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Above The Fold

Jess Cervellon

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Tune in every Thursday as Jess chats with operators and founders across CX, marketing, and everything in between to discuss what creates a killer brand experience. In each episode, we’ll dive into the nitty-gritty like acquisition and retention tactics and zoom out to discuss the big things like AI, brand experience and why customer experience is at the center of it all.
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This Week Above The Fold

Ascential Digital Commerce

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The most essential news stories from the world of ecommerce in 7 minutes or less. ‘This Week Above the Fold’ not only keeps you up to date with the news from the industry - Ascential Digital Commerce’s experts tell you exactly what it means for you and your business. Delivered to you by Senior Editor & Specialist at Ascential and host of the Mastering Metail podcast, Emma Irwin. This series is produced by Claus Cancel with sound design from Ines Cetenji.
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Do you wanna talk marketing and have a few laughs? Good, because Jeff and Francis think marketing should be fun first, educational second, and lecturing never. We interview eclectic guests ranging from dating coaches to mushroom experts, all in an effort to find the most interesting conversations that make marketing fun and creative. Sure, we'll occasionally get into some educational stuff, but it's mostly by accident. We do zero half hour learning sessions. NOPE. Come have a beer, glass of ...
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As the school year begins, one question remains unanswered for University of Iowa students and their families: What is the status of Mayflower Residence Hall? Above the Fold host, Madeleine Willis explores what’s next for Mayflower. Also, Senior Reporter at The Daily Iowan, Kate Perez has experience reporting on Mayflower as a former Higher Educati…
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Welcome to the launching episode of Above the Fold! I’m Jess Cervellon, and in this podcast, we’re diving deep into what makes brands thrive, keeps customers coming back, and turns marketing strategies into pure gold. For our premiere episode, I’m thrilled to be joined by Arjan Singh, the co-founder of Jolie—a beauty wellness brand that’s taking yo…
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Join Jess Cervellon as she sits down with Courtney Conway, former Director of Retention at Brooklinen, to explore the critical significance of customer retention for brands in today's market. Courtney shares her journey from freelance work to key roles in marketing and retention, and offers valuable insights into building effective retention strate…
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Join Jess Cervellon as she chats with Ashley Harris, the dynamic force behind transforming customer experiences at various leading brands, including Caraway. Ashley shares her experience from working with subscription services to one-time purchase models and how creating a strong, resonant brand is key to success. Jess and Ashley dive into the impo…
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Join Jess Cervellon as she dives deep with Sarah Levinger, the genius behind groundbreaking NLP reports that revolutionize marketing strategies through emotional insights. Sarah shares her journey—starting from manual tasks to utilizing cutting-edge AI models—that has helped major brands like Hexclad, Fabletics, and Avi thrive. Jess and Sarah discu…
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Don’t miss out on our brand new juicy episode featuring Nichole Ramirez, Ecommerce manager at UCLA Store. Nichole brings her vast 15 years of experience in D2C and Ecommerce, sharing invaluable insights on creating a seamless customer experience in both online and offline environments. Jess and Nichole explore the importance of being available to y…
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Catch the latest episode of "The Juice with Jess Cervellon" featuring Danielle Dawson, Product Marketing Manager at Four Sigmatic. Danielle shares her insights on the challenges of integrating functional mushrooms and plants into products while keeping brand vibes consistent. Jess and Danielle dive deep into why a solid brand voice matters, the per…
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Tune in to "The Juice with Jess Cervellon" for an illuminating episode featuring Mike Manheimer, CMO of Postscript. Mike shares his insights on the pivotal role of building genuine customer relationships and the transformational power of SMS marketing. Join Jess and Mike as they engage in a dynamic conversation about creative marketing in both B2B …
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Tune in to "The Juice with Jess Cervellon" for an engaging episode featuring Michael Bair, SVP of Customer Experience at Figs. Michael delves into the fascinating journey of chatbots from their early days in the late 90s and early 2000s to their current state, exploring their impact and effectiveness in modern CX. Join Jess and Michael as they expl…
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Tune in to "The Juice with Jess Cervellon" for an electrifying episode featuring Leanna Nazzisi, Director of CX at Victoria Beckham Beauty. Leanna dives deep into the transformative power of AI in customer experience (CX) and debunks common misconceptions about its role in business. Join Jess and Leanna as they uncover how AI revolutionizes custome…
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Tune in to "The Juice with Jess Cervellon" for an exciting episode featuring Logan Dunn, Head of e-Commerce at Wyze Labs, recorded live at SubSummit in Dallas. Logan shares how integrating advanced tech like generative AI can transform customer relationships and elevate brand experiences. Join Jess and Logan as they discuss how new skills like codi…
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Tune into this inspiring episode of "The Juice with Jess Cervellon" featuring Sam Coxe, the brilliant mind behind Flaus, the world's first electric flosser. Sam shares her unconventional journey from practicing law at a top firm to inventing a game-changing oral care product. Discover how Sam's painful and expensive trip to the dentist sparked the …
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Tune in to the latest episode of "The Juice with Jess Cervellon" as she interviews Roma Yumul, the CX Manager at Doctor Squatch, a men's personal care brand carving a niche with naturally derived soaps and unique scents. Roma delves into the significance of building strong relationships with freelancers for enhanced work output and the pivotal role…
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Tune in to the latest episode of "The Juice with Jess Cervellon" as she chats with Melanie Cummings, the VP of Product and UX at Fabletics. Jess and Melanie dive into the ever-changing world of customer experience, from old-school retail to cutting-edge e-commerce. Melanie shares her exciting career journey at Fabletics, her shift from B2B to e-com…
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Tune in to the latest episode of "The Juice with Jess Cervellon" as she welcomes Alexandra Vailas, the Senior Vice President of Brand Marketing at Dyper, a brand with a mission of sustainability and transparency. Get ready for an insightful conversation on maintaining consistent branding across diverse retail outlets, balancing a mission with consu…
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Tune in to the latest episode of "The Juice with Jess Cervellon" as she sits down with Jade Cameron, the Head of Community Experience at LSKD, a renowned sportswear company. Get ready for an amazing discussion on cultivating customer loyalty, building brand communities, and the power of personalized experiences in the world of e-commerce. In this e…
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Join Jess Cervellon and Cate Marques, Chief Experience Officer (CXO) at Terra Kaffe, as they share the key aspects of customer experience in today's rapidly evolving market on this episode of The Juice. Listen to Cate’s insights on the growth and development of Terra Kaffe, the importance of mapping the customer journey from acquisition to retentio…
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Join Jess Cervellon and Jimmy DeCicco, Chief Brand Officer of Super Coffee, as they explore the intricacies of brand management and marketing in the competitive field of consumer-packaged goods (CPG). In this revelatory episode, Jimmy shares his journey from establishing a healthier alternative to mainstream beverages to navigating the dynamic dema…
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Hang out with Jess and special guests Dallin and Bella Lambert - a creator couple with 2.7M followers on TikTok and 3.07M on YouTube. In this episode, Dallin and Bella share tales from their personal life, including their heartwarming adoption story and the strategic moves behind their beloved YouTube channel, “Della Vlogs”. From understanding the …
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Jess is joined by friend and mentor Michelle McCombs, Vice President of Trust and Experience at HopSkipDrive. With her +15 year career in CX, Michelle has no shortage of insights. She got her start in CX working at Disney as a Customer Care Coordinator in 2007. From there, she jumped around working CX roles at various companies until 2017 when she …
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Jess sits down with Madison Must, former Director of CX at Terra Kaffe and current Sr. Member Experience Manager at dog care brand Sundays. Madison takes us through her career journey from wedding photographer to entering the world of CX as an early hire at Terra Kaffe. From there, Madison climbed the ranks and learned the ins and outs of CX. Madis…
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Have you ever wondered how brands get products to celebs like Justin Bieber, and then get Justin to post about it? If the answer is yes then tune into this episode with Sarah Grosz, an influencer marketer at Allbirds. Sarah started her career in social media and knows the ins and outs of influencer marketing by heart. She’s helped brands of all siz…
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Martha Gordon is a 70 year old yoga instructor in Iowa City. Having been both a student and instructor of yoga, she’s experienced how the physical effort can have spiritual impacts, especially on people experiencing difficult phases of their life. Arts Editor Avi Lapchick joins this episode to share her experience as Gordon’s student. Above the Fol…
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Unlock the secrets of customer retention and CX mastery with our latest episode featuring expert Eli Weiss, VP Retention Advocacy at Yotpo. Join us as Eli shares his inspiring journey from facing countless rejections to becoming a trailblazer in customer experience. In this juicy episode, we're squeezing out insights on leveraging AI for sentiment …
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Clark and the rest of the Iowa women’s basketball seniors played their final game in the black and gold on Sunday. After growing the game's respect and viewership, Clark reflects on this historic season. Above the Fold is hosted and produced by Natalie Dunlap. Reporting from Kenna Roering and Matt McGowan contributed to this episode.…
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We’re getting into The Juice with David Baker, the chief digital officer for skin and bodycare brand Beekman 1802. In this episode, we discuss David’s background in beauty, the current state of beauty trends, and how Beekman 1802 has evolved over time. From the science behind Beekman's revolutionary goat milk-based products to their strategic omnic…
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On April 3, 2009, Iowa became the third state in the country to legalize same-sex marriage. LGBTQ Iowans discuss the significance of Iowa being among the first to have marriage equality for gay couples, and how current legislation in the state impacts the community. Above the Fold is hosted and produced by Natalie Dunlap. Reporting from Isabelle Ro…
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Welcome back everyone to "The Juice with Jess Cervellon," where we squeeze the latest insights out of the customer journey and experience. In this episode we're diving into the heart of customer success with none other than Corey Walker, the Sr. Strategic, Enterprise Customer Success Manager at Enboarder. Enboarder is a platform that helps companie…
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The Iowa City arts community is reeling from the loss of Chris Wiersema, a fixture of the local music scene, who unexpectedly died in his sleep on March 13. His friends said Wiersema was a down to earth soul who was passionate about introducing people to weird and interesting art. Above the Fold is hosted and produced by Natalie Dunlap. Reporting f…
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On this episode of Above the Fold, Iowa City Public Library community and access services coordinator shares how TikTok videos promoting certain books have influenced the library services. Above the Fold is hosted and produced by Natalie Dunlap. Reporting from Charlie Hickman and Riley Dunn contributed to this episode.…
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The Juice is visiting the doc! Today we’re chatting with Scott Wicken, the voice behind Dr. Squatch, a natural body care brand sold in major retailers including Walmart, Target, and Ace Hardware. As Lead Copywriter for Dr.Squatch, Scott’s responsible for all the copy consumers see, so we didn’t hold back when it came to getting into the Juice of ho…
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The Juice is sizzling this week because we got Michael Ludwig on the pod. Michael is the Head of Customer Experience at Hexclad, a chef-grade cookware brand for your home. In fact, it's Gordon Ramsay favorite cookware brand. Yes, he's the famous hot-headed chef from the Food Network's Hell's Kitchen, so it's no surprise his favorite cookware brand …
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This episode of The Juice with Jess is JUICY! We're joined by Cati Brunell-Brutman, CX Manager at Glossier, to discuss inspiring teams, being a leader, showing up as your authentic self, and getting comfortable with data! Cati also pulls back the curtain on how Glossier runs CX! We discuss the complexity of their omnichannel network and how the CX …
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Several churches in the Iowa City area have made a conscious effort to not only welcome LGBTQ+ people in their congregations, but to actively affirm their identity and show them allyship. Hear from a few of the church leaders who share how they make their place of worship safe for queer members on this episode. Above the Fold is hosted and produced…
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Welcome to the first episode of The Juice with Jess Cervellon! In this episode, we sit down with Nancy Gurd, the Associate Director of CX at Caraway, and talk about everything from dealing with negative viral videos, implementing AI into your customer support, personalizing customer support, and Nancy's best (and worst) customer experiences! GET 10…
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When Caitlin Clark broke the all-time NCAA women’s basketball scoring record in front of a sold out crowd at Carver-Hawkeye arena, it wasn’t just a personal triumph, but a highly anticipated moment for Hawkeye fans and viewers of women’s basketball across the country. It was a moment the Iowa women’s basketball team had been preparing for, but beyo…
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Many go searching for love on dating apps to varying degrees of success. Young adults in Iowa City share how they’ve utilized dating apps to find romantic partnerships or to start other types of relationships. Above the Fold is hosted and produced by Natalie Dunlap. Reporting from Caden Gantenbein contributed to this episode.…
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In the year 2024, Facebook has now been a social platform for 20 years. Since it’s inception as a campus based app, it’s gone through many aesthetics, social and political changes. This episode looks back at how Facebook impacted campus life at the University of Iowa in the early years of the site, with reporting from Arts Reporter Riley Dunn.…
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Hosts Andy and Tom are joined by Business Courier reporters Brian Planalp, Abby Miller and Steve Watkins to dissect some of the biggest local news stories of 2023. Those include a record number of restaurants closing in Cincinnati – more than when Covid-19 broke out in 2020 – as well as an unassuming local millionaire leaving $270 million to local …
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Hosts Andy and Tom talk about Kroger's plans to bring its office workers back in four days a week, a public company re-establishing its headquarters in Cincinnati, Coney Island's sale to a music organization to make was for a $118 million concert venue, a badly needed parking garage at Findlay Market and Taste of Belgium's reboot. Interview starts …
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Hosts Andy and Tom have a look at the uncertain future of the office market downtown, starting with a story on the potential foreclosure of an office tower, followed by GE pulling all of its employees out of its onetime Global Operations Center at the Banks, and then a potential new buyer for an iconic Camp Washington building and new rules banning…
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Hosts Andy and Tom talk about the sale of Eastgate Mall to a new owner, a Cincinnati marketing exec who was slated to live on a cruise for three years, a local restaurant being named one of the best new eateries in America, the uncertain future of Reds games broadcasts locally and the Queen City's newest B Corporation. Interview starts at (21:49). …
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Hosts Andy and Tom talk about three new retailers with cult followings opening in the Cincinnati region, a fumble in the $1.6B sale of the Cincinnati Southern Railway, NKU adding six new varsity sports while facing a multi-million dollar deficit, the closing of one of OTR's oldest breweries and the shuttering of a historic downtown eatery. Intervie…
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Press Box Banter is The Daily Iowan’s weekly sports podcast. Each episode we will talk about local, national, and international sports, host a special guest, and talk predictions for upcoming games. This week’s edition features soccer player Josie Durr, who comes on to talk about her seven years as a hawkeye athlete and the NCAA tournament. This ep…
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