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An audio footprint of Negronis with Nord, a weekly show about influencer marketing hosted by Fohr CEO James Nord. Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to understand the business of influencer marketing. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and ad ...
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A new podcast series of interviews and drunken blethers with big personalities, brought to you by Jasmine Harrabi and Fraser Tait.
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Familia! Welcome! Bienvenidos a tertulias con Nomar Negroni. What is a tertulia? A gathering, a hangout, that's what we do! Un compartir con amigos. We talk to amazing musicians, artists and people involved in the arts in general. Dale! animate, te invitamos to listen to us on your favorite platform. Estamos gozando! Support this podcast: https://podcasters.spotify.com/pod/show/nomarnegroni/support
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Negroni Talks #48 -Pressing Problems: Architecture (Un)Covered?
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Architects don’t just design buildings, they also ‘craft narratives’ to help explain them. Storytelling and the art of telling a good story plays an important role in successfully getting permissions and selling ideas to clients. This frequently involves some weird and wonderful language that pushes the boundaries of believability and comprehension…
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A conversation with Nicky Reardon: Content Creator and Social Strategy Consultant
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Welcome to Negronis with Nord! Our guest this week is Nicky Reardon, a content creator and social strategy consultant who’s whip-smart analyses of the influencer marketing space is shared weekly in our Slack channels. In this week’s episode, we talk about emerging creator archetypes, the nuances of believability vs. truth, and the bratification of …
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A conversation with Tembe Denton-Hurst: Writer, Author, and Substack creator. - Ep. 84
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Welcome to Negronis with Nord! This week, Tembe Denton-Hurst joins us – a beauty and culture writer at The Strategist, Author of Homebodies, and the mind behind the popular Substack newsletter, Extracurricular. Follow Tembe on Instagram: @tembae Subscribe to her Newsletter, Extracurricular: https://tembe.substack.com This episode includes: 0:00 Int…
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Negroni Talks #S12 - Fit For Purpose: Are Architects Built For The 21st Century?
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Do we think that architects are fit-for-purpose in the 21st century? The world is seemingly changing at an incredibly rapid pace, with the needs of clients and society in a state of constant flux. Strangely, it seems that both practice and education remain largely static however, we now know that the manner in which we have been taught to be archit…
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Negroni Talks #s11 - Westward Ho! From Ealing Green to Old Oak Common
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Sir John Soane built Pitzhanger Manor at a time when Ealing was considered a nice location to have a ‘country retreat’. Things have obviously moved on since 1804 and in 2024 the house can be found sitting within the hustle and bustle of the Broadway – featuring shops, restaurants, offices and 200+ years’ worth of speculative residential development…
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Negroni Talk #47 - So Giving Co-Living: Good Intention Or Bad Invention?
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We’re living in housing crisis, and apparently a loneliness epidemic with everyone shut away doing their own thing behind closed doors. Surely the answer to this is for human beings to move away from the isolationism of their personal pursuits in property, and head back to what human civilisation has always been about, namely sharing resources and,…
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Negroni Talks #46 - Talkin’ ‘Bout My Generation: An Age Old Problem In Architecture?
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You’re an architect until you die, it’s a vocation and not a job. At least, that’s what some people would have you believe, with starchitects continuing to design well into their 90’s and succession plans drawn up to keep their practices going after they have left this mortal coil. Meanwhile, newly qualified architects emerging from years of study …
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Negroni Talk #45 - The Last Bastion: A Battleground Between Value And Values?
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The Barbican is under siege! This might seem to be a natural and unremarkable occurrence for a medieval fortified outpost. However, the Barbican in question is a mixed-use residential and cultural complex within the City of London. Home to cinemas, concert halls, the LSO and over 4000 residents, it is also an international symbol of 'modern archite…
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Negroni Talk #44 - Fabric Of Fear: A Discussion About Designing Out Danger In The Urban Realm.
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One headphone out, keys in hand and checking the street behind you is a familiar experience for a lot of people on their way home, particularly women and those from marginalised groups. And these feelings are not purely anecdotal, as a recent report from the fitness app Strava revealed that UK women are twice as likely to feel unsafe on a run when …
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Negroni Talks #43 - Mods or Trads? History and Histrionics In Architecture
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Mods or Trads? History and Histrionics In ArchitectureAccording to social media, we are in the middle of a culture war for both the past and future of architecture. Lines have been drawn and tribes are assembling on a beach with the tide coming in. On one side we have groups that want to protect our modernist heritage and seem to enjoy high-quality…
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2024 Trends: Stanley Cups, Edible Mascots, and How Internet Culture Becomes Culture. - Ep. 83
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”From Van Gogh’s murder to “Year in Review” reels. We are back and talking about internet trends that are already shaping 2024. In this episode of Negronis with Nord, James talks about some iconic trends to already hit the internet such as the viral Stanley Cup; the edible (and short-lived) Pop Tart mascot; the 2023 "Year in Review" reel trend; and…
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Jasmine and Fraser Can’t Stop Flirting - Episode Three - The Negroni Club
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Join us for the last episode of the year! In this episode we discuss our favourite places in Glasgow and Edinburgh for Negronis and, for some reason, we can’t stop flirting…بقلم Jasmine Harrabi
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2023 Influencer Marketing Industry Predictions: Did We Get it Right? - Ep 82
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Did we get our 2023 influencer marketing predictions right?? Welcome to Negronis with Nord. In this episode, James discusses what 2023 predictions we got right for influencer marketing (and of course, those we got wrong). He discusses how influencer marketing has grown despite financial headwinds, niche creator vetting, whether creators can earn re…
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You Can’t Say That - Episode Two - The Negroni Club
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Join us as we figure out what we can and cannot say on a podcast.بقلم Jasmine Harrabi
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A Conversation with Anthony Polcari (@_tonypindc) - Ep. 81
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This episode features a special guest, the king of fit checks and D.C's Most Eligible Bachelor - Tony Polcari. In this in-depth conversation, James and Tony sit and discuss his journey, passion for positivity, his coined topic of vibrant masculinity, and the beloved P Hive. We also asked the burning question…Tony P, are you for real?…
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Stroking Leaves and Drinking Lukewarm Campari - Episode One
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Welcome to the completely structureless and completely unplanned first episode of the Negroni Club Podcast. We are going to be stroking leaves, staring lovingly into each others eyes and drinking lukewarm Campari.بقلم Jasmine Harrabi
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Ben Affleck Cheats on Dunkin’; Last-Minute Holiday; Affiliate to Paid; Content Inspo - Ep. 80
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Is it too late to find any last-minute holiday campaigns in this edition of Negronis with Nord? James touches on when influencers are sourced for holiday content and if there are any last-minute deals up for grabs, bypassing a brand’s affiliate program for paid opportunities, Ben Affleck cheating on Dunkin’ with Starbucks, and more.…
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Negroni Talk #S10 Meanwhile……..Materials? : Progressive Ingredients In A Regressive Industry
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We’ve seen hemp houses and walls made of rammed earth, rammed stone and anything else you can ‘ram’. Timber has designers drooling at the mention of the word and there was even a show about straw last year that had architects queuing round the block. There is a huge appetite for a ‘return to the natural’ with ‘new’ (maybe old!) and exciting buildin…
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James Reacts: RHONY S14 Reunion and the Changing Landscape of Influencer Marketing - Ep. 79
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In this episode of Negronis with Nord, James reacts to Sai De Silva on RHONY S14 Reunion and discusses the complexities of the influencer marketing industry. He addresses misconceptions, the evolving branding landscape, and the influential role of influencers in shaping the narrative.بقلم Fohr
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Negroni Talk #42 -Fees F:or Free: The Divide And Conquer Of Architecture?
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How many times have we heard the phrase “race to the bottom” when it comes to architects discussing fees and design quality. With practices closing their doors and citing the undercutting of their fees as a key factor, competition seems to have defeated camaraderie and we have to ask if the profession is eating itself? We want clients (both public …
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4 Trends We're Seeing in Influencer Marketing (from Brands) - Ep. 78
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In this edition of "Negronis with Nord," James shares insights from his discussions with major brand clients. He outlines four current trends in influencer marketing and forecasts expectations for 2024. A hint? UGC creators, brands are seeking you out... (and more.)بقلم Fohr
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Why Influence Matters: Talking about Hard Things During Hard Times - Ep. 77
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In this episode of Negronis with Nord, James discusses the challenges and responsibilities of being an influencer during tough and grief-filled times and offers a few thoughts about how to navigate these situations with empathy.بقلم Fohr
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A Conversation with Mohamet Mbaye - Sephora Squad 2023 - Ep. 76
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Welcome to Negronis with Nord. This episode features a special guest - Mohamet Mbaye, a member of the 2023 Sephora Squad. In this in-depth conversation, James and Mo discuss how he was able to switch influencer niches, his mission as a member of the Sephora Squad, how he manages content on Instagram and TikTok, his advocacy for men’s skincare, and …
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Why James Failed on TikTok (& His New Strategy) - Ep. 75
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This week, James talks about failing on TikTok and how he pivoted his content strategy. He delves into the importance of creators knowing or rediscovering their own style. He also gives tips on finding inspiration for your own unique content style, sharing personal updates, and his experience as a radio DJ.…
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Tips for Slowed Social Growth, Influencer Manager Percentages, and More - Ep. 74
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Have you ever experienced slow growth or maybe no growth as a content creator? In this episode, James joins us again as a married man and has an answer. He also answers viewers' questions, providing tips for creators and influencers facing slowed growth, advice on building a full-time creator career while working a full-time job, insights on influe…
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Negroni Talk #S9 AI or Die: Advance or Interference?
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Negroni Talk #S9 AI or Die: Advance or Interference? by Fourthspaceبقلم Fourthspace
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Up for Discussion: Threads feat. Aaron Murray Vazquez - Ep. 73
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In this special episode of Negronis with Nord, guest host Parish Hayes, Creative Strategist, sits down with our very own editor Aaron Murray Vazquez to talk Threads. At first self-acclaimed Threads hopefuls, these two dig into what needs to change to make Threads a sustainable platform (especially for ex-Twitter users); how brands should show up; a…
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Unhinged Brand Social Strategies & Branding Importance - Ep. 72
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We’ve all seen them, the unhinged moments from brands on TikTok, Threads, etc. But is being unhinged a wise move for brands on social media? (Even if it is trending?) On this episode of Negronis with Nord, our guest host, Parish Hayes, delves into a few unhinged brands that are crushing it and those who may be missing their mark. He also talks abou…
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Overcoming an Instagram Flop Era; Updates on FTC Guidelines; & More - Ep. 71
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Creators, have you ever fallen out of love with creating content? Maybe your engagement is down and you're considering how to get out of a 'flop era.' In this episode, James discusses what it means to experience a "flop era" on Instagram. He also shares tips on how to navigate a dip in social media engagement and emphasizes the crucial role of redi…
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TikTok Pricing Formula; Child Influencers; Boosting Content; & More - Ep. 70
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As a creator, do you know what to charge on TikTok? In this episode, James shares a formula for pricing on TikTok & what happens when you boost your content on Instagram as a content creator. He also touches on the new law concerning child influencer trust funds that the state of Illinois introduced and signed into place. (Effective July 1st, 2024)…
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A Conversation with Lindsey Rowley: Sephora Squad 2023 - Ep. 69
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Welcome to Negronis with Nord. This week's Zoom episode features a special guest - Lindsey Rowley, a member of the 2023 Sephora Squad. In this in-depth conversation, James and Lindsey discuss how she started her career in content creation, navigating success while staying true to oneself, advice for emerging beauty creators, her impressive number o…
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The Fear of Irrelevance & Losing Everything + Threads Updates & Predictions - EP. 68
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In this episode, James covers his thoughts on overcoming the anxiety of irrelevance and the fear of losing everything; how to build a loyal community for long-term success; how to plan for financial stability as an influencer. He also gives the latest Threads updates & his predictions. (Warning - it may be a little grim)…
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Twitter as X; Imposter Syndrome as a Creator; Replying to Comments & More - Ep. 67
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In this episode, James talks about Twitter's rebranding to 'X' and shares his experience with imposter syndrome in influencer marketing. He gives tips on growing as a creator, embracing new challenges; interacting with online communities; responding to DMs and comments; & more.بقلم Fohr
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Having provoked debates interrogating all things “Architectural” from its base in east London, “Negroni talks…!” is hitting the road to discover how the Politics Of Architecture plays out in other parts of the UK. Heading North, South, East and West, The Negroni Talks On the Road Tour aims to hold ‘4 talks in 4 towns’, taking a look at what’s happe…
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Threads 101 + Choosing Your Influencer Content Category - Ep. 66
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In this episode of Negronis with Nord, James talks about Meta’s newest app, Threads. He covers his thoughts on the app; posting guidelines for starting out on Threads; how creators can use Threads; how influencers can choose a content category; & more. 🪡 Threads Blog: https://www.fohr.co/blog/instagram-threads-is-live-metas-newest-app-plus-three-be…
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Dylan Mulvaney & Bud Light, The Lifestyle Niche, Standout Content, & Market Rates. - Ep. 65
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In this episode of Negronis with Nord, James discusses the Bud Light & Dylan Mulvaney controversy and shares his thoughts; how creators can determine their influencer market rates; the definition of a 'lifestyle' influencer; tips on creating stand-out content; and more. 🎫 AdAge Article: https://adage.com/article/digital-marketing-ad-tech-news/influ…
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Negroni Talk #41 - Absurdity In Architecture
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Absurdity In ArchitectureWhen you think about it, Architecture is quite absurd. The importance placed upon the differences between one building design and another, the dedication to detail, the careful choreography and the assertions of taste and quality, all seem to be on a different planet when one looks up at the huge global issues that confront…
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What Influencers & Brands Can Learn from the Shein Influencer Trip - Ep. 64
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In this episode of Negronis with Nord, James talks about the Shein influencer trip controversy (#sheinontheroad) and stresses the importance of charging appropriate fees; using precise language in contracts; endorsing brands that align with your values (especially when working with controversial brands); calculating reach percentages on TikTok & In…
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Habits of Easy-to-Work-with Creators, Reels vs. Photo Deliverables, & Get to Know Fohr - Ep. 63
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Welcome to Negronis with Nord. In this episode, we cover Fohr’s recent Dad influencer article in the New York Times; our top habits of easy-to-work-with creators; the power of a quick email response; if brands prefer IG Reels vs. static photos, and more. ⭐️ NYTimes: https://www.nytimes.com/2023/06/13/style/dad-influencers.html?mc_cid=5a48a977cc&mc_…
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Succession, Scandoval, & Sponcon that Works, feat. Sophie Wood - Ep. 62
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Welcome to Negronis with Nord. This week’s episode features a special guest — a 5-time podcast feature, resident Gen Z, and Senior Creative Strategist at Fohr, Sophie Wood. In a pop culture recap, James and Sophie discuss how TV, social media, and creators work together to make pop culture moments go viral. The two dive into the cultural moment of …
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Are Brands Fooled by Fake Followers; Negotiating Influencer Rates; & Creative Audits - Ep. 61
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James discusses buying fake followers and your follower health, negotiating influencer rates, and when a creative audit might be necessary for your feed.بقلم Fohr
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How Brands Choose Their Influencers - Ep. 60
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In this episode of Negronis with Nord, James discusses what goes into the influencer selection process — including brand fit, strategy, target audience, knowing what goes into influencer selection, and how can creators increase their chances of being selected. Through the Fohr platform, we filter influencers based on criteria like follower count, l…
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Do Influencers Need Agents to Get Brand Deals, Nano-Influencers, & Influencer Courses - Ep. 59
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Welcome to Negronis with Nord. In this episode, James discusses the pros and cons of influencers working with agents or managers. How to strategize as a micro/nano-influencer when looking for brand collaborations; are influencer courses educational or a scam & more…بقلم Fohr
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YouTube Branded Partnerships, Pinterest Campaigns, Instagram Updates & More - Ep. 58
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14:53
Welcome to Negronis with Nord. In this episode, we discuss the latest updates from Instagram, including a convenient auto-swipe feature for carousels, tips for bilingual creators to maximize their reach with auto-captions. We also dive into the idea of Youtube-branded sponsorships, Pinterest influencer campaigns, and more.…
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Negroni Talks #40 Decency By Design
1:20:53
1:20:53
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Decency By DesignWhat does it mean to be an ethical architect? Is it about the way you run an architectural practice, the type of work you produce, the people you work for? They say that ‘the road to hell is paved with good intentions’ and whilst we’re seeing a growing trend of practices becoming B-Corps, does that mean you’re a ‘decent’ company? W…
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AI Takes over Negronis with Nord - Ep. 57
7:27
7:27
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Welcome to Negronis with Nord. In today's episode, we explore the idea of whether AI can replace James. To help us out, we've enlisted the help of Chat GPT to write a script for Negronis with Nord. James (or is it Chat GPT?) shares his insights on how to stand out as an influencer in today's crowded market.…
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How to Maximize Earnings, Disclose Paid Partnerships, & Protect Your Creative Content - Ep. 56
12:04
12:04
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12:04
Welcome to Negronis with Nord. In this episode, we dive into the topic of content optimization and why you should be vulnerable with your audience; FTC Compliance for sponsored content; how to safeguard your creative work; how to navigate usage rights with brands, & more.بقلم Fohr
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Is Long-Form Content Dead? Plus Lemon8, Q2 Spend, & More - Ep. 55
15:27
15:27
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Welcome to Negronis with Nord. In this episode, we answer a few viewer questions. In a rapid-fire style, James touches on the TikTok hearing news, answers ‘is long-form content dead?’; shares thoughts on the new Lemon8 app; forecasts brand spend in Q2; & more…بقلم Fohr
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Influence for Good: A Conversation w/ Merrill Hersam, VP of Creator Success, Urban Legend - Ep. 54
23:03
23:03
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Welcome to Negronis with Nord. In this episode, Merrill Hersam, VP of Creator Success at Urban Legend, joins James to discuss how creators can use their following for good. They also explore ways to incorporate cause-based items into content more seamlessly. Urban Legend is a platform that powers idea-driven campaigns, mobilizing trusted content cr…
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