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Welcome to fwd:thinking. A weekly podcast for anyone looking to take their b2b marketing and marketing ops to the next level. Each week we dive into a topic currently having a giant impact on B2B and marketing ops. We'll also host the best marketers in the game to learn their secrets and get practical advice we can execute today. Tune in.
 
FWD: Thinking is a podcast about bold professionals who have challenged the status quo to recreate their careers. They've grown out of the cracks in the org chart, punched above their titles, and when all else failed, started their own companies. Hosted by Khe Hy and created by Quartz, this podcast traces the blueprints that lead to a more fulfilling work life.
 
The FWD: Thinking Show is a podcast dedicated to sharing innovative email marketing strategies from the most successful, forward thinking marketing minds in the world (see what we did there?). From copywriting to email design, conversion optimization, and everything in between, we uncover the game changing tactics and strategies that enable small businesses and entrepreneurs to accomplish more with email marketing. The FWD: Thinking Show is brought to you by the team at AWeber, the powerfull ...
 
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show series
 
In this week's episode, we're expanding the fwd: thinking umbrella to include another subset of the podcast; re: thinking! In this spin-off series, Charlie our COO and Co-founder takes his years of experience and challenges the status quo of some fundamental topics in marketing (and more) to help us rethink how we look at this field as a whole. If …
 
Does your operations team have a business outcome problem? We think so. In this week's #MOpsin10, we discuss why we think ops teams, specifically MOps, have a hard time having an outcome-driven mindset instead of a project-driven mindset. We shine some light on why it's really important to prove your value to the business by having an outcome-drive…
 
If you have been following our content lately, you've probably heard us talk about our product MOps method. We even talked about it a few weeks ago in this episode. So in this week's episode, we're joined by Jessica Kao, Senior Director of Demand Operations at F5 who has been implementing this type of thinking for her organization recently and was …
 
У другому випуску подкасту поспілкувалися з Романом Лютіковим, лідом команди перформансу у Pitch. Обговорили GWT, швидкість веб-аппів і швидкість розробки, підходи до дебагу і Node.js, Clojure і ClojureScript, проблеми моделювання даних та інше.На що варто підписатися:– Телеграм-канал Fwdays: https://t.me/fwdays– Twitter Романа Лютікова: https://tw…
 
When trying to deliver features or projects that deliver on your business objectives, it can be hard to do this in a SILO. One way to tackle this is with team coalitions. This week on #Mopsin10 we're diving into team coalitions; what they are, why they're important, and how to start them to deliver on your key outcomes for the revenue team. So list…
 
In this week's fwd:thinking episode we're joined once again by Asia Corbett who took us through the fundamentals of data governance a few months back. This time we're diving deeper into data governance and how to actually operationalize it at your organization. Asia walks us through her best practices for good data health and framework that she's l…
 
In this week's #MOpsin10, we're digging into a highly debated topic- the MQL. In this ep, we're contesting the popular opinion that "the MQL is dead" and showing you why they're not pointless, just misunderstood and utilized wrong. We want you to stop the hate for MQLs and instead get back to the true roots of a "Marketing Qualified Lead" and why i…
 
Ми вриваємося у світ технічних подкастів з класним форматом (Right Tool For The Job/"RTFJ”), класним ведучим та класними гостями. У першому випуску наш ведучий Олександр Соловйов розпитав у Андрія Лісточкіна про його кар’єрну драбину та якими інструментами він користувався на кожній із сходинок.На що варто підписатися:– канал Fwdays: https://t.me/f…
 
In this week's episode, we're joined by a long-time colleague, client, and friend, Sydney Sloan who is the CMO at SalesLoft. Sydney is well-versed in the language of Account-based Marketing, Sales Enablement, and Revenue Operations. So in our discussion today, we're going over how you can bring all of those factors together to create the most effic…
 
Welcome back to another episode of our series, #MOpsin10! This week, we're breaking down our best tips to help you improve your Speed to Lead - the process of an inbound lead getting followed up with and connected to a salesperson. In this mini-episode, we'll give you action items you can take back to your own organization that will help you gain a…
 
In this week's episode, we're joined (again) by a very special guest and our VP of Solutions Architecture, Alison Rouse! In a previous episode, we chatted with Alison about attribution and you all loved it. So in this episode, we're diving deep into building an Analytics Framework. If you've been following our content, you may notice that this is a…
 
In this week's #MOpsin10 we're diving deep into one specific area of a topic we think is very important to marketing operations; the analytics framework for your revenue team. In our quick 10 minute episode, we're specifically going to cover what questions you should be asking to help you plan how you are going to build your framework. Building a f…
 
In this week's podcast, long-time marketer Chantelle Marcelle joins us to chat about content marketing and strategies. We also take a deep dive into why you should be building buyer communities in B2B marketing and how you can do it right. Chantelle's marketing background started in journalism so she walks us through the importance of storytelling …
 
In our newest #MOpsin10, we're giving you our top tips for why marketing operations should own "Speed to Lead" at your company. As one of the most important functions in B2B, Speed to Lead, or how quickly and efficiently you can connect an inbound lead to sales, can help determine just how well your customer experience is and potentially prevent re…
 
In this week's episode, we're joined by our long-time client, friend, and marketing ops leader, Liz Medlicott. Liz is the Director of Marketing Operations at Model N, a revenue growth platform, where she leads a cross-functional team that is always thinking about how their work ladders up the overall business objectives. Liz takes us through her jo…
 
In our second installment of #MOpsin10, we're covering how to build an analytics framework. We'll take you through what exactly it is, why it is so important and how you can start to build one yourself. So if you're in MOps and run into issues with out-of-control report requests, spending too much time at the end of the quarter pulling data, or tea…
 
Дискусія: Як виростити сильних розробників і збирати їх в міцні команди з онлайн-конференції JavaScript fwdays'21, яка пройшла 5 червня 2021 року.Гості: Олена Жукова, Андрєй Мєліхов, Віктор ТурськийРозмовляють про:- Хто такий сіньйор? А хто такий мідл?- Найм через навчання (школи при компанії).- Онбординг - як не викликати відразу до складного прод…
 
We have a surprise for you in this week's episode! drumroll, please... It's #MOpsin10! We're kicking off a new mini-series where we dive deeper into MOps subjects and hot topics all within 10 minutes - perfect for a quick break or commute. In our first #MOpsin10 episode we're walking you through why you should treat your approach to running your ma…
 
Дискусія: Монорепи. За і проти з онлайн-конференції JavaScript fwdays'21, яка пройшла 5 червня 2021 року.Гості: Остап Червак, Олексій Левжинський, Антон Вєрінов, Євген Обрезков та Олексiй Распопов.Поговоримо про те, чи варто використовувати монорепо, та як їх налаштовувати "правильно". Всі історії засновані на реальному досвіді.Навіщо взагалі монор…
 
In this week's episode, we're joined by Melissa Meinert, the Director of Demand Generation at SalesLoft! She's helping us unpack the complexities of supporting the SDR team operationally and shares her advice she has learned along the way with the SDR reporting under her in marketing. Melissa takes us through actionable tips and tricks she's found …
 
This week we're back to dive into the MOps content you all know and love. In this episode, we're going to give you our top three tips to help you stand out as a forward-thinking MOps leader. Go from good to great in your role with these topics and you will not only elevate your career but you will also learn how to level up your strategic value in …
 
Ask anyone who has been in marketing operations more than a few years and they will likely tell you how much harder it has become. But why is it? In this week's episode, we're discussing the changes we've seen in marketing and revenue operations in the last 11 years we have been in the space and we believe that the reason things are harder all come…
 
Дискусія: про алгоритми, співбесіди з онлайн-конференції React fwdays'20, яка пройшла 23-30 березня 2021 року.Учасники дискусії:- Андрій Лісточкін (Viravix / MetaSystems)- Антон Вєрінов (Wix Engineering)- Марк Орел (Software developer)- Вітя Мусієнко (Nylas)Говорять про:- що таке кодинг інтерв'ю;- при чому тут алгоритми;- які компанії завжди вимага…
 
In this week's episode, we're joined by Kirti Dewan, VP of Marketing at Bugsnag (a SmartBear Company), who has had a career as a marketing leader at different technology companies for almost a decade. Kirti takes us through her journey as a marketing leader transitioning from large, in-house work to fast-paced start-ups, a few years consulting, and…
 
Fwd:thinking is back! And in this week's episode, we're joined by seasoned start-up marketer, Sruthi Kumar who is currently the Director of Demand Generation at TripActions. Sruthi has been immersed in marketing her whole career and has worn dozens of hats. This has helped her develop a wide-ranging skillset and become a marketer with a wide range …
 
Дискусія з онлайн-конференції React fwdays'21, яка пройшла 23-30 березня 2021 року.Учасники дискусії:Олександр Соловйов (Kasta)Єгор Львівський (GitHub/Microsoft)Роман Лютіков (Pitch)Розмовляють про:Історія і практика показують, що дуже багато технологій (не тільки у frontend-e), проживають свій пік хайпа, виходять на плато продуктивності і далі ста…
 
Дискусія з онлайн-конференції Highload fwdays'20, яка відбулася 20 жовтня 2020 року.Учасники дискусії:- Андрій Нікішаєв (Moneyveo)- Олексій Ковальов (Teamwork Commerce)Модератор - Денис Резник (Intapp)Під час дискусії обговоримо наступні питання:- Що для вас SQL та NoSQL бази даних?- Чому NoSQL не витіснив реляційні бази за останні 10 років?- Sсhem…
 
In this week's episode we're joined by Francis Brero who is the Co-founder and CPO at MadKudu, where they are working to help B2B companies use predictive modeling and AI to improve their operations and drive more revenue. Francis takes us through all of the facets on today's AI in marketing. We chat about how to get your team onboard and comfortab…
 
In this week's episode, we're joined by Toby Murdock, co-founder and CEO of Highway Education. If you are looking for MOps talent and haven't heard of this company yet, or you are new to the field and wanting to learn more about opportunities in MOps, then be sure to listen along to this episode! Finding young MOps talent is hard work. So on this w…
 
This week's episode is a great level-set for anyone who owns, inherited or may be implementing a new sales engagement platform (ie SalesLoft or Outreach) in their business. We're going to walk you through 5 best practices we've learned over the years about what to do when adding this type of solution to your tech stack. We're covering a lot of grea…
 
#3 Фронтенд, бэкенд и фулстек (заходят как-то в бар) / Вадим Макєєв, Андрєй МєліховДіалог, який відбувся в рамках онлайн-конференції JavaScript fwdays'20 autumn 11 вересня 2020 року.Учасники діалогу:Вадим Макєєв (HTML Academy), Андрєй Мєліхов (Arrival)Розмовляють про:- чи потрібен фронтендеру бекенд і девопс- шаблонізаціі на фронті і на бекі- ціна …
 
What happens when you are propelled into a leadership position and then handed over managing the SDR team right when a pandemic starts? In this week's episode with Be'Anka Ashaolu (VP of Marketing at Propel) she shows that your leadership skills really stand out! On this week's episode, Be'Anka walks us through her history in various roles leading …
 
In this week's episode, we're joined by the Head of Demand Gen at Qualified, Sarah McConnell. Sarah's path has not been linear by any means, from competitive volleyball to PR to B2C at a small beer company, her past experiences have helped shape her into the rockstar marketer she is today. In the chat, we're tackling the hot topic of conversational…
 
In this week's episode, we're talking about a topic that every MOps person should care about... data governance! And we're joined by someone who knows all of the ins and outs of data, Asia Corbett, the Director of Revenue Operations at Postal.io. With a background in economics and finance, Asia gives us her insights on data governance based on year…
 
Діалог, який відбувся в рамках онлайн-конференції JavaScript fwdays'20 autumn, 17 вересня 2020 року.Учасники діалогу:Іван Акулов (PerfPerfPerf)Андрій Лісточкін (Viravix / MetaSystems)Розмовляють про:- що потрібно в плані перформансу- еволюція інструментів- еволюція фронтенда і бібліотек, в який момент все пішло не так- система цінностей девелоперів…
 
In this week's episode, we have a very special guest, Brooke Bartos, who is the Director of Marketing Operations & Analytics at Invoice Cloud! With years of marketing experience both in-house and at an agency, Brooke takes us through her journey in MOps and some of the advantages and challenges she's faced in these roles along the way. Brooke also …
 
The journey to a marketing career doesn't have a specifically laid out path. And this week's guest Bartek Woroniecki is a great example of that. From BDR to now running demand gen programs and marketing operations at a fast-paced startup, Bartek has grown his career by taking on different roles that helped him hone a broad skill set across marketin…
 
2020 proved that having a strong operational foundation was the key to success for the move to relying on all things digital. Companies that had the most strategic advantage to stay agile during an uncertain time were the ones who had their sh*t together operationally. In this week's episode, we're talking about how having strong operations can be …
 
Are you struggling to keep up with 'industry' benchmarks? Do you even know what yours are? Do you think they're useful? Well, we think they're a bit pointless and in this week's episode, we're discussing why we think so. We get asked this question A LOT- specifically, anything around funnel reporting. So in this podcast, we'll go over why we don't …
 
In this week's episode, we're joined by one of our MOps consultants, Christie Montague-Fusco, to go over the do's and don'ts of sending mass emails to your database. This is an especially tricky topic because if you want to do a mass send without getting a ton of backlash, there are very specific things to consider. But don't worry, we've created a…
 
In this week's episode we're hitting the ground running and taking a deep dive into data & reporting. We're joined by Klearly's Founder & CEO, Alex Krawchick who conceived the platform based on the lack of proactive analytics tools for marketing teams. We cover predictive analytics, 'invisible' touch points, how much data you should be saving and s…
 
In this week's episode we're taking a step back to focus on one of the most important parts of marketing ops... the people! We're taking a break from our typical tech-heavy topics to help you and your team reset, recharge and revamp your work environment. We're covering how to boost morale, drive adoption of your tools and programs with gamificatio…
 
Attribution seems to be a very hot topic right now. But do you know what it really is and, more importantly, how to do it the right way? This week we have our measurement and analytics expert, Alison Rouse, back to talk all things attribution. We're diving into where things might be going wrong for you (hint: using attribution to prove your pipelin…
 
Does your team have a clear insight into the customer journey, especially when it comes to email? Is your customer (potential and current) experience aligned to what their expectations are? Do you have clear definitions for when each department in the revenue team interacts with them? If you answered no to any of these questions, you might want to …
 
In this week's episode we're helping you, the MOps extraordinaires, communicate with your teams better! We're going through the top four things you should be relaying to the revenue team to make your (and their) life easier. We dive into topics like project timeline expectation, technical debt, tool efficiency, and attribution misunderstandings. Th…
 
#1 Discussion on technologies: Node.js / О.Шаровар, І.Клімов, Т.Шемсединов, А.Шумада, Н.ГалкінДискусія з онлайн-конференції JavaScript fwdays'20 autumn, яка відбулася 26 вересня 2020 року.Учасники дискусії про Node.js:Олена Шаровар (Waverley Software)Ілля Климов (JavaScript.Ninja)Тимур Шемсединов (Metarhia, Kiev Polytechnic Institute)Андрій Шумада …
 
Has your tech stack grown out of your control? Or did you inherit one that was already a mess? Then this week's episode is for you! We're heading to the fwd:thinking laboratory to dissect the ominous Frankenstack. We'll cover how to identify if you have one (spoiler: you probably do), how to take back control, and prevent it from ever happening aga…
 
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