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The NTM Growth Marketing Podcast

Andrew Gottlieb, CEO/Founder of No Typical Moments

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Welcome to The NTM Growth Marketing Podcast where each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization. Whether it’s Facebook advertising, email marketing or launch strategies, we’re here to bring you actionable insights so your company can continue to advance the human-centered economy with your mission-driven company. We’re going to have executives, authors and experts share content rich ...
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Bronchiectasis and NTM 360

bronchiectasisandntm360

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Bronchiectasis and NTM 360 Podcast is a series that educates, guides, and empowers patients and their family members with current information and resources. Hear from leading health experts, passionate advocates, caregivers, and people living with bronchiectasis and NTM lung disease. In each episode, you’ll hear from leading health experts who will break down these conditions in easy-to-understand ways. We’ll also share stories from people living with these diseases, who will talk about thei ...
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NTMTalk

Colin Swenson & Wendi Drummond

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NTMTalk is a podcast dedicated to informed discussion on topics related to nontuberculous mycobacterial lung disease and bronchiectasis. Hosted by Drs. Wendi Drummond and Colin Swenson, NTMTalk seeks to disseminate accurate and practical information for patients and care providers alike.
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"The main value of having both marketing and sales under one person is that there's no break in the funnel." - Assaf Frances Assaf Frances is a dedicated and passionate marketing professional who excels in creating growth engines, orchestrating brand management initiatives, and facilitating operational excellence. His strength lies in crafting comp…
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To view/watch this episode on YouTube, click here. Dr. Asksamit, Medical Director of Bronchiectasis and NTM 360, joins us to discuss treatment options, effective exercise, and a new personalized tool to enhance communication with your healthcare provider and track your symptoms.بقلم bronchiectasisandntm360
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"For us to be identifiable in a unique and specific way, it is very important because we want people to know that we have a personality and we are real people." - Yoav Golub Yoav Golub has been the Marketing Director at Finout for the past three years. He brings over a decade of experience in the B2B Technology Marketing industry to the table. Yoav…
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"Just like Lord of the Rings, one ring to rule them all… we have one click to rule the firewalls." - Guy Avrahami Guy Avrahami leads Marketing & BizDev for startups and corporations across many industries and verticals. Guy develops methodologies and best practices to facilitate growth and scale-up opportunities with and for sales teams. In this in…
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"The convergence of strategy and storytelling can redefine market narratives and propel technological innovations to new heights." - Amit Aliman Amit Aliman is a hands-on marketing strategist and expert storyteller. He is a proven expert in crafting and executing positioning, narratives, and go-to-market strategies, having done so for over 25+ B2B …
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"The emails are getting worse and worse and less personal, so it creates an opportunity for true differentiation with personalization." - Greg Grand Greg Grand brings decades of experience to help businesses run and grow their sales. He manages your entire sales function on a fractional or virtual basis, developing and enhancing processes and struc…
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To view/watch this episode on YouTube, click here. John Torrence, a Patient Ambassador for Bronchiectasis and NTM 360, shares his personal journey of discovering his diagnosis of bronchiectasis and NTM lung conditions. In this discussion, we explore the importance of testing, the critical role of family history, and the significance of asking quest…
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"We must never let predefined assumptions drive us forward; challenge is the key to our continuous growth." - Yaron Bartal Yaron Bartal’s passion for marketing sparked 15 years ago when he was researching a McDonald's case study. In 2010, he joined Matomy, and four years later, he co-founded his own company with two close friends. After that, he be…
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"You need to think of the whole journey, addressing each touchpoint and funnel stage." - Ilan Hertz Ilan Hertz has over 15 years of experience in B2B marketing, from high-level strategic planning to hands-on execution. Ilan's experience encompasses the entire marketing spectrum, from envisioning comprehensive strategies to orchestrating seamless ma…
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"Adopt a fail-fast mentality. You don’t have time for five-year plans. You can plan for a year, but be prepared to pivot quickly." - Amotz Harari Amotz Harari leads a team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Their mission is to enable decision-making by removing the affliction of bad cont…
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"I threw some money down the toilet because I had no idea what I was doing." - Paul Stanford Dr. Stanford is a Licensed Marriage and Family Therapist Supervisor in Texas. He graduated from Texas A&M University with a Bachelor’s degree in Psychology, Nova Southeastern University with a Master’s in Marriage and Family Therapy, and from Florida State …
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"One of the things I enjoy most about communication is the ability to influence people and then see a result, which to me is what marketing is all about." - Nicole Erceg As the Director of Marketing at Agriculture Future of America (AFA), Nicole Erceg leads a talented team responsible for increasing brand awareness, engagement, and loyalty among di…
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To view/watch this episode on YouTube, click here. Christina Hunt, Senior Director of Bronchiectasis and NTM Education and Care Delivery joins us as we explore the growth of education surrounding bronchiectasis, how to educate family and friends, and raise awareness.بقلم bronchiectasisandntm360
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"A podcast is a great way of getting fresh content from experts who are passionate about what they’re talking about." - Joana Ymeraj Joana Eltjona Ymeraj is a seasoned content marketing professional with extensive experience in SaaS and B2B marketing. She is currently the Head of Podcast Marketing at Entail AI, where she leads content strategies, a…
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“At the end of the day, it’s about making that employee experience as great as we can.” -Thom Robbins Thom Robbins is the Director of Marketing for PeopleReign, a SaaS platform that automates IT and HR employee service and reduces call volume by 65%. Thom is a Sales and Marketing guru. He has been working with many startups over the past 10 years, …
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“Innovation involves uncertainty, but by making educated guesses and learning from small tests, marketers can drive impactful change.” -Cristina Constain Cristina Constain is the Chief Marketing Officer of Solve Next, leading innovative marketing strategies to build serious capital, including financial, human, intellectual, political, reputation, a…
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“Broadly, I think we’ve become more honest about the amount of human suffering that is happening around the globe, which is great.” -Glen Moriarty Glen Moriarty is the Founder and CEO of 7 Cups, an online support network for people in need of emotional or mental health support. Launched in 2013, 7 Cups now draws millions of monthly visitors and uti…
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“As a marketing team, you need to be celebrating client successes and telling these stories to other prospects.” -Assaf Frances Assaf Frances is the Director of Marketing and Partnerships at Zencity, where he leads the company’s brand, digital and field marketing strategy. He oversees many of the company’s key partnerships, presence at events and c…
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“To help a company create a workplace culture where employees love to come to work… you’ve got to tap into their emotions and sentiments.” -Kerry Gilliam Kerry Gilliam has more than 25 years of experience in enterprise technology and is currently the Head of Customer Success & Marketing at Most Loved Workplace. She is passionate about crafting solu…
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“It’s not about just differentiating our technology, but communicating why such technology is needed in the first place.” -Ashley Rose Ashley Rose is a seasoned marketing professional known for her innovative strategies and impactful leadership in Fortune 500 companies. As the Head of Marketing at i-BrainTech, she pioneers the integration of neuros…
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“If everybody starts using AI, machines are going to take over our world, and we’re not going to have an opportunity to add any value.” -Colleen Romero Colleen Romero serves as Vice President of Marketing and eCommerce at HealthWay Family of Brands. She joined HealthWay from Stanley Black & Decker, Inc. where she served as Director of Marketing Tec…
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“Marketers that use AI smartly are going to replace marketers that don’t use AI at all.” -Michael Dillon Michael Dillon is an impassioned Marketing Maestro & Revenue Growth Virtuoso with 20+ years of hands-on experience. From B2B, B2C, SaaS, DTC and healthcare, Michael has been the driving force behind businesses soaring to new heights. In this int…
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“Sales and Marketing must work together seamlessly to create a unified experience for the prospect and customer. It’s rocket fuel for results.” -Matt Heinz Matt Heinz is a prolific author and nationally recognized, award-winning blogger. With 15+ years experience in marketing, business development, and sales experience from a variety of organizatio…
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To view/watch this episode on YouTube, click here. Dr. Timothy Aksamit, medical director of Bronchiectasis and NTM 360 discusses who is at risk of developing NTM lung disease, summer care, high-risk activities and how to keep yourself safe.بقلم bronchiectasisandntm360
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“If there was more emotion in marketing, it would take less time to find the people you want to work with. Humans naturally gravitate towards authentic stories.” -Jessica Hutchison Jessica Hutchison, LCPC, is an accomplished professional with a unique trajectory that encompasses both corporate leadership and mental health advocacy. Commencing her j…
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“I’m positive that the most innovative content we’re going to see in marketing is generated videos. Not just scripts, but actual characters and avatars.” -Gil Aloni Gil Aloni is the Head of Marketing at Arti AR– a startup developing a platform for creating 3D video presentations for online meetings and virtual events. She holds nearly 10 years of m…
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“The beauty of the innovation that’s happening today is that a lot of it is finally getting to a point where it’s sustainable.” -Fernando Pena Fernando Pena is a digital marketing and technology executive with over 26 years of experience within financial services, consulting, and advertising industries. He has multiple successes initiating, develop…
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“The answers to all your questions are right there. Search for what you’re looking for, and the engine will show you what needs to be there.” -Tim Prestianni Tim Prestianni is the Senior Manager of SEO at National University, where he specializes in driving targeted organic traffic, leads, and conversions through innovative SEO and SEM strategies. …
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“A lot of people follow the same kind of formula with videos, and it gets a little repetitive.” -Jenna Riewer In this interview, Jenna Riewer, Executive Assistant and Project Manager at No Typical Moments, shares insights with Andrew on long form video trends, using SEO to maximize social media discoverability, and the power of playful, authentic b…
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“You’ve got to pick your customers wisely and decide what you’re good at… you just need to decide what kind of marketing company you are.” -Brigham Dickinson Brigham Dickinson is president of Power Selling Pros and founder of the Power Certification Program, a call-handling training program that holds teams accountable to booking calls and creating…
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“Things are always evolving… From the dawn of time, right? So those who don’t adapt, they get left behind.” -Claudia Buckley Claudia Buckley is the Head of Content and Marketing at GoSkills, an online educational platform on a mission to make high-quality business education accessible to small and medium-sized enterprises (SMEs). Under Claudia's st…
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“I think the dirty secret of marketing on a lot of things is sometimes things happen behind closed doors, and people just kind of make decisions without actually talking to people.” -Adrian Speyer Adrian Speyer is an accomplished marketing and community leader, currently serving as the Vice-President of Marketing & Community at CLI, an education an…
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“LinkedIn has been really good for us… we’ve grown our followers by 300%, which is huge, just by using this free tool.” -Heather Boyle Heather Boyle is a Learning Solution Designer with over twenty years of experience in sales and adult learning. She holds a BS in Organizational Communication from Providence College, an M.Ed. in eLearning and Instr…
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“What do you think AI is going to be when it comes to marketing?” -Augusto Vilchez In this interview, Augusto Vilchez, Media Buyer at No Typical Moments, speaks with Andrew about AI’s impact on media buying in 2023 and beyond while also diving into rises of new platforms like Snapchat, alternative strategies, and predictions for the future of VR ad…
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“I think of content marketing as a contest of generosity, which is just sort of a beautiful thing in a lot of ways.” -Andy Crestodina Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 23 years, Andy has provided digital marketing advice to 1000+ business…
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“I learned about web design while I was trying to pick up a woman in a bar in front of the Blue Chalk Cafe in Palo Alto.” -Devin McKinney Devin McKinney helps people start and grow companies. He was with SoftBook Press in the 90s when they built the first ebook, ran his own web agency in Rome from 2000 to 2003, and has since been involved in over 3…
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“Marketing… is all about trying new ideas. A lot of times there’s analytics to show progress or what’s working, what’s not. At the same time, it also is just throwing spaghetti on the wall and seeing what sticks.” -Jesse Dorman Jesse Dorman is an experienced digital marketing professional with a demonstrated history of leading countless marketing c…
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“The most successful element has been keeping our message simple and consistent.” -Nate Workman Nate Workman has been an integral part of Workman Success Systems since its inception, joining the pioneering team during its formative years. In the early days, when systems and support were scarce, Nate embraced the challenge of building a robust and h…
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“Marketing Operations is the practice of taking people, understanding what it is that the business is trying to do from a go-to-market perspective, and working to align those people to a process that enables that go-to-market through technology. And it’s always in that order. People, process, and technology.” -Mike Rizzo Mike Rizzo stands as the vi…
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“We wanted to do great work that works great.” -Jim Rowe Jim Rowe has over 45 years in marketing on both the client side and agency side, and over 30 years as an agency owner. He served as both an outsourced CMO for smaller firms and a vital marketing team member for larger corporations, helping correctly position and grow dozens of diverse compani…
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“I was inspired by The Practice Space’s mission, which is about helping people communicate authentically in a way that celebrates their identity.” -Diana Medina Diana Medina is a first-generation Mexican-American, born and raised in Los Angeles. Throughout her career, she has been unwavering in her commitment to championing causes that fortify, emp…
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“The ability to adapt, whether it’s to the consumer or to the data that you see or to the trends… really allows you to grow and take advantage of the opportunities in front of you.” -Sam Nehme Sam Nehme is a people-first marketing expert, passionate about implementing systems to propel business growth. His journey into the marketing world was seren…
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“The riches are in the niches.” -Ryan Englin Ryan Englin is passionate about supporting growing businesses, particularly in the blue-collar industries, to build amazingly productive companies by hiring the right people. Growing up, he saw his own father working 12-hour shifts and weekends as an owner/operator, witnessing firsthand the struggles tha…
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“Language is more than just how we communicate and how we connect, right? It also can convey who you are and why you should or should not be monetized and taken seriously.” -Kanene Ayo Holder Kanene Ayo Holder is a renowned inclusive marketing, AI ethics expert and diversity consultant. With three National Endowment for the Humanities awards and an…
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“Personalization is labor-intensive, yet it’s an area where we excel, offering an undeniable added value.” -Amire Saade Amire Saade is a passionate graphic designer who has ventured into the dynamic world of marketing. Having worked in various industries, she has honed the ability to adjust to new challenges. Currently, she is the Head of Marketing…
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“Impact can be measured purely in dollars, or it can be measured in impact, which is the effect that our programs have had on changing the lives of children.” -Shelley Diamond Shelley is a passionate builder of global brands and businesses, with expertise across an integrated array of communications disciplines. As one of the highest ranking female…
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“We have to make sure that we’re helping everybody, not just holding their hand, but not walking them into danger, either. That they really feel safe, that they’re in the right place, doing the right thing at the right time.” -Fiona Naughton Adrianne is passionate about storytelling and loves helping brands effectively showcase their value and miss…
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"A CMO Sidekick is whatever you want it to be, right? It’s your partner in crime. It’s your sounding board. It’s a person to help you fill in all of the tasks that you need done.” -Lindsey Scheftic Lindsey is driven by tenacity, she is a multi-faceted marketing leader and “fixer” – adept at auditing businesses, pinpointing gaps and opportunities to…
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“We’re not just building a product that the market needs; we’re building a product that the market already has, technically. But… we’re taking it a step further and we’re actually caring about the customer beyond the sale of the product.” -Joe Mehl With over a decade of experience in marketing, Joe Mehl stands out as a seasoned professional in the …
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