Marketing Your Private Practice with Kathy C is the go-to podcast for dietitians, therapists, and service providers who want more clients without spending hours a day on social media. Hi, I’m Kathy Colaiacovo, a marketing strategist and business coach, and I believe marketing your private practice shouldn’t be so complicated ... or take hours a day. I’m not a dietitian and I don’t play one on TV :-) So I don’t teach what worked for me. I teach marketing strategies that have helped hundreds o ...
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The Prosperous Christian Therapist | Private Practice, Christian Business, Marketing for Therapists, Spiritual Growth
Kimberly Vanhooser - Business Coach, Licensed Marriage and Family Therapist, Private Practice Therapist, Therapy Mentor
Do you want a successful private practice but you're unsure how to get there? Are you tired of constantly wondering if you’ll have enough sessions this week to cover your bills? Are you afraid of offering Christian counseling because you’re unsure how to do it right? In this podcast, you will find practical steps, strategies, and solutions that will help you create a sustainable therapy practice that aligns with your values and your God-given dreams. It is my mission to empower Christian the ...
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Let me coach you for a year! Special offer for Christian therapists in private practice
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10:59Are you looking for faith-led coaching and support as you launch and grow your private practice? In this episode, I share my heart behind my coaching business and a special offer to lock in FANTASTIC coaching rates for an entire year. Think about what a years' worth of professional guidance and mentorship with me could do for your private practice.…
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The Secret to Building Online Courses that Last with Marci Evans - Ep 167
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49:42Ready for a candid conversation about the real work behind creating some of the most respected and top-ranked online trainings for clinicians and dietitians? If you’ve ever thought about creating a course or training, this episode will give you a real look at what makes one last. I’m joined by my longtime client, Marci Evans, a Registered Dietitian…
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29. 5 tips for Christian therapists to successfully navigate slow seasons in private practice
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16:00Does it feel like nothing is happening in your practice? Do you struggle with feeling anxious and impatient when the phones aren't ringing an your email inbox is silent? You're not alone! In this episode, I share what I've learned about slow seasons during my 10 years in private practice as a Christian therapist, and I give you 5 tips for how to su…
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28. Boost your SEO and get more clients using blogging
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16:29Want to rank higher on Google and attract more of your ideal client? Check out this episode to learn how a monthly blog can do just that! I tell you why this works and what you need to include in order to successfully use blogging as a marketing tool. Need a customized action plan to take your practice to the next level? Take advantage of my intro …
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27. Get paid your full cash pay rate and remove financial barriers for your clients! Guest interview with Barnhart Cares and Kingdom Companies Group
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30:26Afraid that your cash pay rate is too expensive, and that you won't be able to build a practice charging a fee that is both sustainable for you and affordable for your clients? What if I told you there were companies out there willing to pay you your FULL FEE to provide counseling to their employees? In today's episode, I am joined by Anna Wilcox a…
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Marketing Your Practice in 1 Hour a Week: Create a Content Plan - Ep 166
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18:01If marketing your private practice feels like it eats up hours of your week, you are not alone. Many dietitians, therapists, and other service providers spend too much time creating posts and marketing content that never seem to bring in new clients. Marketing does not have to take over your life to be effective. It just needs a clear system that k…
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26. Strategies I've used to get cash pay clients in private practice so I've never had to take insurance
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17:39Worried you'll never find clients who are willing and able to pay out of pocket for therapy? Feeling like your only option is to take insurance? Not so fast! In today's episode, I share 4 tips you may not have considered that will help fill your caseload with cash pay clients. Optimize Your Practice for only $97 by scheduling a structured 60-minute…
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25. Feeling overwhelmed with getting started? What you need in place before seeing your first clients in private practice
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17:32If you want to start a private practice, but are feeling stuck and overwhelmed with the set up, then this episode is for you. I share the practical things you need to have in place before you start seeing your first clients. Looking for mentorship or coaching in your career as a therapist? Take advantage of my $97 coaching special "Optimize your Pr…
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24. My testimony: starting a private practice as a Christian therapist
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19:41Do you have a desire to start a private practice? Wondering how you can integrate your Christian faith into the work you do as a therapist? I can relate! In this episode, I share my journey into the world of therapy and how I got started as a Christian therapist in private practice. Looking for mentorship or coaching in your career as a therapist? …
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23. How to conduct phone consultations that lead to more bookings
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16:43Unsure of what to say in a phone consultation? Want to increase the number of ideal clients on your caseload and weed out the ones that aren't a good fit with minimal effort? In this episode, I share how I conduct my initial phone calls so I get more bookings, fewer no shows, and more of my ideal clients. In need of some 1:1 support? Try Private Pr…
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Marketing Your Practice in 1 Hour a Week: How to Make it Happen - Ep 165
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26:23Does marketing your private practice feel like a part-time job on top of your full-time job? You spend hours creating posts and chasing likes, yet clients still are not booking. More marketing is not the answer. What you need is a simple plan that helps you stay consistent and effective without taking over your week. In this episode of Marketing Yo…
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22. Don't quit yet. You're not a failure in private practice! How a Christian therapist can hear God above the lies.
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16:53You started out highly motivated, and now you just want to throw in the towel! Are you feeling like a failure in your private practice? Wondering if it's worth it to keep going? Thinking maybe you made a mistake? Check with God before you quit. In this episode, I address some common thoughts and struggles that every private practice clinician has, …
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Referral Marketing for a Private Practice: 7 Steps to Get More Client
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34:21Most private practice owners spend hours posting on social media, only to see little to no return. What often gets overlooked is one of the most effective ways to book more clients – referral marketing. In this episode, Kathy breaks down why referral marketing works so well and the 7 elements of a referral marketing system that help grow your priva…
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21. If you plan to offer telehealth, these tips will set up your virtual practice for success
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17:55If you're going to offer telehealth, make sure you are setting yourself and your clients up for success. In this episode, you'll learn what to include in your consent documents, what technology you'll need to use, and how to set up your space in a way that benefits your clients. Kimberly recommends SimplePractice as an EHR and telehealth platform. …
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5 Email Marketing Strategies to Get Clients for Your Private Practice - Ep 163
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23:47Private practice owners often struggle with email marketing and newsletters that get ignored and fail to bring in new clients. If your emails aren’t generating the consults and bookings you expected, this episode will help you get more ROI from every newsletter you send. Kathy breaks down what’s missing in many newsletter strategies and shares 5 si…
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20. Don't believe you can succeed as a private practice therapist? Uncover mindset blocks so you stop limiting God in your business
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16:26If you want a successful private practice, it's yours for the taking. If you struggle to believe this, you likely need some help recognizing mental blocks and shifting your mindset to align with what God has in store for you. In today's episode, I'll give you steps to identify what beliefs are holding you back and to view your business future from …
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Your Newsletter Should Be Building Relationships, Not Breaking Them - Ep 162
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27:06If you’re sending newsletters for your dietitian business or private practice with a “click here to read more” link… stop. That one small habit might be breaking the connection with your email list and costing you consults and clients. In this episode, Kathy C calls out the biggest newsletter mistake private practice owners make - and what to do in…
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19. Stressed about your niche? The missing piece that will help faith-led therapists know who they're called to serve
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10:34Still struggling to define your niche? Have other niche trainings left you lacking clarity, and still feeling stuck and confused? In today's episode I share the step you most likely may have skipped in determining your niche. Everything changes when we remember who God is and how he created us. Need some direct support to get you unstuck and moving…
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How to Write a Newsletter That Helps Grow Your Private Practice - Ep 161
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25:16If you’re a private practice or dietitian business owner, therapist, or coach trying to get clients, your newsletter is one of the best marketing tools you have. But writing it can feel like a chore …especially when you don’t know what to say or how to make it enticing for people to read. In this episode, you’ll learn how to make newsletter marketi…
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Ep. 18 Create a clear cancelation policy for Christian therapists in private practice
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22:46Struggling with communicating and sticking to your cancelation policy? In this week's episode, I share why you need to have a cancelation and no show policy in place, how to pick one that works for you and serves your clients, and what to do when clients violate the policy. Become a Prosperous Christian Therapist Insider! Sign up for my email list …
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How to Simplify Your Services So More Clients Say Yes - Ep 160
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38:58When your services are too complicated, clients get confused, and confused people don’t book. In this episode of the Marketing Your Private Practice podcast, I help holistic therapist Maggie Hunt with steps to simplify her services so more clients say yes to working with her. If you’re a dietitian, therapist, or service provider who’s struggled to …
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Ep. 17 Running a Christian private practice in Los Angeles featuring Tawnya Farve, LMFT
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39:42Tawnya Farve is a licensed marriage and family therapist in Los Angeles County, California. She shares her experience running a full private practice as a Christian Counselor. Check out the One Minute Pause App mentioned here Use this link to sign up for Mentaya to help prospective clients use their OON benefits without you having to panel on insur…
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5 Hidden Barriers That Keep You From Consistent Marketing in Your Practice - Ep 159
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26:05If marketing your private practice is something that always gets pushed to the bottom of your list, this episode will help you figure out why. Kathy C is sharing the five hidden barriers that keep private practice and service-based business owners stuck in inconsistent marketing. These are the common patterns she sees every day with clients who are…
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Ep. 16 Foundations of a God-centered therapy practice
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13:03Wondering what it looks like to partner with God in your practice? In this episode, I share how you can develop a private practice that is God-centered. I guarantee you, when you make God your business partner, you will see your work flourish! It's not too late to fill your practice by fall! Download your free copy of my Fill Your Practice Workbook…
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How to Write Blog Posts for Your Private Practice That Actually Bring In Clients - Ep 158
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37:25Are your blog posts actually helping you get found online and attract new clients to your practice? In this episode of Marketing Your Private Practice, Kathy Colaiacovo shares the 10 essential elements every blog post needs to work as part of your marketing system. Most practice owners spend time writing helpful content but unknowingly miss key com…
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Ep. 15 Beat the summer slump! Fill your private practice caseload by fall
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14:48Unsure what to do during the summer slump? Use these 5 strategies to attract new clients by fall and build your network to ensure a steady stream of ongoing referrals. Access my free "Fill Your Practice Workbook" to help you create an actionable plan to fill your caseload. Get your copy here Become a Prosperous Christian Therapist Insider! Sign up …
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How to Turn Client Conversations Into Effective Marketing Content - Ep 157
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25:09Writing marketing content for your private practice or dietitian business doesn’t have to feel like a chore, especially when you realize your best ideas are already in your client sessions. In this episode, Kathy shows you how to use real conversations with clients to fuel blog articles, newsletters, and social media content that is effective and b…
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Financial perks of private practice: Three tax write-offs that will save you money!
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13:51Are you taking advantage of all the financial benefits of being a business owner? In this episode, I raise awareness of three tax deductions for private practice owners that can save you a lot of money come tax season! God calls us to be good stewards of our resources, and making the most of tax write-offs is a way to walk in that calling and exper…
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5 Easy Steps for a Marketing Plan that Brings in More Clients - Ep 156
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31:27If the marketing plan for your private practice or dietitian business that people keep saying works for them, but you're still not getting clients, the issue might not be how much you're doing - it's what kind of plan and system you have for doing your marketing that matters! And that matters for folks who need to do just the required bare minimum …
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Afraid of networking? Three strategies I've used as an introvert with social anxiety
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13:30Do you struggle with social anxiety or a fear of public speaking? Do you wonder how you can expand your referral network if being around large groups of people is draining or stressful for you? You're not alone. In this episode, I share three strategies that do not require you to do public speaking, show up in a large group, or interact with large …
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What to Do When Summer Slows Down Your Private Practice - Ep 155
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23:03Are you seeing fewer client inquiries, missed appointments, or a quieter calendar this summer? Before you accept that it’s just the “summer slump,” and slow down yourself… this episode invites you to take a closer look at what’s really happening in your private practice and 3 simple steps to help with the slowdown when it is real. In this episode, …
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Dealing with resistance? Protect your private practice from spiritual attack
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12:15Have you been battling resistance in your private practice? Are you struggling with low motivation, ruminating thoughts regarding your ability to succeed, or overwhelming anxiety that leaves you paralyzed and unable to move forward? It’s possible that you are experiencing spiritual attack. One thing I’ve learned as a faith-led clinician is that Sat…
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How to Write Marketing Content To Attract More Private Practice Clients - Ep 154
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34:51Is your marketing content actually doing its job of bringing in clients to your private practice? Ideal clients you want to work with? In this episode, Kathy breaks down 3 essential elements that every piece of marketing content needs to include if you want it to connect with ideal clients and show up in search results. If you’re writing blogs, upd…
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Need to boost your referrals? How to start networking with churches as a Christian therapist
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16:02Are you wanting to network with churches but not sure how to begin? In this episode, I teach you my most effective method for reaching out to churches in order to build connections that lead to viable referrals. Use this script as a template for sending an email to a ministry leader inviting them to meet with you to learn about your counseling prac…
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Private Practice Review: What Nicole Should Do to Attract More Clients - Ep 153
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40:20Is your website actually pushing clients away? Nicole Holovach was wondering the same thing when she booked a free marketing review with me. Nicole is a dietitian in private practice who reached out for a second opinion on why she wasn’t booking as many consults and clients as she expected — even with a polished website and Google Ads running. She …
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Struggling to fill your caseload? Three reasons why your marketing isn't working for you.
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18:45Do you need more clients, but your not receiving a steady stream of referrals? Are you unsure about how to market or what marketing strategies are actually yielding results? In this episode, I highly three reasons why your marketing might not be working for you. Interested in 1:1 consulting? Send me an email at [email protected]. Join my free fa…
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Messaging Makeover Magic: Real Before and After Fixes - Ep 152
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26:59Sometimes the best way to understand what’s not working in when marketing your private practice is to see how others have fixed it. In this episode of Marketing Your Private Practice, Kathy shares the before and after of three real-life messaging makeovers from a dietitian, a therapist and a coach - all service providers - who refined what they say…
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Feeling stuck with your private practice? 5 steps to help the Christian therapist gain clarity and move forward
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13:28In this episode, I unpack 5 steps to take to get unstuck in your business. This episode is sure to help you identify what's holding you back and find clear action steps to start moving forward again in a way that aligns with your heart and God's heart for your business. Be sure to like, follow and leave a review of my show! Have questions or feedba…
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4 Core Marketing Messages to Help You Book More Clients in your Private Practice - Ep 151
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27:53If you've ever found yourself rambling through an intro, freezing on a consult call, or second-guessing what to say to people about “What you do,” … you're not alone. Most service providers and private practice owners were never taught how to talk about their business in a way that connects with the audience and gets a yes. In this episode, I’m sha…
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New to Private Practice? Join me for a conversation with special guest Tracy Nielsen, mental health therapist
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35:10Special guest Tracy Nielsen is a therapist in Liberty Lake, Washington. She is awaiting licensure and about to start her private practice. In today's episode, Tracy shares about her process as she prepares to launch her private practice, the difficulty of waiting, and the fears and "what if's" that often cross our minds as therapists in our own bus…
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How to Explain What You Do Without Over-Explaining and Get a Yes - Ep 150
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30:06Struggling to explain what you do … without rambling or watching eyes glaze over? Or worse! The dreaded questions back - "What is IT that you do????" If that happens to you, stop and listen to this episode! In this episode of the Marketing Your Private Practice podcast, I’m breaking down one of the most common problems I see with private practice o…
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How to Ethically Integrate Faith into Therapy
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29:22Many Christian therapists feel unequipped by their education to know how to work from a faith-led perspective in the field of mental health. In this episode, Kimberly Vanhooser shares important pieces to consider, if you want to offer Christian counseling. Contact Kimberly or submit a question for her to answer on an upcoming podcast by email: kimb…
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Website Mistakes That Quietly Stop Local Clients from Finding You - Ep 149
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36:17You can have a steady stream of clients, even from referrals, and still be invisible online - even from people who live in the same area. That’s the hidden trap many service providers fall into - and it’s exactly what we unpack in this special video edition of the podcast. Kathy C sits down with Mary Beaton to conduct a live marketing review of Mar…
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Submit Your Business Plans to God: A Devotional for Christian Therapists
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14:58Are you taking the time to connect with God about your work as a therapist, or are you more focused on getting the work done? In this episode, Kimberly reflects on Proverbs 3:5-6. When we take time to acknowledge God in everything, including our careers, he will make our paths straight! Need help growing your private practice that is aligns with yo…
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Feel Too Busy to Grow Your Practice? Fix These Hidden Time Leaks First - Ep 148
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28:39One of the biggest lies private practice owners tell themselves is, "I’m too busy to do marketing." The hard truth? When we actually track where the time goes, most of us are losing one to two hours a day on things we do not even realize are pulling us off track. Most practice owners think they need more hours in the day to fix their marketing stru…
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Money Matters: Fees, Financial Policies, and Mindsets
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28:50Hey Christian Therapist! Have you created clear financial policies for your private practice? Have you wondered when to discuss your fee with clients, developed a straightforward no show or late cancelation policy, or thought about if you should offer a sliding scale? In this episode, Kimberly Vanhooser will give an overview of important factors to…
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5 Reasons Your Marketing Isn’t Working (And How to Fix It) - Ep 147
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29:57Feeling drained by marketing that isn’t bringing in clients to your private practice? Marketing a private practice can feel exhausting, especially when it takes up hours of your week but isn’t filling your calendar. If you’ve tried posting, webinars, email lists, or freebies and it still feels like nothing is working, this episode offers a clearer …
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Should you market as a Christian Therapist?
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15:49Wondering if you should market yourself as a Christian therapist, secular therapist, or a hybrid? Let me give you some things to consider as you make your decision. This podcast will help you evaluate if a faith-based business name and practice is the best choice for you, or if God is calling you in a different direction. No matter what, we know th…
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Stop the Random Marketing: 7 Steps to Get More Results - Ep 146
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30:03If you are doing Random Acts of Marketing... then hit play right now! Especially if you feel like you're constantly spinning your wheels trying to grow your practice. You're not alone, and you're definitely not stuck. In this episode of Marketing Your Private Practice, I’m sharing the 7-step path I’ve used to help hundreds of dietitians, therapists…
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Get tips and strategies for how to get your first private practice clients and start building your referral network. Join The Prosperous Christian Facebook Group at https://www.facebook.com/share/g/12KwUiWnxQA/بقلم Kimberly Vanhooser - Business Coach, Mentor for Christian Therapists, Private Practice Owner
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