Joe Biel is the founder and CEO of Microcosm, a 25-year-old midlist publishing and distribution company that has sold millions of books. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 25 years in 416 pages. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry. ************ Thank you for watching the ...
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The AuthorU-Your Guide to Book Publishing podcast is ranked by Feedspot in the TOP 10 podcasts for Book Marketing and in the Top 100 in Author-Publishing Careers by Goodpods. If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Did ...
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The AuthorU-Your Guide to Book Publishing podcast is ranked by Feedspot in the TOP 10 podcasts for Book Marketing and in the Top 100 in Author-Publishing Careers by Goodpods. If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Did ...
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Episode 332: Taste or Market: Deciding Your Publishing Focus | A People's Guide to Publishing Podcast
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10:55Do you publish what YOU want to read, or what the market says people want to read? We're back with last year's PNBA trade show talking to publishers about how they decide what they acquire and publish, and the various things that go into it. ************ Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Th…
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In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Mara Purl back to retrace her 35 years in becoming an overnight success with her series of books and connecting with like genre bestselling authors. You will take away: -How to seed an ideal that can become a publishing empire. -The importance of building a team to…
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How to create author overnight success in 30 years! 10-02-2025
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58:11In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Mara Purl back to retrace her 35 years in becoming an overnight success with her series of books and connecting with like genre bestselling authors. You will take away: -How to seed an ideal that can become a publishing empire. -The importance of building a team to…
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Hey AUTHORS ... Your Voice Is Your Superpower! In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Rachel Alena, voice coach and professional narrator joins Dr. Judith Briles for a lively and informative hour of how to use your voice in marketing, in speaking, and in book marketing. She is a talent agent who helps a…
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Your Voice ... Your Superpower! 09-25-2025
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54:53Hey AUTHORS ... Your Voice Is Your Superpower! In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Rachel Alena, voice coach and professional narrator joins Dr. Judith Briles for a lively and informative hour of how to use your voice in marketing, in speaking, and in book marketing. She is a talent agent who helps a…
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Episode 331: The Heart vs The Mind: Tarot, Art, and Books w/ Nic LaRue | A People's Guide to Publishing Podcast
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51:21Nicole LaRue is both a queer artist and graphic designer and is widely known for her iconic work on the Women's March on Washington logo. Her latest work, the HeART Tarot, is a unique deck featuring beautiful, original illustrations incorporating the shape of the human heart and elements of the natural world into each tarot archetype, and reminding…
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In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Deb Eckerling, the author of Your Goal Guide and 52 Secrets for Goal Setting to dive into the how, why, and when to create author and book goals. You will take away: -Your takeaways include: -Why is it so important for authors to set goals? -What are different type…
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Creating Author and Book Goals 09-18-2025
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57:56In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Deb Eckerling, the author of Your Goal Guide and 52 Secrets for Goal Setting to dive into the how, why, and when to create author and book goals. You will take away: -Your takeaways include: -Why is it so important for authors to set goals? -What are different type…
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Episode 330: Do book reviews matter? | A People's Guide to Publishing Podcast
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12:39Trying to get high-profile reviews for your books can feel like a rat race. So many publishers competing for the same space in the same publications (and space in readers' brains). But do reviews really matter? Are they worth the time publishers put into getting them? This week on the podcast, we're back with the booksellers and publishers of the P…
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Why Listening Can Elevate Authors for Book Success In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Dr. Jacalyn Kerbeck, Chief Listening Officer, and founder and visionary for the USA Global TV & Radio Network. Her network has created over 8,100 show to over 40 countries. Dr. Jacalyn is known as the Listening Men…
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How Authors Can Elevate Their Listening for Author Success 09-11-2025
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56:55Why Listening Can Elevate Authors for Book Success In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Dr. Jacalyn Kerbeck, Chief Listening Officer, and founder and visionary for the USA Global TV & Radio Network. Her network has created over 8,100 show to over 40 countries. Dr. Jacalyn is known as the Listening Men…
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Episode 329: Submitting AI to Publishers w/ Jane Friedman | A People’s Guide to Publishing Podcast
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17:52Can publishers tell if you submit work with A.I.? Does it matter if they can't even tell? Jane Friedman of "The Bottom Line" joins Joe and Elly this week to talk about what publishers mean with A.I. disclosures, what presses are looking out for, and how authors can communicate with their publishers about it. Check out Jane's articles here: https://…
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One Author’s Journey from Idea to Movie Option In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Author Steve Snyder to join her. Taking four plus years to gather his father’s journals, letters, doing the research, Steve created the “rest of the story” and brought his father’s WWII MIA for seven months to life in …
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Author’s Journey from Idea to Movie Option 09-04-2025
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56:53One Author’s Journey from Idea to Movie Option In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Author Steve Snyder to join her. Taking four plus years to gather his father’s journals, letters, doing the research, Steve created the “rest of the story” and brought his father’s WWII MIA for seven months to life in …
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Episode 328: Queerness in Horror Movies, w/Joe Carlough & Gina Brandolino | People's Guide to Publishing Podcast
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59:18Don't get scared straight! Joe Carlough & Gina Brandolino, authors of the new book QUEER HORROR: FUN AND FREAKY PERSPECTIVES ON MACABRE MEDIA, join Joe and Elly this week to talk about horror, coming out, their favorite bad movies, and more. Coming out, the horrors of publishing, fever dreams, favorite queer media, old horror movies Get the Queer H…
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PR and Publicity Tips for Author Success 08-28-2025
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54:01In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Jill Lublin, co-author of Guerrilla Publicity joins Dr. Judith Briles for a lively and informative hour of how to get your books visible and buzz worthy. Get ready for how to use publicity to boost leads, visibility and book sales. You will take away: -Insider tips…
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In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Jill Lublin, co-author of Guerrilla Publicity joins Dr. Judith Briles for a lively and informative hour of how to get your books visible and buzz worthy. Get ready for how to use publicity to boost leads, visibility and book sales. You will take away: -Insider tips…
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Episode 327: Does AI help publishing? with Jane Friedman | A People's Guide to Publishing Podcast
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13:33Ah, AI. We're hearing about it constantly, and it's not going anywhere any time soon. From "fair use" in recent court cases to bad advice from Anthropic, Jane Friedman of The Bottom Line is back to talk with Joe and Elly about AI, especially in the publishing world. Is it useful? WE haven't found anything that AI does well, have you? Let us know! N…
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In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Michelle Renee, for a lively and informative hour of how to step up your contacts and visibility and reduce the time it takes for book marketing and influence building forward. Your takeaways include: -If you don’t automate, your contacts and leads will go cold. -S…
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Automation Leads to Author Success 08-21-2025
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57:20In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Michelle Renee, for a lively and informative hour of how to step up your contacts and visibility and reduce the time it takes for book marketing and influence building forward. Your takeaways include: -If you don’t automate, your contacts and leads will go cold. -S…
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Episode 326: Incorporating Zines Into Our Marketing and Production Strategy | A People's Guide to Publishing
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13:05Zines are small, often subject-focused booklets that can range in topic from how much you love your cats, to fixing your bike, to protest safety tips. How do we incorporate zines into our regular marketing and production strategy? Joe and Elly tell all this week on the podcast! ************ Thank you for catching the People's Guide to Publishing vl…
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Getting Noticed…Podcasting Success for Authors 08-14-2025
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54:08In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Jackie Lapin, visionary of Conscious Media Relations radio/Podcast Tours. One of your goals should be to get on podcasts—lot of them. Jackie’s website is: https://consciousmediarelations.com/ —make sure you download her Tech Tools Treasure Chest. You will take away…
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In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Jackie Lapin, visionary of Conscious Media Relations radio/Podcast Tours. One of your goals should be to get on podcasts—lot of them. Jackie’s website is: https://consciousmediarelations.com/ —make sure you download her Tech Tools Treasure Chest. You will take away…
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Episode 325: Conferences, Promos, & More: Booksellers & Publishers Work Together | A People's Guide to Publishing
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10:12Continuing our series on tradeshows, bookselling, and bookseller/publisher relationships, this week we're back at PNBA! Hear from booksellers and publishers on how they think they collaborate well, and what they wish the other party knew. ************ Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thurs…
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The Author Trap of Perfection 08-07-2025
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59:30Bestselling and award-winning author Dom Testa blends personal stories with insights from his award-winning morning radio show on Denver’s Kool 105 to explore the keys to lasting satisfaction. With nearly 30 books published in multiple genres and under multiple pen names, he knows publishing … and how to write. Dom was a 2019 inductee into the Colo…
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Bestselling and award-winning author Dom Testa blends personal stories with insights from his award-winning morning radio show on Denver’s Kool 105 to explore the keys to lasting satisfaction. With nearly 30 books published in multiple genres and under multiple pen names, he knows publishing … and how to write. Dom was a 2019 inductee into the Colo…
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Episode 324: How do we think book tradeshows can improve? | A People's Guide to Publishing Podcast
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10:52Continuing our ongoing series on trade shows, publishing, bookselling, and more, this week Joe and Elly talk education sessions, galley rooms, the decreased focus on placing orders and getting face time with publishers, and some of their thoughts for improving the shows. ************ Thank you for catching the People's Guide to Publishing vlogcast!…
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بقلم Dr. Judith Briles
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Episode 323: What does it mean that Costco is cutting books? | A People's Guide to Publishing Podcast
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9:39Is Costco cutting books a big deal, or will it be a great chance for readers to go back to their local indies? What does it mean for publishers? Jane Friedman of The Hot Sheet is back this week to talk with Joe about bulk buying, waste, returns, and Costco's target book customer. ************ Thank you for watching the People's Guide to Publishing …
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How to Avoid Publishing Mistakes and Blunders- Part 2 07-24-2025
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56:49بقلم Dr. Judith Briles
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Episode 322: How can regional trade shows improve for bookselling? | A People's Guide to Publishing
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10:18We've been talking trade shows the last few weeks, from how they benefit booksellers to what publishers need to make them work. We continue the conversation this week with some more folks from the PNBA show talk about how they can improve for booksellers and bookselling. ************ Thank you for catching the People's Guide to Publishing vlogcast!…
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How to Avoid Publishing Mistakes and Blunders- Part 1 07-17-2025
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56:49بقلم Dr. Judith Briles
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Episode 321: How effective are regional trade shows for book publishers? | A People's Guide to Publishing Podcast
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8:58After last week's episode, where booksellers and publishers evaluate the effectiveness of trade shows, this week Elly and Joe give their own analysis! ************ Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your prefe…
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Finding SuperFans for You and Your Books 07-10-2025
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56:39بقلم Dr. Judith Briles
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