Welcome Johanna Voss to the podcast! Johanna has been in the influencer marketing industry for over 10 YEARS and represents mostly women of color. Diversity in influencer marketing is so important because everyone deserves to be represented, and there isn't enough conversation and focus on diversity, equity + inclusion in influencer marketing. We'r…

Introducing my forever style crush and one of my absolute favorite humans, Ashley Cassidy of the instagram @ashbegash and blog blondecollective.com. We chat about her journey from getting a fashion degree to working in social media to going all in on her fashion blogging career. She talks about the importance of networking and finding a community t…

In case you were wondering - yes, it is extremely intimidating to stand next to those abs and no, you won’t find more genuine, humble or toned content creators than this pair. I had the pleasure of meeting Caity and Rob at Expo West and have been working with them for over a year. They have been nothing but generous, sincere and relentless in their…

Although her first cooking experiment was a complete disaster, passion persevered for Erica of @bowlobsessed. With time and some help from Martha Stewart Magazine, Erica taught herself the do's and don'ts of the kitchen and has generously shared that knowledge with the world through her Instagram account. Erica has grown through serving her audienc…

Are you clueless about where to start when it comes to growing your digital brand presence? Have you already established your brand on Instagram but need some inspiration to get you to the next level? Regardless of where you are in your efforts to reach more of your tribe on social media, this is the perfect episode to propel you forward. Social Me…

When Amelia first moved to Nashville from Tampa, FL she barely knew a soul. She was on the search for a way to connect with other female professionals and entrepreneurs and when she couldn’t find one, she created one. Since launching the Nash Gals Network in early 2018, Amelia has also started her own consulting and creative agency, Love It Loud Co…

Calling all dog lovers, weird nerds and fashionistas. I’ve been excited about releasing this episode for over a month and I don’t think it’ll take long for you to understand why. Carson Love is a personal stylist, pet lover and content creator located in Nashville, TN. Some themes we cover are how to create a brand on instagram that’s both personal…

I thought it was only appropriate for my tenth episode to go back to the beginning and hit you with a solo episode! I haven’t released one in a while but there’s so much to catch up on in the influencer and social media space that I've been wanting to discuss with you all - like this hot topic: what if you could no longer see the number if likes a …

Get ready to get inspired, y'all! My interview with my boss and newly engaged Bailey DuMont is HERE, and she's going to knock your socks off with her impressive knowledge on all things social media and influencer marketing. Bailey has been a part of the influencer industry since 2015, so she has had a front row seat to the evolution of the industry…

On this rouge episode I saw an opportunity when my best friend since 6th grade came by to tell me all about her recent experience at a silent 7-day meditation retreat. Not only is she the smartest, most generous and impressive human I know, she has taught me so much about what's truly important. We chat about what it’s like being a social justice a…

I'm so excited to introduce you guys to my PIC, ride or die and day 1 doll, Elizabeth Teel. We've been through it ALL and have learned so much that we are pumped to share with you. Have you ever wondered how you can break into social media at a major brand? Not sure how to bridge the gap between your experience and passion? This episode gives you s…

Last year was rough for me. I went from the top of my career game to feeling fresh out of college and had to completely redirect the course of my life. It was humbling, terrifying and every bit as challenging as you’d expect. But those hardships have made me appreciate where I am today so much more than if it had been easy. I’m ready to talk about …

Influencers- I got you! Today I'm breaking down what to say and where to say it to get noticed by brands. We go into detail about 5 tips for your pitch and 5 places you can go to connect with the gatekeepers to brand collabs. PLUS: Hear about the podcasts I'm digging right now and how to get your hands on my FREE reach out template :) Follow me on …

I’m so excited to finally set you guys up with the framework to begin reaching out to influencers! In the episode I share my tips on staying organized, where to find influencers to match your brand and how to connect with them. After this episode you should feel confident in taking the first steps to creating relationships with influencers and part…

We're going deep into a crucial part of your influencer marketing strategy - identifying your brand's goal. This is the most important step in creating a successful campaign for your brand and determines what types of influencers you'll work with, what you'll be able to offer and what you'll need from the collaboration. See below for the articles I…

We think we know everything about Influencers we follow. And while yes, they share a lot of their lives on social media, there’s so much we don’t see behind the scenes. I hope you come out of this episode with a new perspective and appreciation for the these incredibly talented & hard working entrepreneurs. Follow me on Instagram: @julessevt Don't …

Come explore the Wild West of influencer marketing with me! In this episode I let you know what problem I’m trying to address in the industry and how I hope this podcast can make a positive difference. Would love to hear your feedback & any questions you may have for me to answer in subsequent episodes. Thanks for listening! Follow me on Instagram:…

Foursquare’s Tyler Simmons joins Haylee and Brian to kick off a new season of Added Value. The group discusses the evolution of Foursquare from small consumer app, to City Guide and Swarm, to a goldmine of location data. Between acapella jeopardy, Foursquare Analytics, and what the future of location-based data intelligence holds – nothing is off l…

Added Value welcomes its first industry guest to the podcast today. Mike Dadlani of Ibotta joins the crew to talk about the journey from couponing in the days of yore to targeting, big data, and identity driven attribution today. We talk about why it’s useful, how it’s powerful, and what it all really means. Later, Haylee and Brian give Mike a quiz…

Mike Murphy joins the podcast today to talk all about millennials. Who are they? How do you market to them? Why should you care? Later, Haylee challenges Mike and her Gen-X co-host Brian to a “Who is more millennial?” quiz. Things get real personal, real fast, as our audience learns who is the true millennial at heart. Check it out in this episode …

Dini Mehta, Drawbridge’s new head of national sales, joins our hosts to share insights and opinions about life on the front lines. The trio discuss the exciting world of cross-device, trends in adtech/martech, digital identity, and the past five years of our evolving industry. Dini closes with career advice to young sellers (drink less, workout mor…