking off Season 14 of The IAB UK Podcast, and with one week to go until Digital Upfronts 2023 kicks off with Amazon Ads' Upfront, the IAB's CMO James Chandler chats all things live sport and fandom with John Paul James, Amazon Ads’ Senior GTM Strategy Lead for Live Sports in Europe. Talking about Amazon Ads & Twitch Ads' global study on fan cult…

1
Transparency in play: How to build trust in gaming & advertising 24:36

9M ago24:36

24:36

Join Venatus as they explore the dynamics of trust in the ever-changing ecosystem of gaming and advertising. They will shed light on the challenges, strategies, and opportunities for the industry when it comes to building trust on both sides of the ad supply and demand chain. From understanding in-game audiences to viewability metrics, they will un…

1
What do your customers really want from Generative AI? 24:07

9M ago24:07

24:07

As an industry we can get so caught up with shiny new tech that we forget what it means for the most important person, the customer. In this discussion, Spark Foundry's Chief Strategy Officer, Marcos Angelides, looks at how people are using Gen AI in their everyday lives. From accessing expert guidance, to expressing their deepest passions, he'll c…

1
Are you smarter than a 10 year old? 23:26

9M ago23:26

23:26

AI, whilst not an alien concept, is still an emerging technology that adults are having to embrace and adapt to. Much like Gen Z have only known a world of smartphones and wifi, Gen Alpha will grow up accustomed to AI firmly embedded in many aspects of their day to day lives. It is currently adults that are planning the future application of AI, bu…

1
Game On: how your brand can be a supporter, not just a spectator 27:30

10M ago27:30

27:30

Interest in women’s football is at an all time high, with England’s Lionesses the most supported women’s national side in the world. To understand how this year’s Women’s World Cup is a key opportunity for brands if they play it right, Footballco's Meg Templeton and Head of INDIVISA Morgan Brennan join us for Stay Engaged. They share some of the am…

1
How do we build a better consumer advertising experience for CTV? 17:22

10M ago17:22

17:22

Join Index Exchange and Warner Bros. Discovery as they discuss building a better consumer advertising experience in CTV. In this informative and empowering discussion, Sara Vincent, Index Exchange managing director UK&IE, and Faisal Karmali, Warner Bros Discovery’s VP, Digital Business Operations, will discuss the current state of CTV in the UK, pr…

1
Supporting Black women in the ad industry: are you taking action? 35:30

10M ago35:30

35:30

In this episode we delve into the experiences and challenges faced by Black women in the advertising and marketing industry. Lollipop Mentoring CIC is a groundbreaking mentorship programme dedicated to supporting Black women by providing guidance and invaluable networking opportunities with senior leaders from all races. Did you know that, on avera…

1
Thinking Outside the Box with AMA 12:44

10M ago12:44

12:44

In this session, Gabriel Green, Creative Production Manager at AMA, showcases the power of audio and shares how brands can use Dynamic Creative in innovative ways. Hear how brands like Sky, Specsavers and Target use contextual and audience-level data in unique ways to serve the most relevant and actionable ad to each listener - from using a listene…

1
The Future Is Here: How AI Is transforming advertising 27:23

11M ago27:23

27:23

The advertising industry has undergone a massive transformation thanks to the adoption of AI, even before the advent of ChatGPT, the momentum towards AI-driven advertising has been gaining speed. Quantcast CEO Konrad Feldman and CMO Deb Stambaugh will discuss how humans are actively interacting with AI for the first time and how better computers an…

1
Understanding the potential of AI and how it can benefit your storytelling 18:39

11M ago18:39

18:39

In this session you will learn how LADbible Group has been able to utilise the camera for entertainment experiences and how AI is being embraced to enhance the roadmap. The session will explore the themes of innovation through emerging technology formats, mastering prompts and understanding how capabilities have expanded. People will come away from…

1
The Global Picture with IAB Tech Lab 22:06

12M ago22:06

22:06

As he visited the UK for its 'Video Everywhere Binge Series', James Chandler sat down with IAB Tech Lab's CEO Anthony Katsur to understand Tech Lab's priorities and where he thinks the organisation can make the biggest and most profound change in the industry.Their conversation covers the sustainability of digital advertising, privacy in a new era …

1
Distilling the AI need-to-knows with Contagious' David Beresford 25:39

1y ago25:39

25:39

Ahead of AI-themed Engage on 25 May, our CMO James Chandler sits down with Contagious’ David Beresford to cover the agencies and advertisers using AI right and what Contagious are getting asked the most when it comes to artificial intelligence. Think of this episode as a taster of what to expect from David at Engage as he distils the hyperbole from…

1
Policy Special: all the latest on policy & regulatory affairs in digital advertising 19:23

1y ago19:23

19:23

Regular listeners will be familiar with our regular visits to the world of Policy & Regulatory Affairs, when we invite our IAB UK experts onto the show to share the latest news from the world of Westminster and its impact on digital advertising. In this episode, our Head of Policy & Regs, Christie Dennehy-Neil is joined by Public Affairs Lead, Beck…

1
Leadership Summit 2023: highlights, optimism and leadership qualities 27:55

1y ago27:55

27:55

IAB UK's annual Leadership Summit returned to Sopwell House last week, bringing together leaders from across digital advertising to debate key challenges, share ideas to move our industry forward and hear from a raft of inspiring speakers. From the shape of the political landscape to building a happier, more productive workforce, sessions focused o…

1
International Women’s Day 2023 with Visible Start & GroupM 31:30

1y ago31:30

31:30

Four years ago, Jacquie Duckworth co-founded Uninvisibility - a company with a singular mission to get midlife women back into work after extended career breaks. She joins James to explain how the company’s eight-week training course, Visible Start, is empowering women aged 45 and over to build a new narrative when it comes to their careers. The co…

1
The science of sound, with Spotify's Marion Boeri 23:23

1y ago23:23

23:23

In 2022, Spotify Advertising published the first volume of 'Sonic Science' to demonstrate the power of audio by developing a deeper understanding of how audio content connects emotionally and physically with listeners. Last year’s research, which many listeners will have seen presented at IAB Engage 2022, explored how sound impacts the brain by mea…

1
Diversity Unlocks Discovery Episode 4: Ramadan with Basma Khalifa & Miriam Faber 27:03

1y ago27:03

27:03

In the fourth episode of our 'Diversity Unlocks Discovery' mini-series in partnership with Meta, IAB UK's Director of Transformation Sophia Haynes is joined by Meta's Miriam Faber and Muslim creator Basma Khalifa as the conversation turns to Ramadan, which this year starts in late March and will be marked by 2.6 million Muslims in the UK. Miriam an…

1
Data, insight and creativity: the story of DAX 27:26

1y ago27:26

27:26

To kick off another week in digital advertising, IAB UK's CMO James Chandler is joined by two big names from media company, Global - DAX Strategy Director, Julia Connaughton and Commercial Platform and Product Director for Outdoor, Mungo Knott. From the early days of DAX's creation in 2014 and the critical acclaim it received, to the huge moment w…

1
Highlights from CES and the year ahead in video, with Index Exchange and dentsu 24:08

1y ago24:08

24:08

In a particularly global episode of The IAB UK Podcast, James is joined by Josje van den Bos, dentsu international’s Head of Addressable Media and Jessica Breslav, Chief Customer Officer at Index Exchange. Following Jessica's trip to CES back in January, the conversation covers all the innovations to emerge from this year's show in Vegas, as well a…

1
2023 trends and predictions LIVE from The Last Thursday Club 28:20

1+ y ago28:20

28:20

Ahead of next week's launch of IAB Compass, our brand new report to help the industry navigate the future of digital advertising, James is joined live at IAB HQ by Mediaocean’s Director of Marketing for EMEA and APAC, Rachel Lyall; the7stars’ Head of Big Tech Activations, Adam Chugg; and OMD UK's Chief Planning Officer and Campaign’s number one med…

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Diversity Unlocks Discovery Episode 3: Carrie Timms & Clara Holmes 32:40

1+ y ago32:40

32:40

In the third episode of our Diversity Unlocks Discovery mini-series with Meta, host Sophia Haynes is joined by Meta’s Carrie Timms, Director of Global Customer Marketing EMEA, and creator and model Clara Holmes - otherwise known as @rollinfunky, who has worked with brands including Boots, Bravissimo and Tesco. They discuss the reality of living wit…

1
Looking back at 2022 in digital advertising 30:59

1+ y ago30:59

30:59

In this final episode of 2022, James is joined by the IAB's Head of Ad Tech, Chloe Nicholls; Head of Marketing, Tom Stevens; and a familiar voice to regular listeners, Head of Policy & Regulatory Affairs, Christie Dennehy-Neil. Their chat covers all the latest legislative news from the year, explores how businesses have spent their time prepping fo…

1
10 media trends for 2023, with dentsu International’s Dan Calladine 31:48

1+ y ago31:48

31:48

With 2023 mere weeks away, we’ve got media trends extraordinaire Dan Calladine on The IAB UK Podcast to give us his expert take on the trends set to shape the year ahead. As James explains, it’s IAB etiquette now that Dan, who is Head of Media Futures at dentsu International, joins us on the podcast at this time of year just as he’s putting the fin…

1
Meet the Founders: Kit Chilvers and Iyrah Williams, Pubity Group 26:04

1+ y ago26:04

26:04

This episode is the latest in our 'Meet the Founder' series, and this week it's two founders for the price of one as James talks to Kit Chilvers and Iyrah Williams, Co-Founders of Gen Z sensation, Pubity Group. From starting out as Instagram influencers aged 14, their audiences grew in their millions, and after a stint working at LADBible they even…

1
Attention Special: LIVE at The Last Thursday Club 33:39

1+ y ago33:39

33:39

Welcome to the first ever live episode of The IAB UK Podcast, recorded at IAB UK HQ in front of an audience of members at our second Last Thursday Club. The theme was a trusty favourite of this podcast - attention - and for this live episode we assembled three of the sharpest thinkers when it comes to this ever-changing conversation. At the mics, w…

1
Diversity Unlocks Discovery Episode 2: Fik Woldegiorgis 22:37

1+ y ago22:37

22:37

In the second episode of our 'Diversity Unlocks Discovery' mini-series in partnership with Meta, host Sophia Haynes speaks to Fik Woldegiorgis, Meta's Country Marketing Director for EMEA. Through the lens of Black History Month, Sophia and Fik talk about how Black representation in advertising can be improved, explore the wide range of resources al…

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