This podcast is put together with small business owners in mind. Non-techie and techie both that want to know about online marketing, online reputation, and their company digital assets . A business advancement for dummies. Breaks down strategies to built and make your business stronger. Founder of yourfavoritemedia.com Support this podcast: https://podcasters.spotify.com/pod/show/smallbusinesshelp/support
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Marketing From X 2 Z: Digital marketing strategy and tips to help you grow your small business
Bear Double | Wildflower Social Media
Marketing from X 2 Z helps small business owners cut through the noise and master the marketing strategies that actually grow a business. Each week, co-hosts Mike Albuquerque (Gen X), a branding and website expert, and Liz Bachmann (Gen Z), a social media strategist, share their generational perspectives to give you a complete view of today’s digital marketing landscape. If you’ve ever wondered how to get started with digital marketing, how to build a brand that stands out, or how to create ...
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# Why HubSpot: The Comprehensive CRM Solution for My Business and ClientsHere's a podcast episode summary focusing on why you chose HubSpot as your preferred CRM platform:---## Episode Summary: "Why I Chose HubSpot as My Go-To CRM Solution"In this episode, I dive deep into my decision to select HubSpot as the cornerstone CRM solution both for my company KoinTyme and for all our consulting clients. I explain how HubSpot's all-in-one platform offers unparalleled integration capabilities that a ...
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The Small Business Survival Series | Plus business and communications tips designed to help simplify your small business.
Trent Brinsley from Alltel Australia
Listen to the Alltel Australia Small Business Podcast series and learn from a successful entrepreneur who has grown his corporation from a family–run lounge room operation to a national telco. Alltel's General Manager, Trent Brinsley wants to help you: - get your business off the ground - lay the foundations for growth and expansion - gain an understanding of the tools you can utilise to build and retain a customer base Trent shares the lessons he's learnt from personal experiences over the ...
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Winning Locally: How Small Businesses Can Master Local SEO
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47:14Looking to reach more nearby customers? In this episode, we explain local SEO for small businesses—how to improve your chances of showing up in the Google Maps pack and in AI/Gemini answers, and how to turn more “near me” searches into qualified inquiries. Mike (branding/web) and Liz (social strategy) walk through a practical approach that covers k…
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This conversation is a Thanksgiving-week reset: what worked, what didn’t, and the practices we’re keeping. Mike (branding/web) and Liz (social strategy) share the business lessons they’re thankful for—content habits, relationship-building, refocusing on core work, and turning challenges into systems. You’ll learn Why reflection matters and how to t…
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Referrals and Word-of-Mouth: Low-Cost, High-Trust Marketing
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42:08Word-of-mouth isn’t magic—it’s a strategy. Mike (branding/web) and Liz (social strategy) break down how to earn and organize referrals without feeling salesy. From picking the right rooms to show up in, to creating simple touch points, to tracking who sends what, you’ll learn how to turn relationships into a reliable pipeline. You’ll learn Why “one…
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Market Research You Can Actually Do — On Your Phone
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32:16Market research doesn’t have to be expensive or intimidating. Mike (branding/web) and Liz (social strategy) break down practical ways small businesses can validate ideas, learn what customers actually want, and turn insights into better messaging—without big reports or pricey tools. You’ll learn Why assumptions cost money and how lightweight resear…
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Avoiding the Social Trap: Planning Beyond One Channel
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47:08Putting all your marketing eggs in one social basket is risky. Mike (branding/web) and Liz (social strategy) explain why platform dependence can backfire and how to diversify smartly—without doubling your workload. You’ll learn how to use owned channels as a safety net, repurpose content across platforms, choose the next-best channel based on your …
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Measuring What Matters: Marketing Metrics That Drive Action
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26:39In Episode 10 (technically 11 because of our mini episode), Mike (branding/web) and Liz (social strategy) break down what to track, what to ignore, and how to tie metrics directly to your business goals so you’re not just reporting—you’re learning. You’ll learn How to map business goals to a small set of metrics that matter Why follower counts and …
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Mini: What to Do If You’re Hit with Fake Google Reviews
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8:15Getting “Google-bombed” with sudden, illegitimate 1-star reviews? In this quick mini episode, Mike and Liz walk through what to do right away, how to reply when a review is real (but negative), and how to rebound with a steady, ethical review flow that restores trust. You’ll learn Why fake review spikes happen—and why they’re so damaging to small b…
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Small Budgets, Big Marketing Results
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54:03Big budgets are nice—not necessary. In this episode, Mike (branding/web) and Liz (social strategy) share how early-stage and still-growing small businesses can market effectively without overspending. From documenting your journey on social to standing up a basic website/GBP, email touchpoints, and content that compounds, we cover what to do now, w…
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Marketing Systems That Save Your Sanity (and Grow Your Business)
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44:22Marketing shouldn’t steal your sanity. In this episode, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) break down the marketing systems that keep you consistent—batching, simple workflows, and right-sized tools—so you can grow without living online 24/7. You’ll learn Why marketing feels chaotic (noise, mixed advice, tool overload) an…
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How to Market Your Business Without Feeling Salesy
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Websites That Convert: Getting It Right
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44:41Websites don’t convert because they’re pretty—they convert because they’re clear and customer-focused. In this conversation, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) dig into what actually moves a visitor to act: messaging, structure, and simple changes that remove friction. You’ll learn Make it about the customer: lead with pr…
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How Small Businesses Can Use AI (Without Losing Their Personality)
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38:01AI isn’t your strategy—it’s a tool. In this conversation, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) dig into how small businesses can use AI to work smarter without losing their voice, judgment, or trust. You’ll learn AI as partner, not pilot: Treat it like an intern—you remain the decision-maker. Hype vs. reality: Where AI trul…
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Social Media Strategies That Actually Work for Small Businesses
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49:02Social media isn’t just a task. It’s a system. In this conversation, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) break down how small businesses can use social without letting it run their lives: what to ignore, what to focus on, and how to build a workflow that actually sticks. You’ll learn Social ≠ personal: Your feed isn’t a jo…
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Branding isn’t your logo—it’s the gut feeling people have about your business. In this conversation, Mike (Gen X, branding/web guy) and Liz (Gen Z, social strategist) dig into what brand really means for small businesses and how to make yours memorable without a Fortune 500 budget. You’ll learn Brand ≠ logo: Voice, values, experience, and how you c…
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Common Mistakes Small Businesses Make
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47:59We dive into the patterns that trip up small business owners—and how to avoid them. From launching multiple ventures at once to picking the wrong marketing partner, we unpack why these mistakes happen, how to spot them early, and what to do instead. We draw the line between personal brand and company brand, warn against chasing “viral” at any cost,…
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Starting Smart: What Every Small Business Owner Needs to Know
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47:06Welcome to the very first episode of Marketing from X 2 Z! 🎙️ Hosts Mike Albuquerque (Bear Double Design Studio) and Liz Bachmann (Wildflower Social Media) kick things off by sharing their journeys from corporate life to entrepreneurship—and why they launched this podcast for small business owners. In this episode, you’ll hear: How our backgrounds …
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How AI & Tech Consulting Can Transform Small Businesses in 2025
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26:46How AI & Tech Consulting Can Transform Small Businesses in 2025بقلم Reno Provine
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Why HubSpot is the Ultimate CRM for Business Growth
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28:16In this episode of Tech Transformations: How We Help Small Business Succeed, I explore why HubSpot stands out as the ultimate CRM for business growth. Join me as I delve into Cointime's strategic decision to focus exclusively on HubSpot, uncovering how this specialization offers unparalleled advantages for managing customer relationships. We'll dis…
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Transform Your Business with HubSpot’s Unified CRM Platform
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25:58In depth discussion of how HubSpot smart CRM can help businesses grow and succeed. We cover all of the hubs available and go relatively deep into the Marketing Hub.بقلم Reno Provine
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#1 Social media platform mistake. This can void your business--- Send in a voice message: https://podcasters.spotify.com/pod/show/smallbusinesshelp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/smallbusinesshelp/support
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Do I qualify for a disaster loan for my business because of COVID-19, corona virus
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7:21Do I qualify for a disaster loan for my business because of COVID-19, corona virus? Everybody is doing their best to help the financial crisis in this moment. Contact [email protected] for links and information--- Send in a voice message: https://podcasters.spotify.com/pod/show/smallbusinesshelp/messageSupport this podcast: https://podca…
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Corona virus and children - talk El Paso, Dr. Marin of Santa Teresa Children’s Clinic
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13:05Corona virus and children - talk El Paso, dr. Marin of Santa Teresa Children’s Clinic. We choose to fear a little and discuss about Corona and Children for our community. What to do, how to detect symptoms --- Send in a voice message: https://podcasters.spotify.com/pod/show/smallbusinesshelp/messageSupport this podcast: https://podcasters.spotify.c…
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Corona virus and business liability claim
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4:27Corona virus and business liability claim. How do you know if you qualify for a small business claim?--- Send in a voice message: https://podcasters.spotify.com/pod/show/smallbusinesshelp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/smallbusinesshelp/support
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Corona virus and how to help your business
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11:09Guidance on specific interventions for businesses. Gyms, work out facilities and service industry--- Send in a voice message: https://podcasters.spotify.com/pod/show/smallbusinesshelp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/smallbusinesshelp/support
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Corona virus and saving your business if your patients are cancelling appointments--- Send in a voice message: https://podcasters.spotify.com/pod/show/smallbusinesshelp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/smallbusinesshelp/support
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What is great content? How Content can ruin your relationships.
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9:16Everybody talks about how content is king but nobody goes deeper to tell you that some content is trash and can even ruin your relationship with potential customers or clients--- Send in a voice message: https://podcasters.spotify.com/pod/show/smallbusinesshelp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/smallbusinesshelp/s…
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In this episode Monica explores the best avenue for building a website. Do you hire someone or find a free service or teach yourself how to design a website? Also covers hosting and domains. *Please note that Monica says "mortgage" in this episode when she means "rent". Thank you for the note! --- Send in a voice message: https://podcasters.spotify…
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One of the most used words in digital is word press. Second most used word in digital is a plug-in. In this episode Mikey gives quick explanation on how those are used.--- Send in a voice message: https://podcasters.spotify.com/pod/show/smallbusinesshelp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/smallbusinesshelp/support…
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Top 3 ways you are neglecting business growth.
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8:10Sometimes businesses don’t have all of the tools in place for business growth. Most times businesses accidentally neglect one of these tools -resulting in suffocating the growth of a business. --- Send in a voice message: https://podcasters.spotify.com/pod/show/smallbusinesshelp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/s…
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#1 way to use Linked In and #1 way to attract creeps accidentally.
10:18
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10:18Considering the ways to use LinkedIn to market for your business and also tips and tricks on help not to use it.--- Send in a voice message: https://podcasters.spotify.com/pod/show/smallbusinesshelp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/smallbusinesshelp/support
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The number one way to advertise and market your business or service.
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8:02Reach your customers once and for all without spending and wasting money on advertising strategy that does not work.--- Send in a voice message: https://podcasters.spotify.com/pod/show/smallbusinesshelp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/smallbusinesshelp/support
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Top 3 statistics that give you an edge over your competition.
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10:03In today’s episode we look at the best way to reach customers. Now Monica made the mistake of thinking that she knew the best way to reach Customer’s until she came upon the statistics showing otherwise. Send an email to [email protected] Send in a voice message: https://podcasters.spotify.com/pod/show/smallbusinesshelp/messageSupport…
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3 reasons your business will save thousands on marketing with bing (over google)
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7:09Are you a small business looking to start with online marketing? Your budget is the most important thing to take into consideration with your online marketing campaign. In this episode we discuss how Bing is the best choice for your business over Google. Please send me a question or comment at [email protected] or go directly to the anch…
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Top 3 ways to make money from your podcast.
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8:56How to make money from a podcast? How do I find my audience? What makes a podcast interesting?--- Send in a voice message: https://podcasters.spotify.com/pod/show/smallbusinesshelp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/smallbusinesshelp/support
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