Over 50% of insured adults expect personalized online care. But how do you use consumer data to create those one-on-one experiences in ways they can trust? The answer may be less complicated than you think. Listen to this report to learn:-How healthcare consumers really feel about data use -Top consumer concerns regarding health data -Tips for usin…

Based on extensive global research, the 2023 Digital Trends — B2B High Tech in Focus shares how high-tech organizations are remaking the B2B customer journey into a digitally-driven process that engages on an emotional level.بقلم Adobe Experience Cloud

Personalization at Scale: Technology and Technology Services Spotlight explores the challenges — and payoffs — motivating high-tech firms to accelerate the adoption of next-generation B2B experiences.You can read this content here: https://business.adobe.com/resources/sdk/high-tech-personalization-at-scale-report.html…

Keeping customers satisfied means meeting their needs in the moment with the right financial advice. Listen to "Digital Trends 2023 — Financial Services in Focus" to get a current snapshot of customers’ expectations and discover the three areas you should focus on to improve customer journeys in 2023 and beyond.…

This year, media and entertainment brands are giving customer retention top billing.Based on extensive global research, 2023 Digital Trends — Media and Entertainment in Focus shares how media and entertainment (M&E) companies are inspiring loyalty and driving growth by delivering hyper-personalized customer experiences.View the full report here htt…

In the 2023 Digital Trends report, we interviewed thousands of seasoned professionals to learn how they’re reacting, evolving, and succeeding amid significant disruption and opportunity.Learn more: https://business.adobe.com/resources/digital-trends-report.htmlبقلم Adobe Experience Cloud

The road to creating personalized financial experiences at scale is long — but it’s one that will pay dividends for decades to come.Listen to this commissioned study conducted by Forrester Consulting on behalf of Adobe Personalization At Scale: Financial Services Industry Spotlight to see how financial services can utilize first-party data, generat…

PERSONALIZATION AT SCALE FOR MEDIA, ENTERTAINMENT, AND TELECOMIt pays to personalize in the media, entertainment, and telecom industries.Personalization at Scale: Media, Entertainment, and Telecom Industry Spotlight explores the challenges — and payoffs — motivating media, entertainment, and telecom (MET) firms to accelerate the adoption of persona…

2023 DIGITAL TRENDS — RETAIL IN FOCUSThis year, retailers are making ultra-personalization a priority.Based on extensive global research, 2023 Digital Trends — Retail in Focus shares the current trends shaping the retail industry’s development of ultra-personalized customer experiences.View the full report here https://business.adobe.com/resources/…

In retail, it pays to personalize.Personalization at Scale: Retail Industry Spotlight explores the challenges — and payoffs — motivating retail businesses to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study.View the full report here https://business.adobe.com/resources/sd…

Four out of five Experience Leaders overperform in customer acquisition, customer experiences, and lifetime value with a payoff of higher revenue and ROI. So what gives this advanced group advantage over the rest of the market, which includes both Evolving Intermediaries and Rising Laggards? Read the full report here: https://business.adobe.com/res…

Rising consumer expectations, increasing regulations, data privacy, and a trail of crumbling cookies. While consumers want companies to know who they are and what they need, they also expect you to use their data responsibly. Making sense of this data and all the different ways consumers interact with your business isn’t easy. A unified customer da…

Work is shifting. Businesses are investing in solutions that bridge team silos, increase collaboration, and provide visibility across strategic investments and value streams. Organizations are adopting the latest operational philosophies and work methodologies for increased productivity and efficiency. The hybrid Agile environment is here, and this…

Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization has different levels of familiarity with relevant requirements and capabilities to look for i…

Moving Beyond The Basics Of Digital Government With Personalization by Adobe Experience Cloudبقلم Adobe Experience Cloud

High tech must put its muscle and might behind delivering innovative experiences that quickly respond to customer needs and behaviors. To do so, leaders in high tech are prioritizing content and work management to help increase the velocity of experience creation.Engage with empathyMake every experience friction freeShow up for everyone, everywhere…

Discover how the right CDP can deliver exceptional customer experiences now—and in the future.This offer covers: What a CDP is and why you need oneHow CDPs create great customer experiencesWhat capabilities are essential in a future-proof CDPKey stats:58% of marketers said the leading obstacle to marketing success was getting a single view of the c…

The most powerful tool for creating personalized retail experiences, both online and in store, is data. But capturing and organizing that data can be tricky, especially in a cookieless world. Listen to Data: Retail’s most important inventory to learn how to create a strong first- and second-party data foundation to reap the rewards of personalizati…

Today, citizens demand more from their state and local government agencies. In our guide, "Building the Future of Digital Citizen Services," you'll learn key strategies and solutions to help you streamline service delivery both inside and outside your organization. Listen now.بقلم Adobe Experience Cloud

Dive into 2022 Digital Trends — B2B in Focus and learn how leaders within the high tech and manufacturing industries are accelerating adoption of online solutions to satisfy buyers.Get the full report at: https://business.adobe.com/resources/reports/b2b-digital-trends.htmlبقلم Adobe Experience Cloud

Pivots made today will help you be stronger through this crisis and the next disruption. We partnered with Forrester to survey businesses and consumers worldwide about what’s been working since the onset of the pandemic and which changes will stick. The results are clear: the COVID-19 pandemic exposed our need for human connection like nothing else…

The downfall of third-party cookies is shaking up digital marketing. But by focusing on the data you own, you can create new opportunities to deliver personalized experiences in real time to all the right audiences — so they get value, feel valued, and become long-term, loyal customers. You can read this content and learn more here: https://busines…

The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe.For instan…

The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe.For instan…

The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe.For instan…

The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe.For instan…

The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe.For instan…

In this installment of the Experience Essential series, we help you get a sense of what a good, connected marketing experience looks like. Weshow you what cross-channel marketing should look like and how toknit your customer experience together more tightly. Learn more: https://www.adobe.com/experience-cloud/role/marketer.html…

Learn how a unified, secure, and scalable system can help you build captivating customer experiences from the ground up. Listed to The Foundation for Success to discover why you need to revolutionize your content management and delivery technology and what components you need to lead in your market.بقلم Adobe Experience Cloud

By bringing together marketing and sales in a single offering, Adobe empowers you to master complex customer journeys, nurture long-lasting relationships, and measure business impact across every touchpoint of highly considered purchases. Learn more: www.adobe.com/go/demandmarketingبقلم Adobe Experience Cloud

Adobe can help you orchestrate relevant and meaningful B2C experiences. Find out how to plan and identify key target audiences along with the optimal channels. Then map customer experiences across online and offline channels, create, access and share content across touch points. Finally, execute and personalize cross-channel campaigns, and, measure…

Modern digital asset management has come a long way from being simply a repository for assets. A modern DAM can transform your content velocity—and it’s about to get even better.بقلم Adobe Experience Cloud

You want to create the kind of content your audience wants to receive. We surveyed both consumers and marketers to get you answers on how to do that, and how your marketing colleagues are rising to the challenge.بقلم Adobe Experience Cloud

By moving to a modern, cloud-native content management foundation powered with artificial intelligence, you’ll find that it’s easier, faster, and more affordable than ever before to deliver the experiences your customers expect.Read the article here: https://www.adobe.com/offer/cloud-native-cms-delivers-faster.html…

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We surveyed key decision-makers in mid-size companies who are tackling today’s biggest content management challenges. Learn how they’re thinking, what they see as opportunities, and how they’re planning to come out on top.بقلم Adobe Experience Cloud

Personalized customer experiences can drive double-digit revenue growth for your business. But poor personalization can hurt your bottom line as consumers switch from companies that fail to meet expectations. This playbook outlines what you can do about that.بقلم Adobe Experience Cloud

بقلم Adobe Experience Cloud

بقلم Adobe Experience Cloud

Experience Makers in Travel and Hospitality by Adobe Experience Cloudبقلم Adobe Experience Cloud

Adobe's Head of Industry Strategy & Marketing for Travel and Hospitality, Julie Hoffmann, and AVP of Omni Channels & IoT Solutions, Nali Giliana, sat down with us to talk about the next frontier of travel and hospitality marketing.بقلم Adobe Experience Cloud

Carina is the Senior Advisor of Innovation & Scale for the Bill & Melinda Gates Foundation. She leads the foundation’s programmatic work on teacher support related to standards, assessment, curriculum and instruction. She sat down with us to talk about learning agility and the union of traditional school and learning.…

Elliot is the Founder & CEO of The Nation of Artists, an Emmy-nominated social good content production company, who's creativity and innovation knows no bounds. They have partnered with some of the globes biggest brands like Accenture, Hyundai, Wal-Mart, Intel and others, creating authentic experiences that come to you sincerely.…

Gary Shapiro is president and CEO of the Consumer Technology Association--the U.S. trade association representing more than 2,200 consumer technology companies. He also owns and produces the Consumer Electronics Show. Each year, Shapiro works with his staff, volunteers and tech companies to create transcendent five-sense experiences that keep us co…

Jason leads the OpenIDEO team in expanding the impact of IDEO’s "Design Thinking" methodology by allowing people everywhere to collaborate on pressing global issues. OpenIDEO is an open innovation platform and community that hosts sponsored challenges on topics ranging from Ebola and renewable energy, to early childhood development and youth employ…

Kim is a Seattle Market Executive for Bank of America (BOA), Kim is responsible for local business strategy and community engagement. She sits down with us to talk about how listening and gathering feedback is a huge component to being an "Experience Maker."بقلم Adobe Experience Cloud

Shannon Schuyler is a Principal with PricewaterhouseCoopers (PwC) and serves as the firm's Chief Purpose Officer and Responsible Business Leader. She is also the President of the PwC Charitable Foundation, Inc. A strong voice in the global business community, she works to infuse Purpose into PwC’s core business strategy by elevating the global conv…

Staci is the Director of Thought Leadership, Office Policy, Research & International Affairs at AARP. She shared with us a bit of history around why AARP was founded, how they create solutions by helping others experience how problems actually feel, and how today, they continue to be a social mission organization.…

As Head of Global Public Policy @ Postmates, Vikrum Aiyer shares his thoughts on what it means to be experience driven. He talks about how brands need to use their "superpower for good," and how Postmates used logistics to provide relief for evacuees from recent disasters.بقلم Adobe Experience Cloud