Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: What you need to do as Google AI Overviews continue to roll out and change Google Lens collaborates with Emily in Paris Timestamps 00:00 - Intro 00:23 - What you need to do as Google AI Overviews continue to roll out and change 23:23 - Google Lens colla…

A recent report has revealed Google's manipulative tactics for squeezing more money out of PPC advertisers. We've long suspected it, but now we have concrete evidence. It's time to ditch the illusion of partnership and recognise Google for what they are: a competitor vying for your marketing budget. Watch the video instead: https://exposure.ninja/i…

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week Tim and Dale talk about: 1. Google's August 2024 Algorithm Core Update 2. AI Overviews Hit the UK 3. Marketing Lessons from Harris/Trump’s PPC 4. X Gets Even More Unsafe for Brands Watch on YouTube instead: ⁠⁠https://exposure.ninja/dojo-30⁠ Get a FREE review of your w…

Over the last 10 years, the team at Exposure Ninja has analysed over 35,000 websites. Meaning, we understand the main reasons why websites struggle to convert at more than 2%. If you want to go above and beyond this 2% then today’s podcast is for you. Watch the video instead: https://exposure.ninja/two-percent Get the show notes: ⁠⁠https://exposure…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.This week we’re joined by Sam Hollis, Content Producer at Agency Hackers and we talk about: Polly Pocket’s ‘90s-era compact is now life-sized A really bad week for Google Marketing lessons from Disney’s D23 event Timestamps 00:00 – Intro 04:52 – Story 1 – Polly Pocke…

We boosted one of our clients website conversion rates from 1.4% to 7.6%. That's a 5.4x increase in the number of conversions from the same amount of traffic. (Although we actually did increase the traffic as well.) We did all of this using pay per click ads (PPC) in a highly competitive industry. In today’s podcast, we're going to break down the p…

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Claire Carlile, Local Search Expert at BrightLocal and we talk about: Branding and pricing lessons from consumer goods How did that get there? Exploring the local Knowledge Panel beyond the NMX What the heck is “Brat Summer…

You come to our us because you want to learn how to run awesome digital marketing campaigns. But, there are other types of marketing out there that can work really effectively. One that we’ve used a lot at Exposure Ninja over the last decade is exhibiting at shows. Lots of companies exhibit at shows, but they approach it in a really haphazard way. …

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. Today we talk about: What’s going on in the world of Bing’s AI search? OpenAI reveals SearchGPT Timestamps 00:00 – Intro 01:15 – Story 1 – What’s going on in the world of Bing’s AI search? 13:17 – Story 2 – OpenAI reveals SearchGPT 27:15 – The Tas…

In This Episode... You’ve spent a tonne of money on marketing. You’ve got: But…you’re not getting the conversions you expected. You’re not alone — I see this situation a lot. So, I’ve identified 3 key areas of the marketing funnel that tend to suck. And in today’s podcast, I explain how you can fix them and get your conversion rate back on track. T…

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Google updates: AI Overviews, Ads, YouTube Dyson’s success in more than just vacuums Cookies are here to stay in Chrome! For now… Google connects with smaller publishers Timestamps 00:00 – Intro 01:59 – Story 1 – Google up…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Max Denning, Senior Web Content Executive at Bidfood, and we talk about: Hubspot's 2024 State of Marketing Etsy addresses anxiety over AI in new ad Apple Vision Pro demos are a masterclass in marketing Timestamps 00:00 – Intro 04:25– Story …

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Tara Humphrey, Primary Care Leader and Host of the Business of Healthcare Podcast (https://www.thcprimarycare.co.uk/thebusinessofhealthcarepodcast), and we talk about: Dark green rebrands everywhere?! Pre-testing ads is not divisive, it’s a…

When it comes to running ads on search and social media, the main issues we see with B2B marketing in particular are around creativity and targeting. The key to pay-per-click advertising is always the same, no matter your industry — getting great ads in front of the right people at the right time. To do this well in B2B you need to start by looking…

Every day, marketing managers contact us from businesses in traditional, “boring” industries They’re desperate to shake up these industries and they want to know 2 things: Is it possible? How to do it Today we will look at an industry where this is happening — business banking — and teach you how to disrupt your sector using digital marketing. TIME…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Danielle Nicholls, Content Creator and Social Media Editor at Alton Towers Resort, and we talk about: AI Corner: Update on Google’s AI Overviews Boosting Brand Awareness with Social Communities Decathlon’s No Tent Left Behind Campaign Times…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Annual lead targets smashed in 4 months with 4 learnings The Needleless Haystack Timestamps 00:00 – Intro 03:00 – Story 1 – Annual lead targets smashed in 4 months with 4 learnings 38:15 – Story 2 – The Needleless Haystack Get a FREE review …

It’s a tale as old as time… For thousands of years, marketing and sales have been arguing. And, even though I talk marketing on this channel, I’ve been on both sides of this coin. I know how much better the results are — and how much happier these teams are — when they get along. And I want the same for you. Sales and marketing think the other hate…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Lessons from UK Election Digital Advertising Scot Rail & Swiftonomics Warnings from Apple's Developer Conference Timestamps 00:00 – Intro 00:49 – Story 1 – Lessons from UK Election Digital Advertising 15:12 – Story 2 – Scot Rail & Swiftonomi…

2500+ internal Google documents, giving some details about how search works were accidentally leaked online. This is the biggest Google leak I’ve ever seen. These documents give us marketers an incredible insight into Google’s ranking factors. Not only that but there’s evidence that Google has been lying to the SEO community for years. In today’s p…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Joe Glendinning from Renew and Sustain, and we talk about: Google Rolls Back AI Overviews klarna cuts marketing spend by 25% through the use of AI IKEA is hiring store staff…in Roblox Timestamps 02:30 – Story 1 – Google Rolls Back AI Overvi…

The time has finally come. Google has released AI search to the public. They’re calling it AI Overviews. We've been waiting for this moment for a year — ever since Google started testing the Search Generative Experience (SGE) in Search Labs. We were the first agency to share how to rank in SGE publicly, and now we’re sharing how you can rank in Goo…

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Lucy King, and we talk about: How a huge Google leak confirms some juicy SEO theories JoJo Siwa's "Bad Girl" rebrand Are Google’s AI Overviews spreading misinformation? Timestamps 02:21 – Story 1 – How a huge Google leak …

Do your Google Ad campaigns leave you wanting more? Well, Google’s Performance Max ads may be for you. Google likes to tell people that Performance Max ads are just plug-and-play, but we know you can get more from them by using a clever strategy. In this video, we share some of the winning Performance Max strategies we use with clients so you can g…

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Annabelle Baugh, and we talk about: Tim's AI Corner: Google launches SGE/AI Overviews. The Art and Science of Weather-Based Marketing Lessons from On The Beach's Sunny Circles Timestamps 02:58 – Story 1 – Tim's AI Corner:…

Google just announced 4 new updates which are absolutely HUGE for search. Any business that is marketing using search or PPC (which should be all of you) needs to understand what these changes are about because they are going to have a serious impact. This is not a drill This is the change to Google that we have been talking about (and warning abou…

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Gustavo Uy, and we talk about: Apple Apologises for Crush Advert The Ordinary Push Science in Ads Tim’s AI Corner: GPT-4o Timestamps 02:36 – Story 1 – Apple Apologises for Crush Advert 20:45 – Story 2 – The Ordinary Push …

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Danielle McMullen, and we talk about: Marketing Lessons From Donald Duck's Birthday Aldi's Mammoth Social Media Presence Tim's AI Corner - Apple and AI Search Updates (SGE and Meta) Timestamps 02:38 – Story 1 – Marketing Le…

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Rebecca Pilkington, and we talk about: Vegan Brand Makes an AI Email Error YouTube Trials Pause Ads AI Search Updates (SGE and Meta) Timestamps 02:57 – Story 1 – Vegan Brand Makes an AI Email Error 17:13 – Story 2 – YouTube…

Can generative AI tools like ChatGPT write marketing content as well as human writers? Of course, we're a bit biased towards the human writers, but we're also incredibly bullish about the potential of AI in the marketing space. We're obsessed with testing AI tools to see which is the best at different marketing tasks. Today’s video and podcast shar…

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how content marketing works - and how you can use it to earn bankable. Enjoy! Watch the video instead: exposure.ninja/content-101-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/274/ You Ma…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Emma Davies and Ruta Sudmantaite, and we talk about: Tesla Firing 40 PPC Marketers Heinz and Barbie Collab LinkedIn and the London Marathon Timestamps 04:24 – Story 1 – Tesla Fires 40 PPC Marketers 11:49 – Story 2 – Heinz and Barbie Collab …

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Hubspot does extraordinary digital marketing - and how you can too. Enjoy! Watch the video instead: exposure.ninja/hubspot-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/278/ You May A…

Are you giving people the ick? Well, not you personally, but your business. Are people getting the best first impression of your business, or are they deciding you're not for them before giving you a chance, based purely on your website? This happens to a huge number of businesses - B2B and B2C - but there are certain areas of your branding and pos…

This episode is a re-upload of a classic, but still highly relevant, podcast episode about why your landing pages aren't converting (and how to fix it). Enjoy! Watch the video instead: exposure.ninja/pages-dont-convert Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/261/ You May Also En…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: GA4 dropping ‘conversions’ F1 team's event marketing Almost half of British consumers spend extra on high-quality products Timestamps 2:37 - Story 1 - GA4 drops ‘conversions’ 17:15 - Story 2 - F1 team's event marketing 41:35 - Story 3 - Almo…

For many businesses, ranking using local SEO can be an absolute game-changer. But, it can also be tricky. Especially if you’ve got lots of different locations, and you want to get each location visibility in search for its local area. Local SEO has its own rules, and you need to create a separate local SEO strategy for each location you want to tar…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week Andy joins us for the podcast, where we talk about: Google's recent algorithm update Google testing SGE in the UK and considering charging for search Hubspot relaunches its CMs as the AI-filled Content Hub Timestamps 2:10 - Story 1 - Google's recent algori…

This episode is a re-upload of a classic, but still highly relevant, podcast episode about the best B2C marketing strategies for 2024. Enjoy! Watch the video instead: exposure.ninja/b2c-2024 Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/294/ You May Also Enjoy… How To Triple Your Lead…

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Monday.com does digital marketing and how you can too. Enjoy! Watch the video instead: exposure.ninja/b2b-strategies-2024 Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/298 You May Also Enjoy…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week Daisy joins us for the podcast, where we talk about: - OpenAI’s New Voice Cloning AI - The Smart (And Evil?) Mobile Game Conversion Funnel - Costa's Hot Milkshakes Timestamps 01:51 Story 1 - OpenAI’s New Voice Cloning AI 16:49 Story 2 - Costa's Hot Milksha…

Let’s be honest. As a B2B marketer, lots of the cookie-cutter content marketing advice you find online is not going to be that helpful. Your audience is smart. If you’re just churning out generic rubbish, your audience will lose a bit of respect for you. And of course, for most B2B companies, the goal isn’t the quantity of leads, it's the quality o…

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Monday.com does digital marketing and how you can too. Enjoy! Watch the video instead: exposure.ninja/monday-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/209 You May Also Enjoy… Mail…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week, we've no Tim, but we still have several marketing stories, including: - Google Has Launched the Search Generative Experience (Kinda) - Branding Lessons from Impossible Foods Switch from Green to Red - Implications for Marketers after Reddit's IPO Timestam…

If you’re a business that sells to different types of customers, marketing to these different buyer personas at the same time can feel like a challenge. With some careful thought and strategy, you can hit your buyer personas where they convert. Watch the video instead: https://www.youtube.com/watch?v=sbtMeMTcb2c Get a FREE review of your website ht…

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can copy this highly-successful SEO and content marketing strategy. Enjoy! Watch the video instead exposure.ninja/615-increase Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcas…

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Lauren Cressey and our stories include: Google's Rumoured Deal to Add Gemini to Apple Devices The Growing Trend in "Cheeky" Brand Voices TikTok Gets Banned in the US (Maybe?) Timestamps 02:10 Story 1 - Google's Rumoured D…

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to create content that BANGS. Enjoy! Watch the video instead exposure.ninja/explosive-content Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/281/ Get a FREE copy of How To Get …

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guests, pick the best one, and turn it into tasks you can do today. This week, we're joined by Exposure Ninja's Marketing Manager, Dale Davies. Timestamps 00:00 Welcome to the Dojo 01:19 Story 1 - Le…

It’s one thing to do B2B SEO and get leads. But getting qualified leads from your SEO is a ninja thing to do. Watch the video instead: https://www.youtube.com/watch?v=MfzsQvW7hjM Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/311/ Get a FREE copy of How To Get To The Top…