The happenings at Ten Arrows Fitness, in life, fitness, and health.
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This is Up Arrow Podcast where we feature successful people in the venture capital, B2B, and e-commerce industries as they discuss how entrepreneurs can improve their business and drive their profits to the next level.
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How To Use Behavioral Science in Marketing With Nancy Harhut
1:13:18
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Nancy Harhut is the Co-founder and Chief Creative Officer at HBT Marketing, a consultancy that applies human behavior to marketing. As an internationally recognized creative director, she blends best-of-breed creative with decision science. Nancy is an international keynote speaker and has been named a Top 40 Digital Strategist by Online Marketing …
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Selling on Amazon: Beyond the Basics With Will Haire
1:16:38
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Will Haire is the Co-founder and CEO of BellaVix, a full-service Amazon and Walmart marketing agency. He has managed over half a billion dollars worth of sales on e-commerce marketplaces. Will specializes in helping brands dominate their categories. In this episode… Many sellers understand the competitive and cutthroat nature of Amazon’s marketplac…
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DTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhD
1:13:18
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Kristian Alomá, PhD, is the Founder and CEO of Threadline, a brand-building agency. He is also a lecturer at Northwestern University’s Kellogg School Center for Nonprofit Management, where he teaches branding for nonprofits, donor stewardship, storytelling, digital fundraising, and behavior design. With over two decades of experience applying narr…
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Break Through $10M: Consistency, Discipline & Meta Ads With Anthony Ciavirella
1:25:13
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Anthony Ciavirella is the Co-founder of Manmade, a boxer briefs brand. He manages the brand’s online community and works with content creators to deliver exceptional customer experiences. Before co-founding Manmade, Anthony worked in the finance industry as the Co-founder and Director of Business Development at RIISK, the Senior Relationship Manage…
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DTC Health: Unlocking Tax-Free Money To Fight Chronic Disease With Justin Mares
1:11:18
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Justin Mares is the Co-founder and CEO of Truemed, a payment tool that allows health and wellness brands and providers to harness consumer tax-free funds. He is also the Founder of Kettle & Fire, the Co-founder of Surely and Perfect Keto, and an investor at Long Journey Ventures. Justin strives to make health accessible and sustainable and create a…
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Finding Purpose: Consuming “Happiness” in a Market Economy With Dr. Christine B. Whelan
1:19:52
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Dr. Christine B. Whelan is an author, professor, speaker, and thought leader guiding organizations like the DeBruce Foundation and AARP’s Life Reimagined on self-improvement strategies. She is the best-selling author of the ten-lesson series Finding Your Purpose and five additional books, including The Big Picture and Generation WTF. As a Clinical …
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Freedom Entrepreneurship: Building a Brand That Gives You More Than Just Revenue With Eric Bandholz
1:18:10
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Eric Bandholz is the Founder and CEO of Beardbrand, a men’s beard care company. He started Beardbrand after leaving a corporate role to pursue his passion for men’s grooming and beard care. Eric is also the host of Practical Ecommerce’s podcast Ecommerce Conversations, in which he interviews startup founders and founders of brands valued at $100 mi…
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TikTok Live Streaming: Top Lessons from #1 F&B TikTok Shop With Dayne Hepner
1:06:47
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Dayne Hepner is the Founder and CEO of Candeeze, a freeze-dried candy company. He is also an Advertisement Specialist at TikTok, where he works with over 4,000 companies and produces 120 weekly ads. Dayne began as a content creator on TikTok before launching Candeeze on TikTok Shop. In this episode… TikTok is the Wild West of e-commerce, with its s…
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The $7.8B eCommerce Growth Strategy With Sabri Suby
1:17:33
1:17:33
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Sabri Suby is the Founder and Head of Growth at King Kong, Australia’s fastest-growing direct-response digital marketing agency. The company has generated over $7.8 billion in sales in over 1,000 industries. As an author and thought leader, Sabri wrote the international best-selling book Sell Like Crazy and has been featured in publications, includ…
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Content Amplification: How To Create and Distribute Content That Gets Results With Ross Simmonds
1:19:01
1:19:01
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Ross Simmonds is the Founder and CEO of Foundation Marketing, a content marketing agency that strategizes, distributes, and optimizes content. Foundation has worked with some of the most successful SaaS and publicly traded cloud companies in the world. Ross has been named one of the most influential marketers in the world by multiple marketing publ…
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Subscription Ecommerce: Turning Customers Into Members With Jay Myers
1:26:48
1:26:48
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Jay Myers is the Co-founder of Bold Commerce, which builds flexible and customizable e-commerce apps for online stores. Since its launch in 2012, over 780,000 merchants have installed Bold apps on their Shopify stores. Jay has managed online stores since 1998 and has won awards like EY Entrepreneur of the Year and Deloitte Fast 50. In this episode……
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From $3M to $80M: This Episode Will Teach You How to Write Better With Neville Medhora
1:24:25
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Neville Medhora is the Owner of the Copywriting Course, a community that helps businesses improve their copy and conversion rates through blogs, videos, tutorials, and copywriting sessions. As an Advisor for Sumo Group, his copywriting skills helped propel the rapid growth of AppSumo. Neville is also the best-selling author of This Book Will Teach …
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Brand vs. Performance: Breaking Down the Silos With Tiffany Wilburn
1:15:13
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Tiffany Wilburn is the Fractional CMO at Clever Disruption, where she helps food and beverage brands, agencies, and tech companies scale. She is also a Business Mentor and Coach at The DEC Network, which pairs entrepreneurs with business veterans who can identify emerging opportunities. With over two decades of global marketing leadership, Tiffany …
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Economies of Scale: How To Manage 3 DTC Brands With Braxton Manley
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Braxton Manley is the Co-founder of Braxley Bands, which makes comfortable Apple Watch bands using an innovative elastic material. He is also the Co-founder of Mystic Gum and the CEO of Peace Love Hormones. His entrepreneurial journey began as a college project and became Braxley Bands, which he has since scaled to over $6 million in revenue. Braxt…
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Internationalization: Growing from Roughly $130M to $200M With Tyson Drake
1:22:54
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Tyson Drake is a fractional CMO for eight- to nine-figure DTC brands, helping them scale profitably. As a self-taught affiliate marketer, he became the CMO of The Oodie, where he trained an in-house team of over 25 people across performance marketing, creative, and e-commerce, scaling the company to nine figures across eight markets. In this episod…
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Marketing to Mindstates: Behavior Design for DTC eCommerce With Will Leach
1:23:38
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Will Leach is the Founder of Mindstate Group, a behavioral research and brand consultancy that specializes in identifying the unconscious factors driving consumer behavior. As the world’s leading expert on subconscious mindstate research, he works with innovative brands to uncover actionable consumer insights. Will is also the best-selling author o…
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Commerce Is Culture: Muses, Archetypes, and Visions With Phillip Jackson
1:21:22
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Phillip Jackson is the Co-founder of Future Commerce, a media company helping retailers and e-commerce companies understand the future of commerce and culture. With an engaged global audience of over 100,000 executives, his reach spans seven retail and digital commerce-focused content realms. As a writer, speaker, and marketer, Phillip has spent de…
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Market Trends, Pitching Journalists, and Editorial Strategy With Phil Rosen
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Phil Rosen is an award-winning journalist, author, and the Co-founder and Editor of Opening Bell Daily, an independent news and research outlet. As the former Senior Reporter at Business Insider, he has a passion for finance, market trends, content creation, and community building. Phil is also the Founder of the Creative Journalists Club, where he…
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$459B Market: Innovating the Future of Thermal Insulation With Michael Markesbery
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Michael Markesbery is the Co-founder and CEO of OROS Labs, a game-changing material technology company. His leadership and drive for innovation have propelled OROS Labs to create some of the most advanced thermal materials on the planet. Recognized as a Forbes 30 Under 30 winner, Michael developed Solarcore®, a technology leveraging aerogel's prope…
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What To Build Next? Finding Feature Ideas for Your Online Store With Linda Bustos
1:17:28
1:17:28
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Linda Bustos is the Founder and Content Creator at Ecom Ideas, a platform dedicated to unveiling the latest UX and technical trends in the e-commerce industry. In her role, she sources and publishes in-depth insights for digital marketers, product managers, and designers, including a comprehensive weekly newsletter. Having served as the Director of…
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$9M to $25M in 2 Years: Measurement and Attribution for Prestige Brands With Jessica Curdi
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Jessica Curdi is the Vice President of Digital Marketing at The Beauty Bank, an innovative beauty brand holder leading digital marketing strategy across a portfolio of emerging brands. As a seasoned digital marketer, she has over 15 years of experience in the fashion and beauty industry, having worked with consumer brands, including StriVectin, L’O…
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Product to Profit: What We Can Learn From Alex Hormozi’s #2 - Tim Calise
1:05:01
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Tim Calise is the Managing Member of Acote Consulting, where he helps growth-minded business owners drive value. He is also the President of Coaching at Wealth Without Wall Street, an online community reeducating individuals and entrepreneurs about money and wealth. As Alex Hormozi’s former “number two” at Gym Launch and the Co-creator of the AI-dr…
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Unveiling Beauty Tech: Dr. Robb Akridge's Path to Top Inventions
1:09:17
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Robb Akridge (Dr. Robb) is the Founder and CEO of REA Innovations, Inc., the creator of the skin care brand OPULUS Beauty Labs. The brand has been recognized by TIME as one of the top 100 inventions of 2021. As a multifaceted scientist with expertise spanning botany, HIV/AIDS research, and skincare technology, Dr. Robb began his entrepreneurial jou…
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Cultivating Customer Loyalty: Secrets from a CEO's Playbook With David Wachs
56:06
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David Wachs is the CEO and Founder of Handwrytten, a company bringing a modern twist to traditional communication through automated handwritten notes. As a seasoned entrepreneur, he founded Cellit, a text messaging company providing innovative communications solutions to leading brands. David is also a frequent speaker on messaging technology and h…
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Brand Storytelling: How Companies Can Do Well by Doing Good With Amanda Brinkman
1:05:15
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Amanda Brinkman is the CEO of Sunshine Studios, which focuses on transformative brand storytelling. She is a seasoned producer, filmmaker, branding expert, and keynote speaker. Amanda has served in C-level roles in major corporations and has been the driving force behind the successful Hulu series Small Business Revolution, which ran for six season…
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Earning National Media Acclaim but Wishing It Would End With Katie Richardson
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Katie Richardson founded Puj, an internationally successful multimillion-dollar company with distribution across thousands of stores and numerous countries. Her innovative work has graced popular shows like The Ellen DeGeneres Show, the Today Show, and the Rachael Ray Show and has landed her on the cover of Entrepreneur magazine. As an executive bu…
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DTC Success and Beyond: Matt Bertulli on High-Performance Teams and Acquisitions
1:22:59
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Matt Bertulli is the Co-founder and CEO of Pela Case, which makes iPhone cases out of waste, and Lomi, a certified B-corp on a mission to eliminate food waste. The company is backed by Jay-Z’s Marcy Venture Projects and has been named the Top 10 in the Canada Business Growth 500 ranking and #1 in Deloitte’s Fast 50. Alongside his entrepreneurial su…
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The Rapid Growth of DTC Medicine With Shani Bocian
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Shani Bocian is the Co-founder and CEO of Allermi, a personalized DTC allergy medicine. She founded the company with her father, an Allergy and Immunology Professor at Stanford University, who had been developing a comprehensive allergy medication. Since Allermi’s launch, Shani has raised over $4.7 million and grew the company over 1,000% in 2023. …
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Email Personalization and Segmentation: What You’re Not Doing With Shopify Record-Breaker Josh Behr
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Josh Behr is the Founder and CEO of AMB Interactive, a leading email and SMS marketing agency enabling e-commerce businesses to grow their revenue and customer loyalty. With over nine years of digital marketing experience, he has worked with the world’s most renowned apparel brands managing email lists, launching viral campaigns, and generating mil…
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Media Trading and Investing: Is It Right for You? With Media Tradesman Jonathan Sorkenn
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Jonathan Sorkenn is the Senior Vice President of Evergreen Trading, a media investment agency powered by trade. In his role, he originates, executes, and manages corporate trade partnerships and oversees the company’s real estate practice. With over 10 years of corporate trading transactional experience, Jonathan has been involved in numerous pione…
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Above-The-Fold CRO: Don’t Make Users Scroll With Chase Mohseni
1:11:10
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Chase Mohseni is the Chief Marketing Officer at Heatmap.com, which provides revenue attribution and AI insights. In his role, he constructs innovative CRO software. Chase has built various B2B SaaS companies, including Creative OS and Pencil, where he was the Head of Marketing and Growth. In this episode… If you’re trying to increase conversions, t…
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How To Get Acquired as a $10 Million DTC Brand
1:15:48
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Nicholas Weiksner is the CEO and Founding Partner of South Col, an accelerator fund partnering with e-commerce brands to maximize sale value. With experience in venture capital and private equity, his skills include finance, negotiation, business planning, and mergers and acquisitions. Before South Col, Nicholas served as the CFO for SellersFunding…
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The Slow Fashion Boom: How Pioneer Kristian Hansen Is Changing the Fashion Industry
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Kristian Hansen is the Founder and CEO of the sl∅ fashion company, which produces sustainable, functional, and handcrafted made-to-order denim. Having generated a $360,000 precede, a 100,000-person waitlist, and $10 million of projected revenue, Kristian and his team have redefined building companies through community. He grew the company from a si…
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Rebranding Your Ecommerce Store With Best-Selling Author David Brier
1:18:03
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David Brier is the President and Creative Director of DBD International, Ltd., a branding consultancy that helps design and build global, regional, and local brands. As a branding expert, he is the recipient of over 330 international industry awards in branding, rebrands, design, and brand strategy. He received the Presidential Ambassador for Globa…
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The Joys and Challenges of Taking a Retail Brand Public as a Female CEO With Stephanie Pugliese
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58:26
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Stephanie Pugliese is a seasoned executive, board member, and the former President of the Americas at Under Armour. With over 30 years of retail experience, she has led high-growth international and multichannel brands. Before Under Armour, Stephanie was the CEO and President of Duluth Trading, where she grew the brand from a privately held entrepr…
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The Future of Generative AI (and what that means for you) With Noah Kravitz
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Noah Kravitz is the host of NVIDIA’s The AI Podcast, where he connects with leading experts in AI, deep learning, and machine learning. He is also the Founder and Chief Consultant at Resonant Digital, which works with VC-backed startups and Fortune 500 companies to deliver effective content strategies, development, and distribution services. As a s…
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How to Harness the Customer Lifecycle With Adam Butt
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Adam Butt is the Founder and CEO of UN/COMMON, a fully integrated e-commerce and marketing agency facilitating sustainable and profitable growth. In his role, he leads a team of over 50 people to scale $10-100 million international brands, including Liquid Death, Rare Beauty, and Beauty Blender. Adam launched UN/COMMON with only $500 in capital bef…
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The Ongoing Evolution of Data Analytics With Brad Redding
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Brad Redding is the Co-founder and CEO of Elevar, which powers server-side conversion tracking for DTC brands on Shopify and Shopify Plus. With 17 years of experience in e-commerce, he has launched and optimized several businesses. Brad hosts the Conversion Tracking Playbook podcast and coaches agency owners at SaaS Academy. In this episode… With t…
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Human Psychology: The Most Overlooked Aspect of Modern Marketing With Sarah Levinger
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Sarah Levinger is a creative strategist, Forbes-featured consumer behavior analyst, and performance creative consultant. Having spent 10 years studying the human mind, consumer psychology, economics, and behavior science, she helps DTC brands increase paid advertising ROI using psychology-based creative. Previously, Sarah built and managed a market…
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Paving the Way for Brand Growth in the eCommerce Landscape With Darin Lynch
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Darin Lynch is the Founder and CEO of Irish Titan, which builds and grows e-commerce channels. With experience in corporate IT, he worked for companies, including Principal Financial Group, Wilsons Leather, and the Platinum Group. Darin is also a national speaker specializing in e-commerce, leadership, culture, and entrepreneurship. In this episode…
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Cultivating LTV With a Subscription Model With Michael Siegel
1:10:14
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Michael Siegel is the Co-founder and Co-CEO of Decocrated, a seasonal and holiday home decor subscription box. As a serial seven-and eight-figure entrepreneur, he is also the Co-founder and Co-CEO of 1Thrive and Stratton Home Decor. With over 25 years of experience in the home decor industry, Michael has built high-performing sales and product deve…
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Data Monetization: The Next Step in Data Analytics With Walter Harrison
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Walter Harrison is the CEO of Tapestri, an app allowing consumers to earn money from their data. He is also the Co-founder and CRO of Complementics, a mobile audience network that manages national and international data. With over 15 years of experience in ad technology, data monetization, and product development, Walter has worked with major Fortu…
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Omnichannel Strategies for Business Flexibility With Darren Marshall
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Darren Marshall is the CEO of Steven Smith Teamaker, a luxury tea and beverage company. As an Inc. 5000 growth leader, he has 30 years of experience delivering transformative growth in the consumer sector. Having spent 10 years in the consumer private equity space, Darren has led some of the world’s most iconic CPG brands. Before joining Steven Smi…
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The Underpinnings of Customer Lifetime Value With Reggie Black
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Reggie Black is the Co-owner of Better Way Health, an e-commerce company specializing in premium supplements like Beta Glucan. He also leads the company’s Cancer Data Foundation. As a seasoned entrepreneur, Reggie has over 20 years of experience in various sectors of wellness and technology. He shares his insights on health and wellness across mult…
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The Ins and Outs of Strategic Retention Marketing With Jess Chan
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Jess Chan is the Founder and CEO of Longplay, a full-service retention and lifecycle marketing agency for DTC e-commerce brands. She is also the Founder and CEO of Backbone, an email strategy automation tool. As a former CMO of a multimillion-dollar DTC e-commerce company, Jess bootstrapped Longplay to seven figures in revenue within the first 18 m…
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The Future of eCommerce With Shopify's President: Harley Finkelstein
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Harley Finkelstein is the President of Shopify, the all-in-one e-commerce platform that powers millions of companies in 175-plus countries and has captured 28% market share in the US alone. Harley has been passionate about entrepreneurship since he was 13 and founded his first company at 17. Most recently, he co-founded Firebelly Tea, a modern, hig…
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Order Management Optimization With Marianne Zakhour
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Marianne Zakhour is the Co-founder of OrderBot, an enterprise order, inventory, and product management software. She has led the company to double its yearly sales in seven years. With over 25 years of experience in B2B, B2C, and e-commerce system and process efficiencies, Marianne develops solutions to complex customer problems and builds teams to…
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Why DTC Should Reconsider Wholesale: With John Wong
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1:08:58
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John Wong is the former Co-president of Jack Rogers, an American footwear and accessory brand. With over 20 years of experience at leading retail organizations, he has experience in multi-channel distribution, international and domestic sales, merchandising and planning, and e-commerce. John has worked with notable brands, including DFS Group, Coac…
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How To Make Social Media Marketing Fun With Neal Schaffer
42:47
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Neal Schaffer is the Founder and President of PDCA Social, a digital marketing consultancy and social media agency. As a fractional CMO, he helps innovative businesses digitally transform their sales and marketing. Neal is a social media keynote speaker, having spoken about digital media on four continents in a dozen countries. He has written three…
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The Benefits of Multi-Channel Marketing for B2C Businesses With Brian Nolan
57:23
57:23
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Brian Nolan is the Co-founder and CEO of BookOutdoors, a fast-growing platform for planning and booking personalized outdoor getaways. His passion for building beautifully designed products has made him a veteran of the e-commerce industry. As a serial tech entrepreneur, Brian co-founded Suspect Clothing, the HJN Group, Top-Bargains, and Sellbrite …
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