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The Rebel Growth Podcast: Online Marketing, Entrepreneurship, Growth Hacking, Blogging, SEO, Social Media,

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The Rebel Growth Podcast: Online Marketing, Entrepreneurship, Growth Hacking, Blogging, SEO, Social Media,

Borja Obeso Talks: Online Marketing | Entrepreneurship | Business | Growth Hacking | Blogging | SEO |Social Media Marketing | Interviewing People Like Pat Flynn John Lee Dumas.

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The Rebel Growth Podcast is an online marketing podcast by Borja Obeso, discussing step y step marketing strategies with guests like pat flynn on topics like Growth Hacking, social media, seo, blogging, podcasting, webinars and more.
 
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show series
 
There’s a quick way to build authority online. Wether you are growing a Startup, a blog or some sort of internet presence. Online summits can help you grow faster by making some good money, generating leads, building authority and making connections with the big players in your industry. The concept is simple and on this podcast episode you can lea…
 
Yes, it’s a cliche at this point. But it works. Blogger outreach really works. It’s been working for me over at Creativiu and it worked for Nathan Barry when growing ConvertKit. In fact, Nathan built his email marketing software company to target the same type of people that would help him promote the service… Advanced bloggers! This is a case stud…
 
Video advertising is still on its infancy. And that makes it the perfect time to get in. I know this because since I launched a project that I will soon share more openly (I have sort of hinted about it here and there). I have been doing image based ads on Facebook, but I recently changed to video only… While doing image based ads, my cost per lead…
 
Virality is awesome. Why? Because it let’s you grow on autopilot-mode. If you have an awesome product, you can integrate a viral aspect into it so it does all the leg work for you. Pedro Magriço, Director of Marketing & Growth at Typeform join us on today’s episode to talk about how they have been able to acquire over 200 thousand active users than…
 
When it comes to traffic you can either pay with money or pay with time. Among the different types of “free traffic” you can use, guest posting is one of the most powerful because you get instant social proof and “authority juice” from being featured at some else’s website. Aaron Orendorff joins me on this edition of The Rebel growth Podcast to tal…
 
It may sound easier tan it actually is… You join a community, post your thing and gets thousands of visitors and subscribers, right? Well, not always. But if your product is good enough, there’s an actual quick and simple process you can use to leverage the power of communities when you are launching and hoping to get some traction and rapid early …
 
Creating an online course is an undertaking. Creating thousands is just a whole another level, and Craftsy has done just that. For today’s episode I invited John Levisay, CEO of Craftsy, a company that creates and sells online tutorials in the arts and crafts space (sounds familiar? ;)… John will show you how they took an investment and grew the co…
 
Sometimes you just need to be lucky and have a great product if you want to go viral or get picked up by journalists on big websites and publications. But this case study from Nootrobox will show you how to improve your odds if you want to really make it on big publications and get virally with your product. Geoffrey Woo, the CEO and co-founder of …
 
Content marketing is a term so repeated in the digital marketing space that it can easily lose it’s meaning or be associated with pure buzz and nothing concrete. I get it. But this is the story of a company (Wistia) and how they broke through the noise by understating exactly what type of contenting they should be creating early on to reach their i…
 
Ashley Hockney from Teachable joins us to discuss how they used joint ventures to grow their million dollar platform. If you are not familiar with it, Teachable is a platform that enables you to create and manage your online courses and in this episode I talk to Ashley to discover the different tactics they used to leverage their partner’s audience…
 
Infographics are a great tool for an outreach strategy when you want to connect with bloggers, companies or influencers. They enable you to give value before asking for anything and they help you achieve backlinks for SEO, social or direct traffic and authority when the people you reach out to shares your graphics. Nadya Khoja from Venngage, a comp…
 
Link building is time consuming and can often be very frustrating. It’s also a long term game for which you have to be patient. But if yo want to see some quick wins, then Bill Sebald, today’s featured guest, has the perfect strategy for you.
 
Andy Crestodina from Orbit Media joins us on today’s episode to talk about some very specific factor you can look at on your Google Analytics to then implement some small changes on your website and start seeing improvements in your search results quickly. SEO can be frustrating, but when you are able to see some quick results from small efforts li…
 
The first year of a Startup is exciting but also scary… How do you figure out where to put your energy and resources to grow? Today’s guest, Russ Perry from Design Pickle, shares how he used the Bullseye Framework to figure out what strategies work best with his company. You will also learn about the pricing and business model Design Pickle learned…
 
Katie Wagner from katiewagnersocialmedia.com joins me for today’s episode to talk about when, why and how to drive traffic to your website from Instagram. Sure, we all see how super popular some accounts are, but have you ever wonder if they are getting all of those visitors to visit their websites directly? We are also going to discuss when it’s a…
 
No matter what industry you are at, you will always have to deal with other professionals in your field. LinkedIn is the go-to social network for connecting with other professionals, it has a much more corporate scent than any other social network. If you want to give great impression on LinkedIn, you need to optimize your profile accordingly. Both…
 
The core takeaway from the story featured on this episode is how you can take of news and hyped events from your industry to create content that can go viral, be picked up by large publications and/or bloggers, or ideally, both. Benji Hyam comes on today’s episode to share how he took advantage of the hype behind the apple watch to create a piece o…
 
Today’s episode is going to show you how to sky rocket the opt-in conversions you get from your podcast by utilizing a strategy that enables your listeners to subscribe via text message and it’s Matt McWilliams who shares this strategy with us. Main Resource LeadPages.net
 
Today’s feature guest is David Jackson from SchoolofPodcasting. We will help you understand and decide on how to create a podcast strategy and answer all of the questions you might have going on your head about starting a podcast. The first question you will want to answer is about what you should be podcasting. You might have an overall understand…
 
Today’s show features Chris Cerrone from The Cerrone Show. Chris is going to share with you why he chose to do a seasonal podcast instead of a weekly or daily on-going show and how it would benefit you if you chose to go down this route. Key Notes Why do seasons How many episodes is recommended per season Recording as you go Vs. Pre-Recording episo…
 
Justin Mares, the author of the book Traction, joins us in today’s episode to explain what a Bullseye Framework is and how it can help you identify the best marketing strategy for your business to start getting customers and leads efficiently in the early days of your StartUp or business. The main resource for today’s episode is Justin’s book: Trac…
 
Here’s the deal Advertising to cold audiences is harder than it used to be. These are people who have never ever heard about you or business. And this is why retargeting your existing website visitors with advertising is much more effective. Have you ever visited a website, leave, and later started to see ads about that website or product all over …
 
Darren Shaw comes on the show today to share how he used software creation as a marketing strategy when growing an SEO agency that turned into a 7 figure business. Creating tools as a marketing strategy can be very powerful wen done right and a waste of time and resources when done badly. This approach usually happens by accident, for example, I wa…
 
Bryan Eisenberg shares how he built an Alpha version of a software as a service company called IdealSpot to thousands of users and tens of thousands of visits to his website and raised $1 million of funding in 9 months. From Today’s Episode Using storytelling Sharing stories Building relationships and the secret to PR Different tools for finding in…
 
Nick Eubanks from seoauv.com, comes on the show to share the technical on-page SEO tricks that most people simply don’t talk about, and how it helped him get 1 million website visits. The thing is, most people only talk to you about the typical on-page SEO elements and rules like “not stuffing your content with keywords” or “properly utilizing h1 t…
 
Keyword research is the foundation of a successful content marketing campaign that aims to rank well on search engines. Dan Shure from evolvingseo.com is today’s guest, and he shares some super powerful techniques for finding search phrases that have medium to low competition and that we can leverage in our campaign. If you remember Rand Fishkin fr…
 
Martin Shervington is today’s featured guest. He explains how he managed to understand Google plus to hack into his community and grow his business and website traffic from it. Every person will have a different channel. It will depend on where your audience hangs out, so the key takeaway is understanding the ins and outs of the platform where your…
 
We would all like to easily attract traffic from social media that buys our products and services just because we are selling them. But not everyone is born with the gift of being easily likeable. However, Ted Rubin comes on the show today to show you how you can LEARN to be social and easily likeable. (the auto-correct keeps telling me “likeable” …
 
Today´s episode features Matt Barby and a case study on how he used technical SEO to grow a website’s traffic up to 1 million pageviews per month. Without doing content marketing. What website? Listen to the episode and find out the unusual beneficiary of Matt’s efforts. Takeways From This Episode How to plan a campaign Doing competitor analysis Au…
 
That’s a lot of money. For a SaaS (software as a service) business built with no external funding, $180,000 in monthly revenue in a couple of years is a huge deal. Laura Roeder shares how she and her team grew Edgar, a social media management tool to 6 figures in monthly recurring revenue in a highly competitive industry. She also shares some socia…
 
Here’s the deal. When you write an article, you are asking your readers to stop doing anything else and devote time to read your content. That’s asking to stop “Facebooking”, chatting with their friends, watching tv, playing PlayStation (I love that thing)… The world is full of distractions. So it’s your job to make your content good enough and eng…
 
Dominic Wells from humanproofdesigns comes on the second edition of the Bite-Size Marketing series of episodes to talk about how he spent one entire year without publishing a single post and still grew his organic traffic.
 
In today’s episode Russell Ruffino shows us why and how to sell high ticket products instead of trading your time for dollars. I also reveal my intend to publish 3 new episodes every Wednesday for the next 5 – 7 weeks of a new series inside the Podcast, called “Bite Size Marketing”, so any episode starting with [BSM], means that it’s part of this s…
 
Mark Schaefer, an expert in building a tribe and an audience in Social Media, is today’s guest on the Rebel Growth podcast and he shares with us how identifying an alpha audience will help your business grow faster online. An alpha audience is the group of people inside your audience or tribe that are most engaged with your brand. Mark also shares …
 
In answering your questions I decided to create today’s episode with Kristi Hines to give you a clear understanding on why you should create a blog even though this topic has been covered before. Kristi literally makes a living from writing, so I know you would be a perfect fit to explain the reasons you would want to create a blog and how to do it…
 
If you want to learn how Nathan Chan from Foundr Magazine was able to grow his digital magazine, without a huge team, up to some of the amazing following stats, then you are in for treat on today’s episode. Here are some of the stats: He was able t interview Richard Branson when he considered himself a “nobody” He has been able to get 480,000 Insta…
 
Today’s interview is with Perry Marshall, the “godfather” of Google Adwords and PPC. Perry is the author of the 80/20 Sales & Marketing book which covers most of the concepts discussed on today’s episode. The premise is that applying 80/20 in your Adwords campaign will help you improve your results by identifying the things that you should concentr…
 
Ana Hoffman from trafficgenerationcafe.com joins me for today’s episode to share all that has worked for her when it comes to networking and building relationships to help build her website which has become one of Alexa.com’s top 50.000 websites. I use Alexa as metric to give you an understanding of how popular Ana’s blog is and why to pay attentio…
 
Marcus Sheridan from the Mad Marketing podcast at thesaleslion.com was able to grow riverpoolsandspas.com a pool installation business website up to 500.000 visits using content marketing and today’s episode is about sharing the 5 stages that he describes from his strategy. Content Marketing is a great way to scale your business growth and everythi…
 
Chris Lema is the star on this episode and I wanted to have him on the show for a very long time because he is one of the best bloggers I know and few other people will provide such a good quality of interview about how to build a meaningful blog. Chris Lema shares 6 steps you have to take if you intend to become a professional blogger and his view…
 
The reason public relations is so important is because there are people and brands out there that have the authority and trust that you need in order to make sales. You can try to grow your business by yourself without the need of “influencers”, but if you get recommended by them, you would inherit their authority and the trust of their audience. W…
 
Webinars are one of the best ways to promote a product, but it does have roadblocks, you have to make a connection with your listeners and if you avoid the webinar mistakes we talk about today you should be on your way to a successful broadcast. For this I brought Amy Porterfield who has built a multi million dollar business using webinars, Amy has…
 
Native ads can be confusing, even the Wall Street Journal confused it with content marketing, and it’s not, it’s a different type of advertising that just happens to feature content, but as with any buzz word or fancy term, it’s important to understand the meaning and the context. Joe Pulizzi from contentmarketinginstitute.com is on the show for to…
 
Reddit is a growth channel that is hugely misunderstood by most marketers, but savvy growth marketers understand how hack their way into Reddit to take advantage of its massive audience to grow their projects (startups, blogs, websites, etc.). Paul DiGiovanni knows what it takes to be accepted into this mysterious community and drive targeted traff…
 
For today’s episode I have with me Mike Kim as a our guest who will explain what is the rising start status and how (and why) you can achieve it when building your own personal brand and trying to become an influencer in your industry. I mention how one of my favorite ways for connecting with influencers is to use my podcast and do interviews, beca…
 
For today’s episode we have Jason Swenk talk about how he creates his client proposals to increase the number of clients he ends up closing deals with. Jason sold his marketing agency successfully and now dedicates his time to helping other agency owners achieve the results that he did, his proposal template is one of the keys of such success and w…
 
For this episode Bryan Kramer from purematter.com, a role model of a marketer for several reasons, joins me to talk about how implementing humor in your marketing campaigns can be the solution to low budget marketing plans, why you should consider doing it, the do’s and don’ts and the case of how dollar shave club got tens of millions of video view…
 
Getting one million random Twitter followers won’t do the job. Getting 1000 raving, engaged Twitter followers who can’t wait for your next tweet to be the first to comment and share it, is a completely different story. There is so much fluff and noise about Twitter and Social Media Marketing that it makes complete sense why people can’t seem to get…
 
On today’s episode Matt Heinz shares the story of how he created and grew his marketing agency from the time he was a solo consultant and got introduced to the marketing world. The marketing agency space is extremely crowded and noisy, at least in the english speaking market, but if you are determined to create and grow your own agency, this episod…
 
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