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Wedding Planner Pro Files: Industry Expert Insights

Laurie Hartwell & Krisy Thomas - CWP Society

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CWP Society is proud to produce the "Wedding Planner Pro Files: Industry Expert Insights" podcast! Laurie Hartwell & Krisy Thomas, award-winning Master Certified Wedding Planners and Industry Educators from the CWP Society, discuss the real lives of wedding planners and professionals, dispense business tips, and share ways you can elevate yourself and your career in the wedding industry. Visit the CWP Society website for more information: www.cwpsociety.com
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A Podcast by and for Mothers in the Wedding Industry. Talking about our unique situation and how we can still be relevant even after we see those two pink lines. Each week, we will chat with another wedding industry mom and learn how she balances it all- focusing on a different aspect of this crazy juggling act each episode.
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Secrets of the Wedding Industry with The Stylist Abroad

Secrets of the Wedding Industry with The Stylist Abroad

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The wedding industry is a confusing, mysterious, wonderful but daunting conundrum of a world that many fumble through. How about not? Listen in as Ashley ( founder of The Stylist Abroad) dishes with other industry pros everything you wish you knew. Whether you are getting married, are a wedding pro, like weddings or just like spillin tea- we're here for it. Subscribe for all things sassy + authentic.
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show series
 
Master Certified Wedding Planner, Certified Educator and Co-Founder of The Event Ledger, Matt Mitchell joins the CWP Society's COO, Krisy Thomas for this episode of the Wedding Planner Pro Files to talk about a topic that’s often glamorized but rarely unpacked with honesty—scaling your wedding planning business. Together, they dive deep into what s…
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Hey wedding planners, it’s time to party! Because this week on Wedding Industry Insider, we’re talking about the value of vendor parties and how to become a connector in your community. This isn’t buttoned-up networking, and it’s a far cry from coffee meet-ups. But it could radicalize the way you plan weddings and wow clients. And to talk about thi…
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In this heartfelt episode, I sit down with Meghan Ely—publicist, speaker, and founder of OFD Consulting—to talk about the realities of being a mother in the wedding industry. Meghan opens up about her son Oliver’s ADHD diagnosis and how that journey has reshaped her approach to parenting, business, and balance. We also explore how she built a power…
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In this eye-opening episode, Hailey Beard of Hailey Beard Events joins host and CWP COO, Krisy Thomas, for a powerful conversation about the often-overlooked ethics of being a wedding day assistant. Hailey brings a unique perspective as both a Certified Wedding Planner and someone who has assisted more than 15 planning companies throughout her care…
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From helping her mother with wedding henna applications as a child to becoming a Certified Wedding Planner, Certified Educator, and the proud Owner of Big Guava Events, Rima Shah’s journey reflects the vibrant evolution of cultural celebrations in America. In this episode, Rima joins host Krisy Thomas for a rich and insightful conversation explorin…
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When you first started as a wedding planner, what advice did you get from others in the industry? Did they tell you to go out and get experience? For wedding planners, learning only through experience seems to be the go-to route, but it could be harming your business and the industry as a whole. Today on Wedding Industry Insider Podcast, we’re high…
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Feeling overwhelmed by social media? You're not alone. Wedding professionals often struggle to maintain a consistent online presence that actually converts to bookings. Serena Waller, founder of the Dande Agency, joined, CWP Society's COO, Krisy Thomas, for this episode of the Wedding Planner Pro Files podcast to break down the ever-shifting landsc…
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Weddings should be joyful celebrations for everyone present, but for neurodivergent individuals—those with autism, ADHD, anxiety, or sensory sensitivities—the typical wedding environment can quickly become overwhelming. Bright lights flash, music thumps, schedules run tight, and social expectations mount. How can wedding planners create truly inclu…
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“Hold on, let me TikTok that.” It was a simple, casual comment. But it represented a huge change in advertising – especially for wedding planners. When Mark Chapman heard a friend say, “Let me TikTok that,” he knew he needed to come back on Wedding Industry Insider and spread the news: You need to be creating short-form content to reach clients. Sh…
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Krisy Thomas, Vice President of the CWP Society, is joined by special guest Carissa Kruse, marketing guru and founder of Win More Weddings Content Club, for an eye-opening conversation on what truly works in wedding industry marketing today. With a background in building a successful multi-state wedding business alongside her marketing agency, Cari…
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The CWP Society has launched an innovative Wedding Associate Certification that's transforming how wedding planning teams operate and deliver consistently exceptional service. This new credential ensures every team member—not just lead planners—meets the highest professional standards, creating seamless experiences from initial consultation through…
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In this episode, Vice President of the CWP Society and Co-Host, Krisy Thomas sits down with Crystal Dailey, owner of Empower Weddings, and a Master Certified Wedding Planner whose journey proves the transformative power of education in building a thriving wedding business. Crystal's journey from event planner to Master Certified Wedding Planner rev…
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Weddings vs corporate events: which do you want to plan? Both can be exciting and profitable. But once Paul Tramonte discovered the thrill of corporate events, he never looked back. Well, until now. On this week’s Wedding Industry Insider, Paul is looking back on his 25-year hospitality career and the steps he took to become a high-end corporate ev…
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Krisy Thomas, Co-Host and Vice President of the CWP Society, is joined by special guest Hailey Beard to tackle a game-changing topic for wedding planners: transforming assistants into assets, not liabilities. Ever wonder why some weddings flow perfectly while others face constant hiccups? The secret often lies not with the lead planner, but with ho…
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Growth: it’s probably one of the major goals you have for your business. And even if you aren’t reaching your growth goals yet, you still need to set up your systems now so that you scale the right way. But what is the right way to grow your business? According to Colleen Carswell, growth should feel good to you. And to feel good while you grow, yo…
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What happens when wedding planners invest in their education? Co-host Krisy Thomas, Vice President of the CWP Society, interviews three award winning, Master Certified Wedding Planners and Industry Advancement Directors, who reveal the transformative power of professional certification in this candid conversation that goes far beyond basic credenti…
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How do you think the top destination wedding planners got to where they are? Was it a lucky break? A chance encounter with the right client? Theories like that can make it seem like destination wedding planning is out of reach, so we are so excited to share Alejandra Poupel’s story with you! Alejandra is the founder of Alejandra Poupel Events, whic…
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Emma Cockerham, Master Certified Wedding Planner, Certified Educator and Owner of Infinity Events, joins Krisy Thomas, VP of the CWP Society, on this episode to share her journey from challenging church-hosted weddings to crafting the transformative Wedding Ministry Certification Course. By tackling the common issues faced when planning religious w…
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Unlock the Secrets to Educating Your Couples for a Seamless Planning Experience As a wedding planner, one of your most important roles is educating your couples—helping them navigate the planning process with confidence and clarity. In this episode of Wedding Planner Pro Files, Krisy Thomas, Vice President of the CWP Society, is joined by Riley Sni…
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What commitments did you make during Covid? Maybe you vowed to change the way you ran your wedding planning business. Or, maybe the pandemic inspired you to start your business. Now, 5 years after shutdowns began, have you lost sight of the lessons you learned during that difficult time? This week on Wedding Industry Insider, Amber Anderson and Edd…
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Discover the secrets to success in the wedding planning industry with our special guest, Certified Educator and Certified Wedding Planner, Amanda Borrero. Amanda joins us to share her invaluable insights on building robust vendor relationships that not only enhance business success but also create a thriving community of wedding professionals. You'…
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a Do you get overwhelmed during tax season? Do you fear a dreaded audit? Do you just wish that you could get a better grip on your finances and legal framework? We’ve got a special tax season episode of Wedding Industry Insider that will inspire you to organize your finances and own this year’s taxes like a total champ! Our guest is Braden Drake, t…
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Unlock the secrets to mastering financial management in the wedding industry with insights from our esteemed guest, Matt Mitchell. With his unparalleled expertise in both wealth management and event planning, Matt joins Laurie Hartwell, to tackle the unique financial challenges faced by wedding professionals. Discover how financial literacy can be …
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Can you imagine planning a $100,000 wedding without the right skills or support? Join me, Laurie Hartwell, as I share invaluable lessons planners learned (sometimes the hard way) about the importance of proper training and certification in navigating the challenges of wedding planning. This episode sheds light on why planners should not just "get e…
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a It’s one of the best ways to attract your ideal clients: partner with top venues. But building relationships with venues isn’t easy, and you can’t fake your way to the top of their referral list. So how do you create authentic connections with venues that will bring you more of the work you love? This week’s Wedding Industry Insider is all about …
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Are you dreaming of success in 2025? At surface level, success may look like more events, or higher paying clients. But if you ask Cassie LaMere, success goes much deeper than that – and only YOU can define what success means to you. Cassie is the founder and creative director of the luxury event planning company Cassie LaMere Events. Over the span…
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Join us in my conversation with Kate of Kate Murtaugh Events and how she makes sure her family and business can coexist seamlessly. We chat about everything from prospect calls to FOMO on the day of a wedding.بقلم Meredith Jane - Wedding Industry Mama
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Do you want to increase visibility for your wedding business without paying for advertising? One of the best ways to level up your marketing is through Search Engine Optimization. And on this week’s Wedding Industry Insider, Jody-Ann Rowe, founder of Event Certificate, gives us a crash course on SEO and how to use Google’s free tools to reach your …
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Can you really have it all? A thriving business and fulfilling family life? Today on Wedding Industry Insider, we’re talking about the challenges AND solutions for anyone trying to strike that work-life balance. And to get the best advice for you, we’re digging deep with venue coach Tirzah Caffee. During her 30 years managing venues, she’s seen the…
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Discover how to elevate your wedding planning career with the invaluable insights of Aisha Garnett, a Master Certified Wedding Planner and Certified Educator, in this episode of the Wedding Planner Profiles podcast. Unlock the secrets of connecting with seasoned professionals through the CWP Society and learn the art of finding your "wedding planne…
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Are your emails met with radio silence? Do you spend time and money on great leads that don’t convert? It’s a common problem for wedding planners, but it doesn’t have to be that way. If you’re ready to get quality replies to your emails and connect with the right clients, this week’s Wedding Industry Insider is perfect for you. This week we’ve got …
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“I’m not outgoing enough to be a great leader.” “Leadership something you’re born with, not something you can learn.” “I want to grow my business, but I’m not up for leading a team.” If you’ve ever had thoughts like these, this week’s Wedding Industry Insider is for you. Because we are striking down these myths and proving anyone can be a great lea…
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Join us as we chat about how Nicole got started on your luxury wedding signage business after she already had two children. As promised, this episode is only 20 minutes so it will be part 1 of 3 with Nicoleبقلم Meredith Jane - Wedding Industry Mama
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Discover how authentic relationships can revolutionize your wedding planning business with insights from Amanda Borerro, owner of For the Love of Events. Gain practical tips on transforming professional connections into trusted friendships that foster collaboration and support. Amanda, along with hosts Krisy Thomas and Laurie Hartwell, shares the s…
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Here at Timeline Genius, we’re dedicated to helping planners like you avoid burnout and stay in the business for as long as possible. So you might be surprised by this week’s Wedding Industry Insider guest. Candice Coppola is a former wedding planner who left her job because she was overworked, stressed, and burnt out. And she’s telling us how to a…
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Unlock the secrets to keeping your wedding clients overjoyed and stress-free with our expert insights on the Wedding Planner Pro Files podcast. Join Laurie Hartwell and Krisy Thomas as they reveal strategies that transform the client experience, emphasizing the importance of building genuine relationships over relying solely on automation. Learn wh…
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Welcome to Wedding Industry Mama - Navigating the Unique Scenarios of Motherhood in our Industry. This introductory episode is the beginning of the journey. Join me as I dive into my plans for this podcast, a personal story of mine and the beginning of the inspiration I believe we all need.بقلم Meredith Jane - Wedding Industry Mama
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Prepare to unravel the mystery behind the distinct roles of wedding planners and venue coordinators with the vibrant prose of Lady Whistlewed, as we promise to untangle these pivotal positions in the world of weddings. Tune in to the enchanting Wedding Planner Profiles podcast, presented by the CWP Society, where our latest episode promises to enli…
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Burnt out from a busy wedding season? Dreaming of a career that offers work/life balance and financial freedom? You’ve heard the advice “work smarter, not harder” so much that it’s lost its meaning. But this is the ultimate mantra for wedding pros, and we’ve got a fantastic episode of Wedding Industry Insider that will have you adopting it into you…
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Ever wondered what sets the top wedding planners apart? Join us as Lady Whistlewed reveals the secret ingredient to their success: certification from the prestigious CWP Society. Discover how this rigorous program transforms aspiring coordinators into industry leaders, equipped with unparalleled skills in design, event management, and client relati…
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Why do so many wedding planners and church coordinators clash during the happiest day of a couple's life?" This episode of the Wedding Planner Pro Files Podcast is an eye-opener as we unravel the frequent misunderstandings and miscommunications that often arise between wedding planners and church staff. Emma Cockerham, with her experience in weddin…
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How often do you feel overwhelmed as a wedding planner? Each stressor you face as a planner and entrepreneur affects your mental health. But you don’t have to go through it alone. This week on Wedding Industry Insider, we have a pro who has merged seemingly unique career tracks in order to feed her passions and help planners just like us. Charessa …
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Can setting clear boundaries and acting with confidence really reduce wedding planning stress? Discover the insights of Riley Gersch, owner of Elegant Affairs by Design and a Master Certified Wedding Planner, as she unpacks the secrets to building trust from the first consultation. Riley guides you through the essentials of client rapport, setting …
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Lady Whistlewed is at it again! In her latest column she discussed the folly of wedding professionals discouraging couples from hiring wedding planners. Uncover the surprising motivations and the significant repercussions of this trend with Laurie Hartwell, CEO of the CWP Society, and her co-host Krisy Thomas, Vice President of the CWP Society. Tog…
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It’s time to create a team! This is such a great milestone as your business grows, but it’s also one of the most nerve-racking leaps you’ll take. Emily McMahon has been there, and on this week’s episode of Wedding Industry Insider, she’s sharing the lessons she learned and how she found success as the owner of a team-based wedding planning company.…
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Are you exactly where you want to be with your wedding planning business? Sure, you might be reaching some of your goals, but things still might be off. Maybe you have no time for yourself, or you’re not seeing the kind of income you hoped for. On this week’s Wedding Industry Insider, we’re joined by Marley Majcher, who will help you get on track w…
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Ever wonder what sets a certified wedding planner apart from the rest? Today, we promise to unravel that mystery with Laurie Hartwell, founder of the CWP Society, and Krisy Thomas, its Vice President. Together, they shed light on the crucial distinction between certified and uncertified wedding planners, emphasizing the unique expertise and ethical…
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What happens when a string quartet plays just a bit too long at a wedding? Chaos ensues, and we're here to tell you why reading and sticking to the Wedding Day Itinerary is absolutely critical. On today's episode of the Wedding Planner Profiles Podcast, we delve into Lady Whistlewed's latest column to uncover the hidden stories behind the scenes fo…
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Ready to unlock the secrets of becoming a top-tier wedding planner? In this episode of the Wedding Planner Pro Files Podcast, we had the pleasure of chatting with Crystal Dailey, the esteemed owner of A Crystal Event in Atlanta, Georgia. Crystal walks us through her inspiring journey in the wedding planning industry, revealing her extensive certifi…
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What if underpricing your wedding planning services is hurting you more than you think? Tune in as Laurie Hartwell and Krisy Thomas explore this pivotal issue, drawing inspiration from Lady Whistlewed's latest column. Through the cautionary tale of Miss Amelia Flairfax, we shed light on the dangers of undervaluing your expertise, which can lead to …
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