Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.
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Redefining Success on Your Own Terms with Heather Eason
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41:51In this episode of Getting to Aha!, host Darshan Mehta talks with Heather Eason, Founder and CEO of Select Power Systems, about turning life’s toughest challenges into catalysts for growth. From teen motherhood to leading a multi-million-dollar engineering firm, Heather shares how rejection became her rocket fuel, the power of emotional resilience,…
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[Greatest Hits] Revolutionizing Recruitment: Connecting Businesses to English-Speaking Talent with Benjamin Moróne
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30:38In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Benjamin Moróne, founder of Zabota. Join them as they discuss building a local brand, how to hire for success, and AI’s potential role in recruitment. Benjamin Moróne is the founder of Zabota, a recruitment firm that connects businesses with pre-vetted, English-speaking ta…
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Building Bridges Through Authentic Connection with Tru Pettigrew
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49:25In this episode of Getting to Aha!, host Darshan Mehta sits down with Tru Pettigrew, award-winning marketing executive and Founder of Tru Access, to explore how authentic communication and human connection drive lasting success. Tru shares how insights, both quantitative and qualitative, fuel personal growth, leadership, and trust-building. Togethe…
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[Greatest Hits] Understanding Patient Journeys: The Key to Healthcare Marketing Success with Gitesh Dubal of Nova Spark Ventures
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36:41In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Gitesh Dubal, Founder and CEO of Nova Spark Ventures. They explore the significance of curiosity in fostering meaningful conversations, the challenges of extracting actionable insights from data, and the critical need for understanding the patient journey in healthcare mar…
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How Great Leaders Grow Through Challenge: A Conversation with Arielle Lechner
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30:00In this episode of Getting to Aha!, host Darshan Mehta welcomes Arielle Lechner, Executive Coach and founder of NewPO, to explore the deep personal transformations that define great leadership. Arielle shares how leaders can evolve from hands-on founders to strategic visionaries, why embracing discomfort drives growth, and how reframing failure acc…
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[Greatest Hits] Unlock the Secret to Unleashing Team Creativity with This Simple Storytelling Hack! Insights from Marc Kerachsky of AMC Health
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41:35In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Marc Kerachsky, CMO of AMC Health. Marc has over 32 years of experience in healthcare. Join them as they discuss the power of storytelling in organizations and how it can build trust, improve communication, and foster empathy within teams. Marc shares his journey and aha m…
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Crisis to Clarity: Fabiana Lacerca Allen on Intuitive Leadership
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34:58In this episode of Getting to Aha!, host Darshan Mehta speaks with Fabiana Lacerca-Allen, a veteran corporate compliance expert with over 30 years of experience advising Fortune 100 companies. Drawing from her extraordinary personal journey, including surviving kidnapping attempts in Argentina, Fabiana shares powerful lessons on crisis management, …
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[Greatest Hits] Combining Process Improvement and Customer Experience: A Conversation with Rick Denton of EX4CX
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39:09In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Rick Denton, Managing Principal at EX4CX. Join them as they discuss how businesses can improve customer experience by leveraging feedback and data, the importance of combining process improvement with a customer-centric approach, and the alignment of customer experience (C…
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The Four Pillars of Sustainable Leadership with Michael Price
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31:59In this episode of Getting to Aha!, host Darshan Mehta welcomes Michael Price, VP of Business Development at Orion Groups, to share his powerful story of resilience and leadership. From overcoming depression and health struggles to building a thriving career in healthcare, Michael discusses the importance of self-care, vulnerability, and intentiona…
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[Greatest Hits] The Power of Personalized Corporate Gifting: A Conversation with Millie Tadewaldt of Brilliant
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42:05In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Millie Tadewaldt, the founder and CEO of Brilliant. Join them as they discuss personalized corporate gifting, the need for technology in the gifting process, and the measurement of ROI. Millie Tadewaldt is the founder and CEO of Brilliant, a company specializing in persona…
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The Three C’s of Marketing Success with Teresa Low
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37:49In this episode of Getting to Aha!, host Darshan Mehta speaks with Teresa Low, a seasoned CMO with over two decades of experience at Hershey and Beam Suntory. Teresa reveals her “Three C’s Framework” for marketing success: Curiosity, Courage, and Conviction, while sharing practical strategies for revitalizing tired brands into market leaders. She d…
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[Greatest Hits] The Power of Moringa: A Conversation with Lisa Curtis of Kuli Kuli Foods
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34:46In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Lisa Curtis, founder and CEO of Kuli Kuli Foods. Join them as they discuss Lisa's journey in promoting nutritious and sustainable food products, the challenges of sourcing high-quality ingredients, and her commitment to paying it forward. Lisa is the founder and CEO of Kul…
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Emotional Intelligence: The Key to Customer Loyalty with Joseph Michelli
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39:14In this episode of Getting to Aha!, host Darshan Mehta talks again with bestselling author and customer experience expert Joseph Michelli, this time about blending technology with genuine human connection. Drawing from his latest book All Business is Personal, Michelli shares strategies for balancing digital convenience with emotional intelligence,…
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Why Hospitality Needs Human Connection: Insights from Anne-Sophie Baret
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33:36Darshan Mehta celebrates the 100th episode of Getting to Aha! Be welcoming Anne-Sophie Baret, Head of Product and Trade Marketing at Club Med. Together, they explore how the iconic brand has thrived for 75 years by prioritising meaningful travel experiences and human connection. From the rise of wellness and solo social travel to trends like astrot…
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[Greatest Hits] Following Your Passion: Greg Segal's Journey from Lawyer to Filmmaker
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37:33In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Greg Segal, a writer/director, and producer. Join them as they discuss Greg's journey from lawyer to filmmaker, the value of contemplating life choices, and his involvement in producing vertical movies for platforms like TikTok. Greg Segal is a writer/director and producer…
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[Greatest Hits] The Importance of Empathy in Sales Management: Insights from Alan Versteeg, Global Chief Revenue Officer at Growth Matters
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33:14In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters. Join them as they discuss conveying customer value, the use of generative AI, and the role of empathy in sales. Alan also touches on the future of sales and the role of sales managers. Alan Versteeg is an engin…
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Why Well-Being and Performance Must Coexist: A Conversation with Mohan Sivaloganathan
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34:30In this episode of Getting to Aha!, host Darshan Mehta sits down with Mohan Sivaloganathan, founder of Harmonious Leadership, to discuss a revolutionary approach to leadership that unites well-being with performance. Together, they explore why outdated leadership models fall short and how joy-centered, sustainable practices can boost engagement, co…
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[Greatest Hits] Disruptive Innovation in the Restaurant Industry: Insights from Steve Bigari, EVP, AI for Restaurants at Soundhound
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33:35In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Steve Bigari, the EVP, AI for Restaurants at Soundhound. Join them as they discuss how technology, particularly AI, can enhance the restaurant experience, the mindset needed to be a disruptor in the industry, and the importance of removing friction from the customer's life…
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Why Storytelling Beats Strategy in Education Marketing with Joseph Lapin
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35:53In this episode of Getting to Aha!, host Darshan Mehta sits down with Joseph Lapin, founder of Campbell Learn, to explore how storytelling, especially the hero’s journey, can transform higher education marketing. Lapin reveals why 95% of decisions are made subconsciously and how tapping into emotional narratives can boost enrollment, engagement, an…
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TikTok to Town Hall: Jeff Harmon on Reinventing University Marketing
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28:09On this episode of Getting to Aha!, host Darshan Mehta talks with Jeff Harmon, Chief Marketing and Communications Officer at Southern Illinois University Carbondale, about the transformation of higher education marketing. Jeff unpacks how universities can effectively use platforms like TikTok, apply data-driven messaging, and integrate both traditi…
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[Greatest Hits] Exploring the World: A Journey of Aha! Moments with Heath Tredell of Bablake House Limited
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43:16In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Heath Tredell, the Managing Director of Bablake House Limited. Join them as they discuss formative Aha! Moments, retiring early, and prioritizing experiences over possessions. Heath Tredell is the Managing Director of Bablake House Limited, a family-owned residential home …
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Turning Customer Feedback into Growth Engines with Don Polite
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34:18On this episode of Getting to Aha!, host Darshan Mehta speaks with Don Polite, Chief Marketing Officer at SKYGEN USA, about the power of customer insights, data, and collaboration in shaping successful marketing strategies. With over 20 years of experience across healthcare, entertainment, and corporate sectors, Don shares how to build effective vo…
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[Greatest Hits] Misconceptions and Realities: Exploring Performance Enhancement with Dustin Elliott of the Vitamin Shoppe
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43:00In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Dustin Elliott, the Senior Brand Manager at The Vitamin Shoppe. Join them as they explore misconceptions about performance enhancement, the impact of gut health on overall wellbeing, emerging trends in the supplements industry, and the future of nutrition and healthcare. D…
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Ken Kring on Thinking Beyond Silos: The Power of Integration
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39:42On this episode of Getting to Aha!, host Darshan Mehta sits down with Ken Kring, a seasoned business leader with rich experience at Walmart, Walgreens, and Sears, to explore the transformative power of integrated thinking. Ken reveals how businesses can break down silos, align around a shared vision, and drive success through cohesive strategies. F…
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[Greatest Hits] Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin Agency
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30:36In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. They discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strat…
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Neil Twa on Cracking the Code to $100M Amazon FBA Success
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39:53In this episode of Getting to Aha!, host Darshan Mehta interviews e-commerce expert Neil Twa, CEO of Voltage Holdings. Neil shares his journey from corporate life at IBM to building Amazon FBA brands, generating over $100 million in sales. He discusses the power of product innovation over invention, how to find high-margin opportunities, and why pr…
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[Greatest Hits] Insights and Empathy: Building Meaningful Customer Relationships with Alex Genov, Head of Customer Research and Marketing Insights at Zappos
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38:06In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hos…
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Kai Fuentes on the Power of Cultural Nuance in Market Research
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33:01In this episode of Getting to Aha!, host Darshan Mehta interviews multicultural research expert Kai Fuentes, President and Founder of Ebony Marketing Systems. Kai shares her journey from conducting interviews at age 12 to leading a firm that champions diverse voices. She discusses the importance of cultural sensitivity, creating space for authentic…
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[Greatest Hits] Debunking Nutrition Myths: Taking a Balanced Approach with Ross Franklin, Founder of Pure Green
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33:04In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’s creation of Pure Green, a juice bar franchise focused on high-performance superfoods…
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Work, Wander, Repeat: The Digital Nomad Path to Purpose and Connection with Stephanie Rogers
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33:09In this episode of Getting to Aha!, host Darshan Mehta speaks with Stephanie Rogers, Senior Account Manager at Fame and seasoned digital nomad, about the realities of working remotely while traveling the world. Stephanie shares how she transitioned to a location-independent lifestyle following the pandemic, offering candid insights on maintaining r…
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[Greatest Hits] Constant Innovation, Fearlessness, and Humor: Lessons from Mary Crafts, the Founder of Utah’s Largest Off-Site Caterer
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43:10In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc., and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also…
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The Aha! Moment in Parenting: Insight, Intuition, and Innovation with Ami Meoded
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47:35In this episode of Getting to Aha!, host Darshan Mehta speaks with Ami Meoded, Co-founder and CMO of LittleOne.Care about the power of combining early childhood development with cutting-edge baby monitoring technology. Meoded discusses how consistent parenting, behavioral insight, and enhanced communication in a baby’s first 1,000 days can shape li…
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[Greatest Hits] The Power of Customer Insights: Uncovering Why Customers Do What They Do with Vashte Johnson of Slidedesignr
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54:46In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, and the importance of storytelling, clarity, and emotional engagement in visualizations. Vash…
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From Noise to Knowledge: Mastering Data-Driven Decisions with Sid Jain
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20:06On this episode of Getting to Aha!, host Darshan Mehta speaks with Sid Jain, Head of Insights at Gain.pro, about the power of data analytics in private equity. They discuss defining true insights, leveraging AI, and refining data interpretation techniques. Sid shares his expertise on finding meaning in financial data, industry trends, and the evolv…
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[Greatest Hits] The Significance of Customer Insights for Business Success with Arnold Lee of CFO Growth Advisors
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50:09In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to su…
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Success Through Connection: Why Relationships Matter More Than Competition with Grace Redman
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38:07In this episode of Getting to Aha!, host Darshan Mehta welcomes entrepreneur, best-selling author and success coach Grace Redman to discuss why connection—not competition—is the real key to business success. They explore how authentic relationships drive sustainable growth, the role of storytelling in building trust, and strategies for overcoming s…
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[Greatest Hits] From Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory Grushka
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47:16In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling. Kory Grushka is an entrepreneur and cre…
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The Future of Higher Ed Marketing: Personalization & Authenticity with Carrie Phillips
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34:50In this episode of Getting to Aha!, host Darshan Mehta chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, about the evolving landscape of higher education marketing. They explore the shift toward digital transformation, the balance between professional production and authentic storyt…
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[Greatest Hits] Differentiation and Authenticity in Marketing with Alex Montas
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29:54In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, then Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of tak…
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The Power of Human-Centric Business in an AI World with Gregorio Uglioni
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31:35In this episode of Getting to Aha!, host Darshan Mehta chats with Gregorio Uglioni, a renowned CX expert and three-time bestselling author, about the transformative power of human-centric business strategies in an AI-driven world. They delve into the importance of time as our most valuable currency, creating emotional connections and balancing tech…
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[Greatest Hits] Abandoning Alcoholic Rituals with Ila Byrne, Co-Founder at Parch Spirits Co.
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43:59In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ila Byrne, Co-Founder and Chief Marketing and Innovation Officer at Parch Spirits Co. Together, they delve into why you should always keep your finger on the pulse of your chosen industry; how the alcohol market is experiencing a massive shake-up; and why constant curiosit…
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The 5 Whys: Deep Diving into Consumer Behavior with Brian LeCount
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34:48In this episode of Getting to Aha!, host Darshan Mehta chats with Brian LeCount, Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, about the emotional drivers behind consumer behavior and the power of insights in marketing. They explore the "5 Whys" framework, emotional connections, and AI's role in transforming strategie…
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[Greatest Hits] Forever Changing the Food Delivery Industry with Ashutosh Mahindru, Founder & CEO at Foodtech Ventures
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34:44In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ashutosh Mahindru, Founder and CEO at Foodtech Ventures. Together, they get right into some of the biggest hardships you will face when starting your first business, some of the best advice he’d give to his younger self, and how running a mobile food delivery business real…
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Authenticity Over Ads: Unlocking Content Secrets with Paul Banks
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48:53In this episode of Getting to Aha!, host Darshan Mehta sits down with Paul Banks, founder of Javelin Content Management, to explore the evolution of social media marketing. Paul shares his journey from retail to content strategy and discusses the power of authentic content creation. They delve into the importance of moving beyond traditional market…
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[Greatest Hits] Take the Road That Scares the Hell Out of You with Christine Trippi, CEO at The Wise Pineapple
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41:05In this Greatest Hits episode of Getting to Aha!, Darshan Mehta revisits his discussion with Christine Trippi, CEO at The Wise Pineapple, where she travels all over the U.S. to inspire, consult, train, and present keynote speeches based on some of the biggest ideas from her best-selling book: Yes Is the Answer: How Positivity, Passion, and Pineappl…
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Unlocking Success in Sales: Conversations Over Transactions with Brian Smalley
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37:52In this episode of Getting to Aha!, host Darshan Mehta is joined by Brian Smalley, Executive Vice President of Marketing and Sales at National Steel Car. Brian shares his transformative journey from the U.S. Marine Corps to the railroad industry, revealing how his military discipline shaped his leadership approach. They discuss the evolving nature …
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[Greatest Hits] Data-Driven Content with Becky Lawlor, Chief Research and Content Officer at Redpoint
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33:31In this Greatest Hits episode of Getting to Aha!, Darshan Mehta revisits his discussion with Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. Together, they explore the power of niche research in content marketing, the critical role of research in crafting high-quality content, the transformative impact of AI, and the value…
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[Greatest Hits] Unlocking Cultural Insights in Branding with Kalil Vicioso, Principal Consultant at Tiny Hat Consulting
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49:26In this Greatest Hits episode of Getting to Aha!, Darshan Mehta welcomes Kalil Vicioso, Principal Consultant at Tiny Hat Consulting, a firm dedicated to empowering brands through cultural and consumer insights. Kalil also serves as a Board Member for Insights in Color. Together, they explore Kalil's Aha! journey, his dynamic career, and his work on…
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Unlocking the Power of Social Insights with Maz Nadjm
26:01
26:01
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26:01In this episode of Getting to Aha!, host Darshan Mehta is joined by Maz Nadjm, a leading figure in the world of social media and generative AI. Maz shares his journey from programming to becoming a global leader in AI marketing at Tata Consultancy Services, detailing his path through roles at Ogilvy, Wipro, and Sky. The conversation explores the ev…
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Compassion, Critical Thinking, and Change with Hawah Kasat
41:53
41:53
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41:53In this episode of Getting to Aha! Host Darshan Mehta engages Hawah Kasat, a global humanitarian and co-founder of One Common Unity, in an inspiring discussion about the transformative power of moments. Hawah shares his journey, shaped by his early travels, passion for peacebuilding, and commitment to fostering connection through education and the …
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