Outbound عمومي
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This podcast is for anyone curious about the fast-growing world of GTM Engineering — whether you’re an SDR, RevOps pro, or just getting started. We break down the latest news, from Clay’s $3.1B valuation to cutting-edge workflows and Clay tables lighting up LinkedIn. Tune in for real case studies from startups, mid-market teams, and enterprises that are redefining how go-to-market gets done.
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If you think outbound is dead, you’re either lying or you’re bad at it. Quotas keep rising, your people are grinding, and the pipeline isn’t growing. It’s an equation that drives you mad. While everyone wants more opportunities, only a few know how to build an outbound culture that delivers. I’m Todd Busler, former VP of Sales, now co-founder of Champify, and I’ve spent my career sharpening how to build a company pipeline that’s self-sufficient. On this show, I’m talking to sales leaders who ...
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OUTBOUND

Proofpoint Marketing

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Outbound is a weekly podcast illuminating the stories of sales professionals that have taken the path less traveled to build strong relationships that have led to soaring new heights and beautiful vistas. These are the stories of building relationships in sales that have led to great business outcomes.
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Are you running outbound sales campaigns but not getting replies or meetings? Are you looking to get started with outbound sales and cold outreach but don’t know where to start? If so, you’re in the right place. Each week, B2B outbound sales expert Morgan Williams interviews SaaS founders, agency owners, and offers his own unique insight about proven cold outreach tactics that get replies and book meetings so you can quickly grow MRR without wasting time on things that don’t work: Learn cold ...
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LIVE The Outbound Life

Kody McCormick and Kyler McCormick

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We’re The McCormick Brothers. Kyler and Kody. While building our adventure filmmaking brand The Outbound Life, it’s unlocked doors we never thought possible. We’ve traveled the world, landed fortune 500 clients, and have spoken on stages all across the country sharing these experiences. But we still have a lot to learn. We now invite you along on our journey as we sit down with inspiring entrepreneurs, creators, and diverse thought leaders to discuss how to live a life we consider outbound. ...
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Outbound Sales Lift

Tyler Lindley

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Explore the human side of sales and business with host Tyler Lindley. Leaders in their field share a dose of inspiration through stories about life and business. Sales professionals provide tactical tips you can put into practice today. It all comes together to help you chart your path forward. Achieve your goals on your terms — get inspired by stories from extraordinary people, elevate your performance with the latest outbound tactics, and find the lift you need to take your career to the n ...
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The Corporate Data Show is a podcast dedicated to helping business executives manage their marketing data needs. Whether you’re dealing with B2B data, marketing specific data, or retail databases, this podcast is designed to help you think about managing your corporate data needs at the highest level. Each episode features an interview with a thought leader in the data business, discussing topics like: sales intelligence, data as a service, business intelligence, B2B Data, identity resolutio ...
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In today's episode, I chat with Joe Deville, founder of Clay Works of Art, about building creative B2B outbound campaigns for SaaS and IT startups before Series B. We explore his unique data collection approach using government databases like sam.gov, HIPAA violation websites, and public contract data to find intent signals. Joe shares two brillian…
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In today's episode, I chat with Mike Ellis, co-founder at Kale Acquisition, about building end-to-end cold email systems for companies targeting local businesses. We explore how they generated over $1.5 million in closed revenue for one client in a year, why they focus on high-ticket full-service offerings instead of lead-gen only, and Mike's VC-st…
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In today's episode, I chat with Ronan Leonard, CEO at Intelligent Resourcing, about building intent-based GTM strategies that focus on the 5% of prospects actually in-market. We explore how he enriches CRM "dark data" to identify true ICPs, turning 4,000 stale contacts into 250 qualified opportunities. Ronan shares creative campaigns like monitorin…
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In today's episode, I chat with Yusuf Ahmed, founder of Zevenue, about orchestrating AI-powered outbound systems for early-stage startups with 2-200 employees. We explore his five-step onboarding framework that launches campaigns in 14 days and reaches peak volume by day 75. Yusuf shares a creative campaign using the OCEAN personality model to auto…
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In today's episode, I chat with Tom Veysey, GTM engineer at Flowd, about building high-volume campaigns for traditional B2B industries and the overlooked alpha in UK construction and logistics companies. We explore two creative campaigns: using job posting volume and lead scoring to find perfect hiring managers, and scraping thousands of brick-and-…
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In today's episode, I chat with Wesley Hoang from Cymate, a GTM firm working with over 100 tech startups from YC, First Round, and Techstars. We explore why they won't onboard clients without a proven sales process, the brutal reality of multi-month testing phases, and Wesley's unique copywriting test: record your email as a voice note and play it …
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In today's episode, I chat with Hlib Storchak, GTM engineer at Strongest Group, about building targeted outbound campaigns for niche markets and the power of simple, repeatable strategies. We explore a creative campaign for tennis hardware companies that required scraping Google Maps, federation websites, and using AI to research court counts, reno…
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In today's episode, I chat with Ceyhun Sahin, co-founding GTM engineer at Front Row AI, about building a stealth-mode GTM platform that aims to replace 20+ tools in the typical GTM stack. We explore their agency-first approach to finding product-market fit, working with major brands and perfecting their infrastructure. Ceyhun shares fascinating ins…
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In today's episode, I chat with Moaaz Mazhry, a software engineer turned GTM specialist, about building automated outbound systems and the future of lead generation agencies. We explore his unique positioning as a fulfillment engine for outbound agencies, combining technical expertise with sales strategy. Moaaz shares a creative campaign targeting …
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In today's episode, I chat with Zinonas, Head of GTM Engineering at Relevance AI, about building effective outbound systems for early-stage startups. We explore his journey from travel consultant to GTM engineer, discussing how he helps companies establish their ICP and get their products in front of the right prospects. Zinonas shares a challengin…
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In today's episode, I chat with Louis from ColdIQ about building scalable cold outbound systems and the reality of running a high-growth lead generation agency. We explore his approach to capturing inbound-led outbound leads from LinkedIn posts and website visitors, why he only sends 7,000-8,000 emails per month (not 200,000), and the importance of…
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In today's episode, I chat with Namit, founder of AeroSend, about solving the biggest black box in outbound: email deliverability. We explore how AeroSend provides private email infrastructure specifically built for cold email, why they're seeing 3-5x improvements in reply rates for clients switching from Google/Outlook resellers, and the first pri…
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In today's episode, I chat with Ratko from UltB about building B2B sales engines that have booked over 5,000 opportunities in the last year. We dive deep into their partnership-focused approach with clients, exploring how they streamline onboarding and achieve 80% response rates on first emails. Ratko shares compelling case studies including a forw…
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In today's episode, I chat with Aivers from Growth SDR about building automated outbound engines using tools like Clay and Smartlead. We dive deep into his collaborative approach with clients, exploring how he validates company databases and identifies high-quality prospects through AI-powered filtering. Aivers shares two compelling case studies: v…
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In today's episode, I chat with Nico Gillard, co-founder of medialab, about building intelligent GTM systems using Clay and data-driven ICP definition. We explore Nico's approach to going beyond basic firmographics to identify the ideal client situation (ICS) - not just who your customer is, but when they're ready to buy. Nico shares examples like …
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In today's episode, I chat with Pranam Lipinski, co-founder of Email Outreach Company, about building effective cold email campaigns and the role of AI in modern outbound. We explore Pranam's journey from selling a tech startup through cold email to building an agency that sends millions of emails monthly. He shares his team's creative approaches, …
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In today's episode, I chat with Kamil, a GTM engineer who works with Apex Fractional, about building precision targeting systems that achieve exceptional contact-to-deal ratios. We explore his unique approach of working with just 3-4 clients at a time to build boutique outbound machines using Clay automation and data intelligence. Kamil shares a de…
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In today's episode, I chat with Pierre Patrouillard from GTM Partner about building effective cold email infrastructure and outbound systems for B2B SaaS companies. We discuss his approach to working with high-ticket clients (minimum $10K ACV), focusing on deliverability-first services before creative campaigns. Pierre shares his process for mappin…
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Harry Monkhouse runs global outbound at LastPass, where most people still know them as a password manager. But with 35M+ users and a brand-new B2B product, his team is building a pipeline from scratch, without a strong outbound history to lean on. In this episode, Harry breaks down how he’s using trigger-based plays, website signals, and old-school…
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In today's episode, I chat with Alexis from OneThousandPieces about building automated GTM systems using Clay to help B2B scale-ups increase pipeline quality and reduce manual research time. We dive deep into his agency's approach to account intelligence, exploring creative use cases like AI-powered buying signal tracking, comprehensive account res…
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In today's episode, I chat with Matteo Fois from TAM Acceleration about building revenue-generating systems that delivered over 1,000 leads in four months for a $20M transportation company. We explore his complete onboarding process from setup to scaling, and how his team achieved $175,000 in generated revenue within the first four months while sen…
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In today's episode, I chat with Enrique, a GTM engineer at BEMO, about building a partnership-led outbound motion that generates $1.5M in pipeline per month with just one BDR. We explore how Enrique engineered a system combining Clay, Crossbeam, and HubSpot to identify companies using compliance platforms like Vanta and Drata, thenreach out with hi…
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In today's episode, I chat with Bharatt Arorah, Head of GTM at Growth Engine X about building personalized outbound campaigns that scale to thousands of prospects while maintaining genuine relevance. We explore his agency's approach to B2B cold email, from setting up email infrastructure to launching multiple test campaigns in the first 60 days to …
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In today's episode, I chat with Kevin Patrick from Astris Partners about building premium fractional outbound systems that crack notoriously difficult markets like pharma and life sciences. We explore their unique onboarding process involving three 1-hour workshops to deeply understand client triggers, and Kevin shares a fascinating case study abou…
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In today's episode, I chat with Gilbert from Enablement.ch about building scalable go-to-market systems that blend automation with human expertise. We explore his agency's unique approach to outbound - combining done-for-you services with an enablement platform that teaches clients to implement their own systems. Gilbert walks through his client on…
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In today's episode, I chat with AJ Cassata from Revenue Boost about building effective cold email and LinkedIn outreach systems for B2B companies. We explore his agency's evolution from consulting to done-for-you services, and how they've adapted their strategies as deliverability challenges have intensified over the past year. AJ shares his compre…
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Few people have reshaped an outbound culture quite like Jade Campbell. Now leading mid-market sales at Envoy, she’s spent the last six years building the company’s SDR function, shifting the org from inbound-heavy to outbound-driven, and managing one of the highest-output AE teams in SaaS. In this conversation with Todd Busler, Jade breaks down the…
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In today's episode, I chat with Bill from SalesCaptain about building a go-to-market agency that prioritizes ROI over vanity metrics. We discuss his three-phase approach to launching outbound campaigns within 3-4 weeks, focusing on targeting, messaging, and infrastructure. Bill shares his perspective on the ongoing battle between AI and spam filter…
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In today's episode, I chat with Ben Reed, founder of RevyOps, about solving the data fragmentation problem that prevents GTM agencies from scaling beyond 5-10 clients. We explore the "yo-yo effect" that plagues agencies when they try to grow, and why the real constraint isn't sales but fulfillment and data operations. Ben shares his unconventional …
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In today's episode, I chat with Ben Holley from Cyft AI about building a comprehensive TAM of 20,000+ MSPs and why cold email should be treated as a private ad network rather than one-to-one sales outreach. Ben shares his multi-source list building strategy using BuiltWith, Clutch, and lookalike models, explaining why MSPs are notoriously difficult…
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In today's episode, I chat with Mohan from Spring Drive about building modern B2B outbound systems that prioritize strategy over tactics. We explore his journey from BDR to agency founder, discussing how he discovered Clay over two years ago and why sales fundamentals matter more than fancy tech. Mohan shares a creative campaign that landed 28 meet…
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In today's episode, I chat with Orestas, VP of Accounts at A-Sales, about running successful multi-channel outbound campaigns across Europe and globally. We explore their comprehensive approach that combines cold email, cold calling, and LinkedIn outreach, diving into how they've booked over 3,000 meetings by sending 5+ million emails. Orestas shar…
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In today's episode, I chat with Rishabh Gupta, Product Lead at Partao and freelance GTM engineer, about building foundational outbound systems for early-stage startups. We dive deep into his approach to GTM engineering, exploring how he discovered that email-only campaigns don't work and why multi-channel outreach (email, calls, SMS, WhatsApp) is c…
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In today's episode, I talk to Louis Deslus from Era B2B about building full-service outbound systems that achieve exceptional results through natural, human-centered prospection. We dive deep into his agency's multi-channel approach and explore how they achieved 180 meetings per month with a 7% conversion rate for a client. Louis shares his unique …
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In today's episode, I chat with Nayab Osaf, a GTM engineer at StackOptimise, about her journey from HR recruiter to outbound expert and how her team achieves remarkable results through high-volume testing and AI-powered personalization. We dive deep into StackOptimise's aggressive testing methodology, where Nayab launched 13 different campaigns in …
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Few people have observed as many go-to-market strategies as Liam Mulcahy. The Operating Partner at Kleiner Perkins has led sales at MongoDB, helped founders at Unusual Ventures find product-market fit, and has a front-row seat to what separates breakout companies from the rest. In this conversation with Todd Busler, he shares how top sellers should…
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In today's episode, we talk to Leslie from Sales Led GTM Agency about building effective outbound strategies through micro-segmentation and buyer-centric thinking. We dive deep into Leslie's approach to territory management and ICP refinement, exploring why most companies' ICPs are too broad and how to apply at least five layers of segmentation to …
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In today's episode, we talk to Malo Brinquin from Palladio GTM about building complete GTM engines for companies using Clay and modern automation tools. We explore how Palladio approaches client work differently based on company size, from helping smaller startups automate outbound and save time for salespeople, to breaking down silos between marke…
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In today's episode, I talk to Georgios from Relevance about building outbound systems for early-stage startups and why focusing on accelerator-backed companies became their winning niche. We explore how Relevance evolved from list building to full-service outbound strategy, and why they specifically target "builder" founders who excel at product de…
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In today's episode, we sit and talk to Alex from Launchyfi about the emerging role of go-to-market engineers and how they're reshaping B2B sales for startups. We dive deep into Alex's journey from failed first startup to Chief Revenue Officer at age 20, and how those experiences led him to build Launchyfi, first as a fractional GTM engineering agen…
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Outbound success doesn’t come from working harder; it comes from focusing smarter. In this conversation with Todd Busler, Scott Peyser discusses how they built systems that keep their operations running smoothly, from pipeline inspection frameworks to compensation levers to disciplined outbound cadences. After leading large teams at Dell, helping U…
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In this episode of the Outbound Wizards podcast, I sit down with Niklas Huetzen, founder of Automindz Solutions, an AI and automation agency specialized in the recruitment space. Nik shares his journey from running a failed e-commerce business during COVID to building recruitment systems for a Dubai-based agency that grew from 14 to 100 people. We …
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In today's episode, I talk to Lohit from Growth Engine X about building highly personalized outbound campaigns using Clay and scaling lead generation for B2B SaaS companies. We dive deep into a case study where they transformed an underperforming e-commerce agency by fixing both their targeting and offer. Lohit shares how they moved from generic "s…
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