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Join the UK's leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.
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Wear Wag Repeat: Grow Your Pet Industry Business Online

Tori Mistick | Dog Blogger, Digital Media Expert, Pet Business Coach

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Are you ready to grow your pet business? The Wear Wag Repeat Podcast is where petpreneurs find the actionable marketing tips and support they need to thrive in the long game. Hosted by Tori Mistick, an award-winning digital media expert, Canine Enrichment Specialist, and passionate dog mom, this podcast is designed for those who want to build a lasting, impactful pet business. WHAT YOU GET: - Monthly Expert Interviews: In-depth marketing workshops with industry leaders who share actionable s ...
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Join Jamie Damato Migdal for a weekly look at the business of working with pets. She'll be talking to industry professionals, animal advocates, thought leaders, business owners, and entrepreneurs about how they live and work with, and for, companion animals. The pet industry is booming, and there are tens of thousands of jobs available across all sectors of the market. Jamie will be talking to everyone from CEO's of multi-million dollar national chains to mid-life career changers; animal wel ...
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21st Century Resources for Marketing and Growing a Dog Related Business In today's economy there are thousands of dog trainers, groomers, kennels and daycares, pet sitters, dog walkers, and veterinarians that are seeing shrinking profits and even going out of business. Not only that but there are thousands more who are getting by just fine but would love to learn the skills to take their business to the next level. Six Figure Dog Business teachs the skills for marketing a business including: ...
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What if you could transform your dog training methods with simple, science-backed techniques? How do operant and classical conditioning help you become a more effective trainer, handler, walker or groomer? And why are those first few training sessions so crucial to building trust and achieving long-term success? In this episode, I’m joined by Annie…
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Feeling overwhelmed by running your pet sitting or dog walking business? AI for pet businesses is here to help. In this episode, we reveal how Artificial Intelligence can streamline your operations and help you thrive—no tech expertise needed.In this episode, discover Google’s quantum chip, a breakthrough making AI tools faster and smarter. Additio…
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In this episode, I’m talking with super-connector Stacy Pong. It’s a funny story… we met through a virtual networking event, and I found out that she’s a networking expert and even runs a membership about it! So it felt like it was meant to be for her to be the final podcast guest to wrap up the networking and collaboration theme of this quarter he…
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What happens when you hire someone just like you - but can’t coach them? How can you ensure that you learn from this years mistakes, so you don't repeat them in 2025? In this festive episode, I’m joined by the amazing Eve Molzhon, founder of Dog Handler Academy, as we reflect on our big lessons from 2024, and give a sneak peak into some of the exci…
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Are you ready to wind down from a busy year—but not sure how to switch off? Want to know how some of the top pet business owners are preparing to crush 2025? Curious about the wins, struggles, and strategies behind their success stories? In this special holiday episode, I reflect on a transformative 2024 and share exclusive snippets from my Elite U…
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Are you ready to turn the dreaded January slump into a booming start for 2025? Do you struggle to sell enrichment activities - or wonder if clients will pay for them at all? Want to learn how enrichment add-ons can transform not just your daycare profits but also improve your staff morale, and help you attract more affluent clients? In this special…
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Have you started mapping out your 2025 pet business battle plan? Wondering what it really takes to attract affluent clients who are happy to pay top dollar? Have you planned out your conference season calendar, but don't want to see the same old speakers churn out presentations you've heard a hundred times? Then tune in because this week I’m sharin…
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Navigating AI for Your Pet Services BusinessAre you finding it difficult to manage your pet services business? From setting the right pricing to handling daily tasks, it can feel overwhelming. In this episode of BIYB, we dive into how navigating AI can streamline processes and improve your business operations.Becky from Paws Around Motown shares he…
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In this solo episode, Tori Mistick shares all the exciting plans and updates to serve your pet business in December, the final month of Q4 and our Networking and Collaboration theme! Here’s what’s happening: What’s Coming Up in December 2024: WWR Society Lesson Focus on crafting an action plan for your dream partnerships and collaborations in 2025.…
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Have you heard of scent spaces? They’re the hottest new trend taking doggy daycares by storm - and for good reason. These small but mighty rooms are turning unused spaces into revenue-generating, behavior-calming, tail-wagging goldmines. In this episode, Dom Hodgson reveals how scent spaces can transform your daycare into the talk of the town. Join…
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Tired of digital overwhelm and craving real-world connections? Wondering how use live events to create loyalty that no Facebook campaign ever could? In this episode, I dive into the power of live events - whether they’re community open houses, themed daycare activities, or professional expos like the ones we’ve been attending. I share the lessons I…
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Are your dog walking applicants just not coming through like you hoped? Do you feel like you’ve done everything—posted ads, marketed your business, but still can’t get the right people to apply? If that’s you, then this episode is a must-listen!I get it—hiring can feel like a never-ending struggle. Maybe you're overwhelmed, trying to juggle everyth…
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Are you struggling to attract affluent clients who are willing to pay what your services are worth? Wondering how to position your daycare as the go-to premium provider in your town? Curious about how enrichment can transform your business and build loyalty? In this episode, I take you behind the scenes of the Enrich University launch and share the…
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Are you feeling the year-end crunch with hiring, taxes, and your website? These year-end pet business essentials can be overwhelming, but they’re crucial for setting up next year’s success. In this episode, I’m diving into these core challenges that could make or break your pet business as the year wraps up.With real-life examples, I’ll help you ta…
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In the span of 5 years, Liz Wilcox grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure businesses where she teaches entrepreneurs to simplify the whole “email marketing thing”. She’s best known for her 4500+ user email marketing membership (I’ve been a member for 3 years), her 20 Min…
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In this special episode, I’m coming to you live from the Hershey Lodge, home of the Pet Boarding and Daycare Expo. I'm joined by one of my Elite mastermind members, Tim Jackson, who is also my Enrich U partner and pet care pioneer. Together we share the buzz from the expo floor, the excitement surrounding our brand new enrichment program, and the l…
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Wondering if you're truly making the most out of AI tools like ChatGPT, or if you've unknowingly fallen into some of the common AI misuses that lead to frustration instead of progress? It’s easy to get overwhelmed or feel like you’re using AI the “wrong way,” especially with the technology advancing so quickly.In this episode, I'm diving into the h…
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This November I have a lot of exciting content and events designed to help you grow your pet business. We're continuing our Q4 theme of Networking and Collaboration. Here's what's on deck: November 13: 2nd Petpreneur Virtual Netwokring event. This is free to attend, register here: wearwagrepeat.com/petworking Thank you to my co-hosts who are helpin…
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Do you need more specialist help as you scale up your business? Wasting money on (bang-average) courses and coaches that just don’t deliver? In this episode, I pull back the curtain on my journey from dog walker to pet business leader, sharing the no-BS lessons I’ve learned from investing (and sometimes losing) thousands in coaching programs. As al…
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Are you feeling overwhelmed by the same pet business challenges? Do you find yourself unsure which systems or strategies can truly make a difference? Many programs and coaches promise breakthrough results, but often they leave pet business owners frustrated and spinning their wheels. If you've experienced this, you're not alone.In this episode, we …
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Struggling to turn your pet care offerings into premium experiences? Want to charge more for your amazing services, but you suck at selling? Curious how enrichment can help you stand out and boost profits? In this episode, I take you behind the scenes at the recent Pet Care Enrichment Summit, and reveal the innovative enrichment strategies that are…
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Are you feeling stuck trying to scale your pet business? Whether it's hiring the right team or getting your brand out there, scaling your pet business isn’t just a buzzword—it’s the KEY to unlocking real freedom and long-term stability.So, let me ask you: Can your business thrive WITHOUT you? Are your systems strong enough to keep things running wh…
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Tired of feeling like your business owns you instead of the other way around? Sick of firefighting and handling every little issue yourself? Want to actually enjoy the freedom that running a successful business is supposed to bring? Then sit back and enjoy this no-nonsense episode, where Dom lets you in on the secret that separates the frazzled bus…
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Are you tired of feeling stuck in your pet business, struggling to find the RIGHT employees? Does the hiring process feel like a never-ending cycle of frustration? You’re not alone... Today, we’re tackling pet business hiring strategies that WILL change the game for you.Finding passionate, dedicated individuals to join your team can seem impossible…
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Curious about how to position yourself as the go-to premium pet service provider? Feeling like you’re working harder than ever but not seeing the financial rewards? Struggling to raise your prices without scaring clients away? In this episode, Dom tackles one of the most important—and often overlooked - aspects of running a successful pet business:…
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Are you uncertain about whether you’re charging the right price for your pet services? Do you ever feel like you might be undervaluing your hard work and leaving money on the table? If the thought of pricing your pet services makes you anxious or if you find yourself second-guessing your current rates, you’re in good company!In this episode, I’m ad…
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I’m so excited to have Lashonda Geffrard, the founder of Black Pet Business Network as my first podcast guest of Q4. This quarter is dedicated to learning about collaboration and networking. Something Lashonda is an expert at! In this conversation, she shares how she came up with the idea for the Black Pet Business Network. It was born from a desir…
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Struggling to find your niche in the pet care industry? Feeling stuck in the same routine and want to elevate your services? Curious how to transition from basic services to a high-end specialist offering? In this episode, I sit down with Harriet Goodall, one of my Elite Mastermind members, to talk about her incredible journey from dog walker to a …
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Are you struggling to stand out in the competitive pet industry? Have you considered how maximizing social media can help you attract more clients, quality employees, and even valuable partnerships? If you've ever thought of social media as merely a client-attraction tool, it’s time to shift gears.In this episode, I’m revealing why social media isn…
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It's Q4 and here at Wear Wag Repeat the theme is collaboration. All podcast episodes, work in Wear Wag Repeat Society and other resources are dedicated to supporting your networking, collaborations and partnerships. Here's what I have in store for October to help you grow your pet business: Expert Interview with Lashonda Geffrard, CEO of Black Pet …
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We made it to the end of the Blogging quarter in Wear Wag Repeat! I've shared amazing guest interviews and lessons about why you need to blog for your pet business and how to make the most of your content so it drives traffic and sales long term. In this episode I answer a question that came up from a Wear Wag Repeat Society member. What do you do …
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Does it feel like 4th quarter planning always sneaks up on you, leaving you scrambling to hit those end-of-year goals? Or perhaps you’re wondering how to balance business growth while still finding time to rest and recharge before the holidays?The last few months of the year can be overwhelming, but with the right strategy, you can turn this season…
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Are you ready to take action and transform your pet business with enrichment? Feeling inspired but unsure of how to implement all the incredible ideas from the recent Pet Care Enrichment Summit? Want to ensure you don't get left behind as the pet care industry evolves? In this episode, I’m joined by my pet biz buddy Tim Jackson to dive deep into ho…
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Are you ready to elevate your pet care business with the latest enrichment strategies? Want to know how top industry leaders are revolutionizing their services? Curious how you can implement these techniques in your daycare or training facility? Then grab a notebook because in this weeks show I review the highlights from the first-ever Pet Care Enr…
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Ever find yourself scratching your head, wondering why your marketing isn’t hitting the mark? Wish you had a blueprint to dodge the common marketing mistakes that are holding your pet business back?In this week's episode, I'm unlocking the secrets to effective marketing as I dive into the top five marketing mistakes that I see pet businesses make. …
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Do you want to offer more stand out services and be known as the 'top dog' pet care providor in your town? Do your services lack that something extra special you feel you need to add, so you can charge higher priced services? Then you need to learn how to schedule, structure and sell enrichment activities. Enrichment is the key to unlocking the nex…
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Ever find yourself wondering how to keep that spark alive in your business while staying positive when life keeps throwing curveballs? Wish you had a blueprint for staying focused even when the odds are against you?After battling a nasty illness and managing through a packed schedule, I've got some real talk to share. If you've ever felt overwhelme…
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If you’ve been listening to this podcast lately, then you know how important blogging is for your pet business. But does it still feel overwhelming? Then you’re going to love today’s expert interview with Jessica Shipman, the accomplished COO and CMO of BlogPaws. Jessica and I explored some exciting trends and tactics that every petpreneur will fin…
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In this episode Dom is on the road and sharing my first experience of Edition Dog Live. Here I caught up with my Elite client Pete Stevens, the developer of the Paw Pal app. Pete shares how the Paw pal booking, staffing and invoicing app can help pet businesses better organise your diary, to give owners more time for the important stuff. I also spe…
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Ever wonder how you can just get a little better during the workday? Have you ever thought about how the people, spaces, AND food you consume might help or hinder you? In this episode, I take you along on Part Two of my road trip. This time, I dive deep into how mindful choices in food, spaces, and relationships can impact your pet sitting business…
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It's September, and there's a lot of exciting things coming up this month! Listen to this solo episode with Tori Mistick, founder of Wear Wag Repeat, to learn about pet business strategies and events to grow your impact this month. Topics discussed: Wear Wag Repeat Society's September Blogging Challenge is off to an exciting start! Pet pro members …
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Are you struggling to convert leads into appointments for your doggy daycare or pet business? Wondering how to leverage AI to automate your client engagement and free up your time? Can AI-powered tools really handle inquiries behind the scenes 24/7? Yes they can! And in this follow-on episode, Josh Hightower returns to share how pet business owners…
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How do you navigate personal growth? Do you feel isolated or unsupported on your journey? Are you constantly searching for real, unfiltered insights on life and business?Join Bella Vasta on a deeply personal road trip from Phoenix to Tucson, Arizona, in this unique podcast episode.As Bella navigates the open road, she reflects on her partnership wi…
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Feeling overwhelmed by the constant need to stay on top of client inquiries? Struggling to respond to leads quickly and effectively while managing your daily operations? Wondering how to leverage technology to streamline your pet business and boost bookings? Then you’re in the right place! In this weeks show Josh Hightower joins me to share his ins…
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This question came up on the monthly Hot Seats call in my membership, Wear Wag Repeat Society. How do you know if keyword research for blog posts is really worth it? Can you show an example of a blog post written with keyword optimization and one without? Yes! I happen to have 2 great examples to illustrate this answer and I'll cover them in this s…
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How many ways do you actively have clients coming into your business? Referrals? Your website? Is it google ads? Are they equal or does one lead more than the other? Today, we are diving deep in this episode, on why you should have multiple pet business revenue streams and what they are so you can keep a great business financial health.In the fast-…
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Feeling uncertain about how to scale your doggy daycare without compromising on quality? Struggling to ensure your staff are fully prepared for first-aid emergencies? Wondering if your pricing strategies are truly maximizing profitability? Then you’ve come to the right place as in this episode, Eve Molzhon joins me to share her expert advice on how…
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Have you ever felt like you’re constantly hustling but never earning enough? Do you find yourself wondering when to raise your pet business rates so you can finally see the financial relief you deserve?In the demanding world of pet services, understanding when to raise your pet business rates is crucial. I talk about it ALL on this episode.The real…
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Do you feel like your blog posts are like a collection you started a long time ago and now they just sit on the shelf and collect dust? Blogging can be discouraging if you’re not seeing traffic and results from your posts. Q3 theme - July interview with Pamela Keniston and solo episodes from me. Our August expert is Caitlin Brown from Sparkles and …
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